Comvita New Zealand Limited

What Comvita New Zealand Limited does

Comvita New Zealand Limited (NZX: CVT) is a publicly listed natural health and beauty products company founded in 1974 in Paengaroa, Bay of Plenty, New Zealand, specializing in UMF-certified Mānuka honey, bee propolis, olive leaf extract, and FDA-approved MediHoney™ medical-grade wound care. The company operates a vertically integrated supply chain spanning approximately 6,000 hectares of Mānuka forest — making it the largest private-sector manager of native forests in New Zealand — 400+ acres and 550,000+ olive trees at the Coominya, Queensland site, and dedicated extraction and processing facilities at Paengaroa and Te Puke. Products are sold across 7+ markets (New Zealand, Australia, Greater China, North America, Japan, Korea, Southeast Asia) via owned e-commerce sites, pharmacy and health retail chains, duty-free, a flagship Wellness Lab in Auckland, and hospital/medical device channels.

The company's technology platform rests on three proprietary systems: (1) UMF™ (Unique Mānuka Factor) quality grading — independently certifying four bioactive compounds (MGO, DHA, Leptosperin, HMF) across 34+ batch-level quality tests, co-created with Professor Peter Molan and licensed through UMFHA (#1019, 18+ years membership); (2) PFL™ (Propolis Flavonoid Level) measurement co-developed with the Cawthorn Institute to quantify flavonoid concentration per serve; and (3) Comvita Lepteridine®, a proprietary marker for authenticity verification. MediHoney™ holds the distinction of being the first honey globally to receive FDA clearance as a medical device and is distributed to thousands of hospitals in Europe and the US.

Comvita monetizes through unit-pricing on its product portfolio (ranging from NZ$9.95 entry-level UMF 5+ Mānuka honey to NZ$690 ultra-premium UMF 25+), supplemented by the Royal Treatment VIP loyalty programme, bulk packs, and themed bundles. Distribution is omni-channel: direct-to-consumer websites (comvita.co.nz and country-specific domains), retail/pharmacy partners (Chemist Warehouse, Woolworths, Life Pharmacy, Health 2000), hospital procurement for MediHoney™, and the Auckland Wellness Lab. The company holds GMP certifications across multiple jurisdictions (NZ Ministry of Health, Australian TGA, MPI exporter, HACCP, UMFHA licensee), B Corp certification (2023), and is preparing for an APAC expansion anchored by a new cornerstone investment from Fraser and Neave.

Name

Comvita New Zealand Limited

Legal name

Comvita New Zealand Limited

Website

https://comvita.co.nz

Company type

Public

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

Comvita New Zealand Limited is a vertically integrated natural health company producing UMF-certified Mānuka honey, bee propolis, olive leaf extract, and FDA-approved MediHoney wound care products, serving health-conscious consumers and hospitals across 7+ global markets.

Ownership category

akta.pro rank

Product category

Natural Health Products

NAICS

Apiculture (112910), Medicinal and Botanical Manufacturing (325411)

SIC

Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Honey & Natural Sweet Spreads Manufacturing (AFAKADAL)

akta.pro secondary industries

Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL), Propolis & Bee Pollen Harvesting/Processing (AFAEAHAD), Honey Packaging, Bottling & Private Labeling (AFAEAHAL)

Keywords

• Manuka honey products
• Natural health supplements
• Medical grade honey
• Bee propolis products
• Olive leaf extract

Headquarters

HQ city

Paengaroa

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Health & Wellness Products: Direct product sales of UMF™ certified Mānuka honey, Bee Propolis, Olive Leaf Extract, and MediHoney™ wound care through own e-commerce platforms, retail partners, and pharmacy channels globally.
2. UMF™ Licensing: Comvita is a founding member and licensee of the UMF™ Honey Association (License #1019), licensing the UMF trademark for quality assurance of Mānuka honey products.
3. Medical Device (MediHoney™): Sterile wound care products (MediHoney™ Antibacterial Wound Gel) licensed for use in hospitals across Europe and the United States. Revenue from medical channel distribution.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Comvita manufactures and markets UMF-certified Mānuka honey (grades 5+ through 25+), bee propolis supplements standardized via its proprietary PFL™ flavonoid measurement, Olive Leaf Extract products including the Olive Life™ cardiovascular sub-brand, and MediHoney™ FDA-approved medical-grade wound care. The company operates a vertically integrated supply chain from its own Mānuka forests, beehives and apiary operations in New Zealand and 550,000+ olive trees on Queensland farms through extraction and processing facilities, distributing finished products globally via direct-to-consumer e-commerce, retail pharmacy chains, and hospital medical channels.

Product overview

Comvita New Zealand Limited is a vertically integrated natural wellness company offering a diversified portfolio centered on UMF-certified Mānuka honey, bee propolis, and olive leaf extract products. The core product line includes UMF-rated Mānuka honey grades (UMF 5+ through UMF 25+), Mānuka Blend honey, and gourmet honeys. The bee propolis range spans oral sprays, capsules (PFL 15, 30, 60), and liquid extracts using the proprietary PFL (Propolis Flavonoid Level) measurement system. The olive leaf extract portfolio features Fresh-Picked liquid extracts in multiple flavors and high-strength capsules, with the Olive Life sub-brand targeting cardiovascular health. MediHoney provides medical-grade wound care products. A dedicated Kids Health line offers child-safe formulations. Products are available as individual items, bulk packs, and themed bundles across both New Zealand and international markets.

Differentiator

Problem solved

Functional benefit

Brands

• Olive Life: Olive Leaf Extract product line focused on cardio health, formulated with standardized 136mg oleuropein for heart health support including blood pressure, cholesterol, and blood sugar maintenance.
• MediHoney
• Immune Bee

Products and services

• UMF 5+ Mānuka Honey Entry-level UMF-certified monofloral Mānuka honey containing 2,000+ natural bioactive compounds for daily vitality and general wellness support. Sold in 250g, 500g, 1kg jars and 30s sachets; positioned as an accessible daily-wellness grade.
• UMF 10+ Mānuka Honey Mid-grade UMF-certified Mānuka honey recommended for daily immune support, consumed straight or mixed with warm water. Available in 250g, 500g, and 1kg formats.
• UMF 15+ Mānuka Honey High-grade UMF-certified Mānuka honey with antibacterial and anti-inflammatory properties suitable for both internal consumption and topical skin application. Sold in 250g jars and 3-packs.
• UMF 18+ Mānuka Honey High-strength UMF-certified Mānuka honey targeted at therapeutic use cases with elevated MGO levels and antibacterial activity. Sold in 250g jars.
• UMF 20+ Mānuka Honey Premium UMF-certified Mānuka honey for digestive wellness support when very high potency is required. Sold in 250g jars and 2-packs.
• UMF 25+ Mānuka Honey Ultra-premium highest-grade UMF-certified Mānuka honey with the maximum concentration of bioactive compounds available. Sold in 250g jars.
• Mānuka Blend Honey (including MGO 30+ blend) Everyday blend of Mānuka honey with Rewarewa and Kamahi bush honeys offering smoother flavor and antioxidant benefits at accessible price points.
• Bee Propolis Oral Spray (Regular and Extra Strength) Oral hygiene support sprays combining UMF 10+ Mānuka honey (10% or 20%) with bee propolis for daily oral defense; regular (PFL 15) and high-strength (PFL 30) variants.
• Immune Bee Propolis PFL 15 Capsules Daily immune support capsules providing antioxidant support with standardized bee propolis flavonoids (PFL 15 grade), guaranteed via PFL™ measurement.
• Immune Bee Propolis PFL 30 High Strength Capsules High-strength daily immune support capsules with concentrated bee propolis flavonoids (PFL 30 grade) for enhanced cellular defense.
• Immune Bee Propolis PFL 60 Ultra Strength Capsules One-a-day ultra strength capsules delivering 60mg flavonoids per serve in plant-based format; the refreshed 1-a-day range format.
• Propolis Extract Drops (PFL 15 and PFL 30, alcohol-free) Alcohol-free liquid propolis extract drops in regular and high strength for immune support, oral health, scratchy throats, and proactive immune defense.
• Propolis Herbal Elixir Liquid elixir combining bee propolis with herbal extracts for soothing throat and respiratory support.
• Olive Leaf Extract (Natural, Mixed Berry, Peppermint liquid) Fresh-picked Australian olive leaf liquid extracts standardized to high oleuropein content for immune system support and cardiovascular wellness; available in natural, mixed berry, and peppermint flavours in 500ml and 1L sizes.
• High Strength Olive Leaf Extract Capsules Convenient softgel capsules delivering concentrated standardized olive leaf extract for antioxidant support and general wellbeing.
• Mānuka Honey Lozenges with Olive Leaf Extract Throat-soothing lozenges combining 5% UMF 10+ Mānuka honey with 3% olive leaf extract in refreshing menthol format.
• Olive Life Oral Spray (Cardiovascular sub-brand) Cardio-health oral spray delivering standardized 136mg oleuropein per daily dose to support healthy blood pressure, cholesterol, and blood sugar levels as part of the Olive Life™ sub-brand.
• MediHoney™ Wound Gel FDA-cleared medical device gel containing 80% medical-grade Mānuka honey (UMF 12+ minimum), clinically proven to support wound healing and reduce bacterial infection risk; used in thousands of hospitals worldwide. Available in 25g and 50g sizes.
• Kids Range (Soothing Pops, Day-Time Syrup, Night-Time Syrup, Yummy Honey) Child-safe soothing pops and syrups formulated with UMF 10+ Mānuka honey and natural ingredients for daytime immune support, soothing, night-time rest, and gentle everyday honey; designed safe for children over one year.
• 100% Mānuka UMF 10+ and UMF 15+ Honey Lozenges Pure Mānuka honey lozenges with no added ingredients for throat soothing and oral health; UMF 10+ and elevated UMF 15+ grades available.
• Elderberry Lozenges with Vitamin C Immune-supporting lozenges combining elderberry extract with vitamin C and Mānuka honey for antioxidant benefits.
• Oral Care Product Range Oral care range combining antibacterial Mānuka honey with bee propolis for natural dental hygiene and mouth health.
• Gourmet Honey Range (Multiflora, Rewarewa, Clover) Premium New Zealand honeys (multifloral, Rewarewa bush honey, classic clover) for everyday culinary use and natural sweetening.
• UMF 5+ Mānuka Honey Sachets Convenient single-serve 30-pack Mānuka honey sachets (UMF 5+) for on-the-go daily consumption.
• Bulk Honey Packs Multi-unit value packs of Mānuka honey, olive leaf extract, and propolis products for stocking up or gifting.
• Multi Product Bundles (Golden Trio, Mānuka Lovers Luxury, Mānuka Lovers Essentials) Curated product combinations including wellness, travel, and gifting packs (e.g., The Golden Trio Bundle, Mānuka Lovers Luxury Pack, Mānuka Lovers Essentials Pack) combining honey, propolis, and olive leaf products at bundle pricing.

Quantifiable outcome

• 131,228 tCO₂e carbon removed by Comvita Mānuka forest since 2017
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Garden to TableminorGTM or Marketing Partner · 1 January 2024Comvita partnered with Garden to Table, a NZ charity supporting communities to thrive through food education and nature connection. Celebrating one year of partnership in 2024. Part of Comvita's Thriving Communities pillar under the Harmony Plan sustainability framework.
• Aston University (UK)coreStrategic or Co-development Partner · 1 January 2023Three-year research collaboration focused on harnessing the unique antimicrobial properties of Mānuka honey to help address the global antimicrobial resistance (AMR) crisis. Led by Associate Professor Dr Jonathan Cox. Significant milestone announced in the collaboration's progress.
• The Detox ProjectminorOthersComvita Mānuka honey independently certified Glyphosate Residue Free by The Detox Project, with testing down to government-recognised limits of detection.
• Cawthorn Institute (New Zealand Government Research Crown Institute)coreTechnology or IntegrationJoint development of PFL™ (Propolis Flavonoid Level) technology — a unique analytical method measuring the concentration of pure flavonoids per serve of bee propolis. Cawthorn Institute is a leading NZ Government research institute.
• Unique Mānuka Factor Honey Association (UMFHA)coreOthersComvita is a founding member and licensee (#1019) of UMFHA for over 18 years. UMFHA independently tests and certifies every batch of UMF Mānuka honey for four key compounds and grants the UMF quality trademark.
• China Bee Products AssociationminorStrategic or Co-development PartnerPartnership announced in May 2024 to standardize quality control for bee products in the China market. Supports Comvita's expansion into Southeast Asia and Greater China markets.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Capilano Honey: Australia's largest honey brand (ASX-listed, owned by Bega Cheese) producing table, Manuka-style, and specialty honeys across ANZ retail. Broader incumbent in the honey category with overlapping shelf presence in Australia but less of a Mānuka-pure focus than Comvita.
• Blackmores Limited: Leading Australasian natural health supplements company (ASX: BKL) offering vitamins, herbal, and immune-support products. Overlaps with Comvita on propolis, olive leaf, and immune-wellness SKUs through the same pharmacy/health-food retail channels.
• Derma Sciences (Integra LifeSciences): Global medical-device and wound-care company that historically distributed medical-grade Mānuka honey dressings. Comparable to Comvita's MediHoney™ wound-care business as a peer in the regulated antibacterial wound-care category.

Direct peers

• Wedderspoon Organic: US-headquartered Mānuka honey brand selling UMF-rated Mānuka honey and bee propolis products through retail and e-commerce in North America. Comparable to Comvita in product mix and premium positioning but lacks Comvita's vertically integrated NZ supply and medical-device line.
• Arataki Honey: Long-established New Zealand honey producer (Hawke's Bay) producing Mānuka, multifloral, and bush honeys for domestic and export markets. Overlaps with Comvita in NZ-sourced honey category and supermarket distribution, though positioned more as a mass-market honey brand.
• True Honey Co. New Zealand premium Mānuka honey brand selling UMF™-graded Mānuka honey globally, including in Greater China via Tmall and other Asian platforms. Direct competitor in the same premium Mānuka SKU architecture and export-oriented business model.
• Manuka Health New Zealand: One of the largest Mānuka honey producers in New Zealand, offering UMF™-rated Mānuka honey, bee propolis, and wound-care honey products across global retail and pharmacy channels. Direct competitor in the same category with overlapping customer base and similar product architecture.
• Watson & Son: New Zealand Mānuka honey producer focused on premium UMF™-rated Mānuka honey for export, with significant presence in North America and Asia. Directly comparable to Comvita on product, certification, and distribution footprint.

Emerging players

• BeeNZ: New Zealand Mānuka and specialty honey producer with a growing export footprint in Mānuka honey and propolis. Emerging direct competitor in the same product category, though smaller scale than Comvita.

Regional players

• Good Health New Zealand: New Zealand natural health products manufacturer offering propolis, olive leaf, manuka-based, and immune-support supplements in NZ/AU pharmacy channels. Adjacent competitor in propolis and olive leaf extract SKUs, though with less focus on Mānuka honey as a category anchor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/comvitaltd
• Facebookfacebook.com/ComvitaNZ
• Instagraminstagram.com/comvita_nz
• Xx.com/ComvitaNZ
• LinkedInlinkedin.com/company/comvita-new-zealand-limited

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comvita New Zealand Limited