FIER Sustainable Mobility

What FIER Sustainable Mobility does

FIER Sustainable Mobility is a Netherlands-headquartered consultancy and business development firm, established in 1995 and based at the Automotive Campus in Helmond. It is specialized in zero-emission mobility, logistics, and sustainable road freight, advising and executing on the transition strategy for public authorities (local, national, and EU), fleet operators, OEMs, and SMEs. The firm operates as a small professional services group of approximately 9 permanent staff supplemented by an external expert network, with senior partners averaging decades of automotive and policy experience. Its service portfolio spans fleet electrification consulting, EU project initiation and consortium management, public policy advisory, and operational shared-mobility platforms, with named advisory or anchor engagements including Stedin, Domino's Pizza, and consortia of Dutch construction and logistics firms.

The company's core "products" are consulting deliverables and EU-project outputs rather than software: TCO calculation tools (developed under I-CVUE), the E-pact EV & charging infrastructure scan, a Strategic Map for Charging Infrastructure policy tool, and operational platforms GoodMoovs and eCARSHARE. It acts as Lead Partner or coordinator in flagship EU initiatives, including EAFO (the European Commission's knowledge center for alternative fuels), the SCALE Horizon Europe project on smart charging and V2X, the CEH NGF Charging Energy Hubs project (29 partners, joined January 2024), SolutionsPlus, FREVUE, eGLM, Deliver-e, and De Bouwplaats van Morgen, generating revenue from EU co-funded project budgets, Dutch and EU government commissions, and private-sector fleet electrification engagements. Distribution is exclusively direct, with no publicly disclosed pricing or packaged offerings.

Name

FIER Sustainable Mobility

Legal name

FIER BV

Website

https://fier.net

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

FIER Sustainable Mobility is a Netherlands-based consultancy, founded in 1995, advising public authorities, fleet operators, and EU consortia on zero-emission mobility, electric fleet transition, smart charging, and sustainable logistics through project management and proprietary TCO and charging infrastructure tools.

Ownership category

akta.pro rank

Product category

Sustainable Mobility Consulting

NAICS

Other Support Activities for Transportation (4889), Support Activities for Transportation (488)

SIC

Transportation Services (4700)

akta.pro primary industry

Sustainable / Low-Emission Ground Transportation Programs (THACAIAL)

akta.pro secondary industries

Sustainable Mobility for Destinations (EV Shuttles, Micromobility, Low-Impact Transport) (THAAANAE), EV Fleet Telematics (Battery/Charging/Range Analytics) (TLABAJAK)

Keywords

• Fleet electrification consulting
• Zero-emission mobility advisory
• EU project consortium management
• Smart charging infrastructure planning
• Sustainable transport consulting

Headquarters

HQ city

Helmond

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Consulting and Advisory Services: Professional services providing strategy advice on zero-emission mobility transition, government policies for electric mobility and smart charging infrastructure. Services include fleet assessments, TCO calculations, and implementation roadmaps.
2. EU-Funded Project Management: Initiating, developing, and managing EU co-funded projects including HORIZON Europe initiatives, INTERREG projects, and DKTI instruments. FIER leads work packages and consortium development.
3. Fleet Electrification Consultancy: Fleet consultancy services including EV & charging infrastructure scans, replacement strategies, charging needs analysis, and grid congestion solutions for organizations transitioning to zero-emission fleets.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FIER Sustainable Mobility is a Dutch consultancy and business development firm specializing in zero-emission mobility, logistics, and road freight. The company advises companies on strategy and government policies, leads and supports EU co-funded projects from concept to completion, and builds public-private consortia. Core deliverables include fleet electrification consulting, TCO analysis tools, charging infrastructure policy advisory, and shared e-mobility concepts such as GoodMoovs and eCARSHARE.

Product overview

FIER Sustainable Mobility is a consultancy and business development company, not a software product company. Its offering consists of professional services including fleet electrification consulting and advisory, shared mobility concepts (GoodMoovs, eCARSHARE), EU research project coordination and participation (eGLM, FREVUE, I-CVUE, SCALE, EAFO, CEH, Deliver-e, De Bouwplaats van Morgen), and tools such as the E-pact EV scan, I-CVUE TCO calculator, and Strategic Map for Charging Infrastructure. The core offering is advisory and implementation support for organizations transitioning to zero-emission mobility and logistics.

Differentiator

Problem solved

Functional benefit

Brands

• E-Mobility Partners: International business programme facilitating cooperation between German and Dutch companies involved in electric mobility, with focus on charging infrastructure, urban mobility and heavy-duty EV.
• GoodMoovs
• E-pact
• eCARSHARE

Products and services

• Fleet Consultancy Services Advisory services for fleet electrification transition including strategy development for vehicle replacement, charging infrastructure planning, grid congestion solutions, TCO comparisons, impact analysis, smart charging, and replacement scheduling, offered to fleet operators, logistics companies, and public organizations.
• E-pact EV & Charging Infrastructure Scan Fleet electrification analysis service that evaluates the cost-effectiveness of electric vehicles and assesses charging infrastructure installation requirements for passenger and commercial vehicle fleets.
• I-CVUE TCO Tool Free online calculator developed under the I-CVUE project that estimates cost reductions from switching fleet vehicles to electric, accounting for taxes, subsidies, fleet composition, and annual kilometers driven.
• GoodMoovs Shared electric mobility service offering over 240 shared electric cars and 50 e-bikes at 40 locations across 17 cities in the Netherlands, accessible via smartphone application for end-users.
• eCARSHARE Corporate e-car sharing initiative launched in October 2014 in Southern Limburg and Brabant with over 40 shared EVs, developed in cooperation with Foundation Limburg Elektrisch for corporate fleet users.
• Strategic Map for Charging Infrastructure Charging infrastructure policy tool developed jointly with Foundation Limburg Electric and AnalyseCentrum, combining policy models and strategic mapping to help governments plan public charging infrastructure using data analysis.
• E-Mobility Partners Programme Partners for International Business programme facilitating cooperation between German and Dutch companies involved in electric mobility, with focus on charging infrastructure, urban mobility, and heavy-duty EV in German regions.
• Implementation Hub Netherlands Implementation partner service for the Global Drive to Zero Implementation Hub network, providing advisory support for fleet electrification in the Netherlands and connecting stakeholders to the global Drive to Zero network.
• European Alternative Fuels Observatory (EAFO) The European Commission's knowledge centre for alternative fuels data, gathering information on infrastructure roll-out, uptake of alternative fuels, and support measures across European member states, with FIER as lead partner.

Quantifiable outcome

• TCO reduction of 15% and fuel consumption reduction of 27% for BEV fleet replacement in Stedin case study
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• CEH NGF Consortium (29 companies and knowledge institutions)coreStrategic or Co-development Partner · 1 January 2024From January 2024, FIER leads WP8 and WP9 in the Charging Energy Hubs project. WP8 involves demonstrating a local DC microgrid across 19 companies. WP9 focuses on market deployment, policy recommendations, and knowledge dissemination for smart energy systems in logistics electrification.
• SCALE (Smart Charging Alignment for Europe) ConsortiumcoreStrategic or Co-development Partner · 1 January 2021Three-year Horizon Europe project exploring and testing smart charging and V2X solutions across 13 use cases in 7 European contexts. FIER is initiator and coordinator together with Elaad (cooperation of EU TSO & DSOs) and Rupprecht. FIER coordinates use cases, develops business cases, and gathers lessons from the V2X ecosystem.
• European Alternative Fuels Observatory (EAFO) ConsortiumcoreStrategic or Co-development PartnerEAFO is the European Commission's knowledge centre for alternative fuels data. Consortium: FIER (Lead Partner), AVERE, Eco-Movement, Netcompany-intrasoft, POLIS, VUB. FIER leads the partnership providing essential data for monitoring implementation of Alternative Fuels Infrastructure Directive.
• SolutionsPlus ConsortiumcoreStrategic or Co-development PartnerGlobal platform for shared, public and commercial e-mobility solutions. FIER leads Work Package 3 on Technical and Business Partnership, Models and Implementation Plan. Project operates across Europe, Asia, Africa and Latin America.
• I-CVUE (Incentives for Cleaner Vehicles in Urban Europe) ConsortiumcoreStrategic or Co-development PartnerIntelligent Energy Europe Programme co-funded project reducing CO2 in urban environments by increasing EV uptake in fleets through mentoring fleet operators. FIER delivered studies on boundary conditions for EV uptake and developed free online TCO tool.
• FREVUE (Freight Electric Vehicles in Urban Europe) ConsortiumcoreStrategic or Co-development PartnerEU project deploying over 80 Electric Freight Vehicles for urban logistics. FIER performed TCO calculations in the Netherlands for fleet managers and freight companies to develop viable business cases for electric vans and trucks.
• proEME ConsortiumcoreStrategic or Co-development PartnerProject supporting EV market development in urban Europe through creating critical mass of electric mobility communities, capacity building, and stakeholder engagement. FIER contributes expertise in analysis and acceleration of EV markets.
• LIOFcoreStrategic or Co-development PartnerDutch investment and development company serving as lead partner in eGLM project. LIOF and FIER jointly manage the initiative deploying 40-50 ton electric trucks across Dutch-German border, with LIOF providing investment platform role.
• TNO AutomotivecoreStrategic or Co-development PartnerLead partner in Deliver-e DKTI project focused on swappable battery pack for e-scooters. FIER responsible for business case assessment around swappable battery packs.
• Elaad (EU TSO & DSO Cooperation)coreTechnology or IntegrationCo-initiator and co-coordinator of SCALE project together with FIER. Elaad represents the cooperation of EU Transmission System Operators and Distribution System Operators for smart charging and V2X research.
• Living Lab Smart ChargingminorStrategic or Co-development PartnerProgramme showcasing the Netherlands as a 'living lab' for smart charging solutions including vehicle-to-grid technology. Partnership positions FIER at forefront of V2X developments in Europe.
• BayernInnovativminorChannel Partner/ Reseller/ DistributorBavarian innovation agency that invited FIER to present on shared electric mobility to German municipality representatives in Regensburg.
• MunichExpominorGTM or Marketing PartnerFair organiser and owner/facilitator of eMonday events. Signed Letter of Intent with E-Mobility Partners (FIER-coordinated consortium) in April 2016 for German-Dutch e-mobility cooperation.
• Drive to Zero Implementation Hub NetworkcoreStrategic or Co-development PartnerGlobal network that FIER participates in as Implementation Hub Netherlands partner, providing access to knowledge exchange, local implementation partners in other countries, and stakeholder matchmaking.
• Calstart and ZEV AlliancecoreStrategic or Co-development PartnerCollaborated with Calstart and ZEV Alliance to produce the 'Moving Zero-Emission Freight Toward Commercialization' report published December 2020.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eco-Movement: Netherlands-based provider of EV charging infrastructure data and analytics, partner alongside FIER in the EAFO consortium. Comparable in serving EV-infrastructure intelligence needs of public authorities and mobility operators across Europe.
• Elaad: Dutch knowledge centre for smart charging and V2X, jointly founded by Dutch grid operators. Co-coordinator of the SCALE project with FIER; directly comparable mission in EV infrastructure research, smart-charging pilots and policy support.
• International Council on Clean Transportation (ICCT): Independent research organisation providing scientific analysis to regulators on clean transport, including zero-emission vehicle deployment and freight decarbonisation. Comparable to FIER in combining policy advisory, technical analysis and consortium-style project delivery in the EU.
• Trinomics: Rotterdam-based consultancy specialising in European policy analysis on environment, energy and transport. Directly comparable in supporting EU institutions and member states on sustainable mobility policy design, impact assessment and stakeholder consultation.
• Element Energy: UK-based specialist consultancy advising governments, fleets and energy companies on transport decarbonisation, EV adoption and charging infrastructure strategy. Closely comparable to FIER's fleet-electrification, TCO and policy advisory work in the European market.

Broad incumbents

• Guidehouse (formerly Navigant Consulting): Global consulting firm with a dedicated transportation and mobility practice covering EV adoption, charging infrastructure, fleet electrification and smart-city strategy. Comparable to FIER at a larger scale, often competing for public authority and fleet operator advisory mandates in Europe.
• Ricardo: Global engineering and strategic consultancy with dedicated clean mobility and zero-emission vehicle practices supporting public authorities and OEMs. Overlaps with FIER in fleet electrification, TCO analysis, charging strategy and policy advisory at a larger scale.
• Transport & Environment: European NGO focused on clean transport policy and advocacy, with deep work on EU vehicle CO2 standards, AFIR and freight electrification. Comparable to FIER in shaping EU sustainable mobility policy and producing public-facing analyses used by regulators and operators.

Others

• POLIS Network: European network of cities and regions working on transport innovation, and a partner alongside FIER in the EAFO consortium. Comparable as an ecosystem player connecting public authorities with sustainable mobility research and pilot deployment, though structured as a network rather than a commercial consultancy.

Emerging players

• AVERE: European Electric Road Transport Association promoting EV adoption and representing the sector to EU institutions. A consortium partner of FIER in EAFO, comparable in building cross-border EV policy and stakeholder engagement, though structured as an industry association rather than a consultancy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FIERAutomotive
• LinkedInlinkedin.com/company/fier-automotive

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIER Sustainable Mobility