Villatoro Champion Martial Arts

What Villatoro Champion Martial Arts does

Villatoro Champion Martial Arts (VCMA) is a family-owned, single-location martial arts school operating at 15934 Los Serranos Country Club Drive Unit A in Chino Hills, California. Founded and led by Sensei Carlos Villatoro, a 5th Degree Black Belt who has trained in martial arts since 1979 across ten disciplines including American Karate, Shotokan, Judo, Aikido, Muay Thai Kickboxing, Tae Kwon Do, Jiu-Jitsu, Kung Fu, Wing Chun, and Kubudo, the school serves students from Chino Hills, Diamond Bar, and surrounding Southern California communities. Multiple Villatoro family members serve as instructors alongside non-family sensei staff.

The school's product portfolio is segmented by age group: Preschool Martial Arts (ages 4-6), Kids Karate (ages 6-12), Teen Martial Arts (ages 13-17), and Adult Martial Arts (18+). Specialized programs include an After School Program with bundled transportation and homework help, Home School Martial Arts classes delivered as a vendor for Inspire and Sky Mountain Charter Schools, and Birthday Party Packages. The school also operates a Members Only Video Library providing on-demand instructional content on forms, stances, and at-home training techniques for enrolled students.

VCMA operates as a direct-to-consumer local service business using a freemium acquisition model with free intro classes funneling into recurring memberships, supplemented by one-time birthday party fees. Customer acquisition occurs through the school's website (with SparkPages-powered online scheduling), Google My Business, Facebook, email, and SMS marketing, with testimonial-driven referral supporting retention. Pricing is not publicly disclosed and revenue figures are unavailable. The technology stack is minimal, consisting of traditional in-person instruction, third-party scheduling (SparkPages), and the member video library, with no disclosed AI/ML or proprietary software assets.

Name

Villatoro Champion Martial Arts

Legal name

VCMA Villatoro Champion Martial Arts

Website

https://vcmachinohills.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Villatoro Champion Martial Arts (VCMA) is a family-owned, single-location martial arts school in Chino Hills, California, offering age-segmented karate and martial arts classes, after-school care, birthday parties, and homeschool programs for children, teens, and adults led by a 5th Degree Black Belt founder.

Ownership category

akta.pro rank

Product category

Martial Arts Instruction

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industries

Kids & Youth Martial Arts Programs (HSADADAG), Grappling & Submission Arts Training (Judo, BJJ, Wrestling) (HSADADAC), Weapons & Historical Martial Arts Training (Kobudo, FMA, HEMA) (HSADADAF)

Keywords

• Martial arts training
• Karate instruction
• Kids martial arts
• After school programs
• Self defense classes

Headquarters

HQ city

Chino Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Martial Arts Memberships: Recurring membership fees for enrolled students attending regular classes. The website references 'Included In Your Membership' benefits including movie nights, camps, and video game challenges, indicating a subscription-based recurring revenue model.
2. Birthday Party Packages: One-time fee-based birthday party events at the facility, including martial arts activities, board breaking, and cake cutting ceremony.
3. After School Program Fees: Fees for the after school program which includes free martial arts classes, transportation, homework time, and indoor games.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Villatoro Champion Martial Arts operates a single-location martial arts school in Chino Hills, California, providing karate and martial arts classes to students ages 4 through adult across multiple disciplines. Beyond regular classes, the school sells birthday party packages, an after-school program with transportation, and homeschool martial arts classes, all delivered at its physical training facility.

Product overview

Villatoro Champion Martial Arts (VCMA) is a single-location martial arts training studio in Chino Hills, California, offering a unified suite of age-segmented martial arts programs. The core offerings span Preschool Martial Arts (starting age 4), Kids Karate (ages 6-12), Teen Martial Arts, Adult Martial Arts, and specialized programs including an After School Program with transportation and homework help, Home School Martial Arts classes, and Birthday Parties. The studio is led by Sensei Carlos Villatoro (5th Degree Black Belt) and features a Members Only Video Library providing instructional content on various martial arts forms and techniques for enrolled students.

Differentiator

Problem solved

Functional benefit

Products and services

• Preschool Martial Arts

Quantifiable outcome

• Students have won multiple Grand Champion titles and 1st place finishes at regional and national karate tournaments including the Winter Olympics karate tournament in Las Vegas

Named customers6 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered minor.

• Inspire Charter SchoolsminorOthersVCMA is a proud vendor for Inspire Charter Schools, providing homeschool martial arts classes as part of their program offerings. This partnership allows homeschool students to use charter school funding for martial arts instruction.
• Sky Mountain Charter SchoolsminorOthersVCMA is a proud vendor for Sky Mountain Charter Schools, providing homeschool martial arts classes as part of their program offerings. This partnership allows homeschool students to use charter school funding for martial arts instruction.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• 9Round Fitness: 9Round is a kickboxing-themed fitness franchise operating in suburban U.S. markets with membership-based recurring revenue. It is a broad incumbent peer to VCMA's adult martial arts/kickboxing segment because it competes for the same family fitness dollar in similar geographies.
• UFC GYM: UFC GYM is a large, branded fitness chain that includes martial arts-inspired classes (MMA, kickboxing, boxing, jiu-jitsu) alongside general fitness programming. It is a broad incumbent peer to VCMA because it competes for adult and family martial arts interest in the same California suburban trade areas, though its core model is a fitness club rather than a traditional martial arts school.

Others

• ClassPass: ClassPass is a multi-studio fitness membership platform that historically included martial arts and kickboxing studios. It is an adjacent ecosystem participant that can drive incremental discovery and trial to studios like VCMA but is not itself a martial arts operator and does not directly compete.
• Gympass: Gympass is a corporate wellness aggregator that includes martial arts studios and fitness centers in its employer-subsidized network. It is an adjacent ecosystem participant that could route corporate-sponsored enrollments to martial arts studios like VCMA, but does not directly compete as a martial arts school.
• 97Display (Website Vendor): 97Display is the martial-arts-specific website and marketing vendor whose branding appears on VCMA's site footer. It is an adjacent ecosystem participant serving the same independent martial arts school segment with websites, scheduling, and lead-generation tools, making it thematically comparable but not a competitive peer.

Emerging players

• Gracie University: Gracie University is a large jiu-jitsu instruction network combining in-person certified training centers with online curriculum. It is an emerging player peer to VCMA because it overlaps on jiu-jitsu and self-defense instruction for families and adults, but its primary distribution is online and BJJ-focused rather than a multi-discipline traditional dojo.

Direct peers

• Premier Martial Arts: Premier Martial Arts is a multi-unit martial arts franchise offering age-segmented kids, teen, and adult programs with multi-discipline curricula (karate, kickboxing, jiu-jitsu). It is a direct peer to VCMA because both target families seeking structured martial arts instruction with belt progression, birthday parties, and after-school-style enrichment in suburban U.S. markets.
• Tiger Schulmann's Martial Arts: Tiger Schulmann's is a regional martial arts chain offering karate, kickboxing, and jiu-jitsu programs for kids and adults with structured curricula and belt progression. It is a direct peer to VCMA in the multi-discipline family martial arts school segment, particularly in suburban U.S. markets.
• ATA Martial Arts: ATA (American Taekwondo Association) is one of the largest U.S. martial arts franchise networks teaching traditional martial arts with belt progression, tournaments, and family programs. It is a direct peer to VCMA in traditional martial arts instruction for children and families, with comparable offerings in karate/taekwondo, character development, and competition pathways.

Regional players

• Rocky Mountain Martial Arts (or comparable independent regional chain): Independent regional martial arts chains (e.g., Rocky Mountain Martial Arts, Karate America) operate single-state or multi-location traditional martial arts schools serving families with age-segmented programs and birthday parties. They are regional players comparable to VCMA in product offering, but operate in different geographies and therefore do not directly compete in the Chino Hills trade area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Villatoro-Champion-Martial-Arts-201657623209108
• LinkedInlinkedin.com/company/villatoro-champion-martial-arts-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villatoro Champion Martial Arts