Search Scope

What Search Scope does

Search Scope is a founder-led SEO consultancy headquartered in Victoria Park, Perth, Western Australia, operating as a sole proprietorship founded in 2021 by Dorian Menard, who delivers strategy and execution personally across every client engagement. The practice specialises in Local SEO, Google Maps SEO, Google Business Profile (GBP) management, Generative Engine Optimisation (AI Search visibility), and e-commerce SEO, with a distinct recovery cluster covering GBP reinstatement, Google Merchant Center reinstatement, and Google Ads account reinstatement. Service delivery is built on the proprietary Trust Stack methodology, a five-layer framework spanning technical foundation, content authority, external validation, platform signals, and AI/entity trust, supplemented by a GBP three-layer optimisation framework, geo-grid rank tracking across multiple geographic points, and an 83-item GEO Checklist applied to every engagement.

The business generates revenue from four streams: monthly SEO retainers (subscription, month-to-month with no lock-in, starting at $1,999/month for the Perth SEO programme), one-off SEO projects and audits at $49/$599/$999 tiers, fixed-fee recovery/reinstatement services ($550 per GBP reinstatement with a money-back guarantee, $350-$999/hr for complex appeals), and complimentary free tools (GEO Checklist, ROI Calculator, LLM URL Source Extractor Chrome extension) used to drive top-of-funnel demand. GTM is sales-led but founder-delivered: prospective clients book a 30-minute strategy call directly on Dorian Menard's calendar via Lunacal, with no sales reps or pitch decks. Acquisition channels are content-led (long-form industry research blog, GBP Insider newsletter, AI instructions page) and referral-driven, leveraging the firm's own SEO performance (3,000% organic traffic growth verified by KPMG Australia) as proof of capability.

The firm has served 150+ SEO clients and 200+ GBP reinstatement cases across Australia, the United States, and Europe since 2021, with documented outcomes including a 98% GBP reinstatement success rate, #2 Map Pack ranking for a QLD mortgage broker, and 5x monthly leads for a Melbourne home services client. The business is bootstrapped, has no external investment, no parent company, and operates with a sole-practitioner delivery model that simultaneously defines its value proposition (founder-led, no account managers) and its scalability ceiling.

Name

Search Scope

Legal name

Search Scope

Website

https://searchscope.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Search Scope is a founder-led SEO consultancy founded in 2021 in Perth, Australia, by Dorian Menard, delivering Local SEO, Google Maps SEO, AI Search optimisation, and Google Business Profile reinstatement services personally to established Australian businesses across the SMB and mid-market segments.

Ownership category

akta.pro rank

Product category

SEO Consulting Services

NAICS

Advertising Agencies (541810)

akta.pro industry

PRIMARYBPAFAJAD

Local SEO (Maps, Citations, Reviews)

Business & Public Services/Marketing, Advertising & PR Services/Search Engine Optimization (SEO) Services

Keywords

• Search engine optimization
• Local SEO services
• Google Maps SEO
• E-commerce SEO
• AI search optimization

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Monthly SEO Retainers: Ongoing SEO services billed monthly in advance. Month-to-month with 30-day notice, no lock-in contracts. Covers organic/national SEO, local SEO, Google Maps SEO, AI SEO, and e-commerce SEO engagements.
2. One-off SEO Projects: Defined-milestone projects billed per agreed milestones before work starts. Includes SEO audits at multiple tiers and specific project work.
3. Recovery/ Reinstatement Services: Fixed-fee services for Google Business Profile reinstatement ($550), with second appeals at $350/hr and complex escalations at $999/hr. GMC and Google Ads reinstatement services also offered.
4. SEO Audits: Three tiers: $49 (15-minute Loom audit), $599 (full 25-point audit), $999 (audit plus on-page implementation). Perth-focused programme from $1,999/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Search Scope is a founder-led SEO consultancy based in Perth, Western Australia that delivers Local SEO, Google Maps SEO, AI Search (GEO), and E-commerce SEO services personally to every client. Founder Dorian Menard handles strategy and execution on month-to-month retainers with no lock-in contracts. The firm also runs a Google Business Profile, Google Merchant Center, and Google Ads reinstatement practice with a 98% success rate across 230+ cases since early 2025.

Product overview

Search Scope is a founder-led SEO consultancy offering a portfolio of interconnected services rather than a unified software platform. The core service stack comprises Local SEO, Google Maps SEO, AI SEO, E-Commerce SEO, SEO Audit Services, Online Reputation Management, and Perth SEO — all delivered personally by founder Dorian Menard. Recovery services form a distinct cluster: Google Business Profile Reinstatement, Google Merchant Center Suspension Recovery, Google Merchant Center Guaranteed Recovery, Google Ads Account Suspension Recovery, and Remove Negative Google Reviews. Free self-service tools (GEO Checklist, SEO Campaign ROI Calculator, LLM URL Source Extractor) complement the consulting engagements. All services are priced publicly with month-to-month contracts and no lock-in.

Differentiator

Problem solved

Functional benefit

Products and services

• Local SEO Services

Quantifiable outcome

• 3,000% organic traffic growth in 6 months for national keyword (12,000 monthly searches)
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

One partnership is on record.

• Unsuspend MeminorStrategic or Co-development Partner · 1 January 2025Strategic partnership announced between Unsuspend Me and Search Scope, focused on Google Business Profile reinstatement services. Unsuspend Me is a GBP reinstatement specialist; the partnership combines expertise for reinstatement case referrals and methodology sharing.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Big Leap: US-based full-service SEO and content marketing agency. Comparable on organic SEO service delivery and mid-market B2B/SMB customer orientation.
• Bonza Digital: Australian digital agency offering SEO alongside Google Ads and web design, with a focus on local and e-commerce clients. Comparable by overlapping service mix and Australian SMB customer profile.
• Supple Digital: Australian digital services firm offering SEO, web design, and Google Ads management for SMB clients. Overlaps on SEO retainer model and Australian service-business customer base.
• Victorious SEO: US-based SEO agency offering technical, on-page, and content SEO services. Comparable on retainer-based SEO delivery model and results-oriented reporting approach.
• Whitespark: Canadian company specialising in local SEO tools and services, including local search rank tracking and citation management. Comparable by deep specialisation in local SEO and GBP/Maps ecosystem work.
• StudioHawk: Australian SEO specialist agency founded by Harry Sanders, focused exclusively on SEO for mid-market and enterprise clients. Closest peer by specialisation and founder-led positioning in the Australian market.
• Coalition Technologies: US-based SEO and e-commerce SEO agency with strong Shopify and Magento expertise. Comparable on e-commerce SEO offering and SEO-led client acquisition model.
• SEO Shark: Australian SEO agency serving local and e-commerce businesses. Comparable by customer segment and core service offering (local SEO, Maps, audits).

Broad incumbents

• WebFX: Large US-based digital marketing agency offering SEO alongside PPC, social, and web design. Comparable on SEO service delivery at scale; broader portfolio than Search Scope's SEO-only focus.

Emerging players

• Local Viking: SaaS tool for Google Business Profile management and GBP ranking tracking, serving SEO agencies and local businesses. Comparable on the GBP/Maps optimisation niche but as a software tool rather than a consultancy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/search-scope-seo
• Xx.com/searchscopeseo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Search Scope