Vaxbo Lin

What Vaxbo Lin does

Växbo Lin is a Swedish linen weaving mill (linneväveri) operating from a single site in Vaxbo, Hälsingland, producing 100% linen home textiles. The company runs vertically integrated production covering warping, bleaching, weaving, sewing, and finishing, combining traditional floor looms with modern weaving machines. Its product surface spans table linens, kitchen textiles (including the heritage Sara glass towel line, 30 years in market as of 2024), bathroom linens, bedroom products such as bedspreads, plus linen fabrics sold by the meter, linen yarn, and sewing/braiding supplies for crafters. Original patterns are designed by Ingela Berntsson, with collaborator Ann Ringstrand contributing designs; the Orion pattern has received the Utmärkt Svensk Form (Excellent Swedish Design) designation.

The business model is multi-channel. Direct-to-consumer sales run through the company webstore (vaxbolin.se), which ships to 30+ countries via a country selector, and through an on-site factory outlet. B2B revenue comes from hospitality customers (named accounts include Högbo Brukshotell, Bergshotellet, Fjällnäs, Restaurang Petri, and Restaurang Volt) and a separate reseller/dealer (Återförsäljare) channel. A service partnership with Svensk Hemslöjd provides a wash and mangle drop-off service in Stockholm, extending the brand into linen-care services. The company is privately held with no external funding disclosed, and supports customer acquisition through free guided factory tours each July.

Name

Vaxbo Lin

Legal name

Växbo Lin AB

Website

https://vaxbolin.se

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Växbo Lin is a Swedish linen weaving mill in Hälsingland producing 100% linen home textiles, fabrics by the meter, and yarn. It sells through DTC e-commerce shipping to 30+ countries, a factory outlet, B2B hospitality, and a reseller channel.

Ownership category

akta.pro rank

Product category

Linen Home Textiles Manufacturing

NAICS

Curtain and Linen Mills (31412), Broadwoven Fabric Mills (31321)

SIC

Textile Mill Products (2200), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)

akta.pro secondary industries

Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA), Threads, Yarns & Sewing Notions (Sewing Thread/Embroidery Thread/Bobbins/Needles) (IMAOALAE)

Keywords

• Linen home textiles
• Linen weaving mill
• Swedish linen fabrics
• Linen kitchen textiles
• Linen craft materials

Headquarters

HQ city

Bollnäs

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: Retail sales of 100% linen products directly to consumers through vaxbolin.se webstore. Products include table linens, kitchen textiles, bathroom textiles, bedroom products, linen fabrics (metervara), linen yarn (lingarn), and DIY products. Prices range from 59 SEK (galltvål) to 5,995 SEK (Våga duk stryk- & mangelfri). Consumer sales within EU with VAT included; sales outside EU without VAT.
2. Factory Outlet / Retail Sales: On-site factory shop sales in Växbo, Bollnäs. Products sold in both first-quality (1:a sortering) and second-quality (2:a sortering). Zero-waste product lines sold as 'ofållade' (unfinished) items at reduced prices.
3. Wholesale / Reseller Channel: B2B wholesale sales to resellers and retailers across Sweden and EU. Resellers contact [email protected] for trade pricing and login credentials.
4. Washing and Mangling Service: Professional washing, stain removal, and mangling (calendering) service for linen table linens. Offered as single service (395 SEK per duk) or as 5-use clip card (1,600 SEK). Available at factory shop or via mail with shipping label.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Växbo Lin is a Swedish linen weaving mill (linneväveri) that manufactures 100% linen home textiles entirely in-house at its facility in Växbo, Hälsingland, Sweden. The company produces table linens (tablecloths, napkins, runners, placemats), kitchen textiles (hand towels, dish cloths, glass towels, coffee filters), bathroom textiles (bath towels, shower curtains, drying mats), bedroom products (pillowcases, bedspreads), linen fabrics by the meter, and linen yarn, along with related DIY and gift items. All production steps — warping, bleaching, weaving, sewing, washing, and mangling — are performed on-site using traditional floor looms and modern weaving machines.

Product overview

Växbo Lin is a Swedish linen weaving mill (linneväveri) based in Växbo, Hälsingland, producing 100% linen home textiles and craft materials manufactured entirely in Sweden. The product portfolio centers on linen textiles for the home, organized into distinct series: Table linens including the Rengsjö (satin-woven), Våga (iron-free/mangling-free), Korn (gåsöga), Rödven (herringbone), Strå, Orion (award-winning satin), Streck, and Enkel tablecloths; coordinated napkin lines (Tuskaft, Rand, and unhemmed variants); table runners (Växbo, Våga, Högbo, Orion, Festremsa Strandråg, Rutig Strandråg); and placemats (Rutig Strandråg, Våga, Sandkorn). Kitchen textiles encompass hand towels (Bris, Rand, Sara, Bubbel, Storm, Spa) and dish cloths (Disktrasa — the top seller, 'Best in Test' by ICA Kuriren) with coordinated gift sets (Presentset Till Köket); plus reusable coffee filters. Bathroom linens include bath towels (Bubbel, Bris, Spa, Storm), shower curtains, drying mats, and seat pads. Bedroom products feature pillowcase covers (Rutig Strandråg 50x50 and 40x70, Våga 40x70, Korn, Rödven), inner pillows (from DYKON A/S, filled with European feathers and down), and bedspreads (Järvsöstake). Linen fabrics are sold by the meter (metervara) across the Våga, Rödven, Rutig Strandråg, Korn, Strå, Tuskaft, Orion, Sandkorn, Nova, Rengsjö, and Festremsa series. DIY offerings include linen yarn (Lingarn 12/1, 12/2), sewing thread, linen ribbon hangers, and a lucky dip fabric bag (Fyndpåse). Services include washing and mangling of tablecloths (with clip cards), guided factory tours, and gift cards. All production takes place in Växbo, Hälsingland, Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Linen Table Linens (Tablecloths, Runners, Napkins, Placemats)
• Linen Kitchen Textiles (Hand Towels, Dish Cloths, Glass Towels, Coffee Filters)
• Linen Bathroom Textiles (Bath Towels, Shower Curtains, Drying Mats, Seat Pads)
• Linen Bedroom Products (Pillowcases, Bedspreads, Inner Pillows)
• Linen Fabrics by the Meter (Metervara)
• Linen Yarn (Lingarn) and Sewing Thread
• DIY Accessories and Craft Materials
• Linen Gift Sets (Presentset Till Köket)
• Galltvål (Natural Stain Removal Soap)
• Washing and Mangling Service for Table Linens
• Guided Factory Tours
• Gift Cards (Presentkort)

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• Svensk HemslöjdminorChannel Partner/ Reseller/ DistributorSvensk Hemslöjd in Stockholm serves as a drop-off and pick-up location for Växbo Lin's washing and mangling service for linen table linens. Customers can leave their items at Svensk Hemslöjd for professional cleaning and collect them after service.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Libeco: Belgian linen weaving mill and one of Europe's largest linen producers, manufacturing linen home textiles, fabrics, and apparel. Comparable to Växbo Lin as a heritage European linen weaver with a broad product line spanning finished goods and fabric by the meter, though at significantly larger scale and B2B wholesale orientation.
• Lapuan Kankurit: Finnish linen weaving mill producing home textiles on-site in Lapua, with a similar heritage positioning, factory shop, and e-commerce DTC model. Closest functional peer — both are vertically integrated linen weaving mills in the Nordic region selling finished home textiles direct to consumers and through resellers.
• Himla: Swedish linen home textile brand selling premium bedding, towels, and table linens through DTC and wholesale. Comparable to Växbo Lin on Swedish market positioning, linen product mix, and target consumer, though Himla sources production rather than weaving in-house.
• Mille Notti: Swedish premium linen and home textile brand specializing in bedding, table linens, and bathroom textiles. Comparable to Växbo Lin on Swedish premium linen positioning, B2B/HoReCa customer base, and DTC distribution model, though with a different design aesthetic and broader bedding assortment.
• LinenMe: Lithuanian linen home textile manufacturer producing bedding, table linens, bath linens, and linen apparel. Comparable to Växbo Lin on linen product mix, DTC e-commerce, and finished textile product hierarchy, though operating at a different price point and scale.

Emerging players

• Piglet in Bed: UK-based linen home textile brand selling bedding, table linens, and bath linens through DTC. Comparable to Växbo Lin on linen DTC positioning and small-batch craftsmanship narrative, though operating as a digitally-native brand without an in-house weaving mill.

Broad incumbents

• Cultiver: Australian linen home textile brand selling bedding, table linens, and bath towels through DTC e-commerce. Comparable to Växbo Lin on linen product positioning, e-commerce-first distribution, and premium consumer targeting, though operating at larger scale and multi-country shipping.
• Brooklinen: US-based premium home textile brand with strong linen bedding and bath assortment sold through DTC e-commerce. Comparable to Växbo Lin on linen product focus and DTC-first go-to-market, though at significantly larger scale with institutional backing and broader cotton/linen blend offering.

Regional players

• Klippans Yllefabrik: Swedish heritage textile brand producing wool blankets, throws, and home textiles. Comparable to Växbo Lin as a Swedish heritage textile manufacturer with own e-commerce and B2B wholesale distribution, though focused on wool rather than linen.
• Ekelund: Swedish textile manufacturer producing towels, throws, and home textiles in a heritage weaving mill. Comparable to Växbo Lin as a Swedish textile manufacturer with weaving heritage and DTC e-commerce, though focused on cotton/bamboo towels rather than linen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vaxbolin
• Instagraminstagram.com/vaxbolin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vaxbo Lin