Snapback
Snapback is an Indonesian headwear and apparel brand operating a direct-to-consumer e-commerce site plus a Bali flagship store, selling branded caps, apparel, accessories, and Marvel and Flexfit sub-brands to domestic Indonesian consumers.
- Company typePrivate
- Founded2017
- HeadquartersSerpong, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Snapback does
Snapback, legally registered as PT. Sanglima Cemerlang, is an Indonesian headwear and apparel brand founded around 2017 (the original firmographic input cites 2011) and headquartered in Gading Serpong, Tangerang Selatan, Banten, Indonesia. The company designs, manufactures (via partnered production), and distributes branded snapback caps, trucker hats, baseball caps, golf caps, cycling headwear, beanies, and complementary apparel (t-shirts, hoodies, jackets, cycling jerseys) and accessories (belts, bags, patches, socks). Product pricing spans IDR 35,000 for entry-level bike caps to IDR 799,900+ for premium items, with a catalog of 270+ active SKUs and recurring promotional discounts of 30-80%. Proprietary sub-brands include Flexfit premium caps using imported Mizuno materials, while licensed sub-brands include Marvel-themed editions (Star Lord, Infinity War, Spiderman).
Snapback firmographics
Firmographics- Name
- Snapback
- Legal name
- PT. Sanglima Cemerlang
- Website
- https://snapback.co.id
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Snapback is an Indonesian headwear and apparel brand operating a direct-to-consumer e-commerce site plus a Bali flagship store, selling branded caps, apparel, accessories, and Marvel and Flexfit sub-brands to domestic Indonesian consumers.
- Ownership category
- akta.pro rank
Snapback industry classification
Industry- Product category
- Headwear & Streetwear Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (3159), Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Hats, Caps & Headwear (CRAAAJAE)
- akta.pro secondary industry
- Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)
Keywords
Where Snapback is headquartered
LocationHeadquarters
- HQ city
- Serpong
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Snapback business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase model for branded headwear, apparel, and accessories sold through e-commerce website and retail flagship store. Products include snapback caps, t-shirts, hoodies, bags, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various product tiers from budget to premium with regular promotional sales |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Snapback product offering
Product offeringCore offering
Snapback designs, sources, and sells branded headwear, apparel, and accessories through its own e-commerce store and Bali flagship store. The core line is centered on snapback caps, trucker caps, baseball caps, golf caps, hiphop caps, cycling caps, and knit beanies, with apparel (t-shirts, hoodies, jackets, cycling jerseys) and accessories (belts, bags, towels, patches, socks) as supporting categories. The company offers free custom embroidery and name-writing on selected products and markets its merchandise as 100% original Snapback-branded items in both proprietary and licensed editions (including Flexfit and Marvel collaborations).
Product overview
Snapback is an Indonesian headwear and apparel brand operating an e-commerce platform at snapback.co.id. The core product portfolio centers on snapback caps and headwear, complemented by apparel (t-shirts, hoodies, jackets, cycling jerseys) and accessories (belts, bags, towels, patches). The brand offers multiple sub-brands including Flexfit premium caps, Marvel-licensed editions, golf caps, and cycling-specific gear. Products span multiple price points from affordable originals to premium imports, with flagship store presence in Bali and warehouse operations in Tangerang.
Differentiator
Problem solved
Functional benefit
Products and services
- Snapback Caps (headwear line) Snapback-style caps and hats including adjustable snapbacks, trucker caps, baseball caps, golf caps, hiphop caps, and wool hats in various colors and editions, targeted at Indonesian consumers seeking branded streetwear headwear.
- Apparel T-shirts, hoodies, jackets, cycling jerseys, baseball jerseys, and other clothing items for men and women, extending the Snapback brand into full streetwear apparel.
- Accessories
- Flexfit Caps Premium flexfit-style caps featuring Japanese-import materials, available in hiphop and sport variants with Mizuno material options, positioned as a premium tier within the Snapback offering.
- Marvel Edition Caps Licensed Marvel-themed trucker caps and cycling caps featuring Star Lord, Infinity War, and Spiderman designs, targeted at fans of Marvel properties looking for branded casual headwear.
- Golf Caps Sport-style golf caps made with Mizuno jersey material, with adjustable sizing via premium velcro back adjuster and 55-58cm diameter, designed for golf players seeking branded sport headwear.
- Cycling Gear Cycling-specific products including bike caps, cycling jerseys, cycling vests, and cycling jackets using spandex and parachute materials, targeting cyclists needing sport-oriented branded apparel.
- Beanies Knit beanies in various colors providing cold-weather headwear options for fashion-conscious consumers.
- Custom Embroidery and Writing Service On-demand personalization offering free embroidery, name writing, and custom designs on selected caps and patches, providing individualized branded headwear to retail customers.
Companies that use Snapback
Customer profileSegments1 record
Ideal customer profiles1 record
Snapback technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Snapback partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights5 records
Snapback competitors and assessment
Company assessmentRegional players
- Cottonink: Indonesian apparel and accessories DTC brand with similar pricing tiers, omnichannel operations, and target consumer — relevant comparable on business model and Indonesian market dynamics.
- Eiger: Indonesia's leading outdoor and adventure brand selling caps, apparel, and accessories through flagship retail and DTC — comparable regional footprint, customer base, and category adjacency.
Direct peers
- Mitchell & Ness: Heritage headwear and apparel brand built around licensed sports and cultural IP, offering snapbacks and trucker caps at a premium price point — closely aligned product mix and IP-licensing approach.
- '47 Brand: Licensed sports headwear specialist (MLB, NFL, NHL) operating a similar model of branded and licensed caps with lifestyle apparel extensions — directly comparable product, channel, and licensing strategy.
- Flexfit / Yupoong: Snapback already retails Flexfit as a sub-brand, indicating direct overlap in cap blanks and adjustable headwear technology; Flexfit operates the same DTC + wholesale hybrid model globally.
- Goorin Bros: Specialist hat brand with a long-standing retail-and-DTC presence across caps, fedoras, and beanies — comparable single-category headwear focus and omnichannel retail strategy.
- New Era Cap: Global headwear leader specializing in caps and snapbacks, including licensed sports editions and lifestyle categories — directly comparable product portfolio, customer base, and channel mix.
Others
- Map Active / MAP Retail: Indonesia's largest multi-brand sporting goods and lifestyle retailer — channel comparable for Snapback's distribution and pricing environment in the Indonesian market.
Emerging players
- Stüssy: Streetwear-rooted brand with a strong cap and headwear assortment sold DTC and through select retailers — relevant comparable for Snapback's streetwear-adjacent customer base and merchandising cadence.
Broad incumbents
- Polo Ralph Lauren: Global apparel incumbent offering a wide range of branded caps and headwear alongside full apparel lines — broad-incumbent reference for how a major lifestyle brand merchandises headwear within a larger portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Snapback social profiles
Digital presenceSnapback financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snapback leadership team
Management profileNumber of profiles
Snapback funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snapback M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snapback
What does Snapback do?
Snapback designs, sources, and sells branded headwear, apparel, and accessories through its own e-commerce store and Bali flagship store. The core line is centered on snapback caps, trucker caps, baseball caps, golf caps, hiphop caps, cycling caps, and knit beanies, with apparel (t-shirts, hoodies, jackets, cycling jerseys) and accessories (belts, bags, towels, patches, socks) as supporting categories. The company offers free custom embroidery and name-writing on selected products and markets its merchandise as 100% original Snapback-branded items in both proprietary and licensed editions (including Flexfit and Marvel collaborations).
Is Snapback a public or private company?
Snapback is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Snapback founded?
Snapback was founded in 2017. It employs 11 to 50 people.
Where is Snapback based?
Snapback is headquartered in Serpong, Indonesia, in the Asia region.
How does Snapback make money?
One revenue line is on record: direct Product Sales.
Who are Snapback's main competitors?
Regional players on record are Cottonink and Eiger. Direct peers are Mitchell & Ness, '47 Brand, Flexfit / Yupoong, Goorin Bros and New Era Cap. Map Active / MAP Retail is listed as an others. Stüssy is listed as an emerging player. Polo Ralph Lauren is listed as a broad incumbent.
Does Snapback have an API?
No public API is recorded for Snapback.
What industry is Snapback in?
Snapback's product category is Headwear & Streetwear Apparel. Its primary akta.pro industry code is CRAAAJAE, Hats, Caps & Headwear, with a secondary code of IMAOAFAI, Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear). Its NAICS code is 45811 and its SIC code is 5600.