Holland Sport

What Holland Sport does

Holland Sport B.V. is a Dutch private limited company (B.V.) headquartered at Terborchlaan 301, 1816 MH Alkmaar, that operates and manages public sports accommodations under risk-bearing exploitation contracts with municipalities in the North Holland region. The company explicitly states that its objective is to maximize social return rather than profit, and its revenue model combines risk-bearing facility operations, municipal sports-service contracts, and transaction-based hall rental. Its served municipalities include Bergen, Uitgeest, Heiloo, and Castricum, with facilities extending into Limmen and Akersloot.

The company's service portfolio is structured around four core lines: (1) Sports Stimulation (Sportstimulering), in which buurtsportcoaches (neighborhood sports coaches) deliver community activation programs in schools, neighborhoods, and municipal halls across Bergen, Uitgeest, and Heiloo; (2) Facility Exploitation (Exploitaties), under which Holland Sport runs named venues such as Sportcentrum De Beeck in Bergen, Zwembad Het Baafje in Heiloo, Sporthal Het Vennewater in Heiloo, Sporthal De Enterij in Limmen, and De Lelie in Akersloot, plus multiple gymnasiums; (3) Hall Rental (Zaal Huren), providing self-service booking of those gymnasiums and sports halls via a third-party Recreatex-powered webshop; and (4) Management & Advisory, offering municipalities and associations consulting on sports policy, facility modernization, artificial-turf installation, new-build delivery, and multi-year maintenance planning.

Commercially, Holland Sport generates revenue through three streams: risk-bearing operational management fees and venue revenue-sharing for the municipalities; municipal service contracts (including buurtsportcoach staffing, partly funded via national programs such as the Brede Regeling Combinatiefunctionarissen); and per-booking hall rental fees paid by schools, clubs, and individuals. No proprietary technology, AI capabilities, patents, funding rounds, M&A activity, parent-subsidiary holdings, or management team disclosures were identified in the source material. The privacy documentation groups Holland Sport under "Alkmaar Sport en dochtermaatschappijen," implying a holding relationship even where none is explicitly disclosed in the structured fields. The principal external partner identified is RAADHUIS.com, credited with website design and realization.

Name

Holland Sport

Legal name

Holland Sport B.V.

Website

https://hollandsportbv.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Holland Sport B.V. is a Dutch municipal sports facility operator based in Alkmaar that runs swimming pools, sports halls, and gymnasiums under risk-bearing exploitation contracts with North Holland municipalities (Bergen, Uitgeest, Heiloo, Castricum), while delivering neighborhood sports-coach programs and facility rental services to local residents, schools, and associations.

Ownership category

akta.pro rank

Product category

Sports Facility Management

NAICS

Fitness and Recreational Sports Centers (713940), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Venue Operations, Management & Facility Services (MPAKAEAN)

akta.pro secondary industry

Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO)

Keywords

• Sports facility management
• Municipal sports services
• Sports accommodation operation
• Community sports programs
• Recreation center management

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Risk-bearing Sports Facility Exploitation: Holland Sport operates sports accommodations (swimming pools, sports halls, outdoor facilities) under risk-bearing exploitation arrangements with municipalities. The company bears operational risk in exchange for management fees or revenue sharing arrangements. Their stated goal is maximizing social return rather than profit maximization.
2. Sports Stimulation Services: The Sports Stimulation department provides community activation programs for municipalities, connecting residents with local sports offerings through neighborhood sports coaches.
3. Hall/Space Rental: Rental of gymnasiums and sports halls through their Recreatex webshop platform, serving local organizations and individuals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Holland Sport manages and operates sports accommodations — including swimming pools, sports halls, gymnasiums, and outdoor facilities — under risk-bearing exploitation contracts with Dutch municipalities. The company also runs a sports stimulation division that activates residents through neighborhood sports coaches delivering programs in schools, neighborhoods, and municipal sports halls, and provides management and advisory services to municipalities and associations on sports facility development and maintenance.

Product overview

Holland Sport operates as a sports accommodation management and operation company offering a unified service portfolio centered on four core offerings: Sports Stimulation (Sportstimulering) activating residents through neighborhood sports coach programs; Sports Accommodation Operations (Exploitaties) providing risk-bearing management of sports facilities; Hall Rental (Zaal Huren) for gymnasiums and sports halls across multiple municipalities; and Management & Advisory services supporting municipalities and associations in sports accommodation development and maintenance. The company operates specific named facilities including Sportcentrum De Beeck in Bergen, Zwembad Het Baafje in Heiloo, Sporthal Het Vennewater in Heiloo, Sporthal De Enterij in Limmen, and De Lelie in Akersloot. Services are delivered from Alkmaar to serve Bergen, Uitgeest, and Heiloo municipalities.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportstimulering (Sports Stimulation) Community activation service that delivers customized sports and movement programs for residents of all ages through neighborhood sports coaches (buurtsportcoaches) in schools, neighborhoods, and municipal sports halls across Bergen, Uitgeest, and Heiloo.
• Exploitaties (Sports Accommodation Operations) Risk-bearing exploitation and operational management of sports facilities — including sports centers and swimming pools — combining years of experience to maximize social rather than financial return for municipal clients.
• Zaal Huren (Hall Rental) Rental of gymnasiums and sports halls across Bergen, Uitgeest, Castricum, Heiloo, Limmen, and Akersloot, with availability and booking handled through the Recreatex online booking system for individuals and organizations.
• Management & Advies (Management & Advisory) Expert consultation and project coordination for municipalities and associations covering the development, construction, modernization, and long-term maintenance planning of sports accommodations, from policy formulation to execution.
• Sportcentrum De Beeck Sports center operated by Holland Sport in Bergen under a risk-bearing exploitation arrangement with the municipality, including a sports hall and mirror/dance hall available for rental.
• Zwembad Het Baafje Public swimming pool operated by Holland Sport in Heiloo under a risk-bearing exploitation arrangement with the municipality.
• Sporthal Het Vennewater Sports hall operated by Holland Sport in Heiloo, available for rental through the company's hall rental service.
• Sporthal De Enterij Sports hall operated by Holland Sport in Limmen, available for rental through the company's hall rental service.
• De Lelie Sports facility operated by Holland Sport in Akersloot, included in the company's hall rental portfolio.

Quantifiable outcome

• Accessible sports facilities for municipalities prioritizing quality, hospitality, and social return

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RAADHUIS.comminorOthersWebsite design and development partner responsible for the Holland Sport website design and implementation. Listed as the web design and realization partner in the website footer.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sportbedrijf Rotterdam: Rotterdam's municipal sports company managing facilities and community sport programs. Closely comparable municipal entity combining facility exploitation, sports stimulation, and resident activation under one organization.
• LACO: Dutch sports and leisure facility operator managing municipal sports accommodations including swimming pools and sports halls. Closely comparable operating model to Holland Sport with focus on social/community value alongside commercial operation.
• Alkmaar Sport: Apparent parent organization referenced in Holland Sport's privacy statement ("Alkmaar Sport en dochtermaatschappijen") and operational routing (alkmaarsport.nl for storing reports). Likely the closest structural peer as the municipal sports company of which Holland Sport is a subsidiary.
• Optisport: Major Dutch sports facility management company operating pools, sports halls, and fitness centers on behalf of municipalities. Most direct commercial peer to Holland Sport's risk-bearing exploitation model, operating at significantly larger national scale.
• Pellikaan: Dutch company developing, building, and operating sports and leisure facilities, including swimming pools and sports halls. Comparable in the advisory/build/operate chain that Holland Sport's Management & Advies practice also covers.
• Sportfondsen: One of the Netherlands' largest operators of municipal sports facilities, including swimming pools, ice rinks, and sports halls. Historic Dutch municipal sports concession operator with overlapping risk-bearing contract model.
• Swimmac: Specialized Dutch swimming pool operator with municipal concession contracts. Directly comparable to Holland Sport's exploitation of Zwembad Het Baafje and similar swimming pool facilities.
• Sportbedrijf Amsterdam: Municipal sports company of Amsterdam, operating sports facilities and community sports programming. Direct comparable in mandate and structure: a municipal sports entity combining facility management with community sport activation (buurtsportcoaches).

Broad incumbents

• Basic-Fit: Large Dutch-headquartered low-cost fitness chain operating across Europe. Indirect competitor for end-user sport participation and a broad incumbent in the Dutch fitness and recreational sports center segment where Holland Sport's hall rental and community programs also compete for resident time and attention.

Regional players

• Den Haag Sport / Sport050: Municipal sports companies operating in other Dutch cities (The Hague / Groningen). Comparable municipal sports operators combining facility management with community sport stimulation programs, but serving different geographies than Holland Sport.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hollandsportbv
• LinkedInlinkedin.com/company/holland-sport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holland Sport