Spruce Cleaning Services

What Spruce Cleaning Services does

Spruce Cleaning Services is a Philippines-based professional cleaning services company founded in 2021 and headquartered in Makati City. The company delivers residential, commercial, post-construction, and specialized cleaning services across Metro Manila and surrounding regions, served by a trained workforce of Spruce Agents operating under standardized protocols including color-coded microfiber cloths and systematic top-to-bottom cleaning methodology. Its core service tiers are Spruce Regular Cleaning (PHP 70/sqm), Spruce General Cleaning (PHP 85/sqm), and Spruce Premium Cleaning (PHP 135/sqm), with the Premium tier bundling signature Duo Disinfection that combines germicidal misting with fogging to claim 99.99% pathogen elimination. The company also operates a B2B Facility Support Service for corporate offices, retail, clinics, fitness, and food establishments, plus specialized add-ons (pest control via Boaz partnership, 5-in-1 upholstery, carpet, steam/vacuum, aircon, car, floor polishing, Zero-Germ Technology).

Revenue is generated through four streams: professional cleaning services (transactional, per-sqm), managed facility support services (B2B contracts), retail consumer products under the Spruce Home sub-brand (plant-based disinfectant sprays at PHP 299 per bottle plus holiday gift boxes), and SpruceScription recurring subscriptions offering up to 30% savings. Distribution is direct-to-customer via inside sales (phone booking), website self-serve booking, and social media channels, with 50% non-refundable down payments required. The company's proprietary plant-based disinfectant formulations incorporate Sap Fusion Technology, Seaweed Infusion, and Rice Bran Essence with calibrated pH 8.5-9.5, supported by FDA, ISO 14001, ISO 9001, IDCP Halal, and Eco-Friendly certifications.

Customer engagement is heavily driven by celebrity endorsements (Ruffa Gutierrez, Max Collins, Denise Laurel, Rachel Peters, Marco Gumabao, Nelson Canlas) and a 100+ testimonial portfolio published across The Spruce Beat blog and social channels. Strategic partnerships include Boaz Pest Control Services (commercial pest management, signed June 2025) and Green Trident (environmental plastic recycling). The company is privately held, does not have institutional funding disclosed, and operates from a single domestic market.

Name

Spruce Cleaning Services

Legal name

Spruce Cleaning Services

Website

https://sprucecleaningservices.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Spruce Cleaning Services is a Philippines-based cleaning services company founded in 2021, providing residential, commercial, post-construction, and facility support cleaning to homes, offices, and retail clients in Metro Manila using proprietary plant-based disinfectant technology and trained Spruce Agents.

Ownership category

akta.pro rank

Product category

Professional Cleaning Services

NAICS

Janitorial Services (561720), Carpet and Upholstery Cleaning Services (56174)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Green Deep Cleaning (Whole-Home) (HSAEAGAB)

akta.pro secondary industry

Green Carpet, Rug & Upholstery Cleaning (Low-tox/Plant-based) (HSAEAGAH)

Keywords

• Professional cleaning services
• Commercial facility cleaning
• Residential deep cleaning
• Disinfection and sanitization
• Post-construction cleaning

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Professional Cleaning Services: Core revenue stream from residential and commercial cleaning services including Regular, General, and Premium cleaning packages priced per square meter. Services include one-time deep cleaning and customized cleaning solutions. Additional revenue from add-on services like upholstery cleaning, carpet cleaning, pest control, and disinfection services.
2. Facility Support Services: B2B cleaning and maintenance services for corporate offices, commercial buildings, retail stores, clinics, and corporate facilities. Includes daily, weekly, or customized cleaning schedules with trained manpower, equipment, and supplies provided.
3. Spruce Home Products: Sale of plant-based disinfectant sprays (Summer Fresh, Sea Breeze, Bamboo Fresh variants) at ₱299 per bottle. Also includes gift packages and holiday gift boxes with bundled products.
4. SpruceScription Subscription: Subscription-based cleaning service program offering up to 30% savings per square meter for regular customers. Targets recurring revenue from loyal customer base.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Spruce Cleaning Services provides professional cleaning solutions for residential homes, corporate offices, commercial buildings, and post-construction sites in the Philippines, delivered by trained Spruce Agents using proprietary plant-based, FDA-approved and ISO-certified eco-friendly formulations. Core offerings span three residential tiers (Regular, General, Premium) plus specialized services such as 5-in-1 Upholstery Cleaning, Duo Disinfection, Zero-Germ Technology, carpet and steam cleaning, and enterprise Facility Support contracts, supplemented by a Spruce Home line of retail disinfectant sprays.

Product overview

Spruce Cleaning Services offers a comprehensive portfolio of residential and commercial cleaning services, operating as a service-based business rather than a software platform. The core offerings include three-tier home cleaning packages (Regular, General, and Premium) differentiated by depth of service and included features like Duo Disinfection. Specialized services cover post-construction cleaning, upholstery care (5-in-1), carpet cleaning, steam/vacuum cleaning, aircon cleaning, car cleaning, floor polishing, and pest control. The company also provides enterprise-grade Facility Support Services for businesses with daily/weekly/customized cleaning schedules. Consumer products include the Spruce Home line of plant-based disinfectant sprays and Holiday Gift Boxes. All services utilize FDA-approved, ISO-certified eco-friendly cleaning solutions and are delivered by trained Spruce Agents using professional-grade equipment and color-coded microfiber cloths to prevent cross-contamination.

Differentiator

Problem solved

Functional benefit

Brands

• Spruce Home: Plant-based disinfectant spray product line featuring eco-friendly, non-toxic cleaning solutions available in various scents (Summer Fresh, Sea Breeze, Bamboo Fresh) at PHP 299 per bottle.
• SpruceScription

Products and services

• Spruce Regular Cleaning Entry-level cleaning service for frequently used and accessible areas of homes and condos, designed for routine maintenance of a fresh, organized space. Priced at PHP 70 per square meter with a minimum booking fee for Metro Manila customers.
• Spruce General Cleaning Thorough cleaning of entire homes and small commercial spaces needing a full refresh, including wet disinfection and sanitization with interior window cleaning included. Priced at PHP 85 per square meter.
• Spruce Premium Cleaning Top-tier cleaning service featuring the signature Duo Disinfection for a deep, refined clean; includes UV Light treatment and hospital-grade fogging to deliver a virus-free environment. Priced at PHP 135 per square meter.
• Post-Construction Cleaning Specialized cleaning for newly built or renovated properties, removing construction debris and dust and ensuring the space is ready for occupancy or pre-opening. Minimum PHP 3,000.
• Commercial Cleaning Service Customized cleaning and sanitization service for commercial properties including offices, showrooms, retail stores, restaurants, and post-construction commercial sites. Minimum PHP 3,000.
• Facility Support Service Operational cleaning and facility support for businesses, providing trained manpower, professional cleaning equipment, supplies, daily/weekly/customized schedules, site inspections, quality checks, and operational reporting. Targets corporate offices, commercial buildings, retail stores, clinics, fitness facilities, and restaurants.
• Pest Control Service Pest elimination and prevention service for homes and businesses, using tailored treatment plans and effective, safe methods, delivered in partnership with Boaz Pest Control Services for commercial offices in Metro Manila.
• 5-in-1 Upholstery Cleaning Deep cleaning service for furniture that combines deep cleaning, stain removal, fabric protection, deodorization, and sanitization to remove dirt, allergens, and hidden grime. From PHP 1,000.
• Carpet Cleaning Carpet cleaning that lifts deep-seated dirt, stains, and allergens to restore carpet's freshness, softness, and appearance. Priced from PHP 75 per square meter.
• Steam & Vacuum Cleaning Sanitization service using high-temperature steam plus hydrovacuum to remove grime, allergens, and odors for hygienically clean and refreshed spaces. Minimum PHP 3,000.
• Duo Disinfection Advanced misting and fogging disinfection service for homes and commercial spaces using germicidal disinfection combined with a fogging machine to kill 99.99% of bacteria, viruses, and mold.
• Zero-Germ Technology Most powerful and upgraded disinfection solution delivering three advanced disinfection processes for total protection. From PHP 1,600.
• Floor Polishing Service Restorative floor polishing service that renews shine and smoothness, enhances durability, and gives spaces a polished, professional look.
• Aircon Cleaning Professional air conditioning cleaning service to ensure units operate efficiently and circulate clean indoor air.
• Car Cleaning Service Interior and exterior car cleaning service including disinfection and sanitization of seats and upholstery.
• Spruce Home Plant-Based Disinfectant Spray Plant-based disinfectant spray made with natural ingredients (Sap Fusion, Seaweed Infusion, Rice Bran Essence) at pH 8.5-9.5; eco-friendly, non-toxic, biodegradable, and cruelty-free. Available in Summer Fresh, Sea Breeze, and Bamboo Fresh scents at PHP 299 per bottle.
• Spruce Home Holiday Gift Box Holiday gift boxes bundling Spruce Home plant-based disinfectant products with microfiber cloths and scented candles. Available as Gift Box 1 (3 products, PHP 699), Gift Box 2 (3 products + microfiber, PHP 799), and Gift Box 3 (4 products + microfiber + scented candle, PHP 999).
• SpruceScription Cleaning Subscription Subscription-based recurring cleaning service program offering up to 30% savings per square meter compared to standard rates, designed to secure recurring business from loyal customers via the Booking Specialist team.

Quantifiable outcome

• Duo Disinfection kills 99.99% of contagious bacteria, viruses, and mold using germicidal disinfection and fogging machine combination.
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Boaz Pest Control ServicescoreStrategic or Co-development Partner · 9 June 2025Formalized partnership through contract signing on June 9, 2025 at Spruce's head office. This collaboration marks a new chapter in home and commercial care excellence, combining Spruce's cleaning expertise with Boaz's pest control services. The partnership enables Spruce to offer comprehensive pest control services tailored specifically for commercial offices in Metro Manila, extending their service portfolio beyond traditional cleaning.
• Green TridentminorStrategic or Co-development PartnerEnvironmental partnership focused on sustainability and reducing ecological footprint. Spruce collects and donates all plastic materials used in cleaning and from client services to Green Trident on a monthly basis. This collaboration supports Spruce's commitment to eco-friendly cleaning practices and sustainable operations, demonstrating environmental responsibility in the professional cleaning service industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Handy: International on-demand home services marketplace offering home cleaning bookings. Comparable transaction model and online booking UX, though Handy is a broad marketplace rather than a single-branded premium operator.
• ServiceMaster: Global facility services and commercial cleaning company with Philippine operations. Comparable on Facility Support Services and commercial janitorial contracts, but a much broader portfolio beyond Spruce's home-cleaning focus.
• TaskRabbit: On-demand services marketplace including home cleaning in multiple geographies. Comparable digital booking of cleaning tasks, but operates as a gig marketplace rather than a fully employed cleaning crew model.
• Merry Maids: Established international residential cleaning franchise with operations in the Philippines. Comparable recurring home-cleaning model and tiered offerings, but competes as a scaled franchise system rather than a localized premium eco-brand.
• Molly Maid: International residential cleaning franchise offering recurring maid services comparable to SpruceScription. Strong brand recognition but a standard rather than eco-certified premium positioning.

Direct peers

• Cleano Philippines: Philippine on-demand and subscription cleaning service operating in Metro Manila. Directly comparable on digital booking, recurring cleaning, and home disinfection add-ons.
• Manila Maids: Philippines-based residential and commercial cleaning service provider operating in Metro Manila with comparable tiered service packages and recurring cleaning programs. Direct overlap with Spruce's core home-cleaning offering and customer base.
• Kleen Pro Cleaning Services: Philippine-based residential and commercial cleaning operator with similar Metro Manila footprint, online booking, and tiered service packages. Direct peer along product offering and target customer.
• Bright Cleaners Philippines: Philippine residential and post-construction cleaning operator with overlapping service menu (general cleaning, post-construction, upholstery). Comparable local competitor in Metro Manila.

Others

• Green Trident: Philippine environmental sustainability partner of Spruce. While not a cleaning competitor, it is an ecosystem participant — its plastic recovery partnership supports Spruce's eco-positioning and is part of the broader Philippine green-services community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXV24J_m-gLYjrWlTa1CpPw
• Facebookfacebook.com/sprucecleaningservicesph
• Instagraminstagram.com/sprucecleaningservices
• TikTokvm.tiktok.com/ZSekFeGgj
• LinkedInlinkedin.com/company/spruce-cleaning-services

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spruce Cleaning Services