97 Display

What 97 Display does

97Display, LLC is a privately held, bootstrapped marketing technology company founded in 2010 and headquartered in Winston-Salem, North Carolina. It operates an all-in-one AI-powered marketing platform purpose-built for local service businesses — primarily martial arts schools, gyms, fitness studios, dance studios, and personal training operators — with claimed reach of 1,400+ clients across 11 countries.

The platform is structured as a suite of branded modules: HyperLocal for local SEO and citation management, SocialProof for reputation management and AI-generated review responses, LeadFlowIQ for AI web chat and lead nurturing, VisibilityIQ for performance tracking, GrowthIQ for ROI analytics, AdsPulse for paid advertising management, a Marketing CRM, conversion-focused website design with vertical-specific themes, and the LeadCore mobile CRM app. Underlying technology combines SEO automation, AI-driven text generation for reviews and chat, campaign automation across SMS/email, and integrations with fitness-industry software (EZFacility, Member Solutions, Club OS, Calendly, Naamly) and martial arts organizations (ATA, GTMA, AKB, Roufusport).

Revenue comes primarily from monthly SaaS subscriptions (e.g., a $147/month SocialProof + HyperLocal bundle), 12-month website design contracts (heavily promoted via Black Friday-style 50% discounts), and hourly marketing consultation services. The company sells through a sales-led, done-for-you motion targeting SMB owners rather than a self-serve PLG approach. No external funding has been disclosed and there is no public revenue figure; the firm appears to have scaled organically over 15+ years to a small team of 11–50 employees.

Name

97 Display

Legal name

97Display, LLC

Website

https://97display.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

97Display is a bootstrapped AI-powered marketing platform offering SEO, reputation management, lead nurturing, and website design as an integrated suite for SMB martial arts schools, gyms, fitness studios, and dance studios, serving 1,400+ clients across 11 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketing SaaS Subscriptions: Recurring monthly subscriptions for access to AI-powered marketing tools including SEO, reputation management, lead engagement, and analytics platforms. Services are provided on a subscription basis with various tier options.
2. Website Design Services: Done-for-you website design and development services with lead-generating websites, SEO features, custom designs, and ongoing customer support. Offered with promotional pricing (e.g., 50% Black Friday discount) requiring 12-month contracts.
3. Marketing Consultations: Hourly marketing coaching and consultation services for business owners seeking expert guidance on email marketing, website functionality, online reputation strategies, brand cultivation, and custom funnel creation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

97Display operates an all-in-one AI-powered marketing platform that provides websites, local SEO, reputation management, lead capture, and advertising automation for martial arts schools, gyms, dance studios, and other local service businesses. The offering combines a proprietary software suite (HyperLocal, VisibilityIQ, LeadFlowIQ, SocialProof, GrowthIQ, AdsPulse, Marketing CRM) with done-for-you services such as conversion-focused website design and hourly marketing consultations. Customers typically subscribe to a bundle of these tools with 12-month contracts, supported by a sales-led motion.

Product overview

97 Display is an all-in-one AI-powered marketing platform for local businesses, particularly fitness studios, martial arts schools, and dance studios. The platform operates as a unified ecosystem combining multiple product modules: HyperLocal for local SEO and directory management, VisibilityIQ for performance tracking, LeadFlowIQ for AI-powered lead capture and automation, SocialProof for reputation management, GrowthIQ for analytics dashboards, AdsPulse for paid advertising, Website Design services with conversion-optimized themes, and Marketing CRM. The company serves over 1400 businesses globally across 11 countries, generating tens of thousands of leads monthly. Website themes include both new modern options (Phoenix, Titan, Hazel, Cornerstone, Roman) and legacy themes (Salem, Southpaw, Nola, Jeter, Mountaineer, Dallas) for martial arts and fitness businesses.

Differentiator

Problem solved

Functional benefit

Brands

• HyperLocal™: Premium local SEO tool with AI-optimized business listings, real-time GeoGrid tracking, and 70+ directory integrations.
• SocialProof™
• LeadFlowIQ™
• VisibilityIQ™
• GrowthIQ™
• AdsPulse™
• LeadCore

Products and services

• HyperLocal Premium local SEO solution that helps martial arts schools, gyms, and local service businesses rank at the top of Google with AI-optimized listings, real-time GeoGrid tracking, and citation cleanup across 70+ directories.
• LeadFlowIQ Intelligent lead conversion solution with AI-powered web chat, unified inbox, and SMS/email campaign automation for 24/7 lead capture and nurturing of prospects.
• SocialProof Automated reputation management platform that generates AI-powered review responses, automates review requests, manages post scheduling, and provides engagement insights to build online trust.
• VisibilityIQ Performance tracking tool that monitors total clicks, impressions, average CTR, and average position metrics for marketing visibility across channels.
• GrowthIQ AI-powered analytics dashboard providing marketing ROI insights, performance tracking, and automation capabilities for measuring the impact from first click to conversion.
• AdsPulse Paid advertising management solution for Facebook and Google Ads campaigns, providing automated optimization, UTM tracking, and measurable traffic and lead flow for small businesses.
• Marketing CRM Marketing CRM and billing software for email marketing, lead management, and customer relationship tracking for fitness studios, martial arts schools, and other local businesses.
• Website Design Conversion-focused website design service for fitness studios, martial arts schools, and local businesses with SEO optimization, lead capture architecture, and a 50% Black Friday promotional discount on 12-month contracts.
• Marketing Consultations 1-on-1 hourly marketing coaching and consulting services including website enhancements, paid advertising analysis, brand cultivation, email marketing, custom funnel creation, and social media strategy, with no long-term commitments.
• LeadCore Mobile App Mobile CRM application for lead management with simple lead stages, quick-click lead details, one-touch contact capabilities, calendar scheduling, and sales cycle tracking from a mobile device.

Quantifiable outcome

• 259 organic leads per week average across clients over a 10-week period
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature7 records

Partnerships

Six partnerships are on record, tiered minor.

• ProFit Marketing SolutionsminorChannel Partner/ Reseller/ DistributorExpert marketing strategies partner for gym owners and system-driven business growth in the fitness industry.
• GTMA (Global Traditional Martial Arts)minorChannel Partner/ Reseller/ DistributorGlobal Traditional Martial Arts organization partnership providing heritage and business support for martial arts schools.
• Studio GrowminorChannel Partner/ Reseller/ DistributorBoutique fitness consulting partnership aligned with 97Display's partnerships in the fitness industry.
• ATA InternationalminorChannel Partner/ Reseller/ DistributorOne of the world's largest martial arts organizations partnership, emphasizing fitness and training integration.
• RevgearminorChannel Partner/ Reseller/ DistributorLeading martial arts equipment brand partnership representing quality gear for Krav Maga, Muay Thai, Jiu Jitsu, MMA, and Boxing.
• Roufusport Kickboxing AssociationminorChannel Partner/ Reseller/ DistributorComprehensive support network for kickboxing instructors and school owners, with Roufusport MMA Academy reporting 25% business increase using 97Display.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GymLeadMachine: Digital marketing agency that builds lead-generating websites and runs paid acquisition programs specifically for gyms and fitness studios. Directly comparable to 97Display in target vertical (fitness), done-for-you model, and website-plus-marketing offering.
• CrazyFox Marketing: Marketing agency focused on martial arts schools and fitness businesses, offering websites, SEO, and lead generation services. Shares 97Display's primary customer segment (martial arts schools) and similar niche-vertical GTM playbook.

Broad incumbents

• ClubReady: Established club management software platform for fitness studios with built-in marketing and member-acquisition tooling. Comparable to 97Display's vertical focus on fitness studios and overlap with integrated CRM/marketing functionality.
• Mindbody: Large incumbent SaaS for fitness, wellness, and beauty studios with marketing automation, lead capture, and reputation management modules. Targets the same studio customer base as 97Display but offers a broader business-management suite.
• Glofox: Fitness studio management software with built-in marketing, lead capture, and member-communication tools. Comparable to 97Display's studio-side offering and overlap with EZFacility/Member Solutions integration partners.
• HubSpot: General-purpose CRM and marketing automation platform widely adopted by SMBs. Competes with 97Display's GrowthIQ, LeadFlowIQ, and CRM modules as a horizontal incumbent with significantly larger R&D and ecosystem.
• Constant Contact: Long-standing SMB email marketing and digital marketing platform. Compares to 97Display's email automation and broader marketing automation capabilities, serving overlapping small-business customers.

Emerging players

• Birdeye: AI-powered reputation management and customer experience platform for local businesses. Directly comparable to 97Display's SocialProof module and expanding into similar SMB/multi-location segments.
• Podium: AI-driven customer interaction and lead-conversion platform with webchat, review, and messaging tools for local SMBs. Overlaps with 97Display's LeadFlowIQ and SocialProof in the local business lead-conversion stack.

Others

• EZFacility: Gym and sports-facility management software that is also an integration partner of 97Display. Adjacent rather than competitive—they sit upstream in the stack while 97Display sits in the marketing layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/97display
• Facebookfacebook.com/477571782359568
• LinkedInlinkedin.com/company/97-display-software-company
• Instagraminstagram.com/97display

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 97 Display