Bussing brood

What Bussing brood does

Bussing Brood (legal entity Bakkerij Bussing) is a Dutch family-owned artisan bakery headquartered at Christiaan Huygensstraat 12, Numansdorp, founded by Aart Bussing in 1899 and currently in its fourth generation under owner Jan Bussing. The company produces artisan breads and pastries for the horeca (hospitality) sector, supplying restaurants, hotels, cafes, and caterers across the Netherlands and Belgium, and supplements wholesale distribution with three consumer-facing retail stores (Boulangerie Traditionalle and Gastrovino Verleiding) in Numansdorp, Barendrecht, and Rotterdam. The company marked its 125th anniversary in 2024, and operates with a headcount in the 11–50 range.

Name

Bussing brood

Legal name

Bakkerij Bussing

Website

https://bussingbrood.nl

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

11–50 employees

Short description

Bussing Brood is a fourth-generation Dutch family bakery founded in 1899, producing artisan breads using stone oven baking and natural sourdough cultures. The company serves the Netherlands and Belgium horeca sector through foodservice wholesalers plus three retail stores.

Ownership category

akta.pro rank

Product category

Artisan Bakery / Horeca Bread Supply

NAICS

Commercial Bakeries (311812)

SIC

Bakery Products (2050)

akta.pro industry

PRIMARYTHAFAFAF

Wholesale / Commercial Bakeries (B2B Supply)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

SECONDARYTHAFAFAD

Artisan & Specialty Bakeries (Sourdough, Heritage Grains)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

SECONDARYAFAIAFAG

Premium/Artisanal Bakery Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Bakery & Confectionery Wholesale

Keywords

• Artisan bakery products
• Horeca wholesale bread
• Stone oven baking
• Natural sourdough breads
• Hospitality bread supply

Headquarters

HQ city

Numansdorp

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Horeca Wholesale Bread Sales: B2B sales of artisan breads to hospitality businesses (restaurants, hotels, cafes) through foodservice wholesale distributors. Products are supplied to horeca entrepreneurs throughout Netherlands and Belgium via their distribution networks.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bussing Brood produces and supplies artisan breads and pastries for the hospitality (horeca) sector, baked in stone ovens using natural sourdough cultures and traditional methods. The company offers eight core product lines ranging from tearable breads and brioche to rustic French-style loaves and specialty rolls, distributed via wholesale partners across the Netherlands and Belgium, and through three own retail bakery stores in South Holland.

Product overview

Bussing Brood is a traditional Dutch bakery company founded in 1899, operating as a family business for 125 years. The company produces a comprehensive portfolio of bread products for the hospitality sector, including eight core product lines: Breekbrood (tearable bread), Brioche (sweet butter-based bread), B'rustiek® (rustic French-style bread), Kleintje Desem (sourdough rolls), BrilJANTJE (table rolls), Landbrood (farm-style bread), Mauricette (small sourdough sandwiches), and Kleine Koters (small specialty rolls). All breads are baked in the company's stone oven. Products are distributed through hospitality wholesalers to restaurants and hospitality businesses throughout Netherlands and Belgium, with three retail Boulangerie Traditionelle stores for consumer sales. The company emphasizes natural ingredients, sourdough culture, and traditional baking methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Breekbrood Tearable bread product, small in size but big in flavor thanks to naturally ripened sourdough culture. Introduced in 1995 as a hospitality favorite, also available in Breek6 (6-piece) format for horeca.
• Brioche Soft, sweet bread made with extra butter and fresh eggs for horeca menus, available as whole loaf, burger buns, and mini brioche formats. Includes variants such as Krentenbolletjes, Gember Notenbroodjes, Scones, Suikerbrood, and Vijgen Amandelbrood.
• B'rustiek Traditional rustic bread made with French flour, water, sea salt and yeast; 100% natural with speckled open crumb and caramel-colored crust achieved through 48-hour fermentation. Available in lunch, flute, and full loaf formats.
• Kleintje Desem Breakfast or lunch roll based on Bussing's naturally ripened sourdough culture, baked evenly on all sides in a practical ready-to-eat format for hospitality use.
• BrilJANTJE Newest table roll introduced in 2024, made according to an old family recipe with French wheat and Bussing's own sourdough culture; extra-long rising time and stone oven baking produce crispy texture. Available in white, brown, and rosemary varieties.
• Landbrood Farm-style bread in substantial size for breakfast buffets, lunch sandwiches, or farmer's toast. Made with Bussing's sourdough culture and stone oven baked. Available in four variants: white, double dark, maize, and Zeeland whole grain.
• Mauricette Small sourdough sandwiches suited for breakfast buffets, shared lunch, soup, toasts, table bread, high-tea, and catering. Available in sunflower white and multi-seed varieties.
• Kleine Koters Small specialty rolls balancing taste, smart purchasing, and waste minimization. Includes Pain d'Amis, Pidesto Bun, Maestro Bun, Mini Broodjes Assorti, Rogge Rakker Karnemelk, Robuust meerzaden, and Pain de Camarque varieties.
• Boulangerie Traditionelle Retail Stores Retail bakery store concept with three locations in Numansdorp (Gastrovino Verleiding), Barendrecht, and Rotterdam serving direct consumer sales and providing consumer feedback that informs main bakery production.

Quantifiable outcome

• Bread stays fresh all day when par-baked in the morning (B'rustiek)

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered core and minor.

• BidfoodcoreChannel Partner/ Reseller/ DistributorMajor foodservice wholesale distributor selling Bussing Brood products to horeca customers throughout Netherlands.
• SligrocoreChannel Partner/ Reseller/ DistributorLeading foodservice wholesale distributor with presence in both Netherlands and Belgium (Sligro ISPC, Sligro M).
• HanoscoreChannel Partner/ Reseller/ DistributorWholesale distributor operating in both Netherlands and Belgium (Hanos and Hanos Belgium).
• Best FishcoreChannel Partner/ Reseller/ DistributorFamily business with 75+ years experience importing, processing and distributing fish products. Serves food professionals and restaurants in Almere area.
• Brouwer HorecagroothandelminorChannel Partner/ Reseller/ DistributorHoreca wholesale distributor in Netherlands.
• Chefs CulinarminorChannel Partner/ Reseller/ DistributorHoreca wholesale distributor in Netherlands.
• Horeca CentrumminorChannel Partner/ Reseller/ DistributorHoreca wholesale distributor in Netherlands.
• Horeca Groothandel TilburgminorChannel Partner/ Reseller/ DistributorRegional horeca wholesale distributor in Netherlands.
• Huize HorecaminorChannel Partner/ Reseller/ DistributorHoreca wholesale distributor in Netherlands.
• Karel v.d. VormminorChannel Partner/ Reseller/ DistributorHoreca wholesale distributor in Netherlands.
• Kooyman GrootverbruikminorChannel Partner/ Reseller/ DistributorWholesale distributor in Netherlands.
• Kraan VleesserviceminorChannel Partner/ Reseller/ DistributorMeat service provider and horeca wholesale distributor in Netherlands.
• RuykenminorChannel Partner/ Reseller/ DistributorHoreca wholesale distributor in Netherlands.
• Veldboer EenhoornminorChannel Partner/ Reseller/ DistributorHoreca wholesale distributor in Netherlands.
• VHCminorChannel Partner/ Reseller/ DistributorHoreca wholesale distributor in Netherlands.
• Horesca LieferinkminorChannel Partner/ Reseller/ DistributorHoreca wholesale distributor in Netherlands.
• De GaverbeekminorChannel Partner/ Reseller/ DistributorWholesale distributor in Belgium.
• De VliegerminorChannel Partner/ Reseller/ DistributorWholesale distributor in Belgium.
• FincioenminorChannel Partner/ Reseller/ DistributorWholesale distributor in Belgium.
• Horeca Service NevejanminorChannel Partner/ Reseller/ DistributorHoreca service provider and wholesale distributor in Belgium.
• Horeca TotaalminorChannel Partner/ Reseller/ DistributorHoreca wholesale distributor in Belgium.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Délifrance: European bakery brand focused on horeca distribution of breads, viennoiserie and pastries. Highly comparable B2B horeca wholesale model and broad NL/BE market presence.
• Picard Surgelés: Frozen bakery and foodservice supplier with horeca distribution across Europe. Comparable in supplying premium bakery to hospitality, though via a frozen rather than fresh-bake model.
• Banketbakkerij Merba: Dutch commercial bakery producing breads and pastry for retail and foodservice channels. Comparable Dutch B2B bakery model with similar wholesale and retail exposure.
• La Lorraine Bakery Group: Belgian-headquartered industrial and artisan bakery group supplying breads and pastries to retail and foodservice across Benelux. Comparable geography, B2B/wholesale model and product portfolio.
• Panos: Belgian-origin horeca bakery chain and brand producing fresh bread and viennoiserie for hospitality operators. Closely comparable horeca-first bakery concept in Benelux.
• Van der Meulen Bakkerij: Dutch family/wholesale bakery producing breads and specialty items for foodservice and retail customers. Comparable Dutch artisanal bakery with wholesale horeca distribution.

Broad incumbents

• Aryzta (formerly Quality Bakers / Bakkersvoeders): Global industrial bakery group with strong Benelux presence serving retail and foodservice. Broader and larger competitor with overlapping wholesale customers and product categories.
• Albert Heijn (bakery division): Largest Dutch supermarket operator with in-store and supplier bakeries. Adjacent competitor for both consumer retail bread and a route-to-market channel that competes with Bussing's standalone wholesale model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bussingbrood
• Instagraminstagram.com/bussing_brood
• Xx.com/bakkerijbussing
• LinkedInlinkedin.com/company/bussing-brood

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bussing brood