Arendse Health Club

What Arendse Health Club does

Arendse Health Club is a privately held Dutch multi-location fitness and wellness operator headquartered in Oosterhout (Netherlands), founded circa 1986 and operating under Arendse Group. The company runs 10 owned club locations across North Brabant, South Holland, and Limburg provinces, offering an integrated platform of fitness/gym, more than 25 group-class formats, swimming lessons (baby, toddler, ABC, adult), wellness and sauna, personal training (iMotivate), racket sports (squash, padel, tennis), climbing/bouldering, Kidsclub childcare, and corporate wellness (Arendse Company Care). The technology backbone is built on the Technogym equipment platform with the MyWellness digital ecosystem, supplemented by BIOCIRCUIT automated circuit training, E-GYM with Bio-age measurement, and the Milon Cirkel smart circuit, with member-facing access via the Arendse mobile app (iOS/Android) integrating Apple Health, Strava, Runkeeper, and Samsung Health.

The business model is subscription-driven, with three fitness membership tiers (Basic, Club, Premium) billed every 4 weeks (13 periods/year) at €42.50–€84.95 per period depending on tier and contract length, plus separate recurring subscriptions for swimming lessons, packaged personal training (12/24/36 sessions), racket-sport court rentals, and ancillary services. Member acquisition combines direct-to-consumer channels (online signup at inschrijven.arendse.nl, walk-in reception, scheduled club tours) with sales-led intake and a B2B corporate channel (Arendse Company Care). Fysiomore, a wholly owned subsidiary, delivers physiotherapy, dietetics, nutrition coaching, and lifestyle programs inside the clubs, deepening vertical integration. Distribution is concentrated across three Dutch provinces with no international footprint, and the company has grown through a mix of organic build-out and the acquisition of regional clubs (MOVE ON, Healthclub One, Wellnesselande, Anco Lifestyle Centre).

Name

Arendse Health Club

Legal name

Arendse Group

Website

https://arendse.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Arendse Health Club is a privately held Dutch fitness and wellness operator running 10 owned club locations across North Brabant, South Holland, and Limburg, serving individual consumers and corporate clients with fitness, group classes, swimming lessons, wellness, physiotherapy, racket sports, and childcare under the Arendse Group.

Ownership category

akta.pro rank

Product category

Health and Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

akta.pro secondary industries

Premium/Upmarket Membership Clubs (CRAEADAG), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Fitness club memberships
• Swimming lessons
• Wellness spa services
• Personal training
• Group exercise classes

Headquarters

HQ city

Oosterhout

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fitness Membership Subscriptions: Recurring membership fees billed every 4 weeks (13 periods per year). Three tiers: Basic, Club, and Premium with varying access levels to facilities and services. Multi-year contract options available with discount.
2. Swimming Lessons: Separate subscription for ABC swimming lessons, baby swimming, toddler swimming, and adult swimming lessons. Charged per 4-week period.
3. Personal Training: Package-based personal training sessions (12, 24, or 36 sessions) with bundled 8-week nutrition plan. One-time purchase per package.
4. Racket Sports: Court rental for squash, tennis, and padel. Includes hourly rates, 12-ride cards, and annual contracts.
5. Day Passes and Guest Access: Single-entry fitness and swimming passes available. Members can bring guests free with Fitpass.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Arendse Health Club operates a 10-location chain of premium health clubs in the Netherlands, selling tiered fitness memberships (Basic, Club, Premium) that bundle access to Technogym-equipped gyms, group exercise classes, heated swimming pools, wellness/sauna, and add-on services. Beyond memberships, it sells standalone swimming lessons, personal training packages, racket sport court rentals, climbing, corporate wellness programs, and allied health services such as physiotherapy and dietetics.

Product overview

Arendse Health Club is a Dutch multi-location fitness and wellness operator with a platform-plus-services model, offering fitness and gym facilities, group exercise classes, swimming lessons, wellness/sauna, personal training, health support services (dietetics, physiotherapy, lifestyle coaching), and racket sports across 10 club locations in the Netherlands. Digital access is provided via the Arendse App, which integrates with Apple Health, Strava, and Runkeeper, and members with premium memberships gain access to Technogym BIOCIRCUIT, E-GYM, and the Milon Cirkel automated circuit training systems. The Arendse Fitpass (Silver and Gold tiers) serves as a loyalty program offering partner discounts and structured onboarding with intake sessions, nutrition planning, and personal training. Corporate clients are served through Arendse Company Care, which provides workplace wellness programs, health workshops, and vitality assessments. The company also produces the 'FIT' podcast as a content offering. The portfolio is organized around a core fitness membership (Basic, Club, or Premium tiers) with optional add-ons including group classes, BIOCIRCUIT/E-GYM/Milon Cirkel circuits, wellness, swimming lessons, racket sports, and health coaching services.

Differentiator

Problem solved

Functional benefit

Brands

• Arendse Fitpass: A membership benefits program offering welcome gifts, discounts from partner retailers, and complimentary services including personal training sessions and nutritional coaching.
• Arendse app
• iMotivate
• Arendse Company Care

Products and services

• Fitness Memberships (Basic, Club, Premium) Recurring 4-week fitness memberships across three tiers: Basic (single club, restricted hours from €42.50), Club (single club, all hours, 24/7 at participating locations from €52.50), and Premium (access to all 10 clubs, BIOCIRCUIT, racket sports, full wellness from €62.50). Includes Technogym equipment, group classes, heated pool, sauna/steam, horeca, and (Club/Premium) free childcare and climbing.
• Group Exercise Classes More than 25 group class formats including Yoga, Pilates, Reformer Pilates, HYROX, XCORE, Spinning, Zumba, and functional training, scheduled across all club locations and accessible with Club or Premium memberships.
• Swimming Lessons Subscription-based swimming instruction including ABC diploma lessons (Regular €69.95, Fast Track €249.95, Private €244.95 per 4 weeks), baby swimming (€38.50), toddler swimming (€47.50), and adult swimming lessons (€49.95). Conducted in heated pools with group sizes capped at 4–7 children.
• Personal Training (iMotivate) One-on-one and small-group personal training delivered by iMotivate-certified trainers, sold as 12-session (€840), 24-session (€1,620), or 36-session (€2,340) packages that include a personal 8-week nutrition plan and require an active fitness membership.
• Wellness / Sauna Access Wellness facilities featuring Finnish sauna, infrared sauna, Turkish steam bath, Hammam, light therapy sauna, and whirlpools included free with Club and Premium memberships at most locations.
• Racket Sports (Squash, Padel, Tennis) Court rental for squash (€21–25/hour), padel (€32.95/hour), and tennis (€23.50–28.95/hour), with 12-ride cards and annual contracts available. Available at Dongen, Oosterhout, Horst, and Someren locations.
• Climbing & Bouldering Indoor climbing wall and bouldering facilities available at Breda and other locations, including instruction and a Veilig Zekeren (safe belaying) course.
• Arendse Company Care (Corporate Wellness) B2B corporate wellness program providing companies with bedrijfsfitness (corporate fitness access), healthy workshops, on-site vitality conversations, employee health scans, a business portal, sportief vergaderen (active meetings), and sports day events.
• Health Services (Physiotherapy, Dietetics, Lifestyle Coaching) Allied health services delivered via subsidiary Fysiomore covering physiotherapy, dietetics, nutrition coaching, lifestyle coaching (GLI), and specialized programs including CooL-Programma, Premium Lifestyle Program, and Junior Lifestyle Program.
• Kidsclub (Childcare) Free supervised childcare for members at select locations, allowing parents to work out while children are looked after.
• Youth & Senior Fitness Programs Age-targeted fitness subscriptions for youth ages 6–9 and 10–14 (45–60 min/week) and seniorenfit classes for adults 65+, with monthly or annual billing and a €15–€39.95 registration fee.

Quantifiable outcome

• Swimming diploma A achieved in 6 months with fast-track course
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• TechnogymcoreTechnology or IntegrationExclusive fitness equipment partner providing Technogym cardio and strength training equipment across all 10 club locations. Equipment includes MyWellness digital integration for member tracking and personalized training programs.
• FysiomorecoreStrategic or Co-development PartnerSister organization providing integrated health services including physiotherapy, dietetics, nutrition coaching, lifestyle coaching, and specialized children's programs (Junior Lifestyle Program). Services offered within Arendse club locations.
• Intersport OosterhoutminorGTM or Marketing PartnerSporting goods retailer offering exclusive discounts to Arendse members: 25% off first purchase, 10% ongoing discount on fitness and running items.
• ZUMOminorGTM or Marketing PartnerSportswear retailer providing 10% discount on all men's clothing for Arendse members via code ARENDSE10, valid online and in Breda and Rotterdam stores.
• XXL NutritionminorGTM or Marketing PartnerSupplement retailer offering discount vouchers available at Arendse reception desks for member purchases.
• PolarminorGTM or Marketing PartnerHeart rate monitors and smart watches provider offering 15% discount to Arendse members via code ARENDSE15.
• VitakruidminorGTM or Marketing PartnerSupplement provider offering 10% discount on all supplements via code Arendse10.
• ImotivatecoreTechnology or IntegrationPersonal training brand whose trainers operate within Arendse clubs providing one-on-one and small group training sessions.
• HYROXcoreStrategic or Co-development PartnerOfficial HYROX Training Club status at Tilburg and Someren locations, offering specialized HYROX group training classes and facilities for competition preparation.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• TrainMore: TrainMore is a Dutch premium fitness chain known for boutique-style interiors and group classes. It targets the same premium-tier member that Arendse courts with BIOCIRCUIT, E-GYM and premium wellness amenities.
• Fit For Free: Fit For Free is a Dutch low-cost gym chain offering basic fitness access at sub-€20/month price points. It competes directly with Arendse's entry-level Basic membership for price-sensitive members.
• Basic-Fit: Basic-Fit is the largest low-cost fitness chain in Europe and the dominant operator in the Netherlands with hundreds of clubs. It competes directly with Arendse for the same regional Dutch members, particularly at Arendse's Basic and Club price points.
• SportCity: SportCity is a Dutch multi-location fitness chain offering group classes, swimming and wellness across dozens of clubs. It competes head-to-head with Arendse's mid-premium positioning and full-service model.
• HealthCity: HealthCity is a Dutch premium fitness chain with multiple locations across the country. It is closely comparable to Arendse on premium positioning, multi-service offering and group-class programming.

Emerging players

• F45 Training: F45 is a global boutique functional-training franchise gaining traction in the Netherlands. It captures the hybrid-fitness/HYROX-style demand that Arendse's Tilburg and Someren HYROX clubs also target.

Broad incumbents

• The Gym Group: The Gym Group is a UK-listed low-cost gym chain with hundreds of locations. It is a relevant comparable on the budget end of Arendse's pricing spectrum, particularly for new gym entrants in the Basic tier.
• Life Time Fitness: Life Time is a US-listed premium fitness operator with comprehensive amenities including pools, spas, group classes and family programming. It is a relevant benchmark for Arendse's premium multi-service platform model.
• David Lloyd Leisure: David Lloyd Leisure is a major European premium family health-club chain with extensive wellness, swimming, tennis and children's facilities. It demonstrates the scaled premium-club model Arendse aspires to and competes for similar premium family memberships in Europe.

Regional players

• Plaza Fitness / local Dutch premium independents: Plaza Resort and similar Dutch regional premium-club operators offer comparable premium amenities (pool, spa, group classes) in specific Dutch cities. They compete with Arendse at the local club level for high-end regional members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Arendsehealthclub1
• Facebookfacebook.com/arendsehc
• Xx.com/with_replies
• LinkedInlinkedin.com/company/arendse-health-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arendse Health Club