Dionar
Dionar B.V. is a Dutch ICT managed service provider, founded in 1997, delivering secure workstations, cloud telephony (Xelion), network/cloud infrastructure, and Microsoft 365 collaboration services to small and medium-sized businesses across the Netherlands, with ISO 27001:2023 and NIS2 compliance.
- Company typePrivate
- Founded1997
- HeadquartersNieuw-vennep, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Dionar does
Dionar B.V. is a privately held Dutch ICT managed service provider founded in 1997 by Arthur Bodegom and Tom van Schaik and headquartered in Nieuw-Vennep, Netherlands. The company delivers IT services to small and medium-sized businesses (MKB) across the Netherlands, organized into four core product lines: Werkplekken (managed secure workstations with 24/7 SOC monitoring, MFA, and backup), Telefonie (cloud telephony via the Xelion platform, integrated with Microsoft Teams), Netwerk en Cloud (network design, server rack setup, and cloud migration), and Digitaal Samenwerken (Microsoft 365, SharePoint, and Teams governance for hybrid work). Its technology foundation is a Zero Trust security architecture aligned with the ISO 27001:2023 standard and NIS2 QM 30 cybersecurity legislation, implemented with monitoring partners Zabbix and Cloudflare.
Dionar generates revenue primarily through recurring managed-service subscriptions (monthly billing for workplace security, telephony, and cloud infrastructure), supplemented by project-based professional services for SharePoint/Teams rollouts, security audits, and infrastructure design. Distribution is direct and sales-led: the company targets Dutch SMB decision-makers via a consultative sales motion supported by thought-leadership content through the Dionar Academie hub, trade press, and events. Pricing is quote-based and tailored per client, with no public tiers. Adjacent revenue is derived from sister company CleverDisplay B.V., a wholly owned subsidiary providing digital signage and call-center wallboards integrated with the Xelion telephony stack.
The company positions itself as the "Digital BHV" (Digital Occupational Safety) partner for Dutch SMBs, emphasizing plain-language communication and transparent service over technical jargon. Customer logos are generic; no named anchor accounts are disclosed, and the customer base is horizontally distributed across MKB verticals. There are no external investors, parent company, or funding rounds disclosed; ownership remains with the founders. Strategic differentiation rests on regulatory compliance (ISO 27001, NIS2), long-tenured founder presence, and integrated Microsoft/Xelion delivery rather than proprietary IP or proprietary AI.
Dionar firmographics
Firmographics- Name
- Dionar
- Legal name
- Dionar B.V.
- Website
- https://dionar.nl
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dionar B.V. is a Dutch ICT managed service provider, founded in 1997, delivering secure workstations, cloud telephony (Xelion), network/cloud infrastructure, and Microsoft 365 collaboration services to small and medium-sized businesses across the Netherlands, with ISO 27001:2023 and NIS2 compliance.
- Ownership category
- akta.pro rank
Dionar industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design Services (541512), Computer Facilities Management Services (541513), Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Network Security Services (Firewall/VPN/ZTNA/SASE Integration) (BPAEAEAG)
- akta.pro secondary industry
- Secure Access Service Edge (SASE) & Secure SD-WAN (HDAIAFAH)
Keywords
Where Dionar is headquartered
LocationHeadquarters
- HQ city
- Nieuw-vennep
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Dionar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- Managed IT Services: Ongoing managed services for workplace security, network management, and cloud infrastructure. Includes 24/7 monitoring, maintenance, and support services delivered as recurring service contracts.
- Telephony Services: Cloud-based telephony solutions via Xelion, including monthly subscription per user/device with all standard features included. Additional services include professional voicemail recording by voice actress.
- Professional Services and Consulting: Implementation services, advisory on digital collaboration, security audits, and project-based consulting engagements. Includes setup of SharePoint environments, Teams governance, and infrastructure design.
- Cloud Infrastructure Services: Cloud migration and management services, including network architecture, server rack setup, and ongoing cloud infrastructure maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Customized SMB packages |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Dionar product offering
Product offeringCore offering
Dionar B.V. is a Dutch managed ICT service provider that delivers four core service lines to SMBs: secure managed workstations (24/7 SOC monitoring, MFA, backup, malware/ransomware protection), cloud telephony on the Xelion platform with Microsoft Teams integration, network and cloud infrastructure design and migration, and Microsoft 365-based digital collaboration (Teams, SharePoint, governance). All services are delivered under a Zero Trust security architecture aligned with ISO 27001:2023 and NIS2 QM 30.
Product overview
Dionar is an ICT services provider offering a portfolio of managed IT services organized into four core product lines: Werkplekken (secure workstations with 24/7 SOC monitoring, MFA, and backup), Telefonie (cloud telephony via the Xelion platform with Teams integration and call center dashboards), Netwerk en Cloud (network infrastructure, cloud migration, and server rack organization), and Digitaal Samenwerken (Microsoft 365/SharePoint/Teams digital collaboration implementation and governance). These services are offered as standalone or interconnected offerings — for example, Xelion telephony can combine with Teams, and the Dionar Academie knowledge hub supports all service lines with whitepapers and webinars. CleverDisplay, a digital signage solution, is provided through Dionar's sister company. Dionar positions itself as a managed services partner delivering ICT as an integrated, secure, and transparent service rather than as a packaged software product.
Differentiator
Problem solved
Functional benefit
Brands
- CleverDisplay: Digital signage solution for displaying information or advertisements on screens within organizations.
Products and services
- Werkplekken (Secure Workstations) Managed secure workplace service for Dutch SMBs providing 24/7 SOC monitoring, malware/ransomware protection, backup, multi-factor authentication, Microsoft licensing, and secure remote-work capabilities under a Zero Trust architecture.
- Telefonie (Xelion Cloud Telephony) Cloud-based telephony service built on the Xelion platform, providing a virtual phone system with call routing, hunt groups, queues, voicemail, SMS, chat, video calling, automatic call recording, presence lists, wallboard dashboards, and Microsoft Teams integration across desktop phones, computers, and mobile devices.
- Netwerk en Cloud (Network and Cloud Infrastructure) Network and cloud infrastructure service covering architecture design, installation, configuration, server rack and patch panel organization, wired and wireless network setup, cloud server management, migration to cloud, and ongoing maintenance.
- Digitaal Samenwerken (Digital Collaboration) Microsoft 365-based digital collaboration service including SharePoint setup and configuration, Teams implementation, document rights management, audit reporting, and employee security awareness training to enable hybrid work.
- CleverDisplay (Digital Signage) Digital signage solution for displaying information or advertisements on screens within an organization, provided through sister company CleverDisplay B.V. and integrated with Xelion telephony for call center wallboards and KPI dashboards.
- Xelion Voicemail Services Professional voicemail add-on service for Xelion cloud telephony clients, featuring studio-quality recordings by voice actress Katelijne van Otterloo in ABN (General Civil Dutch), with customizable menu options, personal greetings, and busy announcements.
Quantifiable outcome
- 68% of data breaches are caused by employees - Dionar addresses this through security awareness and MFA implementation
Companies that use Dionar
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Dionar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Dionar partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- XelioncoreXelion is Dionar's primary telephony partner, providing cloud-based phone systems. Xelion offers a complete phone center with rich features including call lists, group calls, presence lists, wallboards, and automatic call recording. Dionar implements, configures, and manages Xelion solutions for their clients.
- MicrosoftcoreDionar operates as a Microsoft Solutions Partner, implementing Microsoft 365, Teams, SharePoint, and Azure cloud services. Microsoft technology forms the foundation of their workplace, collaboration, and cloud infrastructure services.
- QSNcoreQSN is the consulting firm that guided Dionar through their ISO 27001 certification process. QSN helped inventory risks, establish control measures, and document processes in the Information Security Management System (ISMS). They also helped create awareness among employees and conducted internal audits.
- Katelijne van OtterloominorProfessional voice actress providing high-quality voicemail recordings for Dionar's telephony clients. Offers professional, crystal-clear audio with studio-quality recordings in ABN (General Civil Dutch) accent.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Dionar competitors and assessment
Company assessmentBroad incumbents
- Visma: Nordic/European provider of business software and cloud IT services with significant presence in the Benelux SMB market. Comparable as an indirect competitor offering cloud and managed services to Dutch SMBs, though with a heavier software focus than Dionar.
- KPN: Largest Dutch telecommunications incumbent with significant ICT services, cloud, and security offerings for SMB and enterprise. Overlaps with Dionar in telephony, connectivity, and cloud services, but KPN operates at national scale with bundled telecom products.
Direct peers
- Pink Elephant: Dutch IT services and managed services firm with deep Microsoft and cloud expertise. Comparable to Dionar in serving Dutch SMBs with Microsoft-centric workplace, cloud, and collaboration services.
- PQR: Dutch IT infrastructure and managed services provider specializing in virtualization, cloud, and workplace solutions. Comparable to Dionar's network-and-cloud and secure-workplace offerings, with overlap in the Dutch mid-market.
- CTAC: Dutch Microsoft-focused IT services company delivering business applications, cloud, and managed services to mid-market clients in the Netherlands and Belgium. Comparable to Dionar in its Microsoft Solutions Partner positioning and Dutch SMB/mid-market customer profile.
- RoutIT: Dutch managed services provider focused on connectivity, cloud telephony, and IT outsourcing for SMBs. Highly comparable to Dionar's telephony-and-managed-services model, serving a similar Dutch MKB customer base.
- IT-Mens: Dutch managed IT services provider with focus on workplace management, cloud, and security for SMB clients. Closely comparable to Dionar in delivery model and Dutch SMB target segment.
- Simac: Dutch IT services company providing managed services, cloud, and infrastructure solutions to SMB and mid-market customers in the Benelux. Comparable to Dionar in targeting Dutch-speaking SMB clients with bundled workplace and cloud offerings, with a broader product portfolio.
- Conclusion: Dutch IT services group with multiple specialist brands offering managed services, cloud, and security to the Dutch mid-market and enterprise. Highly comparable to Dionar as a multi-brand Dutch MSP serving organizations that need integrated workplace, cloud, and security offerings, though Conclusion operates at a meaningfully larger scale.
- DataByte: Dutch managed services and cloud provider serving SMB and mid-market customers across the Netherlands. Comparable to Dionar in business model (managed IT, cloud, security) and Dutch MKB focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Dionar social profiles
Digital presenceDionar compliance and trust
Trust signalCompliance2 records
Dionar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dionar leadership team
Management profileNumber of profiles
Profiles2 records
Dionar subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dionar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dionar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dionar
What does Dionar do?
Dionar B.V. is a Dutch managed ICT service provider that delivers four core service lines to SMBs: secure managed workstations (24/7 SOC monitoring, MFA, backup, malware/ransomware protection), cloud telephony on the Xelion platform with Microsoft Teams integration, network and cloud infrastructure design and migration, and Microsoft 365-based digital collaboration (Teams, SharePoint, governance). All services are delivered under a Zero Trust security architecture aligned with ISO 27001:2023 and NIS2 QM 30.
Is Dionar a public or private company?
Dionar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dionar founded?
Dionar was founded in 1997. It employs 11 to 50 people.
Where is Dionar based?
Dionar is headquartered in Nieuw-vennep, Netherlands, in the Europe region.
How does Dionar make money?
Four revenue lines are on record. Managed IT Services are the primary driver. The others are telephony Services, professional Services and Consulting and cloud Infrastructure Services.
Who are Dionar's main competitors?
Broad incumbents on record are Visma and KPN. Direct peers are Pink Elephant, PQR, CTAC, RoutIT, IT-Mens, Simac, Conclusion and DataByte.
Does Dionar have an API?
No public API is recorded for Dionar.
What industry is Dionar in?
Dionar's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAEAG, Network Security Services (Firewall/VPN/ZTNA/SASE Integration), with a secondary code of HDAIAFAH, Secure Access Service Edge (SASE) & Secure SD-WAN. Its NAICS code is 541512 and its SIC code is 7373.