Screen Studio
Screen Studio is a bootstrapped macOS screen recording application that automates zoom, cursor smoothing, and audio enhancement for product demos, tutorials, and social media videos, sold via self-serve subscription to individual creators and small teams.
- Company typePrivate
- Founded2019
- HeadquartersKraków, Poland
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Screen Studio does
Screen Studio is a macOS-native screen recording application founded in 2019 by Adam Pietrasiak and operated as a sole proprietorship registered in Kraków, Poland. The product automates what has historically been manual video post-production: it tracks cursor movement to apply automatic zoom effects, smooths shaky cursor motion, normalizes voice audio and removes background noise, generates local on-device transcripts via Apple Speech Recognition, and produces export-ready video for the web or social media (including vertical/short-form formats) at up to 4K 60fps. Recordings are processed entirely on the user's machine; the only cloud component is an opt-in shareable-link feature backed by Cloudflare, Vercel, and Neon infrastructure introduced in version 3.0 (December 2024).
The product serves individual creators and small teams who need polished product demos, tutorials, course content, and social media videos without dedicated video editing expertise. Notable named users include teams at Stripe, Vercel, Google, Dropbox, Adobe, and Microsoft, though these appear to reflect individual adoption rather than enterprise contracts. Distribution is fully self-serve through screen.studio, with no sales motion; marketing relies on founder-led social engagement, Product Hunt visibility (#1 Product of the Year), and a 15% affiliate program on Lemon Squeezy.
The company monetizes via two subscription tiers: $20/month billed monthly or $9/month billed annually (~$108/year), with a 40% educational discount. All features are included in both tiers. The business is bootstrapped with no disclosed external funding, operates with 1–10 employees, and shows signs of transitioning from a solo operation to a small team via a publicly posted 'We're hiring!' page. A Teams subscription tier and AI Voiceover feature are on the public roadmap but not yet shipped.
Screen Studio firmographics
Firmographics- Name
- Screen Studio
- Legal name
- Timpler Adam Pietrasiak
- Website
- https://screen.studio
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Screen Studio is a bootstrapped macOS screen recording application that automates zoom, cursor smoothing, and audio enhancement for product demos, tutorials, and social media videos, sold via self-serve subscription to individual creators and small teams.
- Ownership category
- akta.pro rank
Screen Studio industry classification
Industry- Product category
- Screen Recording Software
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industries
- Interactive Whiteboards, Digital Annotation & Screen Sharing Tools (EDAFABAE), Classroom & Instructional Technology Support (AV, Lecture Capture, Smart Classrooms) (EDALAMAB)
Keywords
Where Screen Studio is headquartered
LocationHeadquarters
- HQ city
- Kraków
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Screen Studio business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription Licenses: Monthly and annual subscription plans for Screen Studio access. The monthly plan is $20/month billed monthly, while the annual plan is $9/month billed yearly (effectively $108/year). All Screen Studio features are included in both plans. The subscription model provides shareable links capability and automatic access to updates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription - all features included |
| Subscription | Annual | Annual subscription - all features included at discounted rate |
| Subscription | Annual | Educational discount - 40% off |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Screen Studio product offering
Product offeringCore offering
Screen Studio is a native macOS screen recorder that captures screen, webcam, microphone, and system audio, then automatically applies zoom-on-cursor, smooth cursor animations, audio enhancement, and device mockups to produce finished, shareable videos. Recordings are processed locally on the user's Mac, with optional cloud-hosted shareable links powered by Cloudflare. The product is sold via monthly or annual subscriptions and is used by SaaS founders, course creators, marketers, and content creators to produce product demos, tutorials, and social media videos.
Product overview
Screen Studio is a single, unified macOS screen recording and video editing application designed to help users create professional screen recordings with automatic zoom, smooth cursor animations, and professional-grade effects. The product is available as a native macOS app (requiring macOS Ventura 13.1+) with subscription or yearly pricing tiers. Key integrated features include Shareable Links for one-click video sharing, Dynamic Camera Layouts for camera animations, Quick Share Widget for rapid export, Custom Cursors with multiple cursor sets, Background Audio Library, Mouse Click Sound Effects, Masking Sensitive Data tools, and Device Mockups for iPhone/iPad recordings. The product processes recordings locally on the user's device with privacy-focused design. An Affiliate Program is also offered for partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Screen Studio (macOS app) Native macOS screen recorder that captures screen, webcam, microphone, and system audio, then automatically applies zoom-on-cursor, smooth cursor animations, audio enhancement, device mockups, and shareable-link export to produce finished demo, tutorial, and social media videos. Sold to individual creators, founders, course creators, and marketers via monthly or annual self-serve subscriptions.
- Screen Studio Affiliate Program Commission-based referral program that lets content creators, reviewers, and other partners earn 15% on initial Screen Studio subscription purchases, tracked over a 30-day window via Lemon Squeezy. Aimed at creators who already recommend the product to their audiences.
Quantifiable outcome
- Screen recordings that would take hours of manual editing work are created instantly
- +1 more outcomes
Companies that use Screen Studio
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
Screen Studio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature14 records
Screen Studio partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core infrastructure, feature enhancement, support infrastructure, community infrastructure, analytics infrastructure, operations infrastructure and communications infrastructure.
- Cloudflarecore infrastructureCloudflare is used for content delivery network (CDN) and cloud storage services. When users create shareable links, recordings are uploaded to Cloudflare's secure cloud storage. This is essential infrastructure for the shareable links feature.
- Lemon Squeezycore infrastructureLemon Squeezy serves as the merchant of record, payment processor, and licensing platform. Handles order numbers, license keys, payment details, billing information, VAT numbers, customer names, and device names. Also manages the affiliate program platform.
- Vercelcore infrastructureVercel provides frontend hosting and deployment, and backend API services. Handles IP addresses, access logs, technical logs and metrics for the app, website, and server.
- Neon Inccore infrastructureNeon Inc provides the primary database for application data including account data, license and payment data, and shareable links data.
- Speechifyfeature enhancementSpeechify provides AI-powered text-to-speech audio generation. When users use the text-to-speech feature, their text is sent to Speechify for processing. Only submitted text and selected voice/language preferences are transmitted.
- Sentrysupport infrastructureSentry provides error monitoring and crash reporting services. Collects device specifications, crash logs, error reports, IP addresses, and user emails (if logged in) to help debug issues.
- Featurebasecommunity infrastructureFeaturebase powers the feedback hub at hub.screen.studio for feature requests and user feedback collection. Handles user feedback and feature votes.
- PostHoganalytics infrastructurePostHog provides product analytics and usage tracking within the application. Collects feature usage events, recording metadata, device information, IP address, and user email (if logged in). Only active with user permission.
- Plausibleanalytics infrastructurePlausible provides privacy-focused website analytics for screen.studio. Collects anonymized traffic data without personal information or cookies, fully GDPR compliant.
- Linearoperations infrastructureLinear is used for project management, handling bug reports and feature requests internally.
- Plainsupport infrastructurePlain provides support ticket management for customer service. Handles support emails, customer communications, and user emails.
- Resendcommunications infrastructureResend provides transactional email delivery services for transactional emails, notifications, and authorization emails.
- WeTransfersupport infrastructureWeTransfer is used for large file transfers during support interactions. Enables sharing debug logs, screen recordings, and project files for support purposes (only when users explicitly share for support).
- Telegramcommunity infrastructureTelegram is used for the open support and feedback group, enabling live chat support and user communication and feedback.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Screen Studio competitors and assessment
Company assessmentBroad incumbents
- Vidyard: Enterprise video hosting and creation platform with sales-focused analytics. Competes on the shareable-link use case for B2B sales and marketing teams, with deeper CRM integrations.
- Snagit: Screen capture and annotation tool from TechSmith. Adjacent competitor focused more on still capture and lightweight markup rather than full video workflows.
- Camtasia: Established cross-platform screen recording and video editing suite from TechSmith. Broad incumbent in tutorial/course-creation with a much larger installed base but heavier, more manual workflow.
Direct peers
- Loom: Async video messaging and screen recording SaaS, now owned by Atlassian. Closest direct competitor — both target creators and product teams for quick shareable product videos, with cloud-first delivery versus Screen Studio's local-first approach.
- CleanShot X: macOS-native screen capture and recording tool. Directly competes on the Mac for screen capture, annotation, and quick sharing — frequently cited as an alternative in the macOS creator community.
- Descript: Video and podcast editing SaaS with transcription-based workflows. Competes for the same content-creator and educator segments with automated editing, captions, and AI features that overlap Screen Studio's roadmap.
- ScreenFlow: Long-standing macOS screen recording and video editing application by Telestream. Targets the same professional demo/tutorial workflow with deeper manual editing controls versus Screen Studio's automated approach.
Emerging players
- Riverside.fm: High-quality remote video and podcast recording platform. Adjacent competitor focused on multi-participant studio-quality capture — overlapping on creator and educator segments.
- OBS Studio: Free, open-source broadcasting and recording software. Pressures Screen Studio from below on price; relevant for power users willing to invest in manual configuration for streaming and capture.
- Tella: Async video creation tool for product teams and creators. Overlaps Screen Studio's shareable-links use case with cross-platform recording and team-friendly editing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Screen Studio social profiles
Digital presenceScreen Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Screen Studio leadership team
Management profileNumber of profiles
Profiles1 record
Screen Studio funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Screen Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Screen Studio
What does Screen Studio do?
Screen Studio is a native macOS screen recorder that captures screen, webcam, microphone, and system audio, then automatically applies zoom-on-cursor, smooth cursor animations, audio enhancement, and device mockups to produce finished, shareable videos. Recordings are processed locally on the user's Mac, with optional cloud-hosted shareable links powered by Cloudflare. The product is sold via monthly or annual subscriptions and is used by SaaS founders, course creators, marketers, and content creators to produce product demos, tutorials, and social media videos.
Is Screen Studio a public or private company?
Screen Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Screen Studio founded?
Screen Studio was founded in 2019. It employs 1 to 10 people.
Where is Screen Studio based?
Screen Studio is headquartered in Kraków, Poland, in the Europe region.
How does Screen Studio make money?
One revenue line is on record: subscription Licenses.
Who are Screen Studio's main competitors?
Broad incumbents on record are Vidyard, Snagit and Camtasia. Direct peers are Loom, CleanShot X, Descript and ScreenFlow. Emerging players are Riverside.fm, OBS Studio and Tella.
Does Screen Studio have an API?
No public API is recorded for Screen Studio.
What industry is Screen Studio in?
Screen Studio's product category is Screen Recording Software. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of EDAFABAE, Interactive Whiteboards, Digital Annotation & Screen Sharing Tools. Its NAICS code is 51211 and its SIC code is 7372.