Twelve Chairs Interiors
Twelve Chairs Interiors is a boutique residential interior design firm founded in 2010 by Roisin Giese, specializing in historic home renovation for families across the Greater Boston area and South Shore Massachusetts. Revenue comes from custom-quote professional services fees on full-home design projects led personally by the principal designer.
- Company typePrivate
- Founded2010
- HeadquartersCohasset, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Twelve Chairs Interiors does
Twelve Chairs Interiors is a boutique residential interior design firm founded in 2010 by principal designer Roisin Giese, a Cornell-trained interior designer based in Cohasset, Massachusetts (relocated from Boston in 2021). The firm specializes in the renovation and interior design of historic homes for families across the Greater Boston area and Massachusetts' South Shore, with Roisin Giese personally involved in each project. Service delivery follows a five-phase structured process - Thoughtful Planning, Architectural Elements Design, Interior Design, Contractor Collaboration, and Procurement & Installation - covering the project lifecycle from concept through contractor coordination to final styling.
The firm's core offering is full-service interior design for historic residential properties, with no disclosed ancillary product lines, technology platforms, or software products. Revenue is generated through professional services fees determined on a custom-quote basis following client consultations; pricing scales with project scope and complexity rather than fixed menus or product sales. The firm has been recognized in the New England Home 5 Under 40 awards (2022) and selected for the Serena & Lily Holiday House showcase (2023), with project features in national shelter publications including Veranda, House Beautiful, Elle Decor, Forbes, and Boston Globe Magazine.
The business operates as a privately held, founder-led boutique practice of 1-10 employees with no external funding, parent company, or disclosed institutional ownership. Customer acquisition appears to rely on repeat clients, local referrals within the historic-property owner network, and editorial visibility in design press. The model is structurally capacity-constrained by principal involvement, with growth dependent on the founder's ability to maintain quality and selective client intake rather than headcount scaling or geographic expansion beyond the Greater Boston region.
Twelve Chairs Interiors firmographics
Firmographics- Name
- Twelve Chairs Interiors
- Legal name
- Twelve Chairs Interiors
- Website
- https://twelvechairsinteriors.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Twelve Chairs Interiors is a boutique residential interior design firm founded in 2010 by Roisin Giese, specializing in historic home renovation for families across the Greater Boston area and South Shore Massachusetts. Revenue comes from custom-quote professional services fees on full-home design projects led personally by the principal designer.
- Ownership category
- akta.pro rank
Twelve Chairs Interiors industry classification
Industry- Product category
- Residential Interior Design
- NAICS
- Interior Design Services (54141), Interior Design Services (541410)
- akta.pro primary industry
- Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)
- akta.pro secondary industries
- Custom Cabinet Design & Build (HSAPAIAA), Kitchen Permitting, Design & Project Management (HSAPAAAK)
Keywords
Where Twelve Chairs Interiors is headquartered
LocationHeadquarters
- HQ city
- Cohasset
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Twelve Chairs Interiors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Interior Design Services: Full-service interior design for historic home renovation projects, including space planning, design development, custom millwork and cabinetry design, furniture sourcing, procurement, and installation oversight. Services provided across multiple phases typically spanning years for ongoing client relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Twelve Chairs Interiors product offering
Product offeringCore offering
Twelve Chairs Interiors is a boutique interior design firm that provides full-service residential design with a focus on historic property renovation. Through a structured five-phase process, the studio delivers space planning, design direction, custom cabinetry and millwork design, furniture and finishes procurement, and ongoing collaboration with general contractors from concept through installation. Principal Designer Roisin Giese personally oversees each project for families in and around Boston, Massachusetts.
Product overview
Twelve Chairs Interiors is a boutique interior design firm offering full-service residential design with a focus on historic property renovation. The firm operates through a structured five-phase process: Thoughtful Planning (space planning, design direction, budgeting), Architectural Elements Design (custom cabinetry, millwork, material selection), Interior Design (furniture, textiles, lighting, finishes), Contractor Collaboration (construction oversight), and Procurement & Installation (furnishing procurement and installation). Principal Designer Roisin Giese personally oversees each project. The firm has completed notable projects including The 1900 Brownstone (Boston), The 1873 Federal Townhouse (South End Boston), The 1933 Tudor (Chestnut Hill), The 2023 Carriage House (Milton), and The 1895 Colonial Revival (Milton).
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Design Services
- Architectural Elements Design
- Interior Styling and Procurement
- Contractor Collaboration Services
- Historic Property Renovation
Quantifiable outcome
- Successfully completed multi-phase projects spanning 7+ years for returning clients
Companies that use Twelve Chairs Interiors
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Twelve Chairs Interiors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Twelve Chairs Interiors partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- FBN ConstructioncoreGeneral contractor for renovation projects. Collaborated on the 2023 Carriage House project and the 1895 Colonial Revival project (kitchen and primary suite).
- Scorpion ConstructioncoreGeneral contractor for the 1895 Colonial Revival project's daughters' bathrooms renovation.
- Seadar ConstructioncoreGeneral contractor for the 1900 Brownstone project in Boston.
- Joyelle West PhotographyminorPhotographer documenting interior design projects for portfolio and marketing use.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Twelve Chairs Interiors competitors and assessment
Company assessmentBroad incumbents
- Studio McGee: Large, nationally recognized interior design studio with a strong digital brand and product line. Comparable in offering full-service residential design, but operates at meaningfully greater scale and broader geographic reach than Twelve Chairs.
- Suzanne Kasler Interiors: Established, nationally recognized interior design firm with product collaborations and a wide portfolio of high-end residential projects. Comparable in high-end residential clientele and traditional aesthetic, but operates at materially larger scale and brand reach.
Direct peers
- Amber Interiors: Boutique interior design studio with strong media presence and a curated residential portfolio. Comparable in aesthetic, founder-led boutique structure, and emphasis on press-driven brand building.
- Corey Damen Jenkins & Associates: Boutique luxury residential interior design firm with extensive press recognition and a focus on layered, classically inspired interiors. Comparable in founder-led model, high-end residential clientele, and signature design aesthetic.
- Mark D. Sikes: High-end residential interior design practice with national shelter-magazine presence and a focus on historically inspired, family-oriented homes. Comparable in client profile, traditional-leaning aesthetic, and PR-driven demand generation.
- Liz Schuch Interior Design: Small boutique interior design firm serving residential clients with a focus on layered, family-friendly spaces. Comparable in headcount, design-led founder model, and residential project focus.
- Jessica Helgerson Interior Design: Portland-based boutique interior design practice with a focus on historic homes and thoughtful, livable family interiors. Comparable in boutique structure, historic-property specialization, and emphasis on warmth and craftsmanship.
- Palmer Weiss Interior Design: San Francisco-based boutique interior design firm focusing on high-end residential projects with classic and contemporary influences. Comparable in boutique scale, residential focus, and project-based delivery model.
- Heidi Caillier Design: Seattle-based boutique interior design firm specializing in historic and character-rich homes with a warm, layered aesthetic. Comparable in boutique scale, historic-home focus, and reliance on portfolio and press for demand.
- Bria Hammel Interiors: Boutique interior design brand with residential focus and a strong social media and editorial presence. Comparable in founder-led boutique model, residential client base, and brand-driven marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Twelve Chairs Interiors social profiles
Digital presenceTwelve Chairs Interiors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Twelve Chairs Interiors leadership team
Management profileNumber of profiles
Profiles1 record
Twelve Chairs Interiors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Twelve Chairs Interiors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Twelve Chairs Interiors
What does Twelve Chairs Interiors do?
Twelve Chairs Interiors is a boutique interior design firm that provides full-service residential design with a focus on historic property renovation. Through a structured five-phase process, the studio delivers space planning, design direction, custom cabinetry and millwork design, furniture and finishes procurement, and ongoing collaboration with general contractors from concept through installation. Principal Designer Roisin Giese personally oversees each project for families in and around Boston, Massachusetts.
Is Twelve Chairs Interiors a public or private company?
Twelve Chairs Interiors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Twelve Chairs Interiors founded?
Twelve Chairs Interiors was founded in 2010. It employs 1 to 10 people.
Where is Twelve Chairs Interiors based?
Twelve Chairs Interiors is headquartered in Cohasset, United States, in the North America region.
How does Twelve Chairs Interiors make money?
One revenue line is on record: interior Design Services.
Who are Twelve Chairs Interiors's main competitors?
Broad incumbents on record are Studio McGee and Suzanne Kasler Interiors. Direct peers are Amber Interiors, Corey Damen Jenkins & Associates, Mark D. Sikes, Liz Schuch Interior Design, Jessica Helgerson Interior Design, Palmer Weiss Interior Design, Heidi Caillier Design and Bria Hammel Interiors.
Does Twelve Chairs Interiors have an API?
No public API is recorded for Twelve Chairs Interiors.
What industry is Twelve Chairs Interiors in?
Twelve Chairs Interiors's product category is Residential Interior Design. Its primary akta.pro industry code is IMAFANAE, Residential Interior Fit-Out (Multi-Family & High-End), with a secondary code of HSAPAIAA, Custom Cabinet Design & Build. Its NAICS code is 54141.