Humko

What Humko does

Humko is a Slovenian for-profit producer of mineral and organic substrates, fertilizers, and gardening materials, founded in 1985 and headquartered in Podnart, Slovenia. The company operates with a small workforce of 11-50 employees and runs a dedicated e-commerce presence at humko-shop.si, indicating a direct-to-customer distribution channel in addition to any wholesale activity. Its product portfolio spans the horticultural inputs category — mineral and organic growing substrates, fertilizer products, and ancillary gardening materials — addressing both professional buyers (growers, landscapers, nurseries) and hobbyist consumers.

The business model combines physical goods manufacturing or sourcing with retail distribution, primarily within Slovenia given the single disclosed location and the .si country-code top-level domain. No information is available regarding pricing structure (wholesale vs. retail), export markets, private-label arrangements, or contract terms with professional buyers. The company remains privately held with no disclosed funding history, ownership structure, parent company, or subsidiary relationships.

No information is available regarding proprietary formulations, certifications, R&D activity, technology stack, management team, partnerships, or strategic transactions. The company's own website, as captured in the source data, returned only a loading/verification page without substantive corporate content, awards, certifications, or product specifications. Consequently, the technical and competitive depth of Humko's product line cannot be assessed beyond the categorical description provided in the firmographic record.

Name

Humko

Website

https://humko-shop.si

Company type

Private

Founded year

1985

Headcount range

11–50 employees

Short description

Humko is a Slovenian producer, founded in 1985, that manufactures and sells mineral and organic substrates, fertilizers, and gardening materials to professional growers and hobbyist consumers through a direct e-commerce channel.

Ownership category

akta.pro rank

Product category

Horticultural Substrates and Fertilizers

NAICS

Fertilizer and Compost Manufacturing (32531), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Industrial Inorganic Chemicals (2810)

akta.pro primary industry

Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts) (AFABAKAJ)

akta.pro secondary industries

Biostimulant-Enhanced Fertilizers (Humic/Fulvic, Amino Acids, Seaweed Blends) (AFABACAK), Lawn Nutrition & Biostimulants (Compost Tea, Humic/Fulvic, Microbes) (HSAIAGAF), Soil Amendments & Conditioners (Lime/Gypsum/Humates) (IMAEAEAH)

Keywords

• Horticultural substrates
• Organic fertilizers
• Gardening materials
• Potting mixes
• Plant growing media

Headquarters

HQ city

Podnart

HQ country

Slovenia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Humko produces mineral and organic substrates, fertilizers, and gardening materials. Its products are formulated and supplied for use by both professional horticultural/landscaping buyers and hobbyist home gardeners.

Differentiator

Problem solved

Functional benefit

Products and services

• Mineral substrates Mineral-based growing media formulated and manufactured by Humko for use by professional horticulturists/landscapers and hobbyist gardeners in plant cultivation.
• Organic substrates Organic-based growing media produced by Humko for plant cultivation, intended for professional horticultural operations and home gardening use.
• Fertilizers Fertilizer products manufactured by Humko for use by professional and hobbyist gardeners to support plant nutrition.
• Gardening materials Gardening materials produced by Humko for professional horticultural/landscaping users and hobbyist gardeners.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Westland Horticulture: Westland manufactures composts, growing media, and garden care products for hobbyists across the UK and Europe, directly comparable to Humko's gardener-focused assortment.
• Floragard Vertriebs-GmbH: Floragard produces branded potting soils and substrates for the European retail hobbyist market, directly comparable to Humko's consumer and B2B substrate assortment.
• Klasmann-Deilmann: Klasmann-Deilmann is one of Europe's largest producers of growing media and substrates, competing directly with Humko in mineral and organic substrate supply for professional growers.
• Hawita Group: Hawita produces substrates, growing media, and soil conditioners for horticulture in Central Europe, overlapping directly with Humko's substrate and soil amendment range.
• Pelemix: Pelemix manufactures coco-peat substrates used in horticulture as a renewable alternative to peat, a comparable substrate offering competing for the same professional grower wallet.
• Compo: Compo is a leading European producer of substrates, potting soils, and fertilizers for both hobbyists and professional horticulture — a direct product and channel comparable to Humko.
• Jiffy (Jiffy Products International): Jiffy produces growing media, substrates, and propagation products for horticulture — closely comparable to Humko's mineral/organic substrate offering for professional and hobbyist customers.
• Lambert Peat Moss: Lambert specializes in peat-based substrates and growing media, a direct substrate comparable serving similar professional and hobbyist horticulture end markets.

Broad incumbents

• ICL Group (Specialty Fertilizers): ICL is a global specialty fertilizer and plant nutrition company that serves horticulture and agriculture — a broad incumbent in the fertilizer category Humko competes in.
• Bord na Móna: Bord na Móna produces peat-based growing media and horticultural products for consumer and professional markets, comparable to Humko's substrate range but with much broader scale.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/humkogreen
• Facebookfacebook.com/HumkoDoo
• LinkedInlinkedin.com/company/humko-bled

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humko