BAPA

What BAPA does

BAPA s.r.o. is a Czech food processing and distribution company headquartered in Letohrad, with a second production facility in Hn?votín near Olomouc. Founded in 1996, the company produces and distributes chilled ready meals, baguettes, sandwiches, panini, soups, salads, and bakery products under multiple brands, including its proprietary Simply Fresh (with World Taste, Sous Vide, and Veggie lines) and Apetit (positioned as the #1 ready-meal brand in Czech Republic), as well as distributed brands Hamé and Marlenka. Following the May 2018 acquisition of Pekárna Letohrad, BAPA operates its own in-house bakery branded Orlické pečivo for fresh breads, rolls, and fine pastries.

The company's core operational technology is a proprietary chilled food logistics platform using its own refrigerated delivery fleet, enabling deliveries up to six times per week to approximately 2,500 sales points across Czech Republic and Slovakia, operating 361 days per year. Production capacity extends to up to 60 meal varieties per day, with a 21-day shelf life achieved through pasteurization, and the company serves up to 1,500 customers daily. The technology stack is centered on cold-chain integrity and SKU breadth rather than digital or AI capabilities, with a 24/7 e-commerce ordering front-end for direct consumer purchases.

BAPA's revenue model combines three streams: (1) B2B corporate catering through its "Obědy pro firmy" program targeting workplaces without canteens or with second/third-shift workforces, structured as subscription/recurring revenue; (2) wholesale distribution to 2,500 retail points including gas stations, shops, bistros, and vending machines; and (3) direct-to-consumer e-commerce with 24/7 online ordering. Pricing is quote-based and negotiated through the direct sales team rather than publicly disclosed. The company is privately held with no disclosed parent or external investors and operates as a private limited company (s.r.o.) under Czech law.

Name

BAPA

Legal name

BAPA s.r.o.

Website

https://bapa.cz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

BAPA s.r.o. is a Czech food processor producing chilled ready meals, baguettes, sandwiches, and bakery products under brands including Simply Fresh and Apetit, distributing to 2,500 retail points across Czech Republic and Slovakia via its own refrigerated fleet.

Ownership category

akta.pro rank

Product category

Chilled Ready Meals and Food Manufacturing

NAICS

Bakeries and Tortilla Manufacturing (3118), Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181), Perishable Prepared Food Manufacturing (311991)

SIC

Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

akta.pro secondary industries

Bakery & Confectionery Wholesale (AFAIABAG), DTC Bakery & Desserts Delivery (AFAIANAF)

Keywords

• Chilled ready meals
• Corporate meal catering
• Baguette production
• Refrigerated food delivery
• Convenience food wholesale

Headquarters

HQ city

Letohrad

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. B2B Corporate Catering: Direct sales of meals to corporate clients for employee catering through dedicated Obědy pro firmy program
2. B2B Distribution (Wholesale): Supply of chilled ready meals, baguettes, and snacks to 2,500 retail points including gas stations, shops, and vending machines
3. E-commerce Retail: Direct consumer sales through own e-commerce platform with 24/7 ordering

Go-to-market motion3 records

Distribution channels4 records

Marketing channels2 records

Core offering

BAPA manufactures and distributes chilled ready meals, baguettes, sandwiches, panini, soups, and salads under its own sub-brands (Simply Fresh, Apetit, Orlické pečivo) and distributed brands (Hamé, Marlenka). The company serves B2B corporate catering customers, B2B wholesale partners (gas stations, shops, bistros, vending machines) across 2,500 sales points, and B2C consumers via its own e-commerce platform, delivering using its own refrigerated fleet up to 6 times per week, 364 days a year.

Product overview

BAPA is a Czech food delivery company offering a diversified portfolio of chilled ready meals and fresh food products. The core offering consists of ready meals (hotová jídla), bagels/sandwiches/panini (bagety, sendviče a panini), soups (polévky), and salads (saláty). These are distributed under multiple sub-brands: Simply Fresh (premium chilled ready meals with WORLD TASTE, SOUS VIDE, and VEGGIE lines, plus Simply Fresh bagels for gas stations), Apetit (traditional Czech cuisine ready meals with 21-day shelf life), and Hamé (budget bagettes for vending). BAPA also operates its own bakery (Orlické pečivo in Letohrad, acquired 2018) for in-house baked goods. The company delivers up to 6 times weekly, 364 days a year, using its own chilled logistics to 2,500 sales points, serving up to 1,500 customers daily with up to 60 different food types.

Differentiator

Problem solved

Functional benefit

Brands

• Simply Fresh: Brand offering chilled ready-made meals including World Taste (world cuisine inspired), Sous Vide (vacuum-cooked meat), and Veggie (vegetarian suitable) product lines. Also includes baguettes and sandwiches for gas stations, stores, and bistros.
• Apetit
• Hamé
• Orlické pečivo

Products and services

• Hotová jídla (Ready Meals) Chilled ready meals in various packaging formats (labeled, universal cardboard, carton packaging) plus gastro packaging for large-volume operations and multi-portion meals. Produced for retail, wholesale, and corporate catering customers.
• Bagety, sendviče a panini (Baguettes, Sandwiches and Panini) Filled baguettes, sliced bread sandwiches, and panini packaged for immediate consumption or vending distribution, supplied to retail and corporate catering customers.
• Polévky (Soups) Traditional thick soups offered in 400g single portions for bistros, camps, and restaurants, plus multi-portion soups in 1.8L gastro packaging for large operations.
• Saláty (Salads) Fresh salads including pasta salads with tuna, pasta salads with chicken, and vegetable salads with cheese, distributed through retail and wholesale channels.
• Simply Fresh Sub-brand of chilled ready meals featuring three product lines: WORLD TASTE (world cuisine inspired), SOUS VIDE (vacuum-cooked meat), and VEGGIE (plant-based vegetarian options), plus baguettes, sandwiches, and panini for gas stations, stores, and bistros.
• Apetit Traditional Czech cuisine ready meals and soups produced at the Hněvotín facility, offering over 60 meal types with 21-day shelf life through pasteurization. Available in labeled packaging, universal cardboard packaging, and gastro packaging for large operations.
• Hamé Bagettes / Simply Snack Small, tasty, and affordable baguettes under the Hamé brand, including a new line of bagels developed with customer input for the vending machine channel.
• Orlické pečivo (Bakery Products) Breads, rolls, and fine pastries baked in-house at the Letohrad bakery (acquired May 2018), supplying baked goods for BAPA's baguette and sandwich product lines.
• Dětská výživa (Baby Food) Baby food products distributed through BAPA's miscellaneous category, available to retail and corporate customers.
• Marlenka (Honey Cakes) Medovník (honey cake) products from Marlenka international, s.r.o., distributed through BAPA in various snack sizes and cake formats.
• Obědy pro firmy (Corporate Meal Program) Dedicated B2B corporate catering program delivering meals to businesses 364 days per year for employee workplace catering, available for both long-term partnerships and short-term coverage of kitchen downtime.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Simply FreshcoreOthersBAPA manufactures and distributes the Simply Fresh brand of chilled ready meals, baguettes, and sandwiches. Simply Fresh offers three product lines: World Taste (world cuisine inspired), Sous Vide (vacuum-cooked meals), and Veggie (vegetarian options).
• ApetitcoreOthersBAPA manufactures and distributes Apetit brand ready meals and soups from Hněvotín facility. Apetit is positioned as the #1 market leader in ready meals in Czech Republic, specializing in traditional Czech cuisine with over 60 types of meals and 21-day shelf life through pasteurization.
• HaméminorOthersBAPA distributes Hamé brand products including ready meals, soups, and snack baguettes (Simply Snack line) suitable for vending machines.
• Orlické pečivocoreStrategic or Co-development PartnerAcquired bakery in Letohrad (May 2018) producing breads, rolls, fine pastries, and other baked goods for BAPA products. Acquisition brought skilled new colleagues and expanded product portfolio with in-house baking capability.
• MarlenkaminorOthersBAPA distributes Marlenka brand honey cakes and desserts including various snack sizes and cake formats.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• McCain Foods: Global prepared food manufacturer with significant chilled and frozen ready-meal operations across Europe. Comparable in scale and category breadth, though with a stronger frozen bias; useful company set for benchmarking BAPA's category extension.
• Bakkavor Group: UK-headquartered fresh prepared food manufacturer supplying chilled meals, sandwiches, and convenience food to major retailers. Comparable in chilled ready-meal manufacturing, multi-category product portfolio, and B2B retail/wholesale distribution model, though at far larger scale.
• Nomad Foods: European frozen food manufacturer (Birds Eye, Findus, Iglo) with a substantial chilled-and-frozen ready-meal footprint. Comparable in ready-meal production and European retail distribution, though with a frozen-skewed portfolio.
• Bonduelle Group: France-based prepared and packaged vegetable/food company with a strong ready-meal and convenience segment in Europe. Comparable in prepared/ready-meal manufacturing and B2B distribution to retail and food service.
• Orkla Foods: Nordic-headquartered branded consumer food company with multiple sub-brands across meals, pizza, and dressings. Comparable multi-brand portfolio strategy and Central/Northern European distribution model, though at substantially larger scale.
• Greencore Group: Ireland-based convenience food manufacturer focused on sandwiches, chilled meals, and food-to-go for retailers and food service. Directly comparable in chilled convenience manufacturing and B2B distribution to gas/retail/foodservice channels.
• Compass Group: Global contract foodservice and corporate catering operator. Comparable to BAPA's Obědy pro firmy corporate catering product, though Compass operates at vastly greater scale and across geographies.

Direct peers

• Apetit: Czech ready-meal brand positioned as #1 in the Czech ready-meal category and a BAPA manufacturing/distribution partner. Direct overlap in product portfolio (ready meals, soups) and Czech market positioning.
• Hamé: Czech food manufacturer of ready meals, soups, and snack products. Direct overlap with BAPA across ready meals, soups, and baguettes, and an active BAPA distribution partner, making it the closest comparable in product portfolio and geographic market.

Regional players

• Olma: Czech dairy and prepared food manufacturer serving the Czech and Slovak markets. Comparable in regional scale, multi-product food portfolio, and B2B retail/wholesale distribution in the same geographies as BAPA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bapa-s-r-o-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAPA