15grams
15grams is an independent South East London specialty coffee roaster and retailer. It sources 80+ point specialty coffee directly from farmers, sells via subscription and e-commerce, operates two retail coffee shops, and supplies wholesale B2B to hospitality businesses.
- Company typePrivate
- Founded2019
- HeadquartersGreenwich, England, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What 15grams does
15grams is an independent specialty coffee roastery and retail operator headquartered in South East London, UK. The company sources and roasts small-batch specialty coffee graded 80+ points, working directly with farmers and cooperatives across Brazil, Colombia, Burundi, China, and Ecuador at pricing above Fairtrade. It operates a Squ
15grams firmographics
Firmographics- Name
- 15grams
- Legal name
- 15grams
- Website
- https://15grams.co.uk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 15grams is an independent South East London specialty coffee roaster and retailer. It sources 80+ point specialty coffee directly from farmers, sells via subscription and e-commerce, operates two retail coffee shops, and supplies wholesale B2B to hospitality businesses.
- Ownership category
- akta.pro rank
15grams industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
Keywords
Where 15grams is headquartered
LocationHeadquarters
- HQ city
- Greenwich, England
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
15grams business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Coffee Subscription: Monthly subscription service delivering freshly roasted coffee to customers' doors. Customers select consumption level (1-5 cups daily) and choose between Staples range or rotating Single Origin selections. Starting from £13.00/month.
- Direct Coffee Sales (E-commerce): Online retail sales of whole bean and ground specialty coffee. Products include staple blends (Church Street, Meridian, Tranquil Vale decaf) and seasonal single-origin offerings. Prices range from £8.99 to £15.00.
- In-Store Retail and Foodservice: Two London coffee shop locations offering dine-in coffee service, food menu, and retail coffee bag sales. Blackheath location also offers evening wine, cocktails, and food service on Friday and Saturday evenings.
- Wholesale Coffee for Business: B2B specialty coffee supply to hospitality businesses including cafes, restaurants, and offices. Services include supply of sustainably sourced coffee, team training, equipment provision, shop design assistance, and bespoke blend creation.
- Brewing Equipment Sales: Sale of coffee brewing equipment and accessories including Wilfa Svart Coffee Grinder (£125) and Aromaboy Filter Coffee Machine (£44.99).
- Loyalty Programme: In-store loyalty scheme where customers earn 'grams' (points) for every £1 spent, redeemable for free drinks, retail coffee, cocktails, wine, and equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Coffee Subscription - Starting Tier |
| Unit Pricing | Pay-as-you-go | Church Street Blend |
| Unit Pricing | Pay-as-you-go | Meridian Signature Filter Coffee |
| Unit Pricing | Pay-as-you-go | Tranquil Vale Decaf |
| Unit Pricing | Pay-as-you-go | Popayán Reserve Single Origin |
| Unit Pricing | Pay-as-you-go | Dongka Single Origin |
| Unit Pricing | Pay-as-you-go | Jose Luis Cargua Micro-lot |
| Unit Pricing | Pay-as-you-go | Kibingo Single Origin |
| Unit Pricing | Pay-as-you-go | Wilfa Svart Coffee Grinder |
| Unit Pricing | Pay-as-you-go | Aromaboy Filter Coffee Machine |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
15grams product offering
Product offeringCore offering
15grams is a small-batch specialty coffee roastery based in South East London that sources, roasts and sells specialty-grade coffee beans (80+ points) from direct-trade relationships with coffee growers globally. The company sells roasted coffee via its own e-commerce store, a monthly subscription service, two owned coffee shops in Greenwich and Blackheath, and a B2B wholesale channel supplying cafes, restaurants and offices with coffee, equipment, training and bespoke blends.
Product overview
15grams is an independent specialty coffee roaster offering a portfolio of products centered around specialty coffee. The core offerings include freshly roasted whole bean and ground coffee products organized into three main categories: Staples (Church Street espresso blend, Meridian filter coffee, Tranquil Vale decaf), Single Origin rotating selections (Kibingo, Jose Luis Cargua, Popayán Reserve, Dongka), and Editions. The business operates a monthly Coffee Subscription service delivering beans to customers' doors with customizable consumption and grind preferences. Brewing equipment includes the Aromaboy Filter Coffee Machine and Wilfa Svart Coffee Grinder. Supporting services include a wholesale program for businesses, an in-store loyalty scheme, brew guide educational content, and dine-in coffee house experiences at Greenwich and Blackheath locations. The product ecosystem is unified around delivering specialty-grade coffee (80+ points) with transparent sourcing and ethical supply chains.
Differentiator
Problem solved
Functional benefit
Products and services
- Coffee Subscription Service
Quantifiable outcome
- Above Fairtrade pricing for farmers
- +2 more outcomes
Companies that use 15grams
Customer profileSegments3 records
Ideal customer profiles2 records
15grams technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
15grams partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Fazenda California (Luiz and Flavia Saldanha)coreHistoric farm in Paraná State, Brazil, owned by husband and wife Luiz and Flavia Saldanha. They purchased the farm to help revitalize quality coffees in the region. Main component of Church Street blend and source of Meridian coffee. Continues to refine agronomic and processing techniques.
- Smallholder Farmers in Huila, ColombiacoreSmallholder farmers producing Tranquil Vale decaf coffee. Growing, processing, and decaffeination all happen at source. Natural sugarcane decaffeination process maintains green coffee flavour integrity.
- Popayán Cooperative (Cauca, Colombia)coreQuality-driven cooperative in Colombia's famous coffee growing region. Allows 65 producers better access to means of production, supplies, and education, facilitating ongoing social and environmental sustainability.
- Dongka Farm (Mr. Li, Yunnan, China)coreFamily business run by Mr. Li with over 20 years coffee business experience. Farm and washing station in Menglian County, Yunnan, China. Produces consistent washed specialty-grade beans, among the most consistent in the region.
- Kibingo Washing Station (Kayanza, Burundi)coreWashing station accepting coffee from over 3500 local farmers in Kayanza, Burundi. Typical processing includes dry fermentation, soaking, floating for density sorting, and raised bed drying. Attention to detail ensures quality and uniformity.
- Jose Luis Cargua (Tulipe, Ecuador)coreSingle farmer from 5-hectare farm in the Tulipe area of Ecuador's Choco Andino protected area. Uses anaerobic washing process with double fermentation (48 hours in cherry, 72 hours in mucilage) to maximize flavor potential.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
15grams competitors and assessment
Company assessmentBroad incumbents
- Blue Bottle Coffee: Large specialty coffee roaster and cafe operator with multi-city presence and subscription DTC. Comparable as a roastery-plus-cafe premium specialty brand, but at significantly greater scale and capital backing.
- La Colombe: US-headquartered specialty coffee roaster with cafes, wholesale, and DTC at much larger scale. Comparable product category (specialty roasted coffee, cafes, RTD) but operates as a broad incumbent with national distribution.
Direct peers
- Workshop Coffee Co. Specialty coffee roaster operating multiple London cafes and a wholesale program. Directly comparable to 15grams in combining retail cafes, e-commerce, and B2B supply within the same London specialty segment.
- Assembly Coffee: London specialty roaster focused on high-end single-origins supplied to leading London restaurants and cafes. Comparable on specialty-grade positioning, B2B wholesale channel, and direct-trade sourcing approach.
- Origin Coffee: UK specialty roaster with direct-trade farmer relationships, wholesale supply, and cafe presence. Highly comparable sourcing philosophy and B2B wholesale go-to-market.
- Dark Arts Coffee: Independent UK specialty roaster with subscription and wholesale channels. Comparable as a small-batch, direct-trade specialty roaster competing for overlapping UK DTC and B2B customers.
- Square Mile Coffee Roasters: London-based specialty coffee roaster founded in 2008, known for high-quality single-origin and blend offerings supplied to many of the city's top cafes and restaurants. Square Mile is the closest direct peer given shared London base, B2B wholesale focus, and specialty-grade positioning.
- Hasbean Coffee: Long-established UK specialty roaster with deep single-origin catalog and strong e-commerce subscription business. Comparable on online-led specialty coffee model and single-origin emphasis.
- Pact Coffee: UK specialty coffee subscription brand with strong DTC and office/hospitality B2B channels. Comparable to 15grams on subscription mechanics, direct-trade sourcing narrative, and UK-focused customer base.
- Caravan Coffee: London specialty roaster with multiple cafe/restaurant locations and a wholesale arm. Comparable to 15grams on the roastery-plus-cafe hybrid model and a London-focused customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
15grams social profiles
Digital presence15grams financial estimates
Financial estimateRevenue estimate
Valuation estimate
15grams leadership team
Management profileNumber of profiles
15grams funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
15grams M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 15grams
What does 15grams do?
15grams is a small-batch specialty coffee roastery based in South East London that sources, roasts and sells specialty-grade coffee beans (80+ points) from direct-trade relationships with coffee growers globally. The company sells roasted coffee via its own e-commerce store, a monthly subscription service, two owned coffee shops in Greenwich and Blackheath, and a B2B wholesale channel supplying cafes, restaurants and offices with coffee, equipment, training and bespoke blends.
Is 15grams a public or private company?
15grams is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 15grams founded?
15grams was founded in 2019. It employs 1 to 10 people.
Where is 15grams based?
15grams is headquartered in Greenwich, England, United Kingdom, in the Europe region.
How does 15grams make money?
Six revenue lines are on record. Coffee Subscription is the primary driver. The others are direct Coffee Sales (E-commerce), in-Store Retail and Foodservice, wholesale Coffee for Business, brewing Equipment Sales and loyalty Programme.
Who are 15grams's main competitors?
Broad incumbents on record are Blue Bottle Coffee and La Colombe. Direct peers are Workshop Coffee Co., Assembly Coffee, Origin Coffee, Dark Arts Coffee, Square Mile Coffee Roasters, Hasbean Coffee, Pact Coffee and Caravan Coffee.
Does 15grams have an API?
No public API is recorded for 15grams.
What industry is 15grams in?
15grams's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 311920.