Local Viking
- Company typePrivate
- Founded2018
- HeadquartersHanover, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Local Viking does
Local Viking is a Hanover, Pennsylvania-based SaaS company founded in 2018 that builds management software exclusively for Google Business Profile (formerly Google My Business) listings. The platform centralizes GMB post scheduling with spintax and multi-location posting, review monitoring, photo and video scheduling with EXIF metadata injection, listing management with an automated Attribute Sentry protection layer, and a distinctive GeoGrid visibility tracker powered by the Google Places API that produces color-coded rank and Share of Local Visibility heatmaps across geographic grids, including a first-to-market Service Area Business mode using Map URLs. It operates two adjacent products: GeoBooster, a mobile app and website widget that extends posting to Facebook, Instagram, Twitter, and Pinterest, and Localoptics, a separate enterprise tier with its own pricing page. The company also offers white-label scheduled reporting, automated competitor audits, and a Managed GMB Services white-glove offering.
The business is run by a fully remote team of 1-10 with no disclosed institutional funding. Revenue comes from monthly and annual SaaS subscriptions via Stripe and PayPal, plus usage-based keyword credits for excess GeoGrid searches, with pricing not publicly disclosed on the main site. The go-to-market is product-led and self-serve with a Schedule Demo option for enterprise prospects, supported by a long-running content engine (weekly blog newsletter, YouTube channel, free Local SEO Toolbox, ebooks, A-Z Ranking Guide, and a public feature roadmap) and an affiliate program. Customers are digital marketing agencies managing multiple client listings, multi-location businesses and franchises, individual local SMBs, and Service Area Businesses — with agencies and multi-location operators as the primary segments.
Local Viking firmographics
Firmographics- Name
- Local Viking
- Legal name
- Local Viking
- Website
- https://localviking.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Local Viking industry classification
Industry- Product category
- Local SEO Software
- akta.pro primary industry
- Local SEO (Maps, Citations, Reviews) (BPAFAJAD)
- akta.pro secondary industries
- Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL), International & Multilingual SEO (Hreflang, Geo-Targeting) (BPAFAJAG)
Keywords
Where Local Viking is headquartered
LocationHeadquarters
- HQ city
- Hanover
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Local Viking business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Monthly or annual subscription tiers for access to the Local Viking GMB management platform. Users subscribe via Stripe or PayPal. Tier-based pricing with Pro tier unlocking GeoBooster mobile app and additional location limits. No pricing is publicly disclosed on the main website — pricing page redirects to app.localoptics.com.
- Keyword Credits: Purchase of additional keyword tracking credits for GeoGrid searches beyond plan allocation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter / entry-level tier for small businesses managing a limited number of GMB locations |
| Subscription | Monthly | Pro tier unlocking GeoBooster mobile app, multi-location posting, and higher location limits |
| Subscription | Annual | Agency / Enterprise / Custom Plans |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Local Viking product offering
Product offeringCore offering
Local Viking is a SaaS platform that lets businesses and agencies centrally manage Google Business Profile listings at scale. It provides post scheduling (including multi-location posting with spintax), GeoGrid rank and visibility tracking via the Google Places API, review management, listing management with Attribute Sentry protection against malicious edits, photo scheduling with EXIF metadata injection, and white-label reporting. An add-on mobile product (GeoBooster) enables cross-platform social posting to Facebook, Instagram, Twitter, and Pinterest, while Managed GMB Services offers outsourced optimization handled by the Local Viking team.
Product overview
Local Viking is a unified GMB management platform built as a SaaS product with multiple integrated modules. The core platform (Local Viking) provides centralized management of Google Business Profiles with features including GeoGrid Visibility Tracking for geographic rank analysis, GMB Post Scheduling with spintax and automation, Review Management, GMB Rank Tracker for local rankings, Listing Management with Attribute Sentry protection, Photo Scheduling with EXIF injection, and White Label Reporting. Add-on modules include GeoBooster for cross-platform social media posting to Facebook, Instagram, Twitter, and Pinterest, plus Managed GMB Services for outsourced optimization. Free resources like the Local SEO Toolbox with audit templates complement the paid offerings. The platform integrates with Stripe and PayPal for payments and uses OpenAI for AI-powered CSV analysis of GeoGrid data.
Differentiator
Problem solved
Functional benefit
Products and services
- Local Viking Platform A unified SaaS platform that lets businesses and agencies manage Google Business Profile listings at scale, including post scheduling, GeoGrid rank tracking, review management, listing management, photo scheduling, and white-label reporting from a single dashboard.
- GeoBooster Mobile app and website widgets for content creation and simultaneous posting to Facebook Pages, Google Business Profiles, Professional Instagram accounts, Twitter, and Pinterest, with Google Maps pin integration for job site check-ins.
- Localoptics An enterprise-focused Google Business Profile management platform operated as an adjacent subsidiary of Local Viking, with its own pricing flow and tiered offering for larger location portfolios.
- Managed GMB Services A full-service offering in which Local Viking's team of GMB experts handles ongoing optimization and monthly management of a customer's Google Business Profiles, for businesses that prefer outsourced management.
Quantifiable outcome
- AGR improved from 12.23 to 7.58 and ATGR from 13.47 to 8.45 over a 7-month period for a sample plumbing/heating business, with SoLV jumping from ~1% to 22% of grid points ranking in top 3
Companies that use Local Viking
Customer profileSegments4 records
Ideal customer profiles4 records
Local Viking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature8 records
Local Viking partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Local Viking competitors and assessment
Company assessmentDirect peers
- Chatmeter: Chatmeter is a multi-location brand management platform offering listing management, review monitoring, local SEO analytics, and social posting. Its product mix closely mirrors Local Viking's GMB management and reporting capabilities, targeted at enterprises and agencies.
- Synup: Synup is a location marketing platform that manages listings, reviews, and social content for multi-location businesses. Its focus on centralized GBP-style listing management and reporting makes it a directly comparable platform for Local Viking's target customers.
- BrightLocal: BrightLocal is a SaaS platform purpose-built for local SEO, including citation building, reputation management, local rank tracking, and GMB/GBP management. It competes head-to-head with Local Viking for digital marketing agencies and multi-location SMBs, and is among the closest pure-play local SEO specialists in the market.
- Local Falcon: Local Falcon provides GeoGrid-style local rank tracking for Google Business Profiles, including visual grid reporting and SAB tracking. It directly overlaps with Local Viking's flagship GeoGrid product and competes for the same agency and multi-location customers.
- Whitespark: Whitespark offers local SEO tools including local rank tracking, citation services, and Google Business Profile optimization, and is widely used by agencies. Its focus on local search tools and agency-friendly features makes it a close functional peer to Local Viking's GMB management and rank-tracking stack.
Broad incumbents
- Semrush Local: Semrush offers a local SEO toolkit within its broader marketing platform, including listing management, review monitoring, and local rank tracking. It competes with Local Viking by bundling GBP features into a wider SEO/SEM suite used by agencies and in-house marketers.
- Birdeye: Birdeye is a leading customer experience and reputation management platform with strong review management, listings, and messaging capabilities for multi-location businesses. Its review management and listings features overlap directly with Local Viking's GMB review and listing modules, but at a much larger enterprise scale.
- Reputation.com: Reputation.com is an enterprise reputation and listing management platform serving multi-location brands across healthcare, retail, and financial services. It competes with Local Viking's white-label agency and enterprise offerings at the upper end of the market.
- Yext: Yext is a large, publicly-adjacent platform for digital presence management, including listings, reviews, pages, and analytics across hundreds of publishers. It addresses the same GBP management problem as Local Viking but as part of an enterprise-wide listings and reputation suite serving multi-location brands.
- Moz Local: Moz Local provides listing distribution, review management, and local search analytics as part of the broader Moz SEO ecosystem. It targets the same agencies and multi-location businesses as Local Viking with a well-known brand in the SEO space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Local Viking social profiles
Digital presenceLocal Viking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Local Viking leadership team
Management profileNumber of profiles
Profiles3 records
Local Viking subsidiaries and ownership
Company hierarchySubsidiaries2 records
Local Viking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Local Viking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Local Viking
What does Local Viking do?
Local Viking is a SaaS platform that lets businesses and agencies centrally manage Google Business Profile listings at scale. It provides post scheduling (including multi-location posting with spintax), GeoGrid rank and visibility tracking via the Google Places API, review management, listing management with Attribute Sentry protection against malicious edits, photo scheduling with EXIF metadata injection, and white-label reporting. An add-on mobile product (GeoBooster) enables cross-platform social posting to Facebook, Instagram, Twitter, and Pinterest, while Managed GMB Services offers outsourced optimization handled by the Local Viking team.
Is Local Viking a public or private company?
Local Viking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Local Viking founded?
Local Viking was founded in 2018. It employs 1 to 10 people.
Where is Local Viking based?
Local Viking is headquartered in Hanover, United States, in the North America region.
How does Local Viking make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are keyword Credits.
Who are Local Viking's main competitors?
Direct peers on record are Chatmeter, Synup, BrightLocal, Local Falcon and Whitespark. Broad incumbents are Semrush Local, Birdeye, Reputation.com, Yext and Moz Local.
Does Local Viking have an API?
No public API is recorded for Local Viking.
What industry is Local Viking in?
Local Viking's product category is Local SEO Software. Its primary akta.pro industry code is BPAFAJAD, Local SEO (Maps, Citations, Reviews), with a secondary code of BPAFACAL, Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting).