What Langnese Honig Gmbh does

Langnese Honig Gmbh is a German consumer packaged goods company specializing in pure natural honey products, operating under a Gmbh (private limited) structure headquartered in Germany (Hamburg, with a listed office location in Bargteheide, Schleswig-Holstein). The company sells two product lines: the flagship Langnese range in distinctive hexagonal glass jars (6eck-Glas) and the Flotte Biene sub-brand in flip-top dispenser formats, offering variants such as Sommerblütenhonig, Landhonig, Rapshonig, Bio-Blütenhonig, Manuka-Honig MGO 100+, Fairtrade Blütenhonig, and a children's line (Sabienchens Honig). Distribution is via major supermarket and grocery chains across six markets — Germany, Switzerland, Netherlands, USA, Italy, and Arabia/Asia — alongside a dedicated B2B food-service line (Großverbrauch) with dispenser systems and 72-pack portion cartons for hotels, restaurants, and food manufacturers.

The company has been producing honey for nearly 100 years (founded approximately in the 1920s–1930s) and operates with a very lean headcount of 15 employees, suggesting a brand-and-marketing operating model that likely relies on contract sourcing, blending, and packaging rather than in-house primary production. There is no proprietary technology platform; the offering is a branded commodity-CPG business differentiated by heritage branding, packaging formats, organic/fair-trade certifications, country-specific localized websites, and content-driven consumer engagement (recipe blog, newsletter, social media). Revenue is generated one-time through retail honey sales and B2B bulk sales, with no disclosed pricing or subscription mechanics.

Commercially, Langnese pursues a direct-to-consumer go-to-market via retail shelf placement paired with content marketing (categorized recipe blog, newsletter, organic social) and a parallel direct-sales B2B motion for food-service operators. The company is privately held with no disclosed funding rounds, parent company, investors, or revenue figures, and it shows no AI/ML capability, patents, or proprietary software assets.

Name

Langnese Honig Gmbh

Legal name

Langnese Honig Gmbh

Website

https://langnesehonig.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Langnese Honig Gmbh is a nearly 100-year-old German honey brand selling pure natural honey under the Langnese jar and Flotte Biene dispenser lines across six international markets via retail grocery and B2B food-service channels.

Ownership category

akta.pro rank

Product category

Honey Products

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Food And Kindred Products (2000), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)

akta.pro secondary industry

Honey & Natural Sweet Spreads Manufacturing (AFAKADAL)

Keywords

• Natural honey products
• Consumer packaged goods
• Organic fairtrade honey
• Honey dispensers
• Manuka honey MGO

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Retail Honey Sales: Langnese generates revenue through the sale of honey products to consumers via retail channels including supermarkets, grocery stores, and specialty food retailers. Products are sold in various formats including hexagonal jars, flip-top dispensers (Flotte Biene brand), and portion packs/mini packs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Langnese Honig Gmbh produces and sells pure natural honey under the Langnese (premium hexagonal glass jars) and Flotte Biene (flip-top dispenser) sub-brands, including varieties such as Sommerblütenhonig, Landhonig, Rapshonig, Bio-Blütenhonig, Fairtrade Blütenhonig, and Manuka-Honig MGO 100+. Products are sold to individual consumers via supermarket and grocery retail channels across Germany, Switzerland, Netherlands, USA, Italy, and Arabia/Asia, with a dedicated Großverbrauch (bulk/food service) line offering dispenser systems and 72-pack portion cartons for hotels, restaurants, and food manufacturers.

Product overview

Langnese Honig Gmbh is a German honey company offering a portfolio of pure natural honey products under two main sub-brands: Langnese (premium glass jar format) and Flotte Biene (practical dispenser format). The Langnese line includes Sommerblütenhonig goldklar, Landhonig goldcremig, and Rapshonig in hexagonal glass jars, with organic options (Bio-Blütenhonig) available in both liquid and creamy textures. The Flotte Biene dispenser line offers over 15 honey varieties including Acacia, Spring Flower, Mountain Flower, Linden, Fruit Blossom, Sunflower, Forest, White Flower, Wildflower, Wild Lavender, and specialty honeys like Manuka-Honey MGO 100+, Sabienchens Honig for children, Fairtrade options, and additional organic variants. The company positions its products as naturreine (pure natural) products, bringing honey to the jar exactly as bees produce it. Product formats include hexagonal glass jars, practical Flotte Biene dispensers, portion packs/minis, and bulk commercial packaging.

Differentiator

Problem solved

Functional benefit

Brands

• Flotte Biene: Honey dispenser brand featuring various honey varieties including Wildblütenhonig, Gebirgsblütenhonig, Akazienhonig, Frühlingsblütenhonig, and specialty honeys like Manuka-Honig MGO 100+.

Products and services

• Langnese Sommerblütenhonig goldklar Clear summer flower honey sold in the hexagonal (6eck) glass jar format. Targeted at individual consumers seeking pure natural honey for daily consumption, breakfast, baking, and cooking.
• Langnese Landhonig goldcremig Creamy country honey (Landhonig goldcremig) sold in the hexagonal glass jar format. Targeted at individual consumers seeking pure natural honey for daily use.
• Langnese Rapshonig Mild and creamy rapeseed honey (Rapshonig) sold in the hexagonal glass jar format. Targeted at individual consumers seeking pure natural seasonal honey varieties.
• Langnese Bio-Blütenhonig flüssig Certified organic flower honey in liquid form sold in the hexagonal glass jar. Targeted at consumers prioritizing organic certification.
• Langnese Bio-Blütenhonig cremig Certified organic flower honey in creamy texture sold in the hexagonal glass jar. Targeted at consumers prioritizing organic certification and creamy honey consistency.
• Flotte Biene Dispenser Honey Line Flip-top dispenser (Spender/Dosierspender) format honey products sold under the Flotte Biene sub-brand. Includes floral, mountain, acacia, linden, forest, white flower, wildflower, fruit blossom, sunflower, wild lavender, organic, fairtrade, and Manuka MGO 100+ varieties. Targeted at consumers seeking convenient, easy-to-dose honey for daily use.
• Flotte Biene Manuka-Honig MGO 100+ Manuka honey from New Zealand with MGO (Methylglyoxal) content of 100+ in the Flotte Biene flip-top dispenser format. Marketed for pure consumption, in tea, on bread, or in muesli. Targeted at consumers seeking premium specialty Manuka honey.
• Flotte Biene Fairtrade Blütenhonig Fairtrade certified flower honey sourced from Latin American beekeepers in the Flotte Biene dispenser format. Targeted at consumers prioritizing ethical sourcing and fair trade practices.
• Portionspackungen / Minis / Mini-Trio Single-serve portion pack and mini honey products, including the Mini-Trio specialty set. Targeted at consumers and food service operators seeking on-the-go or sampling-sized honey.
• Großverbrauch (Bulk) Spendersystem Bulk dispenser system for commercial food service customers including hotels, restaurants, and food manufacturers. Targeted at enterprise food service operators needing reliable bulk honey supply.
• Großverbrauch Portionspackungen im 72er-Karton Bulk honey portion packs supplied in 72-pack cartons. Targeted at hotels, restaurants, catering, and food service operators needing individual portion honey for breakfast or food preparation.

Quantifiable outcome

• Near 100 years of quality heritage and trust in pure natural honey products

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fairtrade (for Fairtrade Blütenhonig)coreStrategic or Co-development PartnerLangnese offers Fairtrade certified Blütenhonig sourced from Latin American beekeepers, supporting fair trade practices and ethical sourcing.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dutch Gold Honey: US honey packer and brand supplying retail and foodservice channels including portion packs. Comparable to Langnese in combining retail branded honey with B2B foodservice via portion-pack and bulk formats.
• Nature Nate's Honey: US-based raw and unfiltered honey brand sold through major grocery channels. Comparable to Langnese in retail-led branded honey strategy and multi-varietal positioning (raw, organic, blended).
• Rowse Honey: UK-based premium honey brand offering a range of honey varieties (Greek, Manuka, organic) in retail and foodservice formats. Closely comparable to Langnese as a heritage branded honey specialist in a major European market with multi-format packaging.
• Capilano Honey: Australia's leading honey brand with a broad retail portfolio including organic, Manuka, and blended varieties. Directly comparable to Langnese in scale, brand-led go-to-market, and multi-format SKU strategy.
• Billy Bee Honey Products: Canada's largest honey brand offering pure and specialty honey in retail formats including squeeze bottles. Comparable as a flagship national honey brand with multi-format product portfolio and broad retail distribution.
• Golden Blossom Honey: US honey brand offering pure, organic, and specialty honey in retail and foodservice formats. Comparable to Langnese in multi-format branded honey with both consumer retail and B2B presence.
• Comvita: New Zealand-based Manuka honey specialist with global distribution including Europe. Comparable to Langnese's Flotte Biene Manuka MGO 100+ line as a premium Manuka honey brand operating internationally.

Broad incumbents

• Dabur Honey: India's largest honey brand, part of Dabur India's diversified FMCG portfolio. Comparable to Langnese as a flagship national honey brand, though Dabur operates across many food and personal care categories beyond honey.
• Hero Group: Swiss family-owned food group with honey and fruit spreads in its portfolio, among other food categories. Comparable to Langnese as a multi-category European food group operating branded spreads including honey.

Emerging players

• Manuka Health New Zealand: New Zealand Manuka honey specialist (now part of Comvita group) operating in premium MGO-graded honey. Comparable to Langnese's Manuka MGO 100+ offering as a specialist in the premium Manuka segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/langnese-honig-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Langnese Honig Gmbh