New Media

What New Media does

Newmedia is a private AdTech company headquartered in Baku, Azerbaijan, operating since 2009 as a multi-channel advertising infrastructure platform for the Caucasus and broader EMEA/Asia markets. The company unifies eight advertising channels — digital display and video, social (Meta, TikTok, YouTube), search (Google), DOOH (proprietary 500+ LED screen network), TV, mobile, and programmatic — inside a single AI-powered workspace at app.newmedia.az. Its core product is the Newmedia Platform, which sits on a proprietary AI Decision Engine that processes 300+ signals per impression, makes optimization decisions every minute, and supports predictive audience modeling, smart budget allocation, real-time creative scoring, anomaly detection, and generative AI ad creative production.

The company's business model spans four revenue streams: marketplace commissions on programmatic ad transactions, platform subscription/service fees for unified campaign management, telco data monetization through a privacy-safe clean room and audience marketplace, and transactional fees from programmatic buying. Pricing is enterprise-focused and quote-based, typically on multi-year contracts for agencies and brands, with monthly transaction-based billing for telecom operator data monetization. The company sells to four primary segments: agencies (white-label dashboards, multi-account billing, role-based access), brands (ROAS-tracked omnichannel buying), telecom operators (first-party data monetization), and retail/e-commerce (attribution tying ad spend to sales).

Go-to-market combines direct enterprise field sales (a 7+ person team), a self-serve product-led motion via app.newmedia.az, channel partnerships through native integrations with Google, Meta, TikTok, YouTube, DV360 and programmatic exchanges, and a telco operator partnership network. Named enterprise customers include Coca-Cola, Nissan, Lexus, Bakcell, Nar, Umico, Araz Market, and Kontakt Home. The company references 20,000+ customers served since 2009, operations across 5+ countries, and an internal team of 58+ spanning engineering, AI/data science, programmatic trading, customer success, sales, and operations. Ownership, funding history, and revenue figures are not publicly disclosed.

Name

New Media

Legal name

Newmedia SA.

Website

https://newmedia.az

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Newmedia is an AI-powered omnichannel advertising platform based in Baku, Azerbaijan, unifying digital, social, search, DOOH, TV, mobile, and telecom audience data into one workspace for agencies, brands, telecom operators, and retailers across the Caucasus and beyond.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Platform (AdTech)

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

• Programmatic advertising platform
• Omnichannel adtech
• Telco data monetization
• AI ad optimization
• Advertising marketplace

Headquarters

HQ city

Baku

HQ country

Azerbaijan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising Marketplace Commission: Newmedia operates as an advertising marketplace connecting advertisers with publishers. They facilitate ad campaign display through publisher networks and programmatic ad auctions. Revenue generated through take rates on programmatic transactions.
2. Platform Subscription/Service Fees: SaaS platform providing unified campaign management, AI optimization, and analytics. Agencies and brands access the platform for campaign planning, buying, and measurement across multiple channels.
3. Telco Data Monetization: Operators monetize first-party network data through privacy-safe audience products. Newmedia packages subscriber data into brand-safe segments and opens demand from advertisers across major platforms, earning revenue share from data activation.
4. Programmatic Advertising Fees: Revenue from real-time programmatic buying through demand side platforms (DSPs) and ad exchanges. Data transmitted to programmatic buyers for ad delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

New Media operates an AI-powered omnichannel advertising platform that unifies Digital, DOOH, TV, Mobile and Telecom channels under a single workspace. The platform combines telco-scale audience data, programmatic buying, and a self-learning AI decision engine that processes 300+ signals per impression to optimize bidding, budget allocation and creative selection in real time. It also provides a privacy-safe Telco Data Clean Room and an Audience Marketplace that enables telecom operators to monetize first-party subscriber data across major ad platforms.

Product overview

Newmedia is an AI-powered omnichannel advertising platform that unites Digital, DOOH, TV, Mobile, and Telecom channels under one platform. The core Newmedia Platform serves as the central workspace, supported by channel-specific modules including Digital Display & Video, Social Ads (Meta/TikTok/YouTube), Search Ads (Google), DOOH (LED screens), TV Advertising, Mobile Advertising, and Programmatic Advertising. AI capabilities are delivered through the proprietary AI Decision Engine, which powers Predictive Audience Modeling, Smart Budget Allocation, Creative Insights, and Anomaly Detection. Additional offerings include AI Ad Creative Generation for automated creative production, Telecom Audiences for first-party data targeting via a Telco Data Clean Room, and an Audience Marketplace for packaged operator segments. The platform also provides Unified Analytics for cross-channel reporting. For telecom operators, Newmedia offers data monetization solutions to package subscriber data into brand-safe audience products.

Differentiator

Problem solved

Functional benefit

Products and services

• Newmedia Platform AI-powered omnichannel advertising platform that unifies audience data, 8 advertising channels (Digital, Social, Search, DOOH, TV, Mobile, Programmatic, Telecom) and a self-learning optimization engine in one workspace for agencies, brands, telecom operators and retailers.
• Telco Data Clean Room Privacy-safe infrastructure where operator first-party signals are matched to advertiser audiences using hashed, tokenized keys, enabling cross-platform audience activation without raw subscriber data ever leaving the operator.
• Audience Marketplace Operator audience marketplace with 24 packaged segments including active buyers, premium device owners and travelers, activated across Meta, Google, TikTok and DSPs with CPM-based pricing for advertisers and revenue share for operators.

Quantifiable outcome

• 6.1x average ROAS achieved on platform vs 2.0x industry average
• +9 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• Google AdscoreTechnology or IntegrationNative API integration enabling programmatic campaign management, automated bidding, and performance reporting within the Newmedia platform. Advertisers can manage Google Search and Shopping campaigns alongside other channels.
• Meta (Facebook/Instagram)coreTechnology or IntegrationNative integration with Meta advertising platform enabling social campaign management, lookalike audiences, and creative deployment across Facebook and Instagram. Includes Spark Ads and brand integrations.
• TikTokcoreTechnology or IntegrationIntegration enabling TikTok campaign management, audience targeting, and creative deployment through Newmedia's unified platform.
• YouTubecoreTechnology or IntegrationIntegration for video advertising across YouTube in-stream and out-stream formats, managed alongside other channels in unified workspace.
• DV360 (Display & Video 360)coreTechnology or IntegrationIntegration with Google's DV360 for programmatic display and video buying, enabling access to premium inventory and advanced targeting capabilities.
• Google Ads APIcoreTechnology or IntegrationNative API integration for campaign management, keyword expansion, and automated bidding through Google Ads platform.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Adform: Adform is a European-headquartered programmatic ad platform offering an integrated DSP, DCO, and SSP across display, video, mobile, and CTV. Highly comparable to Newmedia's omnichannel buy-side platform with similar international, non-US orientation and AI optimization.
• Vistar Media: Vistar Media is a programmatic DOOH platform with supply-side technology and audience targeting via mobility data. Comparable to Newmedia's DOOH + telco-data integration approach, though Vistar focuses on North American OOH supply rather than emerging markets.
• Hivestack: Hivestack is a programmatic DOOH ad platform operating across digital out-of-home inventory globally. Directly comparable to Newmedia's DOOH module (500+ LED screens), particularly in how both layer programmatic buying and attribution onto physical OOH inventory.
• MediaMath: MediaMath is an enterprise programmatic DSP with omnichannel buying, AI optimization, and clean-room integrations. Closely comparable to Newmedia's AI-driven omnichannel platform, although MediaMath has historically focused on North American and European enterprise advertisers.
• The Trade Desk: The Trade Desk is the global benchmark programmatic omnichannel DSP, offering AI-driven campaign optimization across digital, video, CTV, audio, and DOOH. Directly comparable to Newmedia's unified omnichannel platform, though at vastly larger global scale and without telco-data integration.

Broad incumbents

• Criteo: Criteo is a large established commerce-media and retargeting platform with AI-driven personalization and omnichannel activation. Comparable to Newmedia's predictive-audience modeling and commerce/retail-media offerings, though at much larger scale and focused on global retail media networks.

Others

• DoubleVerify: DoubleVerify provides ad measurement, viewability, and fraud-detection services across programmatic channels. Listed by Newmedia as a fraud-detection partner; comparable as an enabler of the verification layer that Newmedia layers into its marketplace.

Emerging players

• Celtra: Celtra provides a creative automation platform for digital, video, and social ad production with AI-assisted creative versioning. Comparable to Newmedia's AI Ad Creative Generation module and to its creative-insights scoring across formats and audiences.
• Smartly.io: Smartly.io is an AI-driven social and digital advertising automation platform with deep Meta and TikTok integrations. Comparable to Newmedia's social-ads module and predictive-audience modeling, though Smartly is a SaaS layer over social platforms rather than a marketplace.

Regional players

• Yandex Advertising Network: Yandex is the dominant search and digital advertising platform across Russia and several CIS-adjacent markets. Comparable to Newmedia as a regional omnichannel ad-tech player serving emerging markets with first-party data and AI optimization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/newmedia_az
• Facebookfacebook.com/newmedia.az
• LinkedInlinkedin.com/company/new-media-azerbaijan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Media