What RoutIT does

RoutIT B.V. is a Dutch white-label ICT services provider headquartered at Maxwellstraat 51, 6716 BX in Ede, Netherlands. Founded in 2001 and operating exclusively as a member of the KPN Partner Network, the company supplies a modular portfolio of connectivity, communications, security, and cloud services to channel partners (primarily Dutch SMB-focused IT resellers), who in turn bundle and resell these services to MKB (small and medium business) end customers under their own brand and at self-determined pricing. The company is a private subsidiary of KPN (strategic operating parent), with no public listing and no disclosed funding rounds, M&A, or leadership changes.

The technical stack layers RoutIT's proprietary tooling on top of third-party technology integrations. RoutIT operates three core partner-facing platforms: IRMA (customer portal and tooling for managing customers, accounts, and processes), OneBase (platform for activating services and managing business operations), and a published API enabling process automation, automated quote generation via the Quote app, and order control. The underlying service portfolio spans Internet Diensten (connectivity, including fiber via Glaspoort), Communicatie Diensten (Vast Bellen fixed telephony with integrated Cisco Webex, Vast Mobiel Integratie/VaMo, and Microsoft 365), Security Diensten (including the 247Services building block with 5G-enabled security technology), Cloud Diensten, and the add-on Zakelijk TV business television service. Technology and integration partners include Cisco (Webex/Broadsoft), Microsoft, Fortinet, Acronis, F-Secure, Eurofiber, NDIX, and KPN.

RoutIT's business model is a B2B2B channel-partner structure. The company generates recurring subscription revenue by selling wholesale ICT services to partners who own the end-customer relationship and bear responsibility for contractual and regulatory compliance (e.g., EECC Phase 1 implemented December 2020). Partner enablement is delivered through training programs, on-demand webinars (WebinartV), growth programs, and 24/7 support. The company positions itself as having "the strongest and most developed partner network in the Netherlands" for business telecom, IT, and security, with service geographies limited to the Netherlands. Pricing is not publicly disclosed; partners set their own retail margins above RoutIT's wholesale pricing.

Name

RoutIT

Legal name

RoutIT B.V.

Website

https://routit.nl

Company type

Private

Founded year

2001

Operating status

Operating

Short description

RoutIT B.V. is a Dutch white-label ICT services provider within the KPN Partner Network, supplying connectivity, communications, security, and cloud services to reseller partners who serve SMB customers across the Netherlands.

Ownership category

akta.pro rank

Product category

Managed ICT Services for SMBs

NAICS

Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Computer Systems Design and Related Services (54151)

akta.pro primary industry

VoIP Access & ITSP Services (HDAIAHAD)

Keywords

• Managed ICT services
• White-label telecom
• Cloud connectivity
• Managed security services
• Unified communications

Headquarters

HQ city

Ede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Whitelabel ICT Services Resale: Partners purchase ICT services (internet, communication, security, cloud) at wholesale prices from RoutIT and resell them under their own brand at self-determined prices. Revenue is generated through the margin between wholesale costs and retail pricing set by partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

RoutIT provides white-label ICT building blocks — internet/connectivity, communication (fixed and mobile telephony, unified communications), security, and cloud services — to ICT partners across the Netherlands. Partners resell these services under their own brand at self-determined prices to SMB (MKB) end customers, while RoutIT supports them with training, 24/7 support, growth programs, and proprietary tooling (IRMA, OneBase, APIs). The company operates as a core partner within the KPN Partner Network, leveraging KPN's underlying network and product infrastructure.

Product overview

RoutIT operates as a white-label ICT total solution provider within the KPN Partner Network, offering modular building blocks that partners can combine to create customized solutions for SMB customers. The portfolio consists of four core service pillars: Internet/connectivity services, Communication services (including Vast Bellen met Webex, VaMo, and Microsoft 365), Security services (including 247Services), and Cloud services. Additional offerings include Zakelijk TV for business television and fiber connectivity via Glaspoort. Partners purchase services white-label and build their own distinctive propositions with self-determined pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Vast Bellen met Webex Fixed telephony service with integrated Cisco Webex cloud collaboration. Enables calling via app, video conferencing, file sharing, and collaboration across devices and locations for business customers reached through RoutIT's partner channel.
• Vast Mobiel Integratie (VaMo) Integration service combining fixed line and mobile telephony within a unified platform, with Webex by Cisco capabilities (calling via app, collaboration, file sharing, video conferencing) layered on top for end customers reached via RoutIT partners.
• 247Services Security monitoring and management building block offered to RoutIT partners, including 5G-enabled security technology for the security domain. Sold as a modular component of RoutIT's security portfolio.
• Internet Diensten (Internet Services) Internet connectivity services including fiber (glasvezel) connections offered to RoutIT partners as a building block for assembling business ICT total solutions for MKB end customers.
• Cloud Diensten (Cloud Services) Cloud infrastructure and services forming part of RoutIT's ICT total solution portfolio, offered to partners as a building block for end-customer cloud environments.
• Security Diensten (Security Services) Security services covering network security, endpoint security, and 5G-enabled security technologies, delivered as a building block of RoutIT's security portfolio for partner delivery to business customers.
• Communicatie Diensten (Communication Services) Communication services building block covering fixed telephony, mobile telephony, and unified communications solutions including Webex and Microsoft Teams integration, offered to partners as part of the RoutIT portfolio.
• Zakelijk TV Business television service combining interactive TV viewing with corporate information display. Supports grouping of TVs by location or department with per-group information display settings.
• Microsoft 365 Licenties Microsoft 365 software licenses distributed through the IUR package under RoutIT's Microsoft Silver/Gold partnership, enabling partners to deliver Modern Workplace solutions to SMB customers.
• Glaspoort fiber connectivity Fiber (glasvezel) connectivity service delivered through the Glaspoort joint venture between KPN and APG, extending fiber deployment into villages, small communities, and business parks, with RoutIT able to deliver these connections via its KPN Partner Network.

Quantifiable outcome

• 325 million active monthly users for Webex (Cisco) - market position indicator

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, major and flagship.

• Cisco (Webex)coreTechnology or IntegrationCisco supplies the Webex unified communications and collaboration platform (based on Broadsoft VoIP technology). Webex is integrated into RoutIT's Vast Bellen and Vast Mobiel services. Webex has 325 million active monthly users and is #2 in UCC solutions worldwide. Integration includes MS Teams plug-in and 140+ app integrations.
• MicrosoftcoreTechnology or IntegrationMicrosoft partnership includes Microsoft 365 integration. RoutIT is a Microsoft Silver or Gold Partner. Microsoft 365 licenses are available through the IUR package, enabling partners to offer Modern Workplace solutions.
• FortinetcoreTechnology or IntegrationFortinet provides security solutions integrated into the RoutIT security services portfolio.
• EurofibermajorTechnology or IntegrationEurofiber provides fiber connectivity infrastructure as part of the RoutIT connectivity solutions.
• NDIXmajorTechnology or IntegrationNDIX provides connectivity services as part of the RoutIT network solutions.
• AcroniscoreTechnology or IntegrationAcronis provides backup and security solutions integrated into RoutIT's security and data protection services.
• F-SecurecoreTechnology or IntegrationF-Secure provides cybersecurity solutions as part of RoutIT's security services portfolio.
• KPNflagshipStrategic or Co-development PartnerRoutIT is part of the KPN Partner Network. KPN provides the underlying infrastructure and brand partnership. KPN and APG formed joint venture Glaspoort for fiber deployment. RoutIT leverages KPN's network, products (including Zakelijke TV), and partner ecosystem.
• GlaspoortmajorStrategic or Co-development PartnerJoint venture between KPN and APG for fiber (glasvezel) deployment in villages, small communities, and business parks. RoutIT, as part of KPN Partner Network, benefits from expanded fiber infrastructure for customers.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• ALSO Group: ALSO is a European ICT wholesale distributor operating an indirect-channel model in which resellers and MSPs purchase services and licenses for resale. Both organizations monetize by aggregating vendor capability (cloud, security, UCaaS) for downstream resellers serving SMBs.
• Westcon-Comstor: Westcon-Comstor is a value-added technology distributor specializing in networking, security, and UCaaS products from vendors such as Cisco. Like RoutIT, it builds partner enablement programs and white-label-style aggregations, making it a close functional analog in the channel-wholesale layer.
• ScanSource: ScanSource distributes communications, networking, and cloud services to resellers serving SMB and mid-market customers. Its focus on UCaaS, security, and connectivity parallels RoutIT's building-block portfolio for Dutch MKB resellers.

Broad incumbents

• Ingram Micro: Ingram Micro is a global IT distribution and lifecycle services platform offering cloud, security, and UCaaS through resellers and MSPs. It is a much larger incumbent in the same indirect-channel aggregation model RoutIT operates within its narrower Dutch footprint.
• Arrow Electronics: Arrow's enterprise computing solutions business distributes cloud, security, and collaboration software/services via resellers globally. Comparable to RoutIT as a broad-line IT/communications distributor, but operating at a vastly larger scale and broader vendor portfolio.

Regional players

• Wortell: Wortell is a Dutch Microsoft-focused IT services provider targeting SMB and mid-market customers in the Netherlands. It is one of the principal Dutch Microsoft partners RoutIT's channel competes with for the same MKB accounts.
• Axians: Axians (VINCI Energies) provides ICT services across multiple European countries including the Netherlands, covering connectivity, collaboration, cloud, and security for SMB and enterprise customers with both direct and partner-led go-to-market motions.
• Simac: Simac is a Benelux-based IT services and solutions provider with managed services, networking, and collaboration offerings to mid-market clients. Operates in overlapping product categories with RoutIT but serves customers more directly than via white-label partners.
• Gamma Communications: Gamma is a UK-based communications and cloud services provider serving SMBs via both direct sales and channel partners. It is a useful functional benchmark for ICT/UCaaS aggregation delivered to SME customers through a partner-led model.
• Daisy Group: Daisy Group is a UK ICT reseller/MSP delivering connectivity, unified communications, cloud, and security to SMB customers primarily through direct and partner channels. Comparable in customer profile (UK SMB) and product mix to RoutIT's Dutch MKB focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubewebinartv.nl/routit-on-demand
• Xx.com/routit
• Facebookfacebook.com/routit
• LinkedInlinkedin.com/company/routit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoutIT