M Food
- Company typePublic
- Founded2009
- HeadquartersLodz, Poland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What M Food does
M Food S.A. (WSE: MFD) is a Polish public limited company headquartered in Łódź that operates as a holding company in the honey and apiary products sector. Founded in 2009 and listed on the Warsaw Stock Exchange, the company positions itself as one of the main players on the European honey and bee products market and as the largest Central-Eastern European holding company in the broadly defined beekeeping industry, with operations spanning four continents. The group operates across three business segments: downstream raw material trading, retail sales, and own raw material production; honey accounts for approximately 97% of group sales in FY2021, with the balance made up of broader bee-derived products including mead (honey wine). Leadership is provided by CEO Jerzy Gądek, and major shareholders include APJ Trust Sp. z o.o. sp.j. at 57.13%.
The company's business model centers on the production of honey, procurement from domestic and foreign producers, and the wholesale distribution of raw honey and bee-derived products. Its go-to-market is sales-led B2B, with international wholesale buyers historically representing the largest channel and Poland now among the main recipients of bee products. There is no evidence of a proprietary technology platform or digital product layer; operations are described as global logistics and contracting of apiary product supplies. In Q1 2022, the group acquired a 20% stake in Płynne Złoto, the owner of the Pan Mazur honey-based food brand, in order to develop retail and modern sales channels. Marketing channels are limited to a corporate website with investor press room, a LinkedIn page, and selective event sponsorships such as the WallStreet conference in Zakopane.
In Q1 2022, M Food reported revenue of 54.28 million PLN (+13.6% YoY), operating profit of 3.45 million PLN (+64.4% YoY), and net profit of 2.82 million PLN (+31.6% YoY), while taking approximately 10.6 million PLN in write-downs on advances to Ukrainian suppliers following the war in Ukraine. The company employs 51-100 people. A new development strategy for 2022-2025 was initiated to grow operational scale and build a stronger capital group, with management citing European sugar-reduction trends as a demand tailwind. The appended financial table showing values in tens of trillions of dollars is internally inconsistent with the company's 51-100 employee headcount and PLN-denominated quarterly disclosures and has been disregarded as a data error.
M Food firmographics
Firmographics- Name
- M Food
- Legal name
- M FOOD S.A.
- Website
- https://m-food.pl
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
M Food industry classification
Industry- Product category
- Honey and Bee Products
- NAICS
- Apiculture (112910), Apiculture (11291), Other Food Manufacturing (3119), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Wholesale-Groceries & Related Products (5140), Food And Kindred Products (2000)
- akta.pro primary industry
- Ethnic & International Foods Wholesale Distribution (CRAOAAAJ)
- akta.pro secondary industries
- Ethnic Groceries & Shelf-Stable Foods Wholesale (AFAIAIAA), Ethnic/International Bulk & Wholesale Grocers (CRAHAMAE)
Keywords
Where M Food is headquartered
LocationHeadquarters
- HQ city
- Lodz
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
M Food business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Honey and bee product sales: M Food generates revenue primarily through the production of honey, procurement from domestic and foreign producers, and sale of both raw honey and bee-derived products including meads. Honey represents 97% of total sales (2021 data).
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
M Food product offering
Product offeringCore offering
M Food S.A. produces, processes and sells honey and other apiary (bee-derived) products through three business segments: downstream operations, retail sales, and own raw material production. The company operates as the largest Central-Eastern European holding in the apiary industry, with a production footprint spanning 4 continents. M Food also distributes honey products under the Pan Mazur brand via its 20% stake in Płynne Złoto Sp. z o.o. acquired in Q1 2022.
Product overview
M Food operates as a holding company with three business segments: downstream (raw material trading), retail sales, and own raw material production. The core offering centers on honey and bee products, with honey accounting for 97% of 2021 sales. The company also offers the Pan Mazur sub-brand acquired through a 20% stake in Płynne Złoto, positioning it for retail and modern sales channel expansion. Products span raw honey, various honey-based offerings, and broader apiculture products across 4 continents.
Differentiator
Problem solved
Functional benefit
Brands
- Pan Mazur: Food products brand based on honey, sold through Płynne Złoto (20% owned subsidiary).
Products and services
- Honey and apiary products (own production)
Quantifiable outcome
- Q1 2022 revenue 54.3M PLN (+13.6% YoY)
- +3 more outcomes
Companies that use M Food
Customer profileSegments2 records
Ideal customer profiles2 records
M Food technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
M Food partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- WallStreet ConferenceminorM Food was strategic partner at the WallStreet conference in Zakopane (May 27-29, 2022). The company presented to individual investors and was the most visited booth at the conference.
- Płynne Złoto (Pan Mazur)coreM Food acquired 20% stake in Płynne Złoto (Pan Mazur brand) in Q1 2022. This company will develop retail sales channels for M Food's honey-based food products, utilizing modern sales channels.
- PlantwearminorPartner in contest at WallStreet conference along with Gamedust and Pan Mazur brands.
- GamedustminorPartner in contest at WallStreet conference along with Plantwear and Pan Mazur brands.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
M Food competitors and assessment
Company assessmentDirect peers
- Langnese Honig: German honey brand and one of Europe's best-known retail honey labels (part of the Zentis Group). Comparable to M Food as a European honey brand operating across wholesale and retail channels with international sourcing.
- Capilano Honey: Australia's largest honey packer and distributor (acquired by Bega Cheese in 2021). Directly comparable to M Food as a major honey procurement, blending, and wholesale/retail distribution operator in the international honey trade.
- Dutch Gold Honey: US-based honey company specializing in private-label and bulk honey supply. Comparable to M Food in the wholesale and B2B supply of raw and packaged honey to retail and foodservice customers.
- BeeMaid Honey: Canadian honey producer-cooperative distributing honey and beeswax across North America. Comparable to M Food as an apiary-cooperative-style wholesale honey supplier with both raw and retail-packed product lines.
- Barkman Honey: Canadian honey company producing, packing and exporting a wide range of honey products. Comparable to M Food as a North American wholesale honey operator with retail/private-label and ingredient supply capabilities.
- Comvita Limited: New Zealand-listed producer and marketer of premium honey and bee-derived health products. Closely comparable to M Food as a publicly listed honey/bee-product company with international distribution and a focus on branded honey offerings.
- Sioux Honey Association (Sue Bee): US honey producer-cooperative and one of the largest honey packers in North America. Comparable to M Food as a wholesale honey supplier with both raw and branded packaged honey products.
Broad incumbents
- Bega Cheese Limited: Large Australian diversified food company that acquired Capilano Honey. Comparable to M Food as a broader food incumbent that has expanded into branded honey through acquisition, providing a benchmark for vertical/horizontal integration in honey.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
M Food social profiles
Digital presenceM Food financial estimates
Financial estimateRevenue estimate
Valuation estimate
M Food leadership team
Management profileNumber of profiles
Profiles1 record
M Food subsidiaries and ownership
Company hierarchySubsidiaries1 record
M Food funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M Food M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M Food
What does M Food do?
M Food S.A. produces, processes and sells honey and other apiary (bee-derived) products through three business segments: downstream operations, retail sales, and own raw material production. The company operates as the largest Central-Eastern European holding in the apiary industry, with a production footprint spanning 4 continents. M Food also distributes honey products under the Pan Mazur brand via its 20% stake in Płynne Złoto Sp. z o.o. acquired in Q1 2022.
Is M Food a public or private company?
M Food is a public company. It is classified as public and is currently operating.
When was M Food founded?
M Food was founded in 2009. It employs 51 to 100 people.
Where is M Food based?
M Food is headquartered in Lodz, Poland, in the Europe region.
How does M Food make money?
One revenue line is on record: honey and bee product sales.
Who are M Food's main competitors?
Direct peers on record are Langnese Honig, Capilano Honey, Dutch Gold Honey, BeeMaid Honey, Barkman Honey, Comvita Limited and Sioux Honey Association (Sue Bee). Bega Cheese Limited is listed as a broad incumbent.
Does M Food have an API?
No public API is recorded for M Food.
What industry is M Food in?
M Food's product category is Honey and Bee Products. Its primary akta.pro industry code is CRAOAAAJ, Ethnic & International Foods Wholesale Distribution, with a secondary code of AFAIAIAA, Ethnic Groceries & Shelf-Stable Foods Wholesale. Its NAICS code is 112910 and its SIC code is 2090.