Name

Touyun Technology

Legal name

上海透云物联网科技有限公司

Website

https://sao.so

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Enterprise QR Code Marketing Platform

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Anti-Counterfeit & Authentication Packaging (Holograms, QR/NFC, Track-and-Trace) (IMALANAJ)

Keywords

• QR code marketing platform
• One-item-one-code technology
• Enterprise digital marketing
• Anti-counterfeiting traceability
• BC integrated marketing

Headquarters

HQ city

Huangpu

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Services: Annual subscription-based access to code data platform, user data platform, and digital marketing platform. Pricing based on transaction volume and feature tiers.
2. Transaction Fees: Per-transaction fees based on QR code scans, marketing activities, and data services. Revenue tied to client usage volume and campaign scale.
3. Professional Services: Customized solution implementation, system integration, and consulting services for enterprise digital transformation projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Touyun Technology builds and operates a one-item-one-code (一物一码) enterprise digital platform that assigns unique identity codes to each product unit and integrates data across production, warehousing, logistics, distribution, terminals, and consumers. The platform delivers anti-counterfeiting traceability, channel management, precision digital marketing, B-to-C integrated campaigns, and AI-driven consumer engagement for large FMCG brands.

Product overview

Touyun Technology (透云科技) offers a platform-plus-modules architecture centered on 'one-thing-one-code' (一物一码) technology for enterprise digital transformation. The core product suite consists of four interconnected platforms: (1) 码数据中台 (Code Data Middle Platform) as the foundational data hub that integrates product code data across the entire lifecycle from production to consumption; (2) 智慧生产赋码 (Smart Production Coding) which assigns unique identity codes to products and establishes multi-level packaging associations; (3) 数字营销平台 (Digital Marketing Platform) enabling rapid deployment of marketing campaigns with precision targeting; and (4) 用户数据中台 (User Data CDP) for customer data integration and BC一体化 (B-to-C integrated) marketing. These platforms work together to provide full-link digital solutions covering anti-counterfeiting traceability, channel management, digital marketing, and consumer engagement across industries including baijiu, beer & beverages, food & condiments, and daily chemicals.

Differentiator

Problem solved

Functional benefit

Products and services

• Code Data Middle Platform (码数据中台) A cloud technology and big data analytics platform centered on product codes that integrates multi-end data collection to achieve full product lifecycle information-based management upgrades and value enhancement of enterprise data assets. Used by enterprise brand clients to consolidate code-source management, data collection, analysis, and early-warning capabilities across production, warehousing, logistics, distribution, terminals, and consumers.
• Smart Production Coding (智慧生产赋码) Assigns unique 'identity codes' to each individual product, collecting and establishing packaging associations across multiple packaging levels. Supports labeling, packaging, and online coding methods, with AI-powered production monitoring and proprietary security controls. Enables product traceability, anti-counterfeiting, channel control, and digital marketing at the individual unit level.
• Digital Marketing Platform (数字营销平台) Marketing management and data analytics platform based on one-item-one-code and mobile internet technology. Enables rapid deployment of market activities, customized precision marketing, multiple activity formats, accurate reward strategies, and simplified operations configuration for FMCG brand marketing teams.
• User Data Middle Platform / CDP (用户数据中台) Customer Data Platform (CDP) that integrates multi-channel, multi-role, multi-dimensional user data and deeply expands enterprise first-party data sources. Provides customer profiling, behavior analysis, group purchase scenarios, banquet scenarios, and BC integrated marketing support for enterprise client marketing and member management teams.

Quantifiable outcome

• Luzhou Laojiao Black Cover B-end activity: 1093.8% monthly average bottle opening growth, maintaining 15,000-20,000 bottles/month
• +5 more outcomes

Named customers27 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• 中广联 (China Advertising United)coreStrategic or Co-development Partner · 10 May 2026Strategic partnership in '星河数实融合促进双循环计划' (Star River Digital-Real Integration for Dual Circulation Initiative). As a key ecosystem partner, Touyun contributes its one-item-one-code technology, product anti-counterfeiting, and full-link data collection capabilities to power the '星河广告与品牌可信传播数智化平台' and '新华优品可信公共服务平台'.
• 腾讯智慧零售 (Tencent Smart Retail)coreGTM or Marketing Partner · 25 September 2023Certified ISV partner and product partner for Tencent Umart (优码). As '全域数字化ISV优秀合作伙伴', Touyun leverages Tencent's WeChat ecosystem and mini program platform to deliver QR code marketing solutions to retail brands. Won '产品力先锋奖' in 2023 for product integration capabilities.
• 用友 (Yonyou)coreStrategic or Co-development Partner · 18 August 2023ISV ecosystem preferred partner. Jointly released the '透云一物一码全链路数字化解决方案' (Touyun One-Item-One-Code Full-Link Digital Solution) at 2023 Global Business Innovation Conference. Deep integration with Yonyou's ERP and business systems for enterprise digital transformation.
• 金蝶 (Kingdee)coreImplementation/ SI/ Consulting Partner · 1 January 2022Strategic partner since 2018. Partnership enables integration of order flow, logistics, and expense management between Touyun's platform and Kingdee's systems, achieving data integration across financial, business, and marketing systems.
• 腾讯 (Tencent)coreTechnology or IntegrationStrategic cooperation to enhance marketing service depth in the智慧零售 (Smart Retail) domain. Integration with Tencent WeChat ecosystem for QR code marketing capabilities.
• 剑南春 (Jiannanchun)coreOthersMulti-year partnership providing code-centric data integration services, connecting production, channels, and consumers. Building user tags and marketing closed-loop based on scan behavior, achieving BC integration.

Scale indicators16 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• 筷手科技 (Kuaizi Technology): AI-driven creative marketing platform for FMCG brands. Comparable in serving brand-consumer digital engagement, though focused on creative optimization rather than physical-product QR codes.
• 致趣百川 BaiKhaim: B2B marketing automation SaaS in China that, like Touyun, helps large enterprises run digital lead-capture and content campaigns. Strong overlap in marketing-tech stack serving enterprise CMOs.

Direct peers

• Blue Bite: Connected-packaging and NFC/QR-code platform enabling consumer engagement and traceability for global brands. Closely comparable to Touyun's anti-counterfeiting, traceability and BC-integration solutions.
• Aikong Technology (爱创科技): China-based supply chain traceability SaaS provider serving FMCG, pharma and consumer goods. Directly comparable to Touyun's anti-counterfeiting, traceability and full-link data platform offerings to Chinese brand owners.
• Convertlab: Chinese marketing-cloud SaaS focused on CDP, customer journey orchestration and campaign automation. Comparable to Touyun's User Data Platform and Digital Marketing Platform modules addressing large enterprise marketing teams.
• Digimarc: Digital watermarking and packaging-authentication technology provider. Comparable to Touyun in providing anti-counterfeiting and traceability infrastructure for consumer goods packaging.
• GrowingIO: Data analytics and user behavior platform serving Chinese enterprises with CDP and marketing measurement capabilities. Overlaps with Touyun's user-data platform and BC integration analytics.
• Scanbuy: US-based QR code marketing and consumer engagement platform serving CPG brands. Closest international analog to Touyun's one-item-one-code consumer engagement and analytics platform.

Broad incumbents

• Tencent Smart Retail (Tencent Cloud): Tencent's broader retail technology platform offering QR-code marketing, mini-program commerce and consumer engagement tools. Touyun is a certified ISV partner but also a potential competitor in FMCG marketing.
• JD Cloud (京东云): JD's enterprise cloud offering supply chain traceability, anti-counterfeiting and digital marketing services to FMCG brands. Overlaps breadth-wise with Touyun's full-link digitalization suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ty-technology-co.-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touyun Technology