Purpose Prep
Purpose Prep (Imagine Purpose) is a digital-first, CASEL-aligned K-12 character education and SEL curriculum offered within Imagine Learning's portfolio, sold via enterprise subscriptions to US schools and districts across two grade tiers (K-5 and 6-12).
- Company typePrivate
- Founded2011
- HeadquartersMount Juliet, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Purpose Prep does
Purpose Prep, doing business as Imagine Purpose, is a digital character education and social-emotional learning (SEL) curriculum provider serving K-12 schools and districts in the United States. The company operates as a single-product line within Imagine Learning's broader K-12 educational technology portfolio, offering two grade-banded tiers: Imagine Purpose K-5 (foundational character education covering six primary emotions, emotional recognition, and regulation) and Imagine Purpose 6-12 (nine full courses plus an intervention library of more than 125 topics covering climate and culture, college and career readiness, stress and depression management, and long-term emotional wellness). The curriculum is aligned to CASEL competencies and to MTSS and PBIS best practices, with customizable educator tools that allow districts to deploy full courses, individual lessons, or offline resources including mini-lessons, worksheets, journaling pages, story-time activities, discussion questions, and family activities.
The underlying product is a digital-first curriculum delivered through a media-rich, culturally diverse content library rather than a software platform with adaptive algorithms or analytics layers; no AI-driven personalization, API surface, or SDK is documented for the product. Content is differentiated primarily by framework alignment, age-appropriate scaffolding, and educator customizability rather than by technical platform capability.
Purpose Prep generates revenue through annual subscription licensing sold to K-12 schools and districts, with pricing opaque and quote-based rather than publicly disclosed. Go-to-market is executed entirely through Imagine Learning's enterprise direct-sales organization, which also runs the company's marketing channels: the Imagine Learning blog, on-demand educator webinars, a video library, customer success stories, product tours, and documentary-style content such as the Heart Work series. The product is positioned in Imagine Learning's Supplemental & Intervention category and benefits from cross-sell into Imagine Learning's broader installed base of ELA, math, science, assessment, and language-learning products sold to the same district buyers.
Purpose Prep firmographics
Firmographics- Name
- Purpose Prep
- Legal name
- Imagine Learning LLC
- Website
- https://purposeprep.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Purpose Prep (Imagine Purpose) is a digital-first, CASEL-aligned K-12 character education and SEL curriculum offered within Imagine Learning's portfolio, sold via enterprise subscriptions to US schools and districts across two grade tiers (K-5 and 6-12).
- Ownership category
- akta.pro rank
Purpose Prep industry classification
Industry- Product category
- K-12 Social-Emotional Learning Software
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Social-Emotional Learning (SEL) & Wellbeing Digital Curriculum (EDAFACAM)
- akta.pro secondary industries
- Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC), Social-Emotional Learning (SEL) & Behavioral Intervention Materials (PBIS, Social Skills) (EDAGAMAE), Social-Emotional Learning (SEL) & Character Development (EDAGACAC)
Keywords
Where Purpose Prep is headquartered
LocationHeadquarters
- HQ city
- Mount Juliet
- HQ country
- United States
- HQ region
- North America
Markets served
Purpose Prep business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Educational Institution Subscriptions: Imagine Purpose is sold as part of Imagine Learning's portfolio to K-12 schools and districts, likely through annual subscription licensing model typical for educational software
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | K-5 Character Education |
| Subscription | Annual | 6-12 Character Education |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Purpose Prep product offering
Product offeringCore offering
Purpose Prep develops and sells Imagine Purpose, a CASEL-aligned digital character education and social-emotional learning (SEL) curriculum for K-12 schools and districts. The product provides grade-appropriate learning pathways (K-5 foundational emotional skills and 6-12 full courses with 125+ intervention topics), media-rich and culturally diverse digital lessons, and customizable educator tools aligned to MTSS and PBIS frameworks. It is sold as an annual subscription to educational institutions via Imagine Learning's direct sales organization.
Product overview
Purpose Prep operates as a unified product called Imagine Purpose, a CASEL-aligned character education solution. The offering spans two grade-level tiers: Imagine Purpose K–5 provides age-appropriate foundational character education with six primary emotions curriculum, diverse media-rich content, and offline mini-lessons; Imagine Purpose 6–12 delivers nine full courses plus an intervention library with 125+ topics, aligning to CASEL competencies, MTSS, and PBIS best practices with educator-customizable content.
Differentiator
Problem solved
Functional benefit
Brands
- Imagine Purpose K-5: Age-appropriate, foundational character education curriculum for grades K-5 focusing on six primary emotions, self-regulation, empathy, self-control, and teamwork
- Imagine Purpose 6-12
Products and services
- Imagine Purpose
Quantifiable outcome
- Students who participate in character education exhibit increased ability to manage stress and depression with long-lasting gains for up to 18 years
- +1 more outcomes
Companies that use Purpose Prep
Customer profileSegments3 records
Ideal customer profiles1 record
Purpose Prep technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Purpose Prep partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights4 records
Purpose Prep competitors and assessment
Company assessmentDirect peers
- Move This World: Move This World offers video-driven SEL curriculum for K-12, overlapping Imagine Purpose's media-rich delivery format and its focus on emotional regulation and school climate.
- Aperture Education: Aperture Education delivers the DESSA SEL assessment and related curriculum tools to K-12 districts, competing for SEL budget alongside character-education curriculum vendors.
- Second Step (Committee for Children): Committee for Children's Second Step is a widely adopted CASEL-aligned SEL classroom curriculum for K-12, directly competing with Imagine Purpose's grade-tiered, educator-led SEL model sold to school districts.
- CharacterStrong: CharacterStrong provides K-12 character education and SEL curriculum and professional development, directly comparable to Imagine Purpose's character-education framing and district sales motion.
- Sanford Harmony: Sanford Harmony (National University) is a CASEL-aligned, relationship-focused SEL program for K-12, overlapping Imagine Purpose's age-tiered curriculum and district sales motion.
- Panorama Education: Panorama offers SEL curriculum alongside its well-known survey/assessment platform for K-12, competing for the same district SEL wallet with a more assessment-led value proposition.
- Rethink Ed: Rethink Ed provides K-12 SEL and behavioral health curricula and resources to districts, overlapping Imagine Purpose's character-education and behavioral intervention positioning.
Broad incumbents
- Nearpod: Nearpod is a broad K-12 instructional platform that includes SEL/character-education content alongside core subjects, competing for the same district supplemental budget as Imagine Purpose.
- Imagine Learning: Imagine Learning is the broad incumbent K-12 edtech company now distributing Purpose Prep as 'Imagine Purpose'; it is the channel, corporate parent entity, and a portfolio competitor across adjacent K-12 categories.
Others
- CASEL (Collaborative for Academic, Social, and Emotional Learning): CASEL is the framework organization whose competencies underpin most K-12 SEL procurement; it is not a competitor but a key ecosystem player whose endorsements shape demand for CASEL-aligned products like Imagine Purpose.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Purpose Prep social profiles
Digital presencePurpose Prep financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purpose Prep leadership team
Management profileNumber of profiles
Purpose Prep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purpose Prep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purpose Prep
What does Purpose Prep do?
Purpose Prep develops and sells Imagine Purpose, a CASEL-aligned digital character education and social-emotional learning (SEL) curriculum for K-12 schools and districts. The product provides grade-appropriate learning pathways (K-5 foundational emotional skills and 6-12 full courses with 125+ intervention topics), media-rich and culturally diverse digital lessons, and customizable educator tools aligned to MTSS and PBIS frameworks. It is sold as an annual subscription to educational institutions via Imagine Learning's direct sales organization.
Is Purpose Prep a public or private company?
Purpose Prep is a private company. It is classified as corporate owned and is currently operating.
When was Purpose Prep founded?
Purpose Prep was founded in 2011. It employs 11 to 50 people.
Where is Purpose Prep based?
Purpose Prep is headquartered in Mount Juliet, United States, in the North America region.
How does Purpose Prep make money?
One revenue line is on record: educational Institution Subscriptions.
Who are Purpose Prep's main competitors?
Direct peers on record are Move This World, Aperture Education, Second Step (Committee for Children), CharacterStrong, Sanford Harmony, Panorama Education and Rethink Ed. Broad incumbents are Nearpod and Imagine Learning. CASEL (Collaborative for Academic, Social, and Emotional Learning) is listed as an others.
Does Purpose Prep have an API?
No public API is recorded for Purpose Prep.
What industry is Purpose Prep in?
Purpose Prep's product category is K-12 Social-Emotional Learning Software. Its primary akta.pro industry code is EDAFACAM, Social-Emotional Learning (SEL) & Wellbeing Digital Curriculum, with a secondary code of EDAMAIAC, Social-Emotional Learning (SEL) & Emotional Regulation Programs. Its NAICS code is 611710 and its SIC code is 8200.