Furze Platt Senior School

What Furze Platt Senior School does

Furze Platt Senior School is a UK state-funded secondary academy located in Maidenhead, Berkshire, founded in 1963 and operating as a company limited by guarantee under an Academy Trust structure. It serves students aged 11–18 through Years 7–11 (GCSE) and a Sixth Form (A-Level/BTEC), with a stated mission of being a high-achieving and fully inclusive mixed comprehensive. The school's "customers" are its students and their parents, but the buyer is effectively the UK government through per-pupil grants administered via the Education Funding Agency, supplemented by pupil premium, special educational needs, and 16–19 bursary funding. The academy is governed by a board of governors and reports to OFSTED, with a recent inspection report dated March 2026.

The school's revenue model is a hybrid: the dominant stream is government education funding (recurring subscription-style per-pupil grants), with secondary revenue from facilities hire (theatre, sports facilities, classrooms) and optional paid services (school meals, trips, clubs, lockers, uniform) processed through ParentMail. The go-to-market is event-driven: open evenings, Year 5–6 parent tours, taster days, and formal admissions through the local authority for Year 7 and direct applications for Sixth Form. Marketing channels include the school's website, X/Twitter, Facebook, Instagram, weekly newsletters, and the ParentMail/Class Charts communication stack.

The school's digital infrastructure is a stack of off-the-shelf platforms rather than bespoke technology: FP Cloud (SharePoint-based intranet), Class Charts (behavior tracking and parent communication), Go 4 Schools (progress reporting), ParentMail (payments and messaging), Microsoft Teams (online learning), and an Online Safety Hub. There is no proprietary AI/ML product; the school is mobile-phone-free and emphasizes a broad curriculum, enrichment (Duke of Edinburgh's Award, sports, music, drama), and ACHIEVE values. Notable strategic moves include the opening of a new purpose-designed Sixth Form Centre, the establishment of community and curriculum partnerships (Potential Plus UK, Berkshire Inspire Academy, Norden Farm Arts Centre, Teach Maidenhead), and successful completion of an OFSTED inspection in 2026.

Name

Furze Platt Senior School

Legal name

Furze Platt Senior School

Website

https://furzeplatt.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

Furze Platt Senior School is a UK state-funded secondary academy in Maidenhead, Berkshire, providing free GCSE and A-Level education to students aged 11–18, funded primarily by government per-pupil grants and supplemented by facilities hire and optional paid services.

Ownership category

akta.pro rank

Product category

Secondary Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public High Schools (EDAJAAAD)

Keywords

• Secondary education services
• Sixth form education
• Academy school education
• Post-16 education
• Extracurricular programs

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Government Education Funding: As an academy, the school receives government funding through the Education Funding Agency to provide free secondary education to students aged 11-18. Additional funding for pupil premium, bursaries, and special educational needs support.
2. Facilities Hire: The school hires out facilities including the theatre, sports facilities, and classrooms to generate additional revenue.
3. Optional Paid Services: School meals, trips, clubs, lockers, and uniform items are available for purchase through ParentMail system.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Furze Platt Senior School is a state-funded coeducational academy secondary school and sixth form located in Maidenhead, Berkshire, England. It delivers secondary education for pupils in Years 7 through 11 (GCSE-level) and post-16 education in Years 12 and 13 (A-Level/BTEC), alongside a wide extracurricular programme including the Duke of Edinburgh Award, school trips, music, drama, sport, and pastoral care. The school also hires out its facilities to community groups and runs ancillary services such as catering.

Product overview

Furze Platt Senior School is a mixed comprehensive secondary school serving Maidenhead, Berkshire, offering education from Year 7 through Sixth Form (Years 12-13). The school's digital infrastructure consists of its public-facing website (furzeplatt.com) which provides information about admissions, curriculum, pastoral care, and school life, alongside integrated administrative platforms including FP Cloud (SharePoint-based resource portal), Class Charts (homework and behavior management), ParentMail (payments and communications), and Go4Schools (progress reporting). The school operates as a mobile phone free institution and provides a broad curriculum with extensive extra-curricular activities including the Duke of Edinburgh's Award, sports, music, and drama programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Secondary Education (Years 7-11) State-funded coeducational secondary education for pupils aged 11-16 in Years 7 through 11, leading to GCSE qualifications, delivered through a comprehensive curriculum with pastoral support and SEND provision.
• Sixth Form Education (Years 12-13) Post-16 education for students aged 16-18 in Years 12 and 13, offering A-Level and vocational pathways with university and careers guidance.
• Duke of Edinburgh Award Programme Extracurricular award programme covering volunteering, physical, skills and expedition sections, available to pupils as part of the school's wider enrichment offer.
• School Facilities Hire Commercial hire of school facilities (such as sports halls, meeting rooms, and outdoor spaces) to community groups and external organisations.
• School Catering Services Catering and meals service provided to pupils and staff on the school site, including lunch and break-time food offerings.

Quantifiable outcome

• Students emerge highly qualified and well-rounded, ready to thrive at university or in their chosen career (Sixth Form)

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Potential Plus UKcoreStrategic or Co-development PartnerSince March 2021, Furze Platt has been a member school of Potential Plus UK, a charity that supports children with high learning potential. Working towards the 'High Learning Potential Best Practice Award'. Parents receive free Associate Membership with access to resources, online communities, workshops, and events.
• Berkshire Inspire AcademyminorStrategic or Co-development PartnerPE department partners with Berkshire Inspire Academy for the Sports Ambassadors Programme, training students in organization, coaching, and officiating skills.
• Teach MaidenheadminorChannel Partner/ Reseller/ DistributorSchool participates in Teach Maidenhead teacher training programme, supporting the development of new teachers and providing career pathways.
• Norden Farm Arts CentreminorChannel Partner/ Reseller/ DistributorDrama department collaborates with Norden Farm Arts Centre for major performances, providing performance opportunities for students.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Altwood Church of England School: Altwood School is a Church of England secondary school in Maidenhead, Berkshire, serving the same community as Furze Platt with similar academy governance, comprehensive intake, and sixth form provision, making it a directly comparable local competitor.
• Cox Green School: Cox Green School is a mixed comprehensive secondary school in Maidenhead, Berkshire, operating as an academy with a sixth form, directly comparable in scale, governance structure, and local catchment to Furze Platt Senior School.
• Holyport College: Holyport College is a state-funded secondary school with sixth form located near Maidenhead in Berkshire, operating as a free school with full boarding. Comparable to Furze Platt in serving the same geographic area, offering GCSE/A-Level pathways, and competing for similar students.
• Newlands Girls' School: Newlands Girls' School is a secondary school in Maidenhead, Berkshire serving the same local community as Furze Platt Senior School, with comparable academy status, sixth form provision, and overlapping admissions catchment competition.
• Desborough College: Desborough College is a boys' secondary school in Maidenhead, Berkshire, directly comparable to Furze Platt as a neighboring state secondary academy serving the same local catchment area with overlapping admissions competition and similar curriculum focus.

Regional players

• Sir William Borlase's Grammar School: Sir William Borlase's Grammar School is a selective grammar school in Marlow, Buckinghamshire, comparable to Furze Platt as a high-achieving secondary school with sixth form in the broader Thames Valley region competing for similar academically inclined families.
• St Piran's School: St Piran's School is an independent preparatory school in Maidenhead, Berkshire, comparable as a regional education provider in the same catchment area feeding into secondary schools, with similar community ties and family-focused education model.
• Burnham Grammar School: Burnham Grammar School is a selective secondary school with sixth form near Maidenhead in Buckinghamshire, comparable as a regional secondary education competitor serving the broader Thames Valley area with similar academy status and educational offering.

Others

• Potential Plus UK: Potential Plus UK is a charity supporting children with high learning potential, of which Furze Platt is a member school. It is a strategic ecosystem partner providing resources and credentials relevant to Furze Platt's 'High Learning Potential Best Practice Award' pursuit.
• RBWM (Royal Borough of Windsor and Maidenhead) Local Authority: RBWM is the local authority responsible for coordinating school admissions in the catchment area shared by Furze Platt, and for allocating some pupil-related funding. It functions as an ecosystem partner governing the school's enrollment processes and policy environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/furze_platt
• Facebookfacebook.com/furzeplattsenior
• Instagraminstagram.com/furze_platt_senior_school
• LinkedInlinkedin.com/company/furze-platt-senior-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furze Platt Senior School