SalemmaOnline
SalemmaOnline is the e-commerce platform of Paraguayan supermarket operator Salemma Retail S.A., selling groceries, pharmacy, electronics, furniture and household goods online with home delivery and in-store pickup across Asunción, Gran Asunción and Ciudad del Este.
- Company typePrivate
- Founded1979
- HeadquartersSan Lorenzo, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What SalemmaOnline does
SalemmaOnline is the digital storefront of Salemma Retail S.A., a Paraguayan supermarket operator founded in 1979 by Elzear Salemma. The company runs an omnichannel grocery and general merchandise business anchored at its headquarters and main operational hub in San Lorenzo (Fuente Shopping de Salemma, Av. Mcal. José Féliz Estigarribia Km 9) and supported by physical pickup locations in Asunción at Carmelitas and Multiplaza. It serves individual Paraguayan consumers with a horizontally segmented offering spanning 35+ product categories — pantry and fresh categories (produce, butcher, dairy, bakery, deli, frozen, snacks, seafood, cheese), regulated categories (pharmacy with controlled-medications handling), and non-grocery adjacencies such as electronics and appliances, furniture, hardware, pet supplies, clothing, toys, stationery, perfumes and beauty, and seasonal items including Easter eggs and sun care. A proprietary sub-brand, Alteza Perfumeria, sits alongside the main assortment.
The platform operates as a single unified e-commerce marketplace at salemmaonline.com.py. Customer-facing technology consists of standard category navigation, a shopping cart, account login, and a shopping-list ('listas') feature; no proprietary AI, recommendation, or mobile application is disclosed. Fulfillment is delivered through two channels: home delivery Monday–Saturday 9:00–17:00 in Asunción, Gran Asunción and Lago CDE for a Gs.40,000 fee, and in-store pickup at the three physical points for Gs.15,000. Payments are accepted via the proprietary Salemma Card (loyalty + payment instrument with discounts up to 50%), Bancard POS virtual, international credit cards, and cash on delivery. The company also sells virtual Gift Card Salemma products for digital gifting.
Commercially, SalemmaOnline monetizes via retail markup on a broad SKU set, with a minimum order of Gs.100,000 and unit-based pay-as-you-go pricing. Go-to-market is direct-to-consumer with no disclosed B2B contracts or named enterprise customers; the only anchor relationship is the founder and family ownership of Salemma Retail S.A. Distribution is single-country/domestic in Paraguay. Marketing relies on organic Facebook and Instagram presence, WhatsApp customer service, and email/newsletter communications, with no paid acquisition or partnership ecosystem disclosed. The company is privately held, independently owned, with no parent company, subsidiaries, funding rounds, M&A activity, patents, or third-party partnerships recorded in the available data.
SalemmaOnline firmographics
Firmographics- Name
- SalemmaOnline
- Legal name
- Salemma Retail S.A.
- Website
- https://salemmaonline.com.py
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- SalemmaOnline is the e-commerce platform of Paraguayan supermarket operator Salemma Retail S.A., selling groceries, pharmacy, electronics, furniture and household goods online with home delivery and in-store pickup across Asunción, Gran Asunción and Ciudad del Este.
- Ownership category
- akta.pro rank
SalemmaOnline industry classification
Industry- Product category
- Online Grocery Retail
- NAICS
- Department Stores (45511), General Merchandise Retailers (455), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)
- akta.pro primary industry
- Traditional Department Stores (Omnichannel / Catalog-Led) (CRAGAAAI)
Keywords
Where SalemmaOnline is headquartered
LocationHeadquarters
- HQ city
- San Lorenzo
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
SalemmaOnline business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Direct sales of supermarket products including groceries, beverages, alcohol, electronics, home goods, baby products, pharmacy items, and more. Revenue generated from retail markups on products sold through the online platform and physical stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SalemmaOnline product offering
Product offeringCore offering
SalemmaOnline is the online supermarket platform of Salemma Retail S.A. in Paraguay, offering groceries, beverages, household goods, electronics, pharmacy products, clothing, and furniture through an e-commerce website. Customers can shop online and receive orders via home delivery (Monday–Saturday, 09:00–17:00) or pick up at Salemma Express physical locations, with payment options including the proprietary Salemma Card and Salemma gift cards.
Product overview
SalemmaOnline is a comprehensive online supermarket platform operating in Paraguay under the legal entity Salemma Retail S.A. The platform functions as a unified online grocery marketplace offering an extensive product portfolio organized across 35+ distinct categories. The core offering centers on traditional supermarket categories (grocery/pantry, fresh produce, meat, dairy, bakery, deli, frozen foods, and cleaning supplies) supplemented by specialized departments including pharmacy, electronics/appliances, furniture, hardware, pet supplies, clothing, toys, and seasonal items. The platform operates through three primary services: the online e-commerce marketplace (salemmaonline.com.py), a proprietary loyalty payment card (Salemma Card), a virtual gift card program (Gift Card Salemma), and logistics services including delivery and in-store pickup (Pick Up). The product architecture is a single unified e-commerce platform with category-specific navigation, rather than separate modular products. Customers can access the platform 24/7 online, with delivery available Monday through Saturday. The site processes payments via Salemma Card, Bancard POS virtual, international credit cards, and cash on delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- SalemmaOnline Supermarket Platform Online supermarket platform where Paraguayan consumers can purchase groceries, beverages, household goods, electronics, pharmacy products, clothing, and furniture through a single e-commerce website.
- Home Delivery Service Delivery service bringing online supermarket orders directly to customers' homes, available Monday through Saturday from 09:00 to 17:00 across Paraguay.
- Salemma Express Pickup Service In-store pickup service allowing customers to collect online orders at Salemma Express physical locations as an alternative to home delivery.
- Salemma Gift Card Prepaid Salemma gift card usable for purchases on the SalemmaOnline platform, offered as a gifting and payment option for customers.
- Salemma Card Proprietary loyalty and payment card program for SalemmaOnline customers that supports transactions and rewards on the platform.
Companies that use SalemmaOnline
Customer profileSegments1 record
Ideal customer profiles1 record
SalemmaOnline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SalemmaOnline partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights3 records
SalemmaOnline competitors and assessment
Company assessmentEmerging players
- PedidosYa: LatAm delivery super-app operating in Paraguay for restaurant and grocery delivery. Comparable as a competing on-demand delivery channel targeting the same consumer wallet.
- OXXO (FEMSA): LatAm convenience-store chain with growing digital and delivery capabilities. Comparable as a small-format, high-frequency retail peer exploring online grocery in similar LatAm markets.
Direct peers
- Stock (Casa Stock): Major Paraguayan supermarket chain operating physical stores and an online channel. Comparable as a same-format hypermarket competitor with broad assortment and pickup/delivery in Asunción.
- Superseis: Leading Paraguayan supermarket chain with multi-store footprint and online ordering. Directly comparable as a domestic omnichannel grocery competitor serving the same Asunción-area consumer base.
- Casa Rica Supermercados: Established Paraguayan supermarket chain with in-store and online grocery offerings. Closely comparable in product breadth, geographic focus, and consumer demographic.
- Biggie Express Paraguay: Paraguayan convenience-store-format grocer with online ordering and home delivery. Comparable as a direct online grocery peer in the same geography with similar delivery/pickup model.
Broad incumbents
- Jumbo (Cencosud): Large LatAm hypermarket operator (Cencosud) with strong online grocery play. Comparable as a multi-category omnichannel grocer, though primarily anchored in Argentina/Chile rather than Paraguay.
- Walmart (LatAm operations): Global omnichannel retailer with extensive LatAm grocery and e-commerce presence. Comparable as a broad-asset hypermarket peer with omnichannel grocery and delivery.
- MercadoLibre Paraguay: Dominant LatAm e-commerce marketplace with growing grocery and Mercado Envíos delivery in Paraguay. Comparable as an online retail competitor with broader category reach and a tech-enabled platform.
Regional players
- Tienda Personal: Regional e-commerce platform with electronics, home goods, and household assortment. Comparable in catalog breadth (electronics, home, general merchandise) and DTC delivery model within Paraguay.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
SalemmaOnline social profiles
Digital presenceSalemmaOnline financial estimates
Financial estimateRevenue estimate
Valuation estimate
SalemmaOnline leadership team
Management profileNumber of profiles
Profiles1 record
SalemmaOnline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SalemmaOnline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SalemmaOnline
What does SalemmaOnline do?
SalemmaOnline is the online supermarket platform of Salemma Retail S.A. in Paraguay, offering groceries, beverages, household goods, electronics, pharmacy products, clothing, and furniture through an e-commerce website. Customers can shop online and receive orders via home delivery (Monday–Saturday, 09:00–17:00) or pick up at Salemma Express physical locations, with payment options including the proprietary Salemma Card and Salemma gift cards.
Is SalemmaOnline a public or private company?
SalemmaOnline is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SalemmaOnline founded?
SalemmaOnline was founded in 1979. It employs 1,001 to 5,000 people.
Where is SalemmaOnline based?
SalemmaOnline is headquartered in San Lorenzo, United States, in the North America region.
How does SalemmaOnline make money?
One revenue line is on record: product Sales.
Who are SalemmaOnline's main competitors?
Emerging players on record are PedidosYa and OXXO (FEMSA). Direct peers are Stock (Casa Stock), Superseis, Casa Rica Supermercados and Biggie Express Paraguay. Broad incumbents are Jumbo (Cencosud), Walmart (LatAm operations) and MercadoLibre Paraguay. Tienda Personal is listed as a regional player.
Does SalemmaOnline have an API?
No public API is recorded for SalemmaOnline.
What industry is SalemmaOnline in?
SalemmaOnline's product category is Online Grocery Retail. Its primary akta.pro industry code is CRAGAAAI, Traditional Department Stores (Omnichannel / Catalog-Led). Its NAICS code is 45511 and its SIC code is 5399.