Huize Horeca

What Huize Horeca does

Huize Horeca is a privately held regional hospitality (horeca) wholesale distributor based in Beverwijk, Netherlands, supplying beverages, food, and non-food products to cafés, grand cafés, restaurants, sports canteens, campings, party boats, cinemas, associations, and beach pavilions across North Holland, Utrecht, and Flevoland. The company operates a 4,000-SKU assortment with a specialty in special beers, wines, spirits, and soft drinks, and runs an own fleet of fixed drivers who deliver directly to customer premises and serve as primary relationship managers, visiting 15-18 customers per route daily.

The company is structured as a holding of three heritage sub-brands: Scholten Horecagroothandel (founded approximately 100 years ago in Bergen for wine, food, and non-food), Gerstengel Drankengroothandel (35+ years in Amsterdam's hospitality market, with the online ordering platform shop.gerstengel.nl), and De Man van Drank (a pickup service and specialty beer supplier for Amsterdam). Huize Horeca itself is the recent unifying parent brand, and in 2024 it opened a new distribution center in Beverwijk near the A9 highway to consolidate logistics.

Revenue is generated through B2B wholesale product margins on direct sales via the owned delivery fleet, with no public pricing disclosed and transactions handled on account-based terms. The go-to-market is enterprise field sales executed by fixed drivers who double as customer touchpoints, supplemented by an online ordering portal. The company is privately held with no disclosed funding, no public listing, and no institutional investor involvement indicated in the source material.

Name

Huize Horeca

Legal name

Huize Horeca

Website

https://huizehoreca.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Huize Horeca is a Dutch regional hospitality wholesaler headquartered in Beverwijk that supplies beverages, specialty beer, and food products to cafés, restaurants, and leisure venues across North Holland, Utrecht, and Flevoland via its own delivery fleet.

Ownership category

akta.pro rank

Product category

Hospitality Beverage Wholesale

NAICS

Beer and Ale Merchant Wholesalers (424810), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYCRAOAIAB

Alcohol Importers & Brand Owners (Wholesale)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Alcohol, Tobacco & Cannabis Wholesale Distribution

Keywords

• Horeca wholesale distribution
• Beverage wholesale supply
• Specialty beer distribution
• Hospitality wholesale partner
• Beer wholesale netherlands

Headquarters

HQ city

Bergen Op Zoom

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale beverage and food products sales to hospitality sector: B2B wholesale distribution model selling beverages (with specialty in special beers), food, and non-food products to restaurants, cafés, and other hospitality businesses. Revenue generated through product margins on direct sales via own delivery fleet.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Huize Horeca is a regional B2B hospitality (horeca) wholesale partner that supplies a comprehensive assortment of beverages—including 4,000+ specialty beers, wines, spirits, and soft drinks—alongside food and non-food products to cafés, grand cafés, restaurants, sports canteens, campings, party boats, cinemas, associations, and beach pavilions across North Holland, Utrecht, and Flevoland in the Netherlands. Orders are delivered by an own fleet of fixed drivers who act as personal customer contact points, with a same/next-day delivery capability and a pickup option at the Amsterdam De Man van Drank location. The company operates under three heritage sub-brands (Scholten Horecagroothandel, Gerstengel Drankengroothandel, and De Man van Drank) and combines commercial advisory support with a specialty beer focus to help customers build distinctive, commercially viable drink menus.

Product overview

Huize Horeca operates as a regional hospitality wholesale partner serving cafes, grand cafes, sports canteens, campings, party boats, cinemas, associations, and beach pavilions across Noord-Holland, Utrecht, and Flevoland. The company functions as a unified entity combining three established sub-brands: Scholten Horecagroothandel (a 100-year-old wholesale business specializing in wine, food, and non-food products), Gerstengel Drankengroothandel (a 35+-year-old Amsterdam-based specialty beer specialist with its own online ordering platform), and De Man van Drank (a pickup service for the Amsterdam region). The core offering is a comprehensive beverage assortment of 4,000+ beer varieties, complemented by wines, spirits, and soft drinks, delivered through fixed drivers who serve as personal customer contact points. The company emphasizes specialty beer expertise and rapid, reliable delivery service.

Differentiator

Problem solved

Functional benefit

Brands

• Scholten Horecagroothandel: Horeca wholesale business established over 100 years ago in Bergen, North Holland, offering wine, food, and non-food products.
• Gerstengel Drankengroothandel
• De Man van Drank

Products and services

• Huize Horeca Beverage Assortment Comprehensive wholesale beverage portfolio of 4,000+ beer varieties plus wines, spirits, and soft drinks, curated and supplied to hospitality venues to support distinctive, commercially viable drink menus.
• Scholten Food and Non-Food Wholesale Supply Wholesale supply of wine, food, and non-food products under the Scholten Horecagroothandel brand, serving hospitality customers across North Holland with over 100 years of operating history from Bergen.
• Gerstengel Online Ordering Platform Online B2B ordering portal (shop.gerstengel.nl) under the Gerstengel Drankengroothandel brand, enabling hospitality customers to place wholesale beverage orders digitally alongside the personal driver-based sales channel.
• De Man van Drank Pickup Service Pickup service and specialty (special) beer supplier for hospitality customers in Amsterdam and surrounding area, providing a physical collection option at the Veemarkt 57 location in addition to delivery.

Quantifiable outcome

• 4,000 beer varieties available for customer selection
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Scholten HorecagroothandelcoreOthersOne of three brand names under Huize Horeca umbrella. Based in Bergen with 100 years of operation, serving North Holland region with wine, food, and non-food products.
• Gerstengel DrankengroothandelcoreOthersOne of three brand names under Huize Horeca umbrella. Operating for over 35 years in Amsterdam with specialty in special beers and comprehensive beverage assortment.
• De Man van DrankcoreOthersOne of three brand names under Huize Horeca umbrella. Based in Amsterdam (Veemarkt 57) providing extra pickup service and specialty beer delivery for Amsterdam customers.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hanos: Dutch cash-and-carry and foodservice wholesaler serving horeca, catering, and institutional buyers. Comparable as a B2B horeca supplier with broad assortment, though with a different cash-and-carry/self-service format and larger national footprint.
• AB InBev: Global brewer that also operates direct horeca distribution in major markets. Overlaps with Huize Horeca in beer distribution to on-trade venues, but at global scale and with a mainstream-brand portfolio.
• Sligro Food Group: Large Dutch foodservice wholesaler serving horeca and retail with broad food and beverage assortments. Comparable as a B2B horeca distributor in the Netherlands, but with national scale, private-label capability, and a much broader assortment than Huize Horeca's beverage-anchored offering.
• Bidfood: Major Dutch foodservice distributor supplying restaurants, hotels, and care institutions. Overlaps with Huize Horeca in B2B horeca distribution, but operates nationally and emphasizes broad food ranges rather than specialty-beer focus.
• Heineken Beverages: Heineken's direct horeca distribution arm in the Netherlands, supplying beer and beverages to on-trade accounts. Comparable in beverage wholesale to horeca, but with national scale, brewer-owned economics, and a mainstream-portfolio focus rather than specialty-beer emphasis.

Others

• Gall & Gall: Largest off-premise alcohol retail chain in the Netherlands (part of Ahold Delhaize). Adjacent rather than directly competitive — sells beer, wine, and spirits to consumers, while Huize Horeca sells B2B to horeca — but competes for share of Dutch beverage wallet.

Direct peers

• Markgraaf: Dutch beverage wholesaler supplying horeca with beer, wine, and spirits. Directly comparable business model to Huize Horeca — regional B2B beverage distribution to hospitality venues with personal service emphasis.
• De Monnik Dranken: Dutch regional beverage wholesaler focused on beer, wine, and spirits to horeca customers. Closest direct peer to Huize Horeca: similar specialty-beverage distribution model, regional Dutch footprint, and SMB horeca customer mix.

Emerging players

• Beers4You / Bier&Co: Online specialty-beer retailers serving Dutch consumers and horeca. Comparable in specialty-beer assortment focus but operate on a digital, lower-touch model versus Huize Horeca's owned-fleet regional delivery.
• Drankenbox: Dutch online drinks supplier with horeca and consumer offerings. Partial overlap with Huize Horeca in beverage distribution to venues, but primarily a digital/e-commerce model rather than personal-fleet regional delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/huizehoreca
• LinkedInlinkedin.com/company/huize-horeca
• Instagraminstagram.com/huizehoreca

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huize Horeca