What Force of Nature Meats does

Force of Nature Meats is an Austin, Texas-based direct-to-consumer e-commerce brand founded in 2019 that sells regeneratively raised meat products including beef, bison, chicken, elk, venison, and wild boar. The company sources from a network of 917 partner ranches across 20 U.S. states and 4 countries, with animals raised without feedlots, antibiotics, added hormones, or GMOs and verified through a proprietary Land Steward Index system. Its product portfolio spans individual cuts, a proprietary Ancestral Blends sub-brand (ground meat with 8% organ content), and curated bundles, alongside ancillary offerings including digital gift cards and branded hard goods.

The business operates a Shopify-powered storefront with a Subscribe & Save subscription program offering 5-10% discounts, a Regen Rewards loyalty tier (1-3% back), and Truemed-powered HSA/FSA payment integration that delivers an effective ~30% cost reduction. Distribution is dual-channel: DTC shipping from fulfillment centers in St. Louis, IL and Reno, NV using FedEx cold-chain logistics with compostable Green Cell Foam coolers, alongside an expanding retail footprint at chains including Whole Foods and Sprouts. Pricing ranges from $7.99 for hot dogs to $220 for standing rib roast, with curated bundles priced at $210-$251.

The company differentiates on supply chain transparency (300+ chemical testing protocol), quantified environmental impact (3.7M+ acres under regenerative management, 31M+ meals delivered annually, 1,000+ wildlife species supported), and nutritional positioning (up to 5x omega-3s vs. conventional meat). Marketing is driven by content, social media, PR placements in outlets including The Guardian, Forbes, Bloomberg, and Bon Appétit, and a 10% affiliate program via Impact.com. The company is privately held with 11-50 employees and no disclosed institutional funding rounds.

Name

Force of Nature Meats

Legal name

Force of Nature, LLC

Website

https://forceofnature.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Force of Nature Meats is a privately held Austin, TX-based direct-to-consumer and retail brand selling regeneratively raised meats (beef, bison, chicken, elk, venison, wild boar) sourced from 917 partner ranches, serving health- and sustainability-conscious consumers through its Shopify storefront, subscription program, and expanding retail distribution.

Ownership category

akta.pro rank

Product category

Regenerative Meat Products

NAICS

Animal Slaughtering and Processing (31161), Meat Processed from Carcasses (311612), Meat Retailers (44524)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)

akta.pro secondary industries

Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE), Game & Specialty Meats Wholesale (Venison, Bison, etc.) (AFAIADAG)

Keywords

• Grass-fed meats
• Regenerative agriculture
• Ancestral blends
• Pasture-raised proteins
• Direct-to-consumer meat

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time purchases of individual products and curated boxes through forceofnature.com. Customers select from beef, bison, chicken, elk, venison, and wild boar products. Orders shipped frozen directly to customers.
2. Subscription Recurring Revenue: Subscribe & Save program offering 5-10% discount on recurring orders. Customers choose delivery frequency of 2/4/6/8 weeks. Earn 1-3% back in store credit on recurring orders based on lifetime spend. Free shipping on subscriptions $189+.
3. Retail Distribution: Physical retail store distribution expanding across the United States. Retail rollouts accelerating brand momentum. Products available at select retailers including Whole Foods and Sprouts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Force of Nature Meats operates a direct-to-consumer e-commerce platform selling regeneratively raised, 100% grass-fed and pasture-raised meats sourced from a network of 917 partner ranches across 20 U.S. states and 4 countries. The product portfolio spans six animal proteins (beef, bison, chicken, elk, venison, wild boar) sold as raw cuts, a proprietary Ancestral Blends sub-brand that combines ground meat with organ meats (liver and heart), and curated multi-product bundles. Orders ship frozen nationwide in compostable Green Cell Foam coolers from fulfillment centers in St. Louis, IL and Reno, NV, with both one-time purchase and recurring subscription options.

Product overview

Force of Nature Meats is a direct-to-consumer e-commerce platform selling regeneratively raised meats, operating on a Shopify-powered storefront with a subscription and rewards program overlay. The product portfolio spans six animal proteins — beef, bison, chicken, elk, venison, and wild boar — organized across three core product lines: raw cuts (steaks, roasts, grinds, burgers, sausages), Ancestral Blends (a proprietary sub-brand combining ground meat with 8% organ meats including liver and heart), and Curated Bundles (pre-selected multi-product boxes targeting different use cases such as grilling, wild game, and best sellers). Ancillary offerings include a subscription delivery program with 5-10% savings and 3% tiered rewards, a Truemed HSA/FSA payment integration enabling tax-free purchases, digital gift cards, and non-food Hard Goods (apparel and books). The company sources from 917 partner ranches across the US, Canada, New Zealand, and Australia, with over 3.7 million acres under regenerative management.

Differentiator

Problem solved

Functional benefit

Brands

• Ancestral Blends: Ground meat supercharged with liver and heart, delivering nutritional benefits from organ meats. Products include beef, bison, chicken, and venison ancestral blends.

Products and services

• Beef Products 100% grass-fed, grass-finished beef including steaks, grinds, roasts, burgers, sausages, and specialty cuts such as ribeye, NY strip, tenderloin, tomahawk, and chuck roast, sold to individual consumers online and via retail.
• Bison Products 100% grass-fed bison including steaks, grinds, and specialty cuts such as bison ribeye, sirloin, flank steak, osso buco, short ribs, and tongue, sold to individual consumers.
• Chicken Products Heritage, slow-growth chicken with unrestricted pasture access and 100% Certified Organic feed, including boneless/skinless breasts, bone-in/skin-on thighs, whole chicken, ground chicken, and chicken ancestral blend (7 products).
• Elk Products Grass-fed and pasture-raised elk, primarily available as ground elk (3 products), sourced from New Zealand, for individual consumers.
• Venison Products Grass-fed, pasture-raised venison including tomahawk steaks, medallions, and ancestral blend (10 products), sourced from New Zealand, for individual consumers.
• Wild Boar Products Free-range wild boar sourced from Texas, available as ground wild boar and chorizo sausage (3 products), for individual consumers.
• Ancestral Blends Proprietary sub-brand of ground meat supercharged with liver and heart (4% heart, 4% liver, 92% muscle meat) delivering nutrients such as B12, creatine, collagen, iron, and zinc, available in beef, bison, venison, and chicken varieties.
• Ancestral Blends Box Curated bundle of 16 products (~14.25 lbs) including beef, bison, venison, and chicken ancestral blends, ancestral meatballs, and ancestral sausages, marketed as the company's most nutrient-dense bundled offering.
• Best Sellers Box Curated box of 12 items (~9.5 lbs) featuring the company's most popular cuts including beef tenderloin, ancestral blends, bison ancestral, chicken ancestral, and ground elk (801 reviews, 4.7 rating).
• Big Ol' Beef Box Beef-focused bundle available in small (~9.5 lbs), medium (~12.5 lbs), and large (~15.5 lbs) sizes, featuring grass-fed beef ancestral blends, ground beef, ribeye, tenderloin, and NY strip steaks.
• Grill Master Box Grilling-focused bundle of 7 items featuring beef NY strip, ribeye, tenderloin filet, and tomahawk steaks.
• Wild Game Box Curated box of wild game meats featuring venison tomahawk, venison medallions, venison ancestral blend, ground elk, ground wild boar, and bison flank, totaling ~9.5 lbs.
• Best Damn Steak Box Steak-focused bundle featuring beef ribeye, flat iron, picanha, venison tomahawk, and venison medallions.
• Steak Night Box Savings bundle featuring beef NY strip and beef sirloin steaks with a 10% discount.
• Subscribe & Save Subscription Program Recurring delivery subscription offering 5-10% savings, up to 3% store credit back on recurring orders, free shipping on orders $189+, priority access to limited inventory, and full flexibility to adjust, pause, skip, or cancel deliveries on 2/4/6/8-week schedules.
• Regen Rewards Loyalty Program Loyalty rewards program offering store credit on every purchase, with tiered earning rates of 1% (first order), 2% at $350 lifetime spend, and 3% at $750 lifetime spend for repeat customers.
• HSA/FSA Eligible Purchasing via Truemed Integration with Truemed enabling customers to pay for Force of Nature meat products using pre-tax HSA/FSA funds at checkout, with eligibility for a Letter of Medical Necessity for reimbursement and average savings of 30%.
• Digital Gift Cards Digital gift cards available in variable denominations starting at $100, usable on one-time purchases and subscription orders, can be personalized with gift messages.
• Hard Goods (Apparel & Books) Non-meat merchandise including branded apparel (hats, t-shirts, bandanas) and books on regenerative agriculture and food systems such as 'Dirt to Soil' by Gabe Brown and 'Defending Beef' by Nicolette Hahn Niman (11 products).

Quantifiable outcome

• Grass-fed meats have up to 5x more omega-3s than conventional meats
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TruemedcoreGTM or Marketing PartnerPartnership enabling HSA/FSA reimbursement for Force of Nature meat purchases. Truemed provides Letter of Medical Necessity after health survey, allowing customers to use pre-tax HSA/FSA funds. Average 30% savings for eligible customers. Service is free to consumers.
• 917 Ranching PartnerscoreOthersNetwork of 917 ranches across 20 states and 4 countries practicing regenerative agriculture. Partners sign Land Steward Index pledge committing to regenerative principles and year-over-year improvement. Many decade-long relationships. Supporting over 1,700 employees.
• 22 Processing PartnerscoreOthersUSDA-inspected processing facilities including small regional processors who prioritize animal welfare. Supporting over 3,700 employees. Essential for converting livestock to packaged products.
• Conservation Organizations (40+)minorStrategic or Co-development PartnerSupport for 40+ conservation organizations including American Fisheries Society, Soil Health Academy, Kiss the Ground, NRCS, The Nature Conservancy, Ducks Unlimited, Audubon, Holistic Management International, National Bison Association, Australian Wildlife Conservancy.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• ButcherBox: Direct-to-consumer subscription meat company delivering grass-fed beef, heritage pork, and free-range chicken. Closest direct competitor with overlapping grass-fed, DTC, subscription model targeting health-conscious consumers.
• Fossil Farms: Specialty meat company offering exotic and heritage proteins including bison, venison, elk, and wild boar to retailers and consumers. Comparable on game meat expertise and wholesale/retail specialty meat distribution.
• Crowd Cow: DTC craft meat company offering curated boxes of premium beef, pork, chicken, and seafood from independent farms. Highly comparable on premium positioning, multi-protein portfolio, and direct-to-consumer e-commerce model.
• Wild Pastures: Subscription-based regenerative meat company delivering 100% grass-fed, pasture-raised beef, chicken, and pork. Directly comparable on regenerative positioning, subscription model, and direct-to-consumer delivery.
• D'Artagnan: Specialty meat purveyor offering game, organic poultry, and heritage meats to restaurants and home cooks via DTC and retail. Directly comparable on game meat portfolio (venison, wild boar, bison) and premium positioning.
• Thousand Hills Lifetime Grazed: 100% grass-fed beef brand sourcing from Midwestern ranches with lifetime grazing protocols. Comparable on grass-fed beef standards, rancher partnership model, and direct-to-consumer plus retail distribution.

Emerging players

• Good Ranchers: Emerging DTC meat brand offering American-raised, American-processed beef, chicken, and pork with no antibiotics or added hormones. Comparable on DTC subscription, American-raised sourcing, and health-conscious positioning, though at a different price tier.
• Primal Pastures: Pasture-raised, soy-free meat producer shipping directly to consumers from a Southern California farm family. Comparable on regenerative/pasture-raised positioning, DTC delivery, and family-farm storytelling, though at smaller scale.

Broad incumbents

• Applegate Farms: Natural and organic meats brand owned by Hormel offering grass-fed beef, organic chicken, and antibiotic-free pork across major US retail. Comparable on clean-label, no-antibiotics positioning and broad distribution footprint.
• Niman Ranch: Established heritage meat brand with a network of independent family farmers raising livestock without antibiotics or hormones. Comparable on sustainable/regenerative sourcing and broad retail distribution across US grocery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fonmeats
• YouTubeyoutube.com/channel/UCkH4nfYuzjZXCPuuHL-swNg
• Facebookfacebook.com/forceofnaturemeats
• Instagraminstagram.com/forceofnaturemeats
• LinkedInlinkedin.com/company/force-of-nature-meats

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Force of Nature Meats