SUN Event

What SUN Event does

SUN Event is a privately held event management agency founded in 2001 and headquartered in Kyiv, Ukraine, with a stated operational presence in Rome (Italy), Tbilisi (Georgia), Dubai (UAE), and a reported office in Bucharest (Romania). The company delivers end-to-end MICE (Meetings, Incentives, Conferences, Exhibitions) services, including corporate conferences, brand activations, incentive and team-building programs, exhibition stand design and construction (with documented builds up to 1,200 sq m), digital and hybrid events, and boutique private events. It executes across multiple verticals — pharmaceuticals, telecommunications, beverages, technology, automotive, consumer goods, insurance, and government — with a named client roster that includes Microsoft, Coca-Cola, Audi, Bayer, Servier, AbbVie, Samsung, Dell, Procter & Gamble, Eurolife, Danone, EPAM Systems, Arterium, iDeals, Brown-Forman, and Kyivstar.

The firm runs as a project-based professional services business with no proprietary technology platform; its offering is delivered through a team of 27 employees anchored by CEO Olga Yunak and Partner Andrey Yunak, supported by a partner production company (Art Blanche) and membership in the 27Names network of 1,000+ event professionals across 24 countries. Revenue is generated through customized, quote-based professional service fees for each event project, with no public pricing tiers disclosed. Go-to-market is sales-led, direct to enterprise and government clients via a multilingual website (English, Italian, Ukrainian, Spanish, Russian), portfolio showcases, and referrals through the 27Names network. The company claims 1,000+ completed projects since inception, multi-year client retention (e.g., Eurolife since 2013), and a 2019 BEA World festival victory in its award portfolio.

Name

SUN Event

Legal name

SUN Event

Website

https://suneventagency.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

SUN Event is a Kyiv-based event management agency founded in 2001, delivering MICE, brand activations, stand building, and digital events for enterprise clients across Europe, the Middle East, and the Caucasus, with offices in Ukraine, Italy, Georgia, and the UAE.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Event Organization Services: Full-service event planning and execution including MICE (Meetings, Incentives, Conferences, Exhibitions), brand activations, stand building, and boutique events. Revenue generated through professional service fees for custom event projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SUN Event is a full-service event management agency that designs, produces, and executes corporate events, conferences, congresses, brand activations, product launches, incentive trips, and exhibition stands for enterprise clients worldwide. The agency delivers end-to-end MICE (Meetings, Incentives, Conferences, Exhibitions) services, combining creative concept development, venue and program management, multilingual on-site production, and in-house exhibition stand construction, with a portfolio of 1,000+ completed projects since 2001.

Product overview

SUN Event is an event management agency established in 2001, operating as a single unified service offering rather than a software platform. The company specializes in organizing events of any format across various fields worldwide. Their service portfolio consists of multiple event types organized under a single brand: Conference/Congress Events (large-scale conferences and congress organization), Stand Building (exhibition stand design and construction up to 1,200 sq m), Brand Activation Events (marketing campaigns and experiential activations), MICE (Meetings, Incentives, Conferences, Exhibitions), Digital Events (virtual and hybrid formats), Boutique Events (intimate private events), Business Events (corporate gatherings), and Incentive/Team Building programs. The company also offers exhibition stand services with large-scale builds.

Differentiator

Problem solved

Functional benefit

Products and services

• Conference and Congress Events Large-scale conference and congress organization services for corporate clients, including venue selection, program development, speaker coordination, and event logistics management. SUN Event has won category awards in the Congress/Conference category at the BEST EVENT Awards.
• Stand Building Design, construction, and installation of exhibition stands and trade show booths, including large-scale builds up to 1,200 sq m and 7.1 tons, delivered for corporate exhibitors and conference organizers.
• Brand Activation Events Marketing events designed to increase brand engagement and awareness, including product launches, promotional campaigns, and experiential marketing for enterprise clients such as Coca-Cola and Brown-Forman.
• MICE Events Comprehensive MICE event organization including incentive travel programs, corporate meetings, and international exhibitions for multinational enterprise clients.
• Digital and Hybrid Events Digital and hybrid event solutions for virtual and blended event formats, delivered for corporate clients such as Servier.
• Boutique Events Intimate, customized private events including birthday parties, exclusive gatherings, and bespoke celebrations.
• Business Events Corporate business events including town halls, monobrand conferences, and internal corporate gatherings for enterprise clients.
• Incentive and Team Building Programs Team-building activities and incentive programs designed to motivate and engage corporate teams, including international travel experiences.

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• 27NamescoreStrategic or Co-development PartnerSUN Event became a member of 27Names, a professional network of event and live communication experts. The network represents over 1000 event experts across 24 different countries, sharing pan-European insights, technology, and strategy combined with local knowledge. Partnership built on trust and personal relationships.
• Art BlancheminorStrategic or Co-development PartnerProduction company partnership. CEO Olga Yunak is a partner of Art Blanche production company, providing additional production capabilities for events.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• MCI Group: Global meetings, events and association management agency headquartered in Switzerland with operations across Europe and the Middle East. Closely comparable to SUN Event in offering MICE, corporate events and association-style programs to enterprise and association clients.
• BCD Meetings & Events: Specialist corporate meetings and events agency operating in 50+ countries. Directly comparable in delivering corporate meetings, incentives, conferences and events for large multinational clients — the same core service mix as SUN Event.
• George P. Johnson Experience Marketing: Large global experience marketing agency focused on brand activations, conferences, exhibitions and live events for enterprise technology and B2B clients. Highly comparable in targeting similar large-corporate brand experience budgets.
• CWT Meetings & Events: Meetings, incentives, conferences and events division of CWT, serving global enterprises. Direct peer in MICE service delivery, corporate meeting management and international event execution for multinational accounts.
• Sparks: Global brand experience agency delivering brand activations, pop-ups, conferences and exhibits for major brands. Direct competitor in the brand activation and experiential marketing segment that SUN Event serves.
• Jack Morton Worldwide: Global brand experience agency producing events, activations, conferences and exhibitions for major brands. Overlaps directly with SUN Event's brand activation, conference and stand building offerings for large multinational clients.
• GL Events: French-listed integrated events group providing event organization, venue management and exhibition services globally. Comparable as a one-stop event services provider serving large corporate and exhibition clients across multiple regions.
• Pico Group: Hong Kong-headquartered total experience agency offering event organization, exhibition and content production for global brands. Comparable end-to-end service model (event management plus stand/exhibition build) with international footprint similar to SUN Event's ambitions.

Broad incumbents

• MKG: Experiential marketing and event agency within the Stagwell network. Broad incumbent operating in the same corporate event and brand experience space as SUN Event but with a wider portfolio across brand strategy, content and digital experience.

Emerging players

• INVNT: Newer global brand experience agency focused on live events, broadcasts and content for enterprise clients. Comparable in targeting the same brand activation and live event budgets, though at a smaller scale and more recent vintage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sun-event-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUN Event