Trinsic, Inc.

What Trinsic, Inc. does

Trinsic is a UK-based, founder-led direct-to-consumer beauty brand that develops and sells prostaglandin-free lash and brow enhancement products. The company operates primarily through its owned Shopify-powered e-commerce storefront at trinsic.com, with secondary distribution on Amazon UK, Amazon EU, and Amazon USA, and currently serves customers across the United Kingdom and 27 European countries. The brand was created by founder Bessie after personal adverse reactions to prostaglandin-based lash serums and her mother's loss of lashes and brows during chemotherapy, positioning safety and gentleness as the central wedge against incumbents.

The product portfolio comprises three core SKUs all priced at £34.99: the Trinsic Natural Eyelash Growth Serum, the Trinsic Natural Brow Serum, and the Trinsic Enhancing Brow Gel. Each serum is built on a proprietary multi-peptide complex of five targeted peptides — Biotinoyl Tripeptide-1, Myristoyl Pentapeptide-17, Acetyl Tetrapeptide-3, Myristoyl Hexapeptide-16, and Myristoyl Tetrapeptide-12 — each addressing a distinct stage of the hair growth cycle, delivered in a proprietary Triple-A Base (Algae, Aloe Vera, Amino Acids) alongside 36–37 active ingredients including biotin, castor oil, caffeine, hyaluronic acid, and plant extracts. Formulas are explicitly prostaglandin-free, vegan, cruelty-free, paraben-free, sulphate-free, and fragrance-free, and the line is compatible with lash extensions, LVL lashes, laminated brows, and microbladed brows.

Trinsic monetises through one-time DTC purchases, multi-buy bundle pricing (Buy 2 Save 15%, Buy 3 Save 20%), and tiered subscribe-and-save subscriptions (15% off monthly, 10% off bi-monthly, 5% off quarterly), supported by a 90-day money-back guarantee that de-risks the 8–12 week result window. Customer acquisition is product-led and digitally driven: a £5 first-order email incentive, Meta Pixel retargeting, Google Ads remarketing, an Instagram presence (@trinsic.insta), and content marketing via /blogs/news. The company cites 10,000+ happy customers and ~146 cumulative product reviews across its three SKUs, but does not disclose revenue, headcount, or funding. Customer segmentation is intentionally broad across health-conscious beauty consumers, men seeking brow density, post-chemotherapy recovery patients, beauty-treatment clients, and sensitive-eye or contact-lens wearers.

Name

Trinsic, Inc.

Legal name

Trinsic

Website

https://trinsic.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Trinsic is a UK-based direct-to-consumer beauty brand that develops and sells prostaglandin-free, multi-peptide lash growth serum, brow serum, and brow gel to health-conscious consumers across the UK and 27 EU countries via its owned storefront and Amazon.

Ownership category

akta.pro rank

Product category

Beauty and Personal Care — Eyelash & Eyebrow Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Brow & Lash Growth Treatments / Conditioning (Serums/In-Salon) (HSALAIAK)

akta.pro secondary industry

Sensitive Skin & Barrier Repair (CRABAAAG)

Keywords

• Lash growth serum
• Brow enhancement serum
• Prostaglandin-free cosmetics
• Multi-peptide skincare
• Clean beauty personal care

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Trinsic sells its three core products (Lash Serum, Brow Serum, Brow Gel) at £34.99 each directly through trinsic.com. The company offers volume discounts (Buy 2 Save 15%, Buy 3 Save 20%) to incentivize larger orders. This is the primary revenue channel, providing full margin control and direct customer relationships.
2. Subscription / Auto-Replenishment: Trinsic offers a subscribe-and-save option on all core products with tiered discounts (15% off monthly deliveries, 10% off every 2 months, 5% off every 3 months). Subscribers receive priority customer support and can pause, modify, or cancel anytime. This model ensures recurring revenue and reduces churn during the critical 12-week growth phase.
3. Marketplace Sales (Amazon): Selected products are available via Amazon UK, Amazon EU, and Amazon USA, providing discovery and reach beyond the owned DTC channel. The company recommends purchasing from trinsic.com or authorised Amazon storefronts to ensure genuine products within recommended shelf life.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Trinsic develops, manufactures (in the UK), and sells prostaglandin-free lash and brow growth serums and a conditioning brow gel. The product line consists of three SKUs — Trinsic Natural Eyelash Growth Serum, Trinsic Natural Brow Serum, and Trinsic Enhancing Brow Gel — each priced at £34.99 and built on a five-targeted peptide complex with 36–37 active ingredients including biotin, castor oil, hyaluronic acid, and caffeine. Products are sold direct-to-consumer via trinsic.com and through Amazon UK/EU/USA, supported by a 90-day money-back guarantee and optional Subscribe & Save auto-replenishment.

Product overview

Trinsic is a UK-based beauty brand offering three science-led personal care products for lash and brow enhancement. The product line consists of the Trinsic Natural Eyelash Growth Serum, the Trinsic Natural Brow Serum, and the Trinsic Enhancing Brow Gel. All products are prostaglandin-free, multi-peptide formulations using 36-37 active ingredients including biotin, castor oil, hyaluronic acid, and plant extracts. The serums are designed for daily application with visible results in 4-8 weeks, while the brow gel provides both styling hold and active conditioning. Products are sold directly via the e-commerce website with a 90-day money-back guarantee and are compatible with lash extensions, LVL lashes, microbladed brows, and tinted/laminated treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Trinsic Natural Eyelash Growth Serum

Quantifiable outcome

• Visible improvements in lash/brow appearance begin at 4-6 weeks, with full results by 8-12 weeks of consistent daily use
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• The Ordinary (DECIEM): Science-led, ingredient-transparent beauty brand with multi-peptide and hair-density serums. Comparable on science-led, ingredient-forward positioning and DTC scale; broader portfolio beyond lash/brow.
• Latisse (Allergan / AbbVie): FDA-approved prescription lash growth treatment (bimatoprost). Defines the category and serves as the 'what we are an alternative to' reference; not directly comparable as Trinsic is OTC, but the primary competitor for share of spend.

Direct peers

• neuLASH / neuBROW (Biotopic/Photomedex): Prostaglandin-free lash and brow serum line with proprietary peptide technology and multi-active formulations. Closest peer on the 'prostaglandin-free, peptide-led' technical positioning.
• RapidLash: Lash and brow enhancing serum brand sold through DTC, Ulta, and beauty retailers. Directly comparable lash/brow serum category with overlapping peptide/biotin ingredient storytelling.
• RevitaLash Cosmetics: Premium lash and brow conditioning serum brand (RevitaLash Advanced, RevitaBrow) sold DTC and through salons/spas. Most directly comparable to Trinsic on product category, prostaglandin-adjacent positioning, and global DTC-plus-channel mix.
• Babe Lash: Bestselling lash-enhancing serum with strong social-media and influencer-led DTC presence. Comparable on category and influencer-driven acquisition model; less differentiated on the prostaglandin-free angle.
• UKlash: UK-based lash and brow serum brand sold DTC via Shopify. Highly comparable on geography (UK/EU), price point, and DTC distribution model.
• Pronexa (Biopelle): Clinician-distributed lash and brow serum brand sold through dermatologists and medical spas. Comparable category with a professional-channel distribution model that contrasts Trinsic's DTC approach.
• Vegamour: Vegan, plant-based lash, brow, and hair wellness brand sold DTC and through Sephora. Comparable on clean-beauty positioning, vegan/cruelty-free claims, and lash/brow serum category.

Regional players

• Actifolic / Acti-Labs Eyelash Serum: Multi-region OTC lash and brow serum brand distributed across Europe. Comparable lash/brow serum product category with overlapping EU retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/shoptrinsic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trinsic, Inc.