Home Delivered

What Home Delivered does

Home Delivered is a privately held direct-to-consumer e-commerce retailer specializing in adult incontinence supplies, operating exclusively through its own storefront at homedelivered.com. The company sells a multi-brand catalog of third-party products including adult diapers/briefs, disposable underwear, bladder control pads, underpads (disposable and washable), disposable washcloths, and adjacent categories such as wound care, perineal care, skin care, and bariatric briefs. Carried brands include Prevail, Attends, Tranquility, Tena, ProCare, Molicare, and Dignity. The platform is built on Cart.com's e-commerce software with no proprietary technology; the site features 360-degree product imagery, SEO-optimized category pages, a coupons page, and an Incontinence Product Guide resource.

The company serves two primary customer segments: individuals managing incontinence and their family caregivers (primary), and assisted living and care facilities (secondary). It addresses the inconvenience and embarrassment of purchasing incontinence products in physical retail stores by offering discreet home delivery, free shipping on orders over $25, and 1-2 business day fulfillment to 98% of the Continental US via 11 strategically located warehouses. A core revenue mechanic is the Auto Delivery subscription program, which schedules recurring orders with a dedicated account representative (staff member named Deb) for personalized reorder management. Product pricing is per-case, generally in the $50-$125 range, with everyday low prices and discount coupons.

The business model is asset-intensive e-commerce retail rather than technology or brand ownership. The company is privately held with no disclosed funding rounds, no parent company, no subsidiaries, and no M&A activity. Operations are limited to the Continental United States, with Alaska, Hawaii, and US Territories explicitly excluded from the shipping coverage. The leadership team identified in the data is limited to a Director of Operations (Michael Kline); no founder, CEO, or executive officers are disclosed.

Name

Home Delivered

Legal name

Home Delivered

Website

https://homedelivered.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Home Delivered is a privately held direct-to-consumer e-commerce retailer that sells multi-brand adult incontinence supplies and adjacent care products through homedelivered.com, delivering discreetly from 11 US warehouses to 98% of Continental US customers within 2 business days.

Ownership category

akta.pro rank

Product category

Adult Incontinence Supplies

akta.pro industry

PRIMARYHSABAKAH

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies)

Home & Personal Services/Elder Care & In-Home Care Services/Medical Equipment & Home Mobility Support Services

Keywords

• Adult incontinence supplies
• Home healthcare products
• Protective underwear
• Discreet home delivery
• Bladder control products

Headquarters

HQ city

Sterling Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Home Delivered generates revenue through direct online sales of adult incontinence supplies, selling products at everyday low prices with free shipping on orders over $25. The company also offers an Auto Delivery subscription program for recurring orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Home Delivered is a direct-to-consumer e-commerce retailer that sells adult incontinence supplies from multiple major brands (Prevail, Attends, Tranquility, Tena, ProCare, Molicare, Depends) through its own online storefront. Products include adult diapers, disposable underwear, bladder control pads, underpads, washcloths, bariatric briefs, and wound care items, delivered discreetly to homes across the Continental US via a network of 11 strategically located warehouses. The company also offers an Auto Delivery subscription program with a dedicated customer support representative for recurring orders.

Product overview

Home Delivered is a direct-to-consumer e-commerce platform specializing in adult incontinence supplies, operating as a multi-brand distributor rather than a single unified product. The core offering consists of adult diapers/briefs and disposable underwear available in both tab-style and pull-on configurations, supplemented by pads (bladder control and booster pads), underpads (disposable and washable), and disposable washcloths for incontinence skin care. The company carries an extensive portfolio of branded products from major manufacturers including Prevail, Attends, Tranquility, Tena, ProCare, MoliCare, and Dignity, organized across product categories with specialized offerings for bariatric customers and wound care supplies. A key service feature is the Auto Delivery Program enabling scheduled recurring orders with dedicated customer support. The platform offers 360-degree product views and targets consumers seeking discreet home delivery of incontinence products.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Diapers Tab-style briefs providing moderate to heavy incontinence protection, available in multiple absorbency levels and sizes from brands including Attends, Prevail, Tranquility, and Tena.
• Disposable Underwear Pull-on style protective underwear offering moderate to heavy incontinence protection from brands like Attends, Prevail, Tranquility, and ProCare.
• Bladder Control Pads and Booster Pads Bladder control pads and booster pads providing light to moderate protection, designed to be used alone or inside other incontinence products for added absorbency.
• Disposable Underpads Disposable bed pads and chair protectors featuring various absorbency levels (light, moderate, heavy, overnight) from brands including Prevail, Attends, ProCare, and Tendersorb.
• Washable Underpads Reusable bed pads with multi-layer construction including knitted vinyl barrier for durability, featuring 50/50 polyester/cotton twill absorbent layer from Beck's Classic.
• Disposable Washcloths Pre-moistened adult wipes for incontinence skin care, available in scented and unscented varieties from brands including Prevail, Attends, Vanguard, and McKesson.
• Bariatric Briefs Incontinence products designed for larger individuals with extended sizing options from Prevail, Attends, Tena, and Tranquility with waist sizes up to 106 inches.
• Wound Care Wound care supplies including gauze sponges, stretch gauze bandages, and Dermacea fluff rolls from Hartmann, Dynarex, and Covidien.
• Auto Delivery Program Subscription-based automatic delivery service allowing customers to schedule recurring orders for incontinence supplies with personalized customer support via dedicated account representative.

Quantifiable outcome

• Discreet delivery to 98% of customers within 2 business days

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Amazon: Mass-market online retailer selling the same incontinence brands Home Delivered carries, with Subscribe & Save recurring delivery — sets the price-and-convenience benchmark that specialty retailers like Home Delivered must beat.
• Walmart: Mass-market retailer (online and physical) carrying major incontinence brands with everyday low pricing and store pickup — a meaningful competitive alternative for price-sensitive customers in Home Delivered's segment.
• Medline: Largest privately held medical supply manufacturer and distributor in the U.S., with a consumer/retail arm that supplies incontinence products — overlaps with Home Delivered's assortment and channels but operates at vastly greater scale across many categories.
• 1800wheelchair / 1800Medical: Online retailer offering a broad range of home medical supplies including incontinence products — competes for the same caregiver and consumer buyers as Home Delivered but across a wider category mix.

Emerging players

• Save Rite Medical: Discount-oriented online medical supply retailer that includes incontinence products in its catalog — comparable in product mix but typically competes more aggressively on price.

Direct peers

• NorthShore Care Supply: A leading direct-to-consumer online retailer of adult incontinence supplies, offering a multi-brand assortment and home delivery — the closest direct competitor to Home Delivered in product category and customer base.
• Carewell: Online retailer focused on home medical supplies and incontinence products for caregivers and individuals, with curated brand assortment and subscription/recurring delivery — directly comparable to Home Delivered's D2C model.
• LL Medico: Online retailer of adult incontinence and home health care products, serving individuals and care facilities — comparable in assortment, channel, and target use cases to Home Delivered.
• Parentgiving: Specialty e-commerce retailer selling incontinence supplies and other elder care products direct to consumers and caregivers — overlapping customer persona and product category with Home Delivered.
• TotalHomeCareSupplies: Online specialty retailer of incontinence and home care supplies with home delivery — closely comparable to Home Delivered's D2C value proposition and product category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HomeDelivered
• LinkedInlinkedin.com/company/home-delivered

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Delivered