Life Care Management Institute

What Life Care Management Institute does

Life Care Management Institute (DBA: LCMExpert) is a private, bootstrapped online education and training company founded in 2019 by Jennifer Crowley, a registered nurse and Nationally Certified Alzheimer's and Dementia Care Trainer. The company sells self-paced courses, digital products, private coaching, and a subscription membership to two primary audiences: individuals and families seeking structured guidance on aging and caregiving, and healthcare and care management professionals (nurses, social workers, aspiring Life Care Managers) looking to start or grow a practice. Its flagship curriculum is anchored by the proprietary Seven-Step Framework (U-D-E-C-I-D-E mnemonic) and is delivered through a 7-course, 19-lesson Life Care Management Intensive, a Business Intensive, and the recently launched Family Aging Life Care Planning Course, which is integrated with health-tech partner Primary Record.

The technology stack is a conventional digital education platform: a WordPress-based learning management system at lcmexpert.com, ThriveCart for checkout, a dedicated membership portal at members.lcmexpert.com, and weekly free mini webinars as a lead-generation funnel. Pricing is primarily one-time/perpetual license — $139 per LCM module, $179 for the Handbook, $99 for ancillary classes, and $1,399 for the LCM Expert Bundle — layered with a recurring membership subscription and unit-priced private coaching, including the December 2025 'Guide Me Through' tier. Distribution is digital-first and global via the storefront, supplemented by founder-led speaking and exhibiting at Aging Life Care Association, IARP, AANLCP, NNBA, USAging, and ASA conferences, plus SEO-driven content marketing and PR distribution.

The company is a founder-owned LLC domiciled in the U.S. (Montana operating base), with 1-10 employees and no disclosed external funding, acquisition activity, or revenue. Revenue streams are diversified across course licenses, digital products, subscriptions, and coaching, with no enterprise anchor customers; named relationships (Logan Health, Flathead County Agency on Aging, Montana DPHHS BOLD Steering Committee) are volunteer, government, and association engagements rather than paid contracts. The strategic posture in 2025 has shifted toward consumer-facing expansion (the Family Aging Life Care Planning Course), higher-touch services (Guide Me Through coaching), and ecosystem buildout (Primary Record integration).

Name

Life Care Management Institute

Legal name

Life Care Management Institute, LLC

Website

https://lcmexpert.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Life Care Management Institute (LCMExpert) is a bootstrapped, founder-owned online education company that sells self-paced courses, templates, and private coaching to families and healthcare professionals in aging and life care planning, anchored by the proprietary Seven-Step Framework.

Ownership category

akta.pro rank

Product category

Professional Healthcare Education

NAICS

Professional and Management Development Training (61143), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Home Health Care Services (8082)

akta.pro primary industry

Caregiver Support, Coaching & Training (HLADALAG)

akta.pro secondary industries

Chronic Care & Complex Care Management (HSABAIAD), Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL)

Keywords

• Life care planning
• Aging care education
• Care management training
• Caregiver professional development
• Dementia care certification

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Online Courses and Programs: Self-paced online courses for both families and professionals including Life Care Management Intensive (7 courses, 19 lessons), Business Intensive, and individual modules. One-time purchase model with lifetime access.
2. Professional Resources and Products: Sale of digital and physical products including Life Care Management Handbook ($179), LCM Form Templates, Personnel Policies Templates, and Handbook and Forms Bundle. One-time purchase.
3. Private Coaching Services: Personalized one-on-one coaching with certified experts including the new 'Guide Me Through' option. Provides privately focused guidance based on individual needs.
4. Membership Subscriptions: Monthly and annual membership subscriptions with free trial eligibility. Automatically renews at stated retail price unless canceled.
5. Bundle Packages: LCM Expert Bundle combining Life Care Management Intensive, Business Intensive, Handbook, Form Templates, and 1-year membership at $1399 (discounted from $1535)

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Life Care Management Institute provides self-paced online training programs, courses, and professional resources that teach life care planning to clinicians, case managers, and families. Its core offerings include the Life Care Management Intensive (7 courses, 19 lessons), the Business Intensive, the Family Aging Life Care Planning Course, plus supporting handbooks, templates, memberships, and one-on-one private coaching built around its proprietary Seven-Step Framework (U-D-E-C-I-D-E).

Product overview

Life Care Management Institute offers a platform-plus-modules architecture centered on education and training for life care management professionals and families. The core offerings include the Life Care Management Intensive (7 courses, 19 lessons), Business Intensive, and LCM Expert Bundle which combines both with additional resources. Individual modules (LCM Modules 1-7) can be taken separately through the Á La Carte catalog. Supporting products include the Life Care Management Handbook, LCM Form Templates, Personnel Policies Templates, Handbook and Forms Bundle, and The Ultimate Care Plan Guide. Services include Private Coaching with personalized one-on-one guidance and the Family Aging Life Care Planning Course for families. The institute partners with Primary Record to provide practical digital tools for course users.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Aging Life Care Planning Course A self-paced expert-led online course for families that walks through 7 essential steps to prepare for the aging journey, with optional integration to Primary Record's collaborative platform so family members and caregivers can access planning tools.
• Life Care Management Intensive A bundled program of 7 courses and 19 self-paced lessons that trains healthcare and care management professionals on the full spectrum of providing life care management services.
• Business Intensive A course for professionals who want to start, grow, or refine a life care management business, covering business planning, marketing, networking, leadership, and organizational culture.
• LCM Expert Bundle A discounted bundle that combines the Life Care Management Intensive, Business Intensive, Life Care Management Handbook, LCM Form Templates, Personnel Policies Templates, and a 1-year LCM Expert Membership.
• LCM Modules 1-7 Self-paced individual course modules covering the field of life care management, the Learn-Create-Manage method, aging and medical conditions, resources and community, legal and ethical considerations, payer sources, and bringing it all together, sold separately for $139 per module.
• Life Care Management Handbook A $179 reference handbook for current and aspiring Life Care Managers covering challenges, practical solutions, and resources for managing complex care situations.
• LCM Form Templates A template toolkit created by Registered Nurses that provides the forms and professional documents needed when launching a life care management practice.
• Personnel Policies Templates A template package that lays out personnel policies specific to operating a care management practice and the key factors involved in hiring employees.
• Handbook and Forms Bundle A discounted bundle pairing the Life Care Management Handbook with the LCM Form Templates for professionals building a practice.
• The Ultimate Care Plan Guide A digital guide with 101 ready-to-use templates that helps aging and life care professionals streamline care planning and improve client outcomes.
• Private Coaching One-on-one personalized coaching sessions with certified experts providing privately focused guidance on life care management, including a 'Guide Me Through' option and 4-Hour Coaching Package.
• À La Carte Classes Individual short courses on specialized professional topics such as blogs/newsletters, Google presence, pricing services, business naming, the 7 Steps Methodology, the success cycle, and social media, available separately for $99 each.
• LCM Expert Membership A subscription membership that gives subscribers access to ongoing content, resources, and community benefits, with a free trial period and automatic monthly or annual renewal.

Quantifiable outcome

• Trained hundreds across Montana since 2019
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Primary RecordcoreTechnology or IntegrationTechnology partnership with Primary Record to ensure customers are left with a practical tool for long term success and improved health & aging experience. Primary Record provides the technology platform integrated with the Family Aging Life Care Planning course.
• Logan HealthmajorStrategic or Co-development PartnerVolunteer partner helping build their emerging Dementia Program. Jennifer Crowley works with Logan Health to develop their dementia care capabilities and programming.
• Flathead County Agency on AgingmajorStrategic or Co-development PartnerPartner with Flathead County Agency on Aging providing planning support to 75+ caregivers using her Seven-Step Framework. Demonstrates real-world application of methodology.
• International Association of Rehabilitation Professionals (IARP)coreStrategic or Co-development PartnerJennifer Crowley serves as board member of IARP. Organization represents specialists in private rehabilitation, life care planning, and forensic rehabilitation. LCM Institute aligned with IARP's professional standards and educational mission.
• Aging Life Care AssociationcoreStrategic or Co-development PartnerJennifer Crowley serves as Regional Board Member for West Region Aging Life Care Association. Organization focuses on holistic and ethical care management for older adults.
• American Association of Nurse Life Care Planners (AANLCP)majorStrategic or Co-development PartnerJennifer Crowley is a member and contributor. AANLCP advances standards and education in life care planning. LCM Institute contributes to advancing professional standards.
• National Nurses in Business Association (NNBA)majorStrategic or Co-development PartnerJennifer Crowley serves as Board Member. NNBA empowers nurses in entrepreneurship and consulting. LCM Institute is member and exhibitor at annual conference.
• Montana DPHHS BOLD Steering CommitteecoreStrategic or Co-development PartnerJennifer Crowley is member of Montana Department of Public Health and Human Services' BOLD Steering Committee (CDC initiative). Helps shape statewide dementia and brain-health programming.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HealthStream: Public healthcare workforce development platform delivering compliance and continuing education to hospitals and health systems. Comparable as a broad incumbent in healthcare e-learning serving similar professional customers with overlapping regulatory/compliance curriculum.
• Alzheimer's Association: Large national nonprofit providing dementia education, training programs, and caregiver resources at scale. Comparable as a major dementia-care training provider whose free educational content overlaps with LCM Institute's dementia-focused modules and family offerings.
• MedBridge: Established healthcare education platform for clinicians and allied health professionals. Comparable as a digital professional training incumbent offering continuing education for the same nurse, social worker, and allied health professional buyer.
• Relias: Large established healthcare workforce training platform serving providers, payers, and home health agencies. Comparable as a digital healthcare training incumbent offering continuing education and compliance courses that compete for the same professional buyer.

Emerging players

• Aging Life Care Association: Professional association for geriatric care managers providing educational resources, credentialing, and member benefits. Comparable as a content/training provider and certification body that targets the same Life Care Management professional segment, with overlapping curriculum.
• International Association of Rehabilitation Professionals (IARP): Professional association for rehabilitation and life care planning specialists. LCM Institute's founder sits on IARP's board, and both organizations serve the same life care planning/rehabilitation specialist audience with educational programming.

Direct peers

• CareAcademy: Online training platform specifically for caregivers and home care professionals. Directly comparable to LCM Institute's professional track as both deliver digital, self-paced training to the caregiver/healthcare workforce with similar target customers and self-service e-commerce model.
• Family Caregiver Alliance: National nonprofit providing education, support, and resources for family caregivers of older adults. Comparable as a B2C caregiver-education resource targeting the same family caregiver persona, with overlapping content on care planning and dementia support.
• National Council of Certified Dementia Practitioners (NCCDP): Certification body offering Alzheimer's and Dementia Care Training for healthcare professionals. Directly comparable given LCM Institute's founder holds NCCDP-aligned CADDCT certification and both organizations compete for the same dementia care training market.
• American Association of Nurse Life Care Planners (AANLCP): Professional association advancing standards and education specifically in nurse life care planning. Directly comparable given LCM Institute's founder is an active AANLCP contributor and both organizations serve the same nurse life care planner audience with educational offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lcmexpert
• Facebookfacebook.com/lifecaremanagementinstitute
• LinkedInlinkedin.com/company/lifecaremanagementinstitute

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Care Management Institute