wob group

What wob group does

Wob group is a privately held German real estate developer and investment manager specializing in care real estate (Pflegeimmobilien), assisted living (Betreutes Wohnen), serviced apartments, and student micro-apartments. Founded around 2009 by Austrian entrepreneur Herbert Schiessl and headquartered in Neubiberg near Munich, the company operates through five wholly-owned German GmbH entities covering land acquisition, project development, sales (wob Immobilien Vertrieb GmbH), and ongoing property administration (wob Immobilien Verwaltung GmbH). Across ~15 years of operation, wob has delivered 3,000+ units across 40+ projects in Bavaria, Saxony, and Hesse, and serves a base of 2,000-3,000+ private individual investors.

The business model is a vertically integrated 'Rundum-Sorglos' (all-inclusive) developer-and-operator-stack: wob acquires or develops land, constructs purpose-built care or residential buildings to KfW-55 energy-efficiency standards, pre-leases them to professional operators (e.g., MENetatis GmbH on 25-year leases, Kunstmann Hotels & Food GmbH on 20-year leases), and then sells individual apartments to private capital investors who collect index-linked rent from the operator without managing tenants themselves. Revenue is generated primarily at the point of unit sale (development margin), with a recurring managed-services annuity from in-house property administration. GTM is sales-led via a direct in-house Vertrieb team and a website-driven consultation booking system. Notable technical differentiators include CO2-neutral district heating from Munich's Stadtwerke München network, index-linked rental contracts (Wertsicherungsklausel), and 2% annual linear depreciation (AfA) marketed as a tax advantage to investors.

Growth is driven by Germany's structural demographics — an aging population and increasing care-bed demand — with wob expanding from a single care-home product line into student housing (HOME BASE) and serviced apartments (M41) since 2021. The company is founder-financed, has no disclosed external funding or institutional investors, and maintains a lean headcount of 11-50 employees while outsourcing construction to external firms such as Implenia and M. Haseitl. The 30% repeat-buyer rate and 10+ year customer relationships indicate a sticky, trust-driven private-investor base rather than a transactional retail channel.

Name

wob group

Legal name

wob Immobilien Vertrieb GmbH

Website

https://wobimmo.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Wob group is a privately held German real estate developer and investment manager that builds and sells care homes, assisted living, serviced apartments, and student micro-apartments to private individual investors under long-term operator leases, with in-house property administration. Founded ~2009 by Herbert Schiessl, it has delivered 3,000+ units across 40+ projects in Bavaria, Saxony, and Hesse.

Ownership category

akta.pro rank

Product category

Care Real Estate Investment

NAICS

Residential Property Managers (531311), Lessors of Residential Buildings and Dwellings (53111), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Residential Real Estate Asset Management (BPAJAMAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Multifamily Apartment Property Management (BPAJAFAA), Corporate & Executive Short-Term Housing Management (BPAJAIAH)

Keywords

• Care real estate investments
• Assisted living properties
• Student micro-apartments
• Serviced apartments development
• Property management services

Headquarters

HQ city

Neubiberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others, Infrastructure

Revenue model

1. Property Sales (Immobilienvertrieb): wob group develops and sells individual apartments and units within care homes, assisted living facilities, student housing, and serviced apartments to private investors. Each investor purchases a specific unit and enters a long-term lease with an operator. Revenue is generated at point of sale — the company acts as developer and primary sales channel.
2. Property Administration (Immobilienverwaltung): The subsidiary wob Immobilien Verwaltung GmbH provides ongoing property management services to property owners, handling administrative tasks, maintenance coordination, and tenant management. This generates recurring service-fee income.
3. Project Development (Projektentwicklung): wob group operates project development subsidiaries (e.g., wob Immobilien Projektentwicklung GmbH, wob Projekt Freigericht GmbH) that acquire land, obtain planning permission, and construct properties for sale to investors. Revenue is generated through the development margin built into property sale prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

wob group develops, sells, and manages specialized real estate properties in Germany — primarily care home apartments (Pflegeimmobilien), assisted living units (Betreutes Wohnen), student micro-apartments, and serviced apartments. Individual units are sold to private investors as capital investments, with long-term operator leases providing guaranteed rental income, while the in-house property management subsidiary handles all administration. The integrated model covers land acquisition, project development, construction, sales, and ongoing property administration.

Product overview

wob group operates as a real estate investment company specializing in care properties and microapartments across Germany. The core offering consists of Pflegeimmobilien (care property investments) where the company develops, sells, and manages care apartments and senior living facilities to private investors. Key products include M41 Serviced Apartments in Munich, HOME BASE microapartments in Munich and Dresden, Seniorenzentrum Freigericht with 75 care units, and Betreutes Wohnen Freigericht with 15 assisted living units. The portfolio also includes completed projects like NOVITA Seniorenzentrum Altdorf. The wob Immobilien Verwaltung GmbH subsidiary provides ongoing property management services. The company operates across more than 40 projects with approximately 3,000 units delivered to over 2,000 customers.

Differentiator

Problem solved

Functional benefit

Products and services

• M41 Serviced Apartments München Serviced apartments in Munich's Obersendling district offering compact rental units for business travelers, tradespeople, trade show visitors, and tourists staying up to 4 weeks. Features include own kitchen, daily cleaning, high-speed internet, and breakfast service. Operated by Kunstmann Hotels & Food GmbH under a 20-year lease agreement.
• Pflegeimmobilien (Care Property Investments) Care apartments and senior living properties sold to private investors as capital investments. Features include professional property management, long-term lease contracts with operators, indexed rent agreements tied to the German consumer price index, and 2% annual linear depreciation (AfA) tax benefits.
• HOME BASE München (Student Micro-Apartments) Micro-apartments in Munich-Neuperlach targeting students and young professionals. Features compact living spaces with modern amenities, close to public transportation and universities.
• HOME BASE Dresden (Student Micro-Apartments) Micro-apartments in Dresden for students and capital investors. Features high occupancy rates of approximately 100% and optional landlord services through wob Immobilien Verwaltung GmbH.
• Seniorenzentrum Freigericht Senior center in Freigericht comprising 75 care apartments plus a cafe, operated by MENetatis GmbH. Includes care apartments and assisted living units under a 25-year lease with 5-year extension option.
• Betreutes Wohnen Freigericht (Assisted Living) Assisted living apartments in Freigericht with 15 units, operated by MENetatis GmbH. Features 25-year lease with 5-year extension option.
• wob Immobilien Verwaltung GmbH (Property Management Service) Professional property management service subsidiary that handles all administrative tasks for capital investors, from annual accounting and technical maintenance to tenant management and rent collection, eliminating landlord workload.
• NOVITA Seniorenzentrum Altdorf Senior center in Altdorf near Nuremberg comprising care apartments with operator services. All units have been sold.

Quantifiable outcome

• 30% of customers purchase additional units — repeat buyer rate
• +5 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Kunstmann Hotels & Food GmbHcoreStrategic or Co-development Partner · 1 April 2022Family-owned hotel and micro-living operator that leases and operates the M41 Serviced Apartments in Munich-Obersendling. Kunstmann Hotels & Food GmbH has built approximately 650 beds across five German locations. The company operates on a long-term lease basis, managing guest stays, daily cleaning, breakfast service, and all operational aspects. Property owners receive monthly rent regardless of occupancy. The partnership was formed for the M41 project completed in April 2022.
• MENetatis GmbHcoreStrategic or Co-development PartnerMid-sized family-run care facility operator founded in 2016 by Mathias Neumayer, specializing in stationary elderly care and assisted living. MENetatis operates the Seniorenzentrum Freigericht (75 care apartments) and Betreutes Wohnen Freigericht (15 assisted living apartments). The company emphasizes self-determination, independence, and privacy for residents. Long-term 25-year lease with 5-year extension option. The partnership represents wob group's core care home operating model.
• Sparkasse AschaffenburgminorGTM or Marketing PartnerRegional savings bank represented at the ground-breaking ceremony of the Seniorenzentrum Freigericht. The presence of Sparkasse representatives at the event indicates a potential financing partnership or local institutional relationship.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bonava AB: Large Stockholm-listed residential developer with significant German operations producing multi-family housing for sale — comparable residential-developer operating model, but at much larger scale and broader geographic footprint.
• Instone Real Estate Group N.V. Frankfurt-listed German residential real estate developer active across major German cities with a comparable build-and-sell model serving owner-occupiers and capital investors.
• Domicil Senioren-Residenzen GmbH: Established German operator/manager of care homes and senior residences — sits on the 'operator' side of wob's bilateral model, comparable in care-asset context and on the buyer/partner pipeline for similar projects.
• Accentro AG: Frankfurt-listed German real estate company specializing in the sale of apartments as capital investments to private investors — similar buyer psychology, sales-led motion, and project-sale economics as wob's investment-property focus.

Emerging players

• Stayery GmbH: German serviced-apartment operator offering design-driven long-stay apartments — closely analogous to wob's M41 Serviced Apartments product in Munich, with shared target customer (business travelers, trades, relocating professionals).
• Die Flagg GmbH: German serviced-apartment operator focused on Berlin and other major cities — comparable to M41's corporate/temporary-housing positioning and operator-leased real estate model.

Direct peers

• Cureus GmbH: German care-real estate developer building and operating nursing facilities on a system-partner model with operators like Alloheim — comparable to wob's Pflegeimmobilien development with long-term operator partnerships.
• Terragon AG: Berlin-based German developer specializing in senior living and care real estate (Pflegeimmobilien) sold to private investors — directly comparable to wob's core Pflegeimmobilien development and investor-sale model.
• Immac Holding GmbH: German real estate investment company focused on care properties (Pflegeimmobilien) and social infrastructure, with developer/operator relationships and investor sales — a direct analogue to wob's integrated build-and-sell care model.

Regional players

• Project Immobilien Group: German residential developer headquartered in Bamberg with strong Bavarian/Franconian focus — comparable regional developer scale, build pipeline model, and capital-investor buyer orientation to wob's project-development arm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wobimmo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wob group