Publivia

Name

Publivia

Legal name

Publivia

Website

https://publivia.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFALAA

Static Billboards & Posters (Roadside, Wallscapes)

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

SECONDARYMPAAAKAA

Static Billboard Advertising

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Out-of-Home (OOH) Advertising Services

Keywords

• Outdoor advertising
• Billboard advertising
• Highway billboards
• Digital LED screens
• Building wrap advertising

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Outdoor Billboard Advertising Rentals: Rental of advertising space on billboards, LED screens, and other outdoor structures across Chile's road network and urban areas. Revenue generated from campaign placements ranging from basic coverage campaigns to high-impact special projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Publivia rents outdoor advertising space across Chile on a network of more than 900 billboard, LED screen, and signage locations from Arica to Chiloé. The portfolio spans highway billboards, urban supports, large-format monumental structures, digital LED screens, building wraps, and custom special-project executions for brand campaigns.

Product overview

Publivia is a Chilean outdoor advertising company with 49 years of experience operating the most extensive network of billboards and signage across Chile (Arica to Chiloé). The company offers a portfolio of 10 distinct outdoor advertising products: Building Wrap (building façade coverage), Caminero (highway billboards), Circuito Verano (seasonal summer routes), Monumental (large illuminated mega-billboards in multiple sizes), Pantalla Digital LED (3 strategic digital LED screens in Santiago, Viña del Mar, and La Serena), Proyectps Especiales (custom creative executions with 3D, volumetric, and sequential lighting effects), Terracero (rooftop signage), Top Site (urban rooftop billboards), Unipole/Unipole Lite (single-pole highway and urban structures), and Valla (horizontal large-format signs). The portfolio covers both fixed traditional formats and digital screens, with over 900 locations nationwide and special project capabilities for high-impact custom advertising.

Differentiator

Problem solved

Functional benefit

Brands

• Publivia: Outdoor advertising company operating in Chile with billboard and digital signage formats

Products and services

• Building Wrap

Quantifiable outcome

• 500 views every 10 seconds on LED screens

Named customers23 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Vistar Media: Programmatic digital out-of-home advertising platform that automates buying of digital billboard and place-based media. Relevant as Publivia's three LED screens could be monetized through similar programmatic channels.

Others

• GroupM: Largest global media investment group under WPP, frequently planning and buying OOH inventory on behalf of enterprise advertisers. Ecosystem participant that influences where outdoor budgets (including Publivia's) ultimately land.

Direct peers

• JCDecaux: World's largest out-of-home advertising company, operating billboards, street furniture, and transit media in 80+ countries including Chile. Direct competitor to Publivia across static and digital outdoor formats.
• Ströer: Major German-based outdoor advertising operator with digital and static billboards across Europe. Comparable operating model combining traditional roadside formats with growing digital OOH network.
• Ocean Outdoor: UK-focused premium out-of-home media company operating large-format digital and static billboards. Comparable mix of high-impact Monumental-style formats and digital LED screens in urban locations.
• Clear Channel Outdoor: Global OOH advertising company with extensive billboard and digital display networks across the Americas, Europe, and Asia. Closely comparable static and digital OOH business model to Publivia.
• Outfront Media: Leading out-of-home media company in the Americas with a focus on billboards, transit, and digital OOH. Directly comparable inventory mix (static + digital) and enterprise advertiser base.
• Lamar Advertising: One of the largest outdoor advertising companies in the United States, specializing in highway billboards, transit, and digital out-of-home. Highly aligned with Publivia's highway Caminero and monumental formats.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/publivia1
• Facebookfacebook.com/Publivia-SA-100069932449028
• LinkedInlinkedin.com/company/publivia-publicidad-chile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Publivia