Halcyon Behavioral

Name

Halcyon Behavioral

Legal name

SimpleTherapy, Inc.

Website

https://halcyonbehavioral.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Behavioral Health Benefit Administration

NAICS

Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Health Services (8000)

akta.pro primary industry

Behavioral Health Benefit Administration (MBHO Core) (HLAEAHAA)

akta.pro secondary industry

Substance Use Disorder (SUD) Benefit Management (HLAEAHAF)

Keywords

• Behavioral health administration
• Employee assistance programs
• Mental health benefits
• Musculoskeletal health solutions
• Workplace wellness programs

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Behavioral Health Benefit Administration: Provides complete inpatient and outpatient mental health substance use disorder (MHSUD) benefit administration to self-insured clients. Revenue is generated through contracted services with employers, likely on a per-member-per-month or administration fee basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Halcyon Behavioral (SimpleTherapy, Inc.) provides complete inpatient and outpatient mental health and substance use disorder (MHSUD) benefit administration to self-insured employers. The core SimpleBehavioral offering is delivered alongside integrated modules—SimpleMSK (musculoskeletal solutions), SimpleEAP (employee assistance program), and SimpleWellbeing (wellness resources)—through a national NCQA-credentialed provider network with 24/7/365 licensed clinician support.

Differentiator

Problem solved

Functional benefit

Brands

• SimpleBehavioral: Behavioral health care service providing complete inpatient and outpatient mental health substance use disorder (MHSUD) benefit administration through a national network of mental health providers, psychiatric services, and substance abuse programs.

Products and services

• SimpleBehavioral

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Swiss Re FoundationminorStrategic or Co-development PartnerSimpleTherapy shows affiliation with Swiss Re Foundation as part of their corporate social responsibility and sustainability initiatives, aligning with broader goals around health and wellbeing.
• Sustainable Development GoalsminorStrategic or Co-development PartnerCompany demonstrates commitment to UN Sustainable Development Goals, indicating alignment with global health and wellness initiatives.

Scale indicators1 record

Direct peers

• ComPsych: Largest independent EAP and behavioral health benefit administrator for employers — directly comparable product suite (EAP + behavioral health administration) and self-insured buyer focus.
• Lucet (New Directions Behavioral Health): MBHO administering behavioral health benefits for health plans and employer clients, with utilization management and a national provider network — direct competitor in core MBHO space.
• Spring Health: Employer-facing mental health benefits platform combining assessments, provider matching, and therapy/coaching delivery — competes for the same self-insured employer RFPs.
• Lyra Health: Digital mental health benefit platform sold to self-insured employers with a national provider network and live clinician support — directly comparable product, buyer, and go-to-market motion to SimpleBehavioral.
• Modern Health: Mental health and wellbeing platform sold to employers with global provider networks and concierge navigation — overlapping buyer, product, and service model.

Broad incumbents

• Evernorth Behavioral Health (Cigna): Massive-scale behavioral health benefit administrator under Cigna; serves self-insured employers as part of a broader health services portfolio and represents the largest incumbent competitor.
• Carelon Behavioral Health (formerly Beacon Health Options): Elevance Health subsidiary administering behavioral health benefits for health plans and employers — broad incumbent with national network and utilization management footprint.
• Centene / Magellan Behavioral Health: Centene-owned Magellan manages behavioral health benefits at scale across health plan and government contracts; broad incumbent with overlapping MHSUD administration capabilities.
• Optum Behavioral Health (UnitedHealth Group): Largest US behavioral health administrator embedded within UnitedHealth; competes for self-insured employer and health plan business with unmatched scale and integrated data assets.
• Aetna Behavioral Health (CVS Health): CVS-owned behavioral health benefit administrator serving fully insured and self-insured employer populations — broad incumbent with comparable MHSUD administration scope.

Market position

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Halcyon Behavioral