What Otelli does

Otelli B.V. is a Dutch private limited company founded in 1989 and headquartered in Haarlem, Netherlands, that produces and supplies premium artisanal ice cream and patisserie exclusively to hospitality businesses (horeca) and ice cream parlors (ijssalons) in the Netherlands and parts of Belgium. The company operates a B2B-only model, with no direct-to-consumer channel, selling through its proprietary InOne ordering system and distributing products via its own cold-chain logistics network delivering 1-2 times weekly. The product portfolio centers on scoop ice cream (Schepijs) — 99 cream-based roomijs flavors and 38 sorbetijs flavors, most sorbet flavors vegan — alongside an extensive patisserie range of 172 SKUs including desserts, petit fours, macarons, longeurs, cakes, dessert buffets, and showpieces. Four seasonal collections per year (Tropical Summer, Sakura Spring, Continental Autumn, Arctic Winter) drive continuous product refresh and trend-led menu inspiration.

The business model is straightforward B2B unit-pricing on transactional orders. Items range from €0.75 (mini Dame Blanche) to €49.95 (premium showpieces), with dessert buffet packages starting at €3.50 per person (minimum 20 persons). Free delivery applies from €100, and orders placed by 17:00 can be delivered the next day, embedding Otelli into the kitchen replenishment workflow of customers. The company is privately owned with no disclosed external investment, no subsidiaries, and no public listing. There is no disclosed revenue, no management team roster, and no certifications in the input data. Otelli trademarks its brand identity but holds no patents.

Name

Otelli

Legal name

Otelli B.V.

Website

https://otelli.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Otelli B.V. is a Dutch premium ice cream and patisserie supplier founded in 1989, serving hospitality businesses and ice cream parlors in the Netherlands and parts of Belgium with artisanal frozen desserts, seasonal collections, and dedicated cold-chain distribution via its proprietary InOne ordering system.

Ownership category

akta.pro rank

Product category

Premium Frozen Desserts & Patisserie

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Ice Cream & Frozen Desserts (2024), Bakery Products (2050)

akta.pro primary industry

Ice Cream & Frozen Desserts Wholesale (AFAIAHAC)

akta.pro secondary industry

Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL)

Keywords

• Artisanal ice cream
• Patisserie products
• Hospitality food supply
• Frozen desserts wholesale
• Professional ice cream

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Product Sales: Otelli generates revenue through direct B2B sales of premium ice cream and patisserie products to hospitality professionals. Products include scoop ice cream, desserts, pastries, cakes, macarons, and showpieces. Orders are placed through the InOne ordering system with scheduled deliveries from their own distribution network.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Otelli produces and distributes premium artisanal ice cream and patisserie products exclusively to hospitality professionals (horeca and ice cream parlors). The assortment includes over 65 flavors of scoop ice cream (roomijs and sorbetijs, with most sorbets being vegan) and 172 patisserie products covering desserts, petit fours, macarons, longeurs, cakes, dessert buffets, and showpieces. Orders are placed through the proprietary InOne ordering system and delivered frozen via Otelli's own distribution network to the Netherlands and parts of Belgium.

Product overview

Otelli is a premium Dutch ice cream and patisserie company serving professional hospitality businesses since 1989. The company offers a unified product portfolio centered around artisanal scoop ice cream (Schepijs) with 65+ flavors and an extensive patisserie range. Core products include Roomijs (cream ice, 99 varieties), Sorbetijs (sorbet, 38 varieties, mostly vegan), and Patisserie (172 products including desserts, petit fours, macarons, longeurs, cakes, dessert buffets, and showpieces). Products are sold exclusively to professionals (horeca, ice cream parlors) and delivered frozen through their own distribution network. Seasonal collections (Tropical Summer, Sakura Spring, Continental Autumn, Arctic Winter) provide rotating inspiration. The company operates their own InOne ordering system and offers free delivery from €100 with 1-2 weekly deliveries in the Netherlands and Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Roomijs (Cream Ice) Premium artisanal cream ice cream always smooth to scoop, made from pure raw materials. Available in 99 flavors including Bourbon Vanilla and seasonal favorites, in 2.5L, 5L, and 4.5L salon formats, sold exclusively to hospitality professionals.
• Sorbetijs (Sorbet) Artisanal sorbet made from natural ingredients, with most flavors being vegan. Available in 38 varieties including Dragon Fruit and Aperitivo Orange, in 2.5L, 5L, and 4.5L salon formats, sold to hospitality professionals.
• Patisserie Premium patisserie assortment of 172 products including desserts, petit fours, macarons, longeurs, cakes, dessert buffets, and showpieces, crafted with artisanal methods and pure ingredients for professional hospitality use.
• Desserts Ready-to-serve deep-frozen desserts including ice desserts, diet-special options, and mousse varieties that can be served directly from freezer, designed for professional hospitality menus.
• Petit Fours Small elaborate pastries in regular and ice-filled varieties, featuring 18 products suited for menus and receptions, sold to hospitality professionals.
• Macarons Artisanal French macarons in 11 varieties including Earl Grey, Orange, Framboise Hibiscus, and Velvet Matcha, sold to hospitality professionals.
• Longeurs Elongated patisserie pieces in bavarois and ice varieties, featuring 16 products in classic flavors like chocolate, tiramisu, and seasonal creations, sold to hospitality professionals.
• Taarten (Cakes) Premium cakes including salongebak, regular cakes, and ice cakes, with 38 products such as Gateau Chocolat and Gateau Citroen Matcha. Many are pre-sliced for easy service, sold to hospitality professionals.
• Dessertbuffetten (Dessert Buffets) Complete dessert buffet packages including surprise buffets (bavarois 100%, ice 100%, or mix) and Otelli de Luxe options, orderable from 20-30 persons, with showpiece included at 40+ persons, sold to hospitality professionals.
• Showstukken (Showpieces) Impressive dessert showpieces for buffets and events including Omelette Siberienne (L and XXL) and Profiterol XXL, made from quality whipped cream choux pastries, sold to hospitality professionals.
• Vegan IJs (Vegan Ice Cream) Vegan ice cream options in 2.5L and 4.5L formats including sorbets and specific vegan dessert products like Raspberry Vegan, sold to hospitality professionals.
• Tropical Summer Collection Summer seasonal collection featuring tropical-inspired ice cream and patisserie including Citrien Illusion, Dragon Fruit Sorbet, Golden Soleil, and IJsmacaron Mango-Passie, sold to hospitality professionals.
• Sakura Spring Collection Spring seasonal collection with Asian-inspired elegance, light green and pink tones, and innovative 3D shapes including Peachberry Swirl, Dubai Style ice cream, and Yuzu Kiwi Spark, sold to hospitality professionals.
• Continental Autumn Collection Autumn collection with earthy tones, rich flavors, and pure textures including Pumpkin Garden, Speculaas ice cream, ESMA Espresso Creamy Sherbet, and seasonal desserts, sold to hospitality professionals.
• Arctic Winter Collection Winter collection with dark red colors, gold accents, and rich decorations including Ring of Rouge, Framboise Illusion, Golden Globe (vegan), and seasonal ice cream flavors, sold to hospitality professionals.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Bidfood: International foodservice wholesaler serving hospitality operators across Europe; comparable to Otelli in that it supplies the same horeca customer segment, though it is a broad-line distributor rather than a focused dessert specialist.
• Hanos: Largest Dutch cash-and-carry foodservice wholesaler serving horeca across the Netherlands; comparable to Otelli as a key supplier into the same hospitality customer base, though Hanos is a multi-category distributor rather than a single-category specialist manufacturer.

Direct peers

• R&R Ice Cream: UK-based B2B ice cream manufacturer supplying scoop ice cream, sorbet, and frozen desserts to hospitality and foodservice customers across Europe; closely comparable to Otelli in product category, B2B hospitality GTM, and multi-format offering.
• Menken: Dutch ice cream and dessert manufacturer supplying foodservice and ice cream parlors in the Netherlands; directly comparable to Otelli as a domestic B2B supplier of premium artisanal ice cream and related desserts.
• Bakkerij Spanjer: Dutch patisserie and dessert supplier serving professional hospitality customers in the Benelux market; comparable to Otelli's patisserie line in customer base, product mix, and B2B delivery model.
• Gelato Classico Italia: Italian gelato and frozen dessert producer serving hospitality and ice cream parlor customers in Europe; comparable to Otelli in product format (gelato/sorbet) and B2B foodservice go-to-market.

Broad incumbents

• FrieslandCampina: Dutch dairy cooperative with significant ice cream and frozen dessert production supplying retail and foodservice; comparable to Otelli as a Dutch-based dairy/dessert manufacturer targeting similar customers, though at much larger scale and with broader dairy focus.
• Unilever (Ice Cream Division): Global ice cream manufacturer (Wall's, Algida, Magnum, Ben & Jerry's) supplying foodservice and retail; comparable to Otelli as a competing supplier to Dutch/Belgian ice cream parlors, but at vastly greater scale and with broader brand portfolios.
• Nestlé Ice Cream: Global ice cream and frozen dessert manufacturer (e.g., Nestlé Professional) supplying foodservice channels; comparable to Otelli as a competing supplier into hospitality and ice cream parlors, though at multinational scale and with industrial positioning.

Emerging players

• Northern Bloc: UK-based premium B2B ice cream brand producing small-batch ice cream for foodservice and retail; comparable to Otelli in artisanal positioning and B2B foodservice focus, though smaller and earlier-stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/otelli

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Otelli