PackWay

What PackWay does

PackWay s.r.o. is a Czech privately held e-commerce and mail order company headquartered in Pardubice, operating since 1967 (originally as Magnet Pardubice, later CEMOD-CZ, rebranded to PackWay in 2017). The business runs two interlocking engines: a B2B services arm that outsources CRM/order processing, call center, climate-controlled warehousing, picking, fulfillment, returns handling, and light assembly/kitting for third-party e-commerce and mail-order companies across Central and Eastern Europe; and a B2C arm operating six proprietary e-commerce brands (Blancheporte, Magnet 3P, Astoreo, Výprodej-slevy, Nábytek-bydlení, Velký košík) localized for the Czech, Slovak, Polish, Hungarian, Romanian, and Ukrainian markets. Technical capability centers on an integrated operations platform combining order intake, climate-regulated storage with 24/7 security, multi-carrier shipping orchestration (Czech Post, PPL, Balíkovna, Slovak Post, GLS), and a call center with an 80/20 service-level guarantee; the facility processes 10,000+ packages per day and is ISO 9001 certified. The revenue model mixes professional-services fees for B2B outsourcing (priced via custom quotes per engagement) with direct-to-consumer sales through the owned brand storefronts, and a new market-entry service line that productizes PackWay's six-country operational knowledge for foreign brands entering CEE. Named B2B partners include Atlas for Men, Bakker Holland, Bezvavlasy, Freudenberg (Vileda), eShio, Bonprix, Horteka, Forliving, and CIVAD/Blancheporte — relationships averaging several years of tenure and in several cases spanning multiple countries.

Name

PackWay

Legal name

PackWay s.r.o.

Website

https://packway.cz

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Short description

PackWay is a Czech e-commerce and mail order services provider offering B2B outsourcing (CRM, warehousing, fulfillment, returns) and operating six proprietary retail brands across Central and Eastern Europe, headquartered in Pardubice since 1967.

Ownership category

akta.pro rank

Headquarters

HQ city

Pardubice

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. B2B E-commerce Outsourcing Services: PackWay provides comprehensive outsourcing services to other e-commerce businesses, including CRM/call centre, storage, picking, fulfillment, and returns processing. They charge for these operational services, enabling partners to focus on marketing while PackWay handles downstream operations.
2. Own E-commerce Brand Operations: PackWay operates six proprietary e-commerce brands (Blancheporte, Magnet 3P, Astoreo, Výprodej-slevy, Nábytek-bydlení, Velký košíк) across six countries, generating revenue through direct consumer sales via e-commerce websites and catalogues.
3. Market Expansion Services: Assistance for brands entering new markets (Czech, Slovak, Polish, Hungarian, Romanian, Ukrainian markets) - providing downstream services and market knowledge to help B2B clients expand geographically.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PackWay provides end-to-end e-commerce and mail order outsourcing services for B2B clients—including CRM/order processing, call centre operations, climate-controlled warehousing, picking, consignment fulfillment, returns handling, and product assembly/completion services. In parallel, PackWay operates six proprietary direct-to-consumer e-commerce brands (Blancheporte, Magnet 3P, Astoreo, Výprodej-slevy, Nábytek-bydlení, Velký košík) selling fashion, home textiles, furniture, decorations, and lifestyle products to consumers across Czech Republic, Slovakia, Poland, Hungary, Romania, and Ukraine.

Product overview

PackWay is an e-commerce and mail order services company offering a comprehensive B2B service portfolio including CRM, Call Center, Picking, Storage, Consignment Formalization/Fulfillment, Return Handling, and Product Completion Services. The company operates six owned e-commerce brands: BLANCHEPORTE by MAGNET (French fashion), MAGNET 3P (practical home/garden products), ASTOREO (multi-category marketplace present in 6 countries), VÝPRODEJ-SLEVY (fashion outlet), NÁBYTEK-BYDLENÍ (furniture), and VELKÝ KOŠÍK (home decorations). PackWay also provides New Market Entry and Expansion Support services for B2B partners.

Differentiator

Problem solved

Functional benefit

Brands

• Blancheporte: French fashion for everyone at great prices. Women's and men's fashion from France, including clothing in larger sizes.
• Magnet 3P
• ASTOREO
• Výprodej-slevy
• Nábytek-bydlení
• Velký košík

Products and services

• CRM / Order Processing Service Order processing service that accepts written, telephone, electronic, and fax orders with administrative support, record-keeping, statistics, and proactive call centre background for customer inquiries. Sold to e-commerce and mail order businesses as a contracted operational service.
• Call Centre Service Customer service centre for B2B clients with multi-operator sites and an 80/20 service level guarantee (80% of calls answered within 20 seconds). Provides sales, after-sales care, and proactive customer communication via email, mail, or SMS, including multi-language support for international partners.
• Warehouse Storage Service Warehousing service in temperature-regulated facilities with video surveillance and 24-hour professional security. Available for stackable and non-stackable pallets, including climate-controlled zones (6-25°C) for sensitive goods such as cosmetics and long-term storage for low-turnover inventory.
• Picking Service Warehouse picking service covering goods receipt and dispatch, delivery sorting, quality inspection, and insertion of additional items into consignments. Sold to e-commerce companies as a contracted fulfillment operation.
• Consignment Formalization (Fulfillment) Service Fulfillment service that completes orders by printing invoices, address labels, and barcodes; packaging goods in customer-selected materials; labeling; and submitting them through PackWay's shipping partners.
• Returns Handling Service Processing of returned consignments including administrative handling, warehouse acceptance or disposal, and sorting of returned products. Sold to mail order and e-commerce companies including Bonprix, Horteka, Forliving, and CIVAD/Blancheporte for Czech and Belgian markets.
• Product Completion / Assembly Service Product assembly and completion services that transform components into finished products, including mounting, packing, machinery servicing, and monthly physical inventory. Sold to manufacturers such as Freudenberg Home and Cleaning Solutions for VILEDA robotic mop assembly.
• New Market Entry Service Service for foreign brands seeking to enter CEE markets (Czech Republic, Slovakia, Poland, Hungary, Romania, Ukraine), providing downstream operational services and market knowledge while partners handle marketing.
• Expansion Support Service Operational support service assisting brands already operating in CEE markets to scale up via PackWay's fulfillment infrastructure.
• Blancheporte by MAGNET (e-commerce brand) Direct-to-consumer e-commerce store operated by PackWay, selling original French fashion for women and men (including larger sizes up to 62), home textiles, decorations, and bedding to consumers in Czech Republic and other CEE markets.
• MAGNET 3P (e-commerce brand) Direct-to-consumer mail order and online store operated by PackWay, offering practical gadgets, decorative products, handy items for home and garden, plus health, beauty, body care, cooking, and baking products.
• ASTOREO (e-commerce brand) Direct-to-consumer multi-category e-commerce brand operated by PackWay, offering home decorations, clothing and accessories, vitamins and food supplements (Recuplus), natural cosmetics (Recuplus), embroidery on request, cooking/baking supplies, and home textiles across Czech, Slovak, Polish, Hungarian, Romanian, and Ukrainian markets.
• Nábytek-bydlení (e-commerce brand) Direct-to-consumer furniture e-commerce store operated by PackWay, offering high-quality furniture for living rooms, bedrooms, dining rooms, children's rooms, offices, hallways, and gardens.
• Velký košík (e-commerce brand) Direct-to-consumer e-commerce store operated by PackWay, focusing on attractive decorations, practical home furnishings, health aids, with products sourced from German suppliers designed for the German market.
• Výprodej-slevy (e-commerce brand) Direct-to-consumer outlet e-commerce store operated by PackWay, offering French and Spanish fashion, household supplies, and home textiles at discounted sale prices.
• Custom Embroidery (Výšivky na přání) Custom embroidery on demand offered as a specialty service under PackWay's ASTOREO brand, allowing customers to order personalized embroidered items.

Quantifiable outcome

• Partners growing at 30%+ annually
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

13 partnerships are on record, tiered supporting and core.

• Freudenberg Home and Cleaning Solutions s.r.o.supportingImplementation/ SI/ Consulting Partner · 1 August 2017German-owned cleaning products manufacturer. PackWay provides completion/assembly work - mounting and packing VILEDA brand robotic cleaning mops. Includes equipment service, consumable procurement, loading, and monthly physical inventory. Partnership since August 2017 (facility rental) with expansion to assembly work from February 2018.
• eShio s.r.o.supportingStrategic or Co-development Partner · 1 September 2016Logistics mediator for Dutch parent company manufacturing tires for cars and trucks. PackWay provides tire and aluminum wheel storage, daily receipt and dispatch, transshipment handling, courier transport coordination. High flexibility required for next-day transshipment notifications.
• Bakker Holland CZ s.r.o.coreStrategic or Co-development Partner · 1 December 2015Dutch mail order company, largest European garden and gardening supplier. PackWay provides customer service, logistics (returns handling), and accounting department activities since December 2015. Partnership includes preparation for consignment submission, marketing campaign cooperation, and flexible returns processing.
• Bezva firma s.r.o. (Bezvavlasy.cz)coreStrategic or Co-development Partner · 1 January 2013Czech mail order company specializing in hair cosmetics. PackWay provides comprehensive warehousing and order fulfillment services with climate-controlled storage (6-25°C) for cosmetics with limited shelf life. Includes same-day order dispatch and temperature/humidity controlled storage.
• Atlas for MencoreStrategic or Co-development PartnerFrench mail order company specializing in outdoor fashion for men over 45. PackWay provides customer service (call centre with French-speaking operators), order processing, logistics, and returns handling for Czech Republic since October 2016. Expanded to Slovakian market (January 2018) and Hungarian market (2020).
• BonprixsupportingChannel Partner/ Reseller/ DistributorInternational mail order company. PackWay processes returns for Bonprix operations in the Czech market.
• HortekasupportingChannel Partner/ Reseller/ DistributorMail order company. PackWay processes returns for Horteka operations in the Czech market.
• ForlivingsupportingChannel Partner/ Reseller/ DistributorMail order company. PackWay processes returns for Forliving operations in the Czech market.
• CIVADsupportingChannel Partner/ Reseller/ DistributorFrench company. PackWay processes returns for CIVAD and its Blancheporte brand customers on the Belgian market.
• Česká poštasupportingChannel Partner/ Reseller/ DistributorCzech national postal operator. Partner for package delivery services in Czech Republic.
• PPLsupportingChannel Partner/ Reseller/ DistributorCzech parcel delivery service. Partner for package delivery services.
• Balíkovna (Czech & Slovak)supportingChannel Partner/ Reseller/ DistributorParcel delivery network operating in Czech Republic and Slovakia. Partner for package delivery and pickup services.
• GLSsupportingChannel Partner/ Reseller/ DistributorEuropean parcel delivery service. Partner for package delivery services.

Scale indicators7 records

Recent moves13 records

Expansion highlights6 records

Regional players

• Mall.cz: Mall.cz is a major Czech and Central European online retailer with multi-category assortment and proprietary logistics. Comparable to PackWay because both run consumer-facing e-commerce brands in CEE markets, though Mall operates at retail scale and does not provide B2B fulfillment services.
• Alza.cz: Alza.cz is the largest Czech e-commerce retailer, operating its own fulfillment infrastructure across Central Europe. Comparable to PackWay as a CEE-based e-commerce operator with proprietary logistics capabilities, though Alza is a pure-play retailer without PackWay's B2B outsourcing services.

Broad incumbents

• FIEGE: FIEGE is a major European 3PL/contract logistics provider offering warehousing, fulfillment, returns, and value-added services across multiple verticals including e-commerce and mail order. Comparable to PackWay because both operate multi-country fulfillment operations serving B2B mail-order and e-commerce clients, though FIEGE is materially larger and broader in scope.
• Geodis: Geodis is a global logistics provider with strong European contract logistics and e-commerce fulfillment capabilities. Comparable to PackWay because it offers integrated warehousing, picking, fulfillment, and returns services for B2C brands and mail-order companies, though at much larger scale and broader geographic reach.
• Raben Group: Raben Group is one of the largest logistics operators in Central and Eastern Europe, providing contract logistics, warehousing, and distribution services across CEE. Directly comparable to PackWay in terms of geography (CEE-centered), service mix (warehousing, fulfillment, value-added), and target market (B2B clients needing local fulfillment).
• Otto Group: Otto Group is one of Europe's largest mail-order and e-commerce conglomerates, historically a catalog-driven retailer now operating multiple online brands. Comparable to PackWay because both run proprietary B2C e-commerce brands while also providing or consuming fulfillment services in the European mail-order ecosystem (note: Bonprix, an Otto subsidiary, is a PackWay customer).
• Arvato (Bertelsmann): Arvato is a global supply chain and e-commerce fulfillment specialist (subsidiary of Bertelsmann) providing end-to-end services including warehousing, returns processing, and customer service for brands and mail-order companies. Comparable to PackWay because both monetize outsourced B2C fulfillment and CRM operations for European retail and mail-order clients at multi-country scale.
• DSV: DSV is a global transport and logistics company with significant contract logistics operations across Europe including e-commerce fulfillment. Comparable to PackWay in offering warehousing and distribution services for B2B clients, though DSV operates at far larger scale and with broader service scope than PackWay's CEE-anchored model.

Direct peers

• Spring GDS: Spring GDS is a Netherlands-based e-commerce fulfillment and returns management specialist serving fashion and lifestyle brands across Europe. Closest direct peer to PackWay because both offer integrated order processing, warehousing, fulfillment, and returns services tailored to mail-order and lifestyle brands expanding internationally.
• Netrada (Kloeckner): Netrada was a German e-commerce fulfillment service provider (now part of Klöckner) offering warehousing, picking, returns, and customer service for mail-order and lifestyle brands. Directly comparable to PackWay as a similarly positioned mid-sized European e-commerce outsourcing specialist with multi-country service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PackWay