Autocentrum BARTH

What Autocentrum BARTH does

Autocentrum BARTH a.s. is a Czech authorized automotive dealer and service group headquartered in Pardubice, operating four physical showrooms across Pardubice and Hradec Králové in Eastern Bohemia. The company sells new, demonstration, and certified pre-owned vehicles across twelve represented brands (Volkswagen, Škoda, Audi, SEAT, CUPRA, Kia, BYD, Peugeot, Opel, Citroën, MG, and FIAT) at a run rate of approximately 5,000-6,000 vehicles per year, alongside authorized after-sales service with capacity for up to 100 vehicles daily. Service operations are supported by certified paint and body shops equipped with WOLF TAIFUNO and USI ITALIA spray booths, KOREK straightening frames, the KeyBox contactless drop-off system, and Videocheck inspection tooling, plus ISO 9001 certification and direct-billing relationships with all major Czech insurers.

Revenue is generated through one-time transactions on vehicle and parts sales, recurring operational leasing contracts under the BARTH Operák and Fleet Operák platforms (monthly payments from 4,125 CZK excl. VAT), short- and long-term rentals via BARTH Rent and Motopůjčovna, accident and paint repair work, and a NORA centrum parts-distribution program for independent workshops. Customer acquisition combines physical retail showrooms with the BARTH GO digital showroom for nationwide online sales, supported by a dedicated corporate fleet department, the BARTH Club loyalty program, and partnerships with sports and tourism brands (HC Dynamo Pardubice, Dolní Morava resort). The company is part of the privately held Skupina BARTH (BARTH Group) and reports annual turnover exceeding 3 billion CZK with 250+ employees.

Name

Autocentrum BARTH

Legal name

Autocentrum BARTH a.s.

Website

https://autocentrum.cz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Autocentrum BARTH is a Czech authorized dealer and service group operating four showrooms in Pardubice and Hradec Králové, selling new and used vehicles across twelve brands (VW, Škoda, Audi, Kia, BYD, Peugeot, Opel, and others) with authorized servicing, parts, operational leasing, fleet, and rental services.

Ownership category

akta.pro rank

Product category

Automotive Dealership and Services

NAICS

Automobile Dealers (4411), New Car Dealers (44111), Used Car Dealers (441120), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

Keywords

• Authorized automotive dealership
• Vehicle service and repair
• Operational leasing services
• Fleet management solutions
• Automotive parts distribution

Headquarters

HQ city

Pardubice

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. New and Used Vehicle Sales: Sale of new, demonstration, reference, and used vehicles across 12+ brands (Volkswagen, Škoda, Audi, SEAT, CUPRA, Kia, BYD, Peugeot, Opel, Citroën, MG, FIAT). Approximately 6,000 vehicles sold annually. Revenue model is one-time transaction based.
2. Authorized After-Sales Service: Authorized servicing for all represented brands with capacity of up to 100 vehicles per day across locations. Includes tire service, windshield replacement, emissions testing, accident repairs. Revenue model is one-time service transaction.
3. Original Parts and Accessories Sales: Sale of original parts and accessories for all represented brands. Also offers original exchange parts (renovated parts) at up to 50% discount vs. new. NORA centrum program provides parts delivery to independent workshops in Pardubice and Hradec Králové regions.
4. Operational Leasing (Operativní leasing): Operative leasing for private individuals and companies through BARTH Operák and Fleet Operák platforms. Collaborates with all leasing companies to offer best market rates. Monthly payments from 4,125 Kč excl. VAT. Revenue model is recurring subscription-style payments over contract term.
5. Vehicle Rental Services: Car rental through BARTH Rent (autopůjčovna), motorcycle rental through BARTH Motopůjčovna, and recreational vehicle/caravan rental. Also PICK-UP servis for vehicle collection and delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Autocentrum BARTH is an authorized multi-brand car dealership selling new and certified used vehicles from 12+ brands (Škoda, Volkswagen, Audi, SEAT, CUPRA, Kia, BYD, Peugeot, Opel, Citroën, MG, FIAT). It operates authorized service centers, paint and body shops, original parts sales, operational leasing (BARTH Operák), fleet services (Fleet Operák), car and motorcycle rental, caravan rental, and a digital showroom (BARTH GO) across 4 locations in Pardubice and Hradec Králové, Czech Republic.

Product overview

Autocentrum BARTH is an authorized vehicle dealership and service center operating in Pardubice and Hradec Králové. The company offers a comprehensive automotive ecosystem consisting of new vehicle sales (Volkswagen, Škoda, Audi, SEAT, CUPRA, Kia, BYD, Peugeot, Opel, Citroën, MG, FIAT), certified used vehicle sales through programs like Škoda Plus and Das WeltAuto, authorized maintenance services with daily capacity of 100 vehicles, original parts and accessories sales, operational leasing (BARTH Operák), fleet services (Fleet Operák), car rental (BARTH Rent), digital showroom (BARTH GO), motorcycle sales and service (Motocentrum), caravan rental, body and paint services, and a loyalty program (BARTH Club). The company sells approximately 6,000 vehicles annually with annual revenue approaching 3 billion CZK.

Differentiator

Problem solved

Functional benefit

Brands

• BARTH Rent: Car rental services including short-term and long-term vehicle rentals
• BARTH GO
• BARTH Operák
• BARTH Club
• Motocentrum BARTH
• Fleet Operák
• NORA centrum

Products and services

• New Vehicle Sales
• Used Vehicle Sales
• Authorized Vehicle Service
• Original Parts and Accessories
• Operational Leasing (BARTH Operák)
• Fleet Services (Fleet Operák)
• Car Rental (BARTH Rent)
• Body and Paint Services
• Motorcycle Sales and Service (Motocentrum BARTH)
• Caravan and Recreational Vehicle Rental
• 24-Hour Roadside Assistance and Towing

Quantifiable outcome

• More than 6,000 vehicles sold annually with annual revenue exceeding 3 billion CZK
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• PILLOW (pojišťovna)coreOthersPILLOW is a contractual partner of Autocentrum BARTH for insurance claim handling (likvidace pojistných událostí). BARTH handles the full accident repair process on behalf of customers insured with PILLOW, streamlining the claims workflow.
• Kooperativa, ČPP, Allianz, Generali Česká pojišťovna, ČSOB pojišťovna, UNIQA, Direct pojišťovnacoreOthersAutocentrum BARTH is a contractual partner of all major Czech insurance companies for accident repair and claim handling. They handle the full insurance claim process (except initial reporting) and provide accident repairs under direct agreements with these insurers.
• NORA centrumcoreChannel Partner/ Reseller/ DistributorNORA centrum is the parts distribution program for large customers (independent workshops and fleet operators). Autocentrum BARTH delivers parts directly to their premises for free within Pardubice and Hradec Králové regions, with tiered discounts based on purchase volume.
• Škoda Plus, Das WeltAuto, Audi Approved PluscoreStrategic or Co-development PartnerAuthorized dealer status for certified used vehicle programs. Škoda Plus (Škoda's certified used program), Das WeltAuto (Volkswagen Group's certified used program), and Audi Approved Plus (Audi's certified used program). All vehicles come with quality guarantees.
• Marek ZtracenýminorGTM or Marketing PartnerMusician and brand ambassador partnership. Marek Ztracený is listed as a partner of Autocentrum BARTH.
• HC DYNAMO PARDUBICEminorGTM or Marketing PartnerSports sponsorship partnership with HC DYNAMO PARDUBICE ice hockey club, based in Pardubice.
• Moderní horský resort Dolní MoravaminorGTM or Marketing PartnerTourism partnership with Moderní horský resort Dolní Morava, a leading Czech mountain resort. BARTH Club members receive benefits at this resort.
• Dostihové závodiště PardubiceminorGTM or Marketing PartnerPartnership with Dostihové závodiště Pardubice (Pardubice Racecourse), a major Czech horse racing venue. BARTH Club members receive benefits at this venue.
• BARTH Club Partners (Holiday Resorts, Caravans, Motorcycles)minorGTM or Marketing PartnerBARTH Club loyalty program includes partnerships with BARTH Holiday (premium mountain apartments), BARTH Caravan (recreational vehicle rental), and Motocentrum BARTH (motorcycle sales and rental). Club members receive discounts across all these services.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Louda Auto: Czech multi-brand authorized dealer group operating across several brands with similar sales/service/parts capabilities. Highly comparable as a regional Czech auto retail group with multi-brand franchise mix.
• Renocar: Czech authorized multi-brand dealer group headquartered in Prague with VW Group and other franchises. Comparable business model combining new/used sales, authorized service, and parts distribution.
• TUkas Group: Czech multi-brand authorized dealer group with similar full-service model. Comparable in franchise breadth and authorized service operations across multiple brands.
• Autopolis: Czech authorized multi-brand dealer group offering sales, service, and fleet solutions similar to BARTH. Directly comparable as a multi-brand Czech dealership group with full lifecycle offerings.
• Auto Podbabská: Prague-based authorized multi-brand dealer (VW Group focus). Comparable in authorized dealer operations, though larger and located in a higher-traffic metro.

Emerging players

• AAA Auto: Major Central European used-car retailer with Czech operations. Overlaps with BARTH's used vehicle business (Škoda Plus, Das WeltAuto certified programs) but no authorized new-vehicle franchise model.

Broad incumbents

• Škoda Auto: Czech OEM and BARTH's largest franchise partner. Comparable in that Škoda's distribution strategy defines BARTH's largest revenue stream; not a direct competitor but the dominant supplier relationship shaping economics.
• Porsche Inter Auto CZ: Largest automotive retail group in Central Europe (part of Porsche Holding/Salzburg). Comparable multi-brand authorized dealership model at significantly larger scale; key national competitor for VW Group volume.

Regional players

• Dajbych Auto: Czech authorized VW Group dealer with strong service operations. Comparable as a VW Group-focused authorized dealer group with similar aftersales capabilities.

Others

• Volkswagen Financial Services: Czech arm of VW's captive finance/leasing arm. BARTH partners with VWFS (and other lessors) for operational leasing origination; ecosystem enabler rather than competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/autobarth
• YouTubeyoutube.com/barthgroup
• Facebookfacebook.com/autocentrumbarth1
• LinkedInlinkedin.com/company/autocentrum-barth-a-s

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autocentrum BARTH