Westside Auto Wholesale

Name

Westside Auto Wholesale

Legal name

Phobos Nominees Pty Ltd

Website

https://westsideauto.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Bentley

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Used Vehicle Sales: Primary revenue stream from the sale of used vehicles. Over 1,800 vehicles viewable on-site at any time, with over 3,000 total vehicles in stock. Fixed-price model, no negotiation. Prices exclude government charges (stamp duty, registration transfer fees). Vehicle prices range from approximately $10k to $240k.
2. Auto Finance: In-house finance services facilitated by 10 business managers on site, offering tailored car finance packages through a panel of lenders including Pepper Money, Volkswagen Financial Services, Liberty Financial, and others. Same-day approvals available to approved customers.
3. Vehicle Purchase (Trade-in/Buy): Direct purchase of vehicles from customers who are not necessarily buying another vehicle, facilitated by a team of 10 full-time buyers. Electronic funds transfer payment within 24 hours.
4. Automotive Service and Repair: Full-service workshop offering car servicing (Special $189, Essential $249, Essential+ $299 for 4-cyl passenger vehicles), logbook servicing, mechanical repairs, wheel alignment, tyres, batteries, detailing, window tinting, and air conditioning services. Fleet servicing with courtesy vehicles.
5. Protection Plans: Extended vehicle protection plans offered through Presidian Warranty and KaCare Administered Warranty, providing three levels of coverage ($4,000, $8,000, and extensive extended protection) after manufacturer warranties expire, with roadside assistance, towing, and car hire assistance included.
6. Accessories and Aftermarket Products: Sale of car accessories including dash cams (BlackVue DR800), Ironman 4X4 products (bull bars, LED light bars, suspension, snorkels, tow-bars, dual battery systems, electric brake controllers), Platinum Protect+ exterior/interior protection and window tint.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Westside Auto Wholesale sells over 3,000 used vehicles (passenger cars, SUVs, utes, 4WDs, commercial vehicles) at fixed no-haggle prices from a 20,000m2 warehouse showroom in Bentley, Perth, with national delivery across Australia. Beyond vehicle sales, the business operates an in-house finance department with 10 business managers arranging loans through lender panels, a direct vehicle purchase/car-buying service that pays sellers within 24 hours, and a 120-bay automotive service centre handling logbook servicing, mechanical repairs, fleet maintenance, and detailing.

Product overview

Westside Auto Wholesale operates as a large used car dealership in Perth, Australia with over 3,000 vehicles in stock. The business functions as a one-stop automotive shop combining vehicle sales (core product), vehicle trade-in/purchase, and vehicle finance services with a panel of lenders (Pepper Money, Volkswagen Financial Services, Liberty Financial). Adjacent to vehicle sales, the company offers car servicing and repair through a dedicated service center with 120 bays, 64 hoists, and 40 technicians. Value-added products include Protection Plans (Presidian Warranty and KaCare Administered Warranty), Platinum Protect+ (paint protection and window tinting), and car accessories (dash cams, bull bars, Ironman 4X4 upgrades). Fleet Servicing provides specialized maintenance for business fleets.

Differentiator

Problem solved

Functional benefit

Brands

• Platinum Protect: Exterior and interior protection and window film service using hybrid coating technology to protect vehicles from environmental elements.
• Protection Plans
• Westside Auto Service

Products and services

• Used Vehicle Sales Sale of over 3,000 inspected used vehicles across all makes and models (SUVs, sedans, utes, 4WDs, light commercial vehicles) at fixed prices, with electronic contract processing, national delivery across Australia, and an on-site sales team. Pricing ranges from approximately $10,000 to $240,000.
• Vehicle Trade-In and Direct Vehicle Purchase Cash purchase of vehicles from private sellers, including those not buying another vehicle, with same-day valuations and electronic funds transfer payment within 24 hours via a team of 10 full-time buyers.
• Vehicle Finance Tailored car finance packages including salary packaging and business vehicle loans, arranged by 10 on-site business managers through a panel of lenders (Pepper Money, Volkswagen Financial Services, Liberty Financial, Allied Credit, Azora, Autopay, Loan Warehouse) with same-day approvals for approved customers.
• Car Servicing and Repair Full-service automotive repair centre offering Special ($189), Essential ($249) and Essential+ ($299) car servicing for 4-cylinder passenger vehicles, logbook servicing, mechanical repairs, wheel alignment, tyres, batteries, dent repairs, window tinting, air conditioning, and detailing. Facility includes 120 bays, 64 hoists, and 40 technicians, with courtesy vehicles and a customer lounge.
• Protection Plans Extended dealer protection plans (Presidian Warranty and KaCare Administered Warranty) offering three coverage levels ($4,000, $8,000, extensive extended protection) after manufacturer or statutory warranties expire, including roadside assistance, towing, and car hire assistance.
• Platinum Protect+ Exterior and interior protection coatings plus window film/tint services using hybrid coating technology to protect vehicle paint, upholstery, and windows from environmental damage.
• Car Accessories Sale and fitting of vehicle accessories including dash cams (BlackVue DR800), bull bars, tow bars, LED light bars, suspension upgrades, snorkels, dual battery systems, electric brake controllers, and Ironman 4X4 products.
• Fleet Servicing and Maintenance Dedicated fleet management and maintenance programme for business vehicle fleets, offering comprehensive servicing, repairs, wheel/tyre management, batteries, tinting, and detailing, with account management, shuttle and loan vehicles, and capability aligned with major fleet companies.

Quantifiable outcome

• Over 3,000 vehicles in stock with over 1,800 viewable on site at any one time
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Presidian WarrantycoreOthersProtection plan provider offering extended warranty products to Westside Auto customers. One of two warranty companies offering three levels of coverage ($4,000, $8,000, and extensive extended protection) with roadside assistance.
• KaCare Administered WarrantycoreOthersProtection plan provider offering extended warranty products to Westside Auto customers. Provides roadside assist (1800 651 111) and claims handling (07 3802 5528). One of two warranty companies offering multi-tiered coverage.
• PowercrankminorOthersBattery supplier for Westside Auto Service, providing car batteries backed by a 24-month warranty. Batteries are supplied and installed at the service center.
• FleetcareminorStrategic or Co-development PartnerFleet management partner with logo displayed on the service center page. Aligned with most major fleet companies for fleet alignment and servicing.
• Major Fleet CompaniescoreChannel Partner/ Reseller/ DistributorWestside Auto Service is aligned with most major fleet companies, providing fleet maintenance and servicing. The fleet alignment section lists partner fleet company logos.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Copart: Global online vehicle auction company operating in Australia, remarketing vehicles from insurers, fleet operators, and finance companies. Comparable in operating a high-volume used vehicle marketplace that serves both dealers and consumers.
• Pickles Auctions: Australia's largest auction house for vehicles and plant equipment, supplying used vehicles to dealers and direct to public. A relevant peer for Westside's car-buying (vehicle acquisition) function and for the broader used vehicle wholesale channel in Australia.
• Eagers Automotive: Australia's largest automotive retail group, operating new and used car dealerships across the country. Closest direct peer by virtue of being a large-scale Australian vehicle retailer with integrated finance, service, and fleet capabilities, though Eagers skews more toward new vehicles than Westside.
• Manheim Australia (Cox Automotive): Major vehicle auction and remarketing operation in Australia, part of Cox Automotive. Directly comparable as a high-volume used vehicle distribution and remarketing channel that competes for fleet disposal and dealer supply contracts.
• Carsales.com: Australia's dominant online automotive marketplace, connecting buyers and sellers of new and used vehicles. Competes with Westside for the same Australian used car shopper, though as a marketplace rather than an inventory-carrying dealer.

Emerging players

• Auto1 Group: European online used car platform operating a fixed-price marketplace model with dealer and consumer channels. Comparable in applying a digital-first, no-negotiation approach to used car retail, though Auto1 is a marketplace intermediary rather than an inventory-carrying dealer.
• Carsome: Southeast Asian online used car platform with inspection, financing, and direct retail operations. Comparable as a digitally-led used car retailer that combines marketplace sourcing with owned inventory and integrated services, though operating in different APAC markets.

Broad incumbents

• Carvana: US-based online used car retailer with fixed-price, no-haggle model, integrated finance, and home delivery. Comparable business model archetype (online, fixed price, vertical integration), though operating at vastly larger scale and in a different geography.
• Frizelle Sunshine Automotive: Large Australian automotive dealer group operating multiple franchises across new and used vehicles. Comparable as a multi-brand, multi-site Australian automotive retailer, though skewing toward new car franchises rather than a single-site used car megastore.
• Bapcor Limited: Australia's largest aftermarket automotive parts and accessories distributor, with trade-facing and consumer brands plus vehicle inspection services. Broader incumbent that overlaps with Westside's service, parts, and accessories revenue streams but is not a used car dealer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@westsideautowholesale

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westside Auto Wholesale