Grand House Mulia

What Grand House Mulia does

PT. Grand House Mulia Tbk (IDX:HOMI) is an Indonesian property development company founded in 2006 and headquartered in the BSD/Serpong area of Greater Jakarta, listed on the Indonesia Stock Exchange since September 2020. The company develops residential and commercial real estate, with a core portfolio anchored by the Parkville Serpong master-planned community in Bogor and its sub-clusters (Canola, Astoria, Valencia, Toscana), plus standalone developments including the Premiere Residence townhouse in Alam Sutera, the SOHO @Jalan Panjang shophouse in West Jakarta, the Sentra Prima Tekno Park warehouse in Tangerang, and Kavling Development @BSD City. Its core technology is conventional property development: land assessment, acquisition, planning, architectural design, construction management, and property management. There is no proprietary technology platform, no AI/ML capability, no mobile app, and no public API.

The company operates a direct-to-consumer go-to-market motion, selling units to individual residential buyers, families, and small commercial buyers in suburban Greater Jakarta (BSD/Serpong, Tangerang, Bogor, Alam Sutera). Revenue is generated through one-time property sales of completed units, with no subscription, recurring, or licensing components. Pricing is set per unit by project, type, and location, and is not publicly disclosed. The customer base is split between residential property buyers (primary) and commercial property buyers (SOHO, warehouse, industrial spaces). Marketing is conducted through the company website (granddevelopment.id) project showcases, supplemented by investor relations communications as a public company.

The business is led by President Director Velliana Tanaya and Vice President Director Suryadi (since 2014), with Tan Ping as President Commissioner and Hizkia Wehantouw as Independent Commissioner (appointed June 2024). The company has 11-50 employees and is governed by a standard public-company structure including an Audit Committee, Internal Audit, and Corporate Secretary. Disclosed revenue declined from approximately IDR 4.79 trillion in 2022 to IDR 1.79 trillion in 2025, with EBITDA compressing from IDR 928 billion to IDR 180 billion over the same window, indicating material business contraction despite a diversified product mix.

Name

Grand House Mulia

Legal name

PT. Grand House Mulia Tbk

Website

https://granddevelopment.id

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

PT. Grand House Mulia Tbk (IDX:HOMI) is an Indonesian suburban property developer that builds and sells residential cluster homes, townhouses, shophouses, warehouses, and landed housing primarily in Greater Jakarta (BSD/Serpong, Tangerang, Bogor) to individual buyers and small commercial investors through direct sales.

Ownership category

akta.pro rank

Product category

Residential and Commercial Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Land Subdivision (2372)

SIC

Operative Builders (1531), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

Keywords

• Residential property development
• Commercial real estate
• Cluster housing
• Property construction
• Real estate developer

Headquarters

HQ city

Serpong

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Property Development and Sales: The company develops residential (plotted developments, townhouses, cluster housings) and commercial properties (shophouses, warehouses, industrial spaces) and sells them to end customers. Revenue is generated through property sales with no subscription or recurring components.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

PT. Grand House Mulia Tbk is an Indonesian property developer that builds and sells residential properties (cluster housing, townhouses, landed developments) and commercial properties (shophouses/SOHO, warehouses, industrial spaces) in the Greater Jakarta area, including BSD/Serpong, Tangerang, and Bogor. The company manages the full property development lifecycle from land assessment and acquisition through architectural design, construction, and delivery of finished units to end buyers.

Product overview

PT Grand House Mulia Tbk is an Indonesian property development and construction company established in 2006, listed on the Indonesia Stock Exchange (BEI) since September 2020 under ticker HOMI. The company offers a portfolio of residential and commercial property developments including clustered housing (Parkville Serpong with clusters Canola, Astoria, Valencia, Toscana), townhouses (Premiere Residence), shophouses (SOHO @Jalan Panjang), warehouses (Sentra Prima Tekno Park), and residential land development (Kavling Development @BSD City). The company focuses on property development consulting, land assessment, acquisition, planning, architectural design, construction, and property management primarily in the Greater Jakarta and Tangerang areas.

Differentiator

Problem solved

Functional benefit

Brands

• Parkville Serpong: Clustered home real estate complex located at Jl Raya Pengasinan No 99, Gn Sindur - Bogor, commenced in 2017
• Cluster Canola
• Cluster Astoria
• Cluster Valencia
• Cluster Toscana
• Premiere Residence
• SOHO @Jalan Panjang
• Sentra Prima Tekno Park
• Kavling Development @BSD City

Products and services

• Parkville Serpong Residential clustered home real estate complex located at Jl Raya Pengasinan No 99, Gn Sindur - Bogor, comprising multiple cluster sub-developments (Canola, Astoria, Valencia, Toscana); aimed at families and individual buyers seeking suburban residential properties.
• Cluster Canola 2-storey housing cluster within Parkville Serpong with TYPE 73/60 and TYPE 63/60 units, launched in 2018; targeted at residential buyers in the Bogor suburban area.
• Cluster Astoria Residential cluster within Parkville Serpong featuring TYPE SIGNATURE 73/60 and TYPE PRESTIGE 63/60 units; targeted at residential buyers in the Bogor area.
• Cluster Valencia Residential cluster within Parkville Serpong featuring TYPE BLANCA 73/60 and TYPE MORENO 63/60 units; targeted at residential buyers.
• Cluster Toscana Residential cluster within Parkville Serpong featuring TYPE 3KT VIOLA (73/60) and TYPE 2 KT SIERRA (66/60) units; targeted at residential buyers.
• Premiere Residence Modern townhouse development located at Graha Raya - Alam Sutera, Tangerang Selatan; targeted at residential buyers seeking townhouse living in the Tangerang area.
• SOHO @Jalan Panjang Modern shophouse (SOHO) development located at Jalan Panjang - West Jakarta; targeted at business owners and investors seeking mixed-use commercial property in West Jakarta.
• Sentra Prima Tekno Park Modern warehouse development located at Jatiuwung - Tangerang; targeted at business owners and investors requiring industrial and logistics properties.
• Kavling Development @BSD City 2-storey landed residential development at Pavillion BSD and De Latinos BSD; targeted at residential buyers in the BSD City area.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• PT Metropolitan Development Tbk: Listed Indonesian small-mid cap developer (MTLA) focused on Greater Jakarta residential and commercial property, including shophouses and cluster housing. Comparable size and product overlap with HOMI.
• PT Intiland Development Tbk: Listed Indonesian developer (DILD) developing landed residential clusters, apartments and commercial in Greater Jakarta and Surabaya. Direct competitor in cluster housing at comparable scale to HOMI.
• PT Alam Sutera Realty Tbk: Listed Indonesian developer (ASRI) focused on the Alam Sutera integrated township adjacent to BSD where HOMI's Premiere Residence is located. Most directly comparable by micro-market and product type.
• PT Jaya Real Property Tbk: Listed Indonesian developer (JRPT) focused on BSD-adjacent townships and landed residential. Comparable product set to HOMI's cluster offerings.
• PT Trimitra Propertindo Tbk: Small-cap Indonesian listed developer (TRIM) where HOMI's Vice President Director Suryadi concurrently serves as President Director. Closely comparable in scale, geography (Greater Jakarta) and product mix.

Broad incumbents

• PT Lippo Karawaci Tbk: Listed Indonesian diversified developer (LPKR) with township, residential, commercial and hospital assets. Comparable in vertical integration and mixed residential-commercial product, but at much larger scale.
• PT Ciputra Development Tbk: One of Indonesia's largest listed residential developers (CTRA), operating across multiple cities including Greater Jakarta. Directly comparable to HOMI in for-sale landed housing and cluster developments, but at materially larger scale.
• PT Sinar Mas Land (BSD): Listed Indonesian township developer (BSDE) that master-developed the BSD City area where HOMI operates (Kavling BSD). Overlaps with HOMI in for-sale landed housing and cluster products within the same micro-market.
• PT Agung Podomoro Land Tbk: Listed Indonesian developer (APLN) with mixed residential and commercial developments including shophouses, comparable to HOMI's SOHO @Jalan Panjang. Operates at a larger, more diversified scale.
• PT Summarecon Agung Tbk: Listed Indonesian township developer (SMRA) with significant BSD/Serpong exposure and cluster residential products. Closest large-scale analog to HOMI's suburban Greater Jakarta cluster strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pt-grand-house-mulia-tbk-grand-development

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand House Mulia