Training Force

What Training Force does

Training Force is a Kyiv-based corporate training company founded in 1999 that delivers business training, skills assessments, and professional development programs to enterprise and government clients across Ukraine, Russia, Belarus, Georgia, and Kazakhstan. The company operates on a dual-channel model: open enrollment workshops held in Kyiv and on Zoom, and customized corporate on-site training delivered to enterprise clients. Headcount is 11-50 employees, with Chief Trainer Konstantin Savchenko as the principal methodology author and brand figure.

The company's core technology is the proprietary PITCHING METHOD (Метод Питчинга), a structured consultative sales and presentation framework developed by Savchenko, organized around four client archetypes (B2DM, B2C, B2B, B2S) and four presentation formats (3, 6, 10, and 12 minutes). Two additional trademarks — INTENSIVE SALES TECHNOLOGIES© and SYSTEM MANAGEMENT© — round out the proprietary content library. Training Force is also the authorized regional business partner of Wiley (Inscape) for Everything DiSC® and '5 Behaviors of a Cohesive Team®' certification, using the EPIC electronic profiling platform for behavioral assessment. Named clients include Danone Nutricia, Carlsberg (Оболонь), PepsiCo, Kyivstar, Johnson & Johnson, GlaxoSmithKline, METRO Cash&Carry, and Henkel, alongside government contracts with the Dnipropetrovsk Regional State Administration and the Odessa Citizens Service Center.

Revenue is generated through corporate training contracts (individually negotiated, multi-year engagements), open enrollment workshop fees (3,300-4,000 UAH per seat), DiSC® certification courses delivered to HR professionals, and business simulation games (e.g., Negotiation Marathon, Business Communicator). The company is privately held, founder-controlled (Konstantin Savchenko and Director Viktoriia Savchenko), with no disclosed external funding, no parent company, and the website copyright notice running 1999-2019. The most recent verifiable operating signal is the 2021-2022 government SME development program; post-2022 operating data is not available in the source material.

Name

Training Force

Legal name

TRAINING FORCE

Website

https://trainingforce.ua

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Training Force is a Kyiv-based corporate training firm founded in 1999 that delivers sales, management, and behavioral assessment programs to enterprise and government clients across Ukraine and the CIS, built on proprietary methodologies and the Wiley DiSC® platform.

Ownership category

akta.pro rank

Product category

Corporate Training Services

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sales, Customer Service & Soft Skills Training (BPACANAD)

akta.pro secondary industry

Education & Training Providers (EDABALAI)

Keywords

• Corporate training services
• Sales training programs
• Behavioral assessment tools
• Management consulting training
• Professional development courses

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Training Programs: Customized in-company training programs delivered at client premises or Training Force facilities. Programs cover sales, negotiation, leadership, communication, and management topics. Sold as closed corporate engagements to enterprise clients.
2. Open Enrollment Training: Public multi-day workshops held at Training Force's Kyiv office or online via Zoom. Examples include the PITCHING intensive (2-day workshop, 4,000 UAH), Effective Innovations training (3,300 UAH), and Business Presentation training. Participants register individually and receive certificates.
3. DiSC Certification Courses: Wiley-authorized certification programs ('Everything DiSC®') for trainers, HR professionals, and recruitment specialists. Includes international-standard certificates, methodological materials, and EPIC testing system access for creating profiles.
4. Business Simulation Games: Game-based simulation programs such as 'Business Communicator' (12+ game rounds), 'Negotiation Marathon,' and 'Tender Simulation.' Delivered as standalone workshops or integrated into training curricula for groups of 10-500 participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Training Force delivers corporate and open-enrollment business training programs focused on consultative sales, negotiation, management, and team-building, using proprietary methodologies (PITCHING METHOD, INTENSIVE SALES TECHNOLOGIES©, SYSTEM MANAGEMENT©) developed by Chief Trainer Konstantin Savchenko. The company is the authorized Wiley/Inscape regional business partner for Everything DiSC® behavioral profiling and Five Behaviors of a Cohesive Team® in Ukraine, Russia, and Kazakhstan, issuing international-standard certificates and providing EPIC platform access.

Product overview

Training Force is a Ukrainian corporate training company offering a portfolio of business training programs and licensed behavioral assessment tools. The core offerings include Everything DiSC® and The Five Behaviors® of a Cohesive Team (both from Wiley), which serve as foundational methodologies for team development, sales training, and leadership programs. The flagship proprietary methodology is the Метод Питчинга (Pitching Method), a consultative selling and business presentation framework developed in-house. Training programs span sales (consultative selling, objection handling, tough negotiations), management (systematic management, team leadership, coaching), and communication (DiSC-based profiling, business presentations, negotiations). The company operates on a trainer-led workshop model with corporate and open enrollment formats.

Differentiator

Problem solved

Functional benefit

Brands

• Method PITCHING: Proprietary pitching methodology developed by Konstantin Savchenko for consultative sales and presentations
• INTENSIVE SALES TECHNOLOGIES
• SYSTEM MANAGEMENT
• Everything DiSC

Products and services

• Everything DiSC® Training and Certification Behavioral assessment training and certification based on Wiley's DiSC model (Dominance, Influence, Stability, Conscientiousness), used by HR and L&D teams for team building, leadership development, sales training, hiring, coaching, and interpersonal communication improvement. Delivered via the EPIC electronic profiling platform in English and Russian.
• The Five Behaviors® of a Cohesive Team Team development program and assessment methodology built on Patrick Lencioni's Five Dysfunctions of a Team framework, designed to build cohesive and effective teams through five key behavioral components. For corporate teams and managers.
• PITCHING METHOD (Метод Питчинга) Training Proprietary Training Force methodology that teaches consultative selling and persuasive business presentations across four client archetypes (B2DM decision-maker, B2C consumer, B2B business partner, B2S seller/lobbyist) in four structured pitch formats (3-min, 6-min, 10-min, 12-min). For sales teams, managers, and business owners.
• System Management (Системный Менеджмент) Training Program Management training methodology covering systematic process standardization, management procedures, and organizational tools, including the System Procedures Matrix, 3D Customer Categorization, and Territory Guide. For line managers, team leads, and department heads.
• Corporate On-Site Training Programs Customized multi-day corporate training engagements designed to client specifications and delivered on-site or at Training Force's Kyiv training center. Sold as closed corporate engagements with flexible pricing, discount systems, and bonus programs.
• Open Enrollment Workshops Public workshops priced per participant and held in Kyiv or delivered online via Zoom, covering pitching, effective innovations, business presentations, communication, and other topics. Participants register individually and receive certificates of completion.
• Business Simulation Games (Business Communicator, Negotiation Marathon, Tender Simulation)

Quantifiable outcome

• Companies implementing the PITCHING METHOD reported significant increases in sales and market share, elevating trading team performance to a new quality level
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• SUN EventminorGTM or Marketing PartnerSUN Event is a joint event partner with Training Force, organizing events for HR professionals. The partnership produced a 'roundtable' in May 2009 with HR directors and training managers from major companies, addressing HR challenges during the economic crisis period.
• Wiley (Inscape Publishing)coreTechnology or IntegrationTraining Force is an authorized regional business partner of Wiley/Inscape for DiSC® profiling products and the '5 Behaviors of a Cohesive Team®' methodology. They are the regional partner for Ukraine, Russia, and Kazakhstan. Training Force delivers DiSC certification courses and uses the EPIC electronic profiling platform.
• Golden Staff TrainingminorImplementation/ SI/ Consulting PartnerGolden Staff Training is the program executor (partner) for the 'Business Internship 2.0' program developed under the Dnipropetrovsk Regional State Administration's SME Development Program 2021-2022, in partnership with Training Force.
• TransForceminorOthersTransForce provided the venue for the May 2009 HR roundtable organized by Training Force and SUN Event. Venue was an exclusive infotainment restaurant 'Trans Force' with a large 3D screen and interactive capabilities.
• ЯРМІЗ (YARMІЗ) CenterminorImplementation/ SI/ Consulting PartnerYARMІЗ Center in Dnipro hosted a pitching training program for ATO/OOC veterans, delivered by Training Force in January 2020. The training focused on modern business presentation skills for veteran entrepreneurship development.
• Департамент економічного розвитку Дніпропетровської облдержадмінстраціїminorOthersThe Dnipropetrovsk Regional State Administration's Economic Development Department commissioned the 'Business Internship 2.0' program. Training Force and Golden Staff Training were selected as program executors for the 2021-2022 SME development initiative.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BTS Group: Publicly-listed provider of business simulations and sales/leadership training programs — directly comparable to Training Force's Business Communicator, Negotiation Marathon, and gamified sales training offerings.
• Dale Carnegie Training: Global franchise network delivering sales, leadership, communication, and presentation training via certified local partners — the closest structural analogue to Training Force's franchise-style, trainer-led, methodology-anchored delivery model.
• Sandler Training: Worldwide sales training franchise built on a proprietary consultative selling methodology, delivered by certified local trainers to enterprise and SMB clients — directly comparable to Training Force's PITCHING METHOD-driven sales training offering.
• Cegos: Global corporate training provider offering sales, management, and leadership programs across multiple geographies with both open-enrollment and customized delivery — a direct structural peer to Training Force's blended delivery model.

Broad incumbents

• Development Dimensions International (DDI): Large-scale leadership development and sales training provider serving multinational enterprises with proprietary assessment and behavioral tools — competes with Training Force in the leadership and sales capability development space.
• FranklinCovey: Established leadership and effectiveness training provider (The 7 Habits, etc.) with global enterprise delivery and a broader curriculum portfolio than Training Force, but overlapping heavily in leadership and management development.
• The Myers-Briggs Company: Owner/operator of personality and behavioral assessment tools (MBTI) and a global training/certification network — a structural peer to Training Force's DiSC certification stream and assessment-driven team-building programs.
• SHL (a Gartner company): Major provider of psychometric assessments, behavioral profiling, and talent analytics used in hiring and development — overlaps with Training Force's personnel assessment training using the DiSC profiling system.
• Korn Ferry: Global organizational consulting firm with a sizable corporate training and leadership development practice — overlaps with Training Force in management and talent development offerings for enterprise clients.

Emerging players

• Skillsoft: Digital corporate learning platform offering sales, leadership, and compliance training at scale — an emerging-mode substitute for in-person workshops, pressuring trainer-led providers like Training Force in the same enterprise L&D budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Trainingforce1
• Facebookfacebook.com/TrainingForce.ua
• LinkedInlinkedin.com/company/training-force

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Training Force