Sooner Mobile X-ray

What Sooner Mobile X-ray does

Sooner Mobile X-Ray, Inc. (SMX) is a privately held, regional mobile medical imaging services provider founded in 2001 by Paul Scott and headquartered in Duncan, Oklahoma. The company operates 17 mobile imaging teams that deliver on-demand portable X-rays, 12-lead EKGs, echocardiograms, and ultrasound studies directly to healthcare facilities and patient residences across Oklahoma, Arkansas, and Missouri (with Missouri services marked as coming soon). X-rays and EKGs are available 24/7, 365 days a year, while ultrasound and echocardiogram services operate Monday through Friday 7am-5pm. The company emphasizes cutting-edge portable imaging hardware and a dedicated workforce of certified radiologic and ultrasound technologists — no contractors — to serve patients who cannot easily be transported to fixed imaging centers.

SMX serves five primary customer segments: skilled nursing communities, assisted living facilities, home health/hospice providers, correctional facilities, and physician groups, with additional reach into VA and disability service organizations. The company has onboarded 450+ community and facility partners and reports serving 300,000+ patients cumulatively. Services are billed per procedure using standard CPT codes (e.g., 71045 for chest AP) and ordered through a Belvidere Workflow-based online client portal that allows partners to submit requests, access reports, and manage accounts. The go-to-market relies on enterprise field sales with consultation, custom solution design, and ongoing account management, supplemented by referral relationships with Oklahoma healthcare associations such as Care Providers Oklahoma, Leading Age Oklahoma, Oklahoma Assisted Living Association, and Green Country Healthcare Association.

The company is founder-owned and operated, with Paul Scott as CEO, Braden Scott as CFO, Bo Williams as Operations Manager, and Becky Martin as Business Development Specialist. SMX has no disclosed external funding, no M&A activity, and no patents or trademarks on record. Its expansion strategy is organic, focused on extending geographic coverage into adjacent states and broadening the mix of imaging modalities offered per facility relationship.

Name

Sooner Mobile X-ray

Legal name

Sooner Mobile X-Ray

Website

https://soonermobilexray.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Sooner Mobile X-Ray is a privately held regional provider of mobile diagnostic imaging — X-rays, EKGs, echocardiograms, and ultrasounds — delivered via 17 mobile imaging teams to 450+ healthcare facilities and patient homes across Oklahoma, Arkansas, and Missouri.

Ownership category

akta.pro rank

Product category

Mobile Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Mobile Imaging Services (HLAFAKAC)

akta.pro secondary industry

Portable, Mobile & Point-of-Care Imaging Systems (HLAHABAL)

Keywords

• Mobile radiology services
• Portable diagnostic imaging
• Mobile x-ray services
• Ekg ultrasound imaging
• Healthcare diagnostic solutions

Headquarters

HQ city

Duncan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Mobile Imaging Services: Revenue generated from providing mobile X-ray, EKG, ultrasound, and echocardiogram services to healthcare facilities and patients. Services are billed per procedure (e.g., Chest AP: 71045, EKG 12 leads: 93,000) with a client portal for ordering and billing management.
2. Healthcare Facility Partnerships: Ongoing service contracts with skilled nursing communities, assisted living facilities, correctional facilities, and home health providers across Oklahoma, Arkansas, and Missouri.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sooner Mobile X-Ray (SMX) provides on-demand portable diagnostic imaging services delivered directly to healthcare facilities and patient residences across Oklahoma, Arkansas, and Missouri. The company operates 17 mobile imaging teams staffed by certified technologists who perform X-rays, EKGs, echocardiograms, and ultrasounds on-site, with X-ray and EKG services available 24/7, 365 days a year.

Product overview

Sooner Mobile X-Ray operates as a unified mobile medical imaging service provider, delivering portable X-ray, EKG, echocardiogram (ECHO), and ultrasound imaging directly to patients at healthcare facilities, homes, and other locations. The company offers its services through a single integrated platform combining 17 mobile imaging teams with an online client portal that enables partners to request services and access reports. Services are organized into four core offerings: Mobile X-Ray Services (available 24/7, 365 days), Mobile EKG Services, Mobile Ultrasound Services, and Echocardiogram Services (ultrasound and ECHO available M-F 7am-5pm). All services utilize cutting-edge portable imaging technology operated by certified technologists.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile X-Ray Services On-demand portable X-ray imaging delivered directly to healthcare facilities, homes, and other settings. Covers chest imaging, abdominal issues, spinal/joint assessments, fracture detection, and orthopedic surgery planning. Available 24/7, 365 days a year.
• Mobile EKG Services 12-lead electrocardiogram testing performed at patient locations for arrhythmia detection, myocardial infarction assessment, pacemaker evaluations, pre-surgical assessment, and stress testing. Available 24/7, 365 days a year.
• Mobile Ultrasound Services Portable ultrasound imaging including ABI, abdominal and pelvic exams, vascular studies, and Doppler studies. Available Monday through Friday 7am-5pm.
• Echocardiogram (ECHO) Services Cardiac assessment via echocardiogram delivered to patient locations, providing cardiac evaluation imaging for healthcare partners. Available Monday through Friday 7am-5pm.
• Client Portal Online ordering portal for healthcare partners to request mobile imaging services, place orders, and access patient reports in real time. Designed for easy use with few-click service requests.

Quantifiable outcome

• 300,000+ patients served
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Care Providers OklahomacoreStrategic or Co-development PartnerHealthcare association representing facilities serving seniors, individuals with disabilities, and vulnerable Oklahomans. SMX provides mobile diagnostic imaging services to member facilities.
• Leading Age OklahomacoreStrategic or Co-development PartnerState association of not-for-profit organizations dedicated to establishing the highest standards of excellence for services to the aging in Oklahoma. SMX provides imaging services to member organizations.
• Oklahoma Assisted Living AssociationcoreStrategic or Co-development PartnerAssociation dedicated to preserving dignity and choice for older Oklahomans and the quality of their care in senior living settings. SMX provides on-site diagnostic imaging.
• Oklahoma Society of Radiologic Technologists, InccoreTechnology or IntegrationProfessional organization representing Radiologic Technology professionals by providing state-of-the-art education, communication, and representation. Represents the profession in Oklahoma.
• Image WiselyminorStrategic or Co-development PartnerOrganization that monitors public exposure to ionizing radiation from medical imaging. Promotes appropriate imaging decisions to ensure patients receive appropriate radiation dose.
• Green Country Healthcare AssociationcoreStrategic or Co-development PartnerNon-profit organization representing long-term care providers with approximately 4,000 licensed beds. SMX provides mobile imaging services to member facilities.
• American Registry for Diagnostic Medical Sonography (ARDMS)coreTechnology or IntegrationIndependent non-profit providing certifications and resources to specialists in medical sonography. Certifies ultrasound technologists.
• American Registry of Radiologic Technologists (ARRT)coreTechnology or IntegrationThe world's largest credentialing organization dedicated to maintaining high standards for medical imaging, interventional procedures, and radiation therapy. Certifies radiologic technologists.
• Image GentlyminorStrategic or Co-development PartnerCampaign promoting safe imaging for children. Works to change practice by increasing awareness among imaging professionals, referring clinicians, and parents.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• InDex Mobile Imaging: Mobile X-ray provider serving long-term care and home health in the Mid-Atlantic — same revenue model and customer types, different geography.
• Mobile Diagnostic Centers: Mobile X-ray and ultrasound company serving nursing homes, assisted living, and home health in the Western U.S., structurally comparable to SMX in service mix and customer profile.
• MobilexUSA: Regional mobile X-ray and EKG provider serving long-term care, home health, and correctional facilities with the same on-demand, on-site service model as Sooner Mobile X-Ray.

Broad incumbents

• TridentCare: One of the largest U.S. mobile diagnostic service providers, offering mobile X-ray, ultrasound, EKG, and lab services to SNFs, ALFs, and home health. Directly comparable to SMX on services and end customers, but national in scale.
• SimonMed Imaging: One of the largest U.S. outpatient imaging networks, providing X-ray, ultrasound, CT, and MRI services — competes with mobile X-ray for referring-physician and SNF volume in overlapping metros.
• Rayus Radiology: National diagnostic imaging platform with broad modalities (MRI, CT, X-ray, ultrasound). Overlaps with SMX on outpatient X-ray and ultrasound, though primarily fixed-site rather than mobile.
• Akumin: Multi-modality outpatient imaging operator; broader portfolio than SMX but competes for the same physician referrals and diagnostic imaging volume.

Regional players

• Longhorn Imaging: Texas-based mobile diagnostic imaging provider (X-ray, ultrasound, EKG) serving skilled nursing and assisted living facilities — comparable operating model in a different regional market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/soonermobilexray
• LinkedInlinkedin.com/company/sooner-mobile-x-ray-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sooner Mobile X-ray