What Maaltijd Thuis does

Maaltijd Thuis is a Dutch home meal delivery service operated by the legal entity Food Connect Maaltijdservice B.V., itself part of the Kramer Food Family conglomerate. The company prepares meals centrally at its Almelo kitchen (Plesmanweg 28, 7602 PE) and distributes a weekly-rotating assortment of roughly 147 fresh-chilled meals (Koelverse, ~8-day shelf life) and roughly 70 frozen meals (Vriesverse, multi-month shelf life) nationally across the Netherlands, with dietary variants for gluten-free, lactose-free, low-salt, protein-rich, and high-vegetable diets. Orders are placed via a BigCommerce-based e-commerce webshop, by phone, or via paper order forms, and are fulfilled by an employed courier network delivering at fixed recurring times, often placing meals directly into customers' refrigerators. There is no subscription; customers pay per delivery post-receipt via invoice or automatic debit, with a €2.99 delivery fee waived for members of affiliated organizations.

The core customer base is elderly Dutch individuals who can no longer cook for themselves, with secondary demand from family caregivers ordering on their behalf. Pricing is anchored at the unit level — chilled meals from €6.99, frozen meals from €5.99, with a €24/4-meal Proefpakket trial package. The company also operates a B2B segment (Zakelijk) under the dedicated portal webshop.foodconnect.nl, serving healthcare organizations, member associations, and welfare organizations with consolidated invoicing, and integrates meals into the Dutch Volledig Pakket Thuis (VPT) comprehensive home-care framework. Marketing spans both digital (webshop, newsletters, Facebook, Twitter, LinkedIn) and traditional channels (flyers, brochures, magazines, radio), supplemented by word-of-mouth referrals.

As of January 1, 2026, Food Connect acquired Dé Maaltijdservice, adding a volunteer-delivery model for vulnerable elderly customers and expanding the social-mission footprint. Maaltijd Thuis is supported by a strategic sponsorship of Stichting Met je hart (loneliness-reduction) and operates under the broader Kramer Food Family umbrella. The company is privately held (Food Connect Maaltijdservice B.V., a Dutch private limited company), with no disclosed revenue, funding events, or public financials.

Name

Maaltijd Thuis

Legal name

Food Connect Maaltijdservice B.V.

Website

https://maaltijdthuis.nl

Company type

Private

Operating status

Operating

Short description

Maaltijd Thuis is a Netherlands-wide home meal delivery service for elderly customers, operated by Food Connect Maaltijdservice B.V. within the Kramer Food Family, offering fresh-chilled and frozen meals with diet-specific variants delivered by an in-house courier network on a pay-as-you-go basis.

Ownership category

akta.pro rank

Product category

Home Meal Delivery Services

NAICS

Perishable Prepared Food Manufacturing (311991), Frozen Specialty Food Manufacturing (311412)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Refrigerated Prepared Meals (Chilled Ready Meals) (CRADADAM)

akta.pro secondary industries

Frozen prepared meals & entrées manufacturing (AFAKAHAA), Frozen Prepared Foods & Meals Manufacturing (AFAKACAH)

Keywords

• Home meal delivery
• Fresh chilled meals
• Frozen ready meals
• Elderly meal service
• Dietary customized meals

Headquarters

HQ city

Almelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Meal sales: One-time meal purchases at varying price points depending on meal type (chilled or frozen) and portion size. No subscription required - customers order as needed.
2. Delivery fees: Delivery costs of €2.99 per delivery may apply, though may be waived for members of affiliated organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Maaltijd Thuis prepares and delivers fresh and frozen ready-made meals directly to customers' homes in the Netherlands, with no subscription required. Meals are produced daily by chefs and dietitians in Almelo, offered as Koelverse (chilled, 8-day shelf life) and Vriesverse (frozen, multi-month shelf life) variants with extensive dietary customization. A separate business segment delivers meals to healthcare organizations, member associations, and welfare organizations via a dedicated portal.

Product overview

Maaltijd Thuis operates as a home meal delivery service in the Netherlands, offering two primary product lines: Koelverse (fresh-chilled) and Vriesverse (frozen) meals. The Koelverse line features approximately 147 weekly-rotating meal options with an 8-day shelf life, while the Vriesverse line offers approximately 70 frozen meal options with extended shelf life. The core offering includes a Proefpakket (trial package) at €24 for new customers. The company also serves institutional customers through its Zakelijk (business) segment, offering dedicated meal services for healthcare organizations, member associations, and welfare organizations via the Zakelijk Portaal platform. As of January 2026, Maaltijd Thuis expanded its portfolio through the acquisition of Dé Maaltijdservice, bringing additional home meal delivery services under the Food Connect umbrella. Meals are available in various dietary configurations including Regular, Low-Salt, Gluten-Free, and Lactose-Free varieties, with portion sizes and protein-based categories to accommodate diverse customer needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Koelverse Maaltijden (Fresh-Chilled Meals) Artisanally prepared fresh meals delivered chilled to customers' homes, with a shelf life of 8 days when stored below 7°C. Customers can order from a weekly rotating menu of approximately 147 meal options, including dietary variants such as gluten-free, lactose-free, low-salt, and protein-rich.
• Vriesverse Maaltijden (Frozen Meals) Freshly prepared meals that are flash-frozen after cooking, offering extended shelf life of multiple months. Customers can select from approximately 70 frozen meal options for convenient stockpiling and flexible consumption.
• Proefpakket (Trial Package) A trial package containing 4 meals for €24, including free delivery, allowing new customers to sample the service without commitment and choose meals suited to their dietary preferences.
• Maaltijdservice Zakelijk (Business Meal Service) Institutional meal delivery service for healthcare organizations, member associations, and welfare/wellness organizations. Includes personalized dietary advice, flexible delivery schedules, and a user-friendly ordering environment; integrates within care programs such as Volledig Pakket Thuis (VPT).
• Dé Maaltijdservice A home meal delivery service for elderly and vulnerable populations, acquired by Food Connect (parent of Maaltijd Thuis) effective January 2026. Continues operations with existing volunteer drivers while integrating into the Food Connect network, preserving the personal approach characteristic of the brand.

Quantifiable outcome

• Meals can be stored up to 8 days when refrigerated below 7°C
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core, strategic and minor.

• Food ConnectcoreStrategic or Co-development Partner · 1 January 2026Food Connect acquired Dé Maaltijdservice, expanding its services and strengthening social commitment. Maaltijd Thuis is a franchise formula under Food Connect. The acquisition maintains personal service through volunteers for existing Dé Maaltijdservice customers.
• Stichting Met je hartstrategicStrategic or Co-development Partner · 12 May 2025Maaltijd Thuis sponsors Stichting Met je hart (Foundation With Your Heart) which organizes low-threshold meetings for independently living elderly in the Netherlands. Partnership aims to reduce loneliness among elderly through social connection.
• Kramer Food FamilycoreStrategic or Co-development PartnerFood Connect is part of Kramer Food Family. Maaltijd Thuis operates as a franchise under this family group, leveraging shared resources and brand strength.
• Albert HeijnminorOthersAlbert Heijn mentioned as partner in cookie policy in collaboration with Food Connect for cookies and similar techniques on websites and apps.
• Various Healthcare and Wellness OrganizationsstrategicChannel Partner/ Reseller/ DistributorHealthcare institutions, wellness organizations, and member associations serve as distribution partners, ordering meals in bulk for their elderly clients/members. Partnership includes volunteer delivery networks.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Tafeltenue: Belgian meal delivery service providing chef-prepared meals to consumers and care clients. Comparable on product format and care-segment positioning but operating primarily in Belgium rather than the Netherlands.
• Mealhero: Belgian home meal delivery service offering chef-prepared chilled and frozen meals to consumers and care institutions. Comparable on product format and customer segment, but operates primarily in Belgium rather than the Netherlands.

Direct peers

• Uitgekookt: Dutch fresh meal delivery service providing chilled meals to consumers and care organizations nationwide. Closely comparable on product type (chilled/frozen ready meals), customer base, and Dutch operating geography.
• Vers aan Tafel: Dutch home meal delivery service offering chilled ready meals to seniors and care-institution clients across the Netherlands. Comparable on customer demographics, product mix, and home-delivery go-to-market.
• Apetito: One of the largest home meal delivery operators in the Netherlands and broader Europe, serving elderly and care-institution customers with chilled and frozen meals. Direct competitor on product, customer segment, and B2B/B2C model.
• 15gram: Dutch meal delivery service positioned primarily for elderly and care clients, offering chilled meals delivered nationwide. Directly comparable on customer segment, product format, and delivery-led service model.

Broad incumbents

• Albert Heijn: Largest Dutch supermarket chain offering an extensive own-brand chilled and frozen ready-meal range. Competes with Maaltijd Thuis for share-of-stomach on convenient meals but does not specialize in home delivery for elderly or care customers.

Emerging players

• HelloFresh Netherlands: Dutch arm of the global meal-kit subscription company; competes for share of consumer meal occasions but targets active home cooks rather than elderly customers needing ready-to-eat delivery.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maaltijdthuis
• Xx.com/MaaltijdThuis
• LinkedInlinkedin.com/company/maaltijd-thuis

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maaltijd Thuis