Sreda Production Company

What Sreda Production Company does

Sreda Production Company (legal name: SREDA; Russian: Среда) is a privately held Russian television and film production company founded in 2008 by Alexander Tsekalo and headquartered in Moscow. The company produces scripted entertainment — primarily TV series, with occasional theatrical films — for Russian federal broadcasters (First Channel, Russia-1, TV3) and online streaming platforms (Netflix, Amazon Prime Video, OKKO, IVI, Premier, KION, START, Kinopoisk HD). Its catalog spans more than 50 titles across drama, crime, thriller, detective, fantasy, historical, comedy, horror, and sci-fi genres, with notable multi-season franchises such as 'Silver Spoon' (Мажор), 'Method' (Метод), and 'Gogol' (Гоголь). Distribution is handled through global streamers, international sales agents (Beta Films, Eccho Rights), and domestic distributors (Central Partnership). The company holds several 'firsts' in the Russian market: first to acquire BBC adaptation rights (2008), first Russian series on Netflix ('Silver Spoon', 2016), and first Russian TV series released theatrically ('Gogol', 2017).

Revenue is generated primarily through licensing fees and royalties paid by broadcasters and streaming platforms for completed productions. The company supplements production with three wholly owned subsidiaries: SREDA Creative Agency (2016, talent recruitment), Best Case Agency (2018, literary adaptation scouting), and SREDA Global (2019, US/Canada content production). Headcount is 11-50 employees, consistent with a project-based boutique model that outsources production crews. Ownership remains founder-controlled by Alexander Tsekalo, with Ivan Samokhvalov serving as General Producer; no external institutional investors or parent company are disclosed. Marketing is driven primarily by festival participation, industry awards (TEFI, Golden Eagle, APKIT, Georges), and earned media rather than paid advertising.

Name

Sreda Production Company

Legal name

SREDA

Website

https://sredatv.ru

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Sreda Production Company is a privately held Moscow-based Russian TV and film production house founded in 2008 that produces scripted series and films for federal broadcasters and global streaming platforms including Netflix and Amazon Prime Video.

Ownership category

akta.pro rank

Product category

Television and Film Production Services

NAICS

Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Animated Series Production (TV/Streaming) (MPADACAG)

akta.pro secondary industry

Format & Remake Rights Licensing (MPADALAB)

Keywords

• Television series production
• Scripted content development
• Film production services
• Content licensing deals
• International content distribution

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. TV Series Production and Licensing: SREDA produces television series and films for federal channels and streaming platforms, generating revenue through licensing deals with broadcasters and international distributors.

Go-to-market motion1 record

Distribution channels13 records

Marketing channels2 records

Core offering

SREDA produces scripted television series and feature films for Russian federal TV channels (First Channel, TV3, Russia-1) and online streaming platforms including Netflix, Amazon Prime Video, OKKO, IVI, Premier, KION, START, and Kinopoisk HD. The company develops original content and adaptations across drama, crime, thriller, detective, historical, fantasy, horror, comedy, and sci-fi genres. Revenue is generated through licensing deals with broadcasters and international distributors, including Netflix, Amazon Prime Video, Beta Films, and Eccho Rights.

Product overview

SREDA Production Company is a Russian television and film production company founded in 2008 that produces content for major federal TV channels and online platforms. It is a platform-based production house producing over 50+ distinct TV series and films across multiple genres including drama, crime, thriller, detective, comedy, sci-fi, fantasy, and historical. Notable productions include: 'Мажор (Silver Spoon)' - the first Russian series on Netflix; 'Гоголь (Gogol)' - the first Russian TV series released in cinemas; 'Метод (Method)', 'Троцкий (Trotsky)', 'Триггер (Trigger)', 'Обратная сторона Луны (Dark Side of the Moon)', 'Шерлок Холмс в России (Sherlock Holmes In Russia)', and many more. The company distributes through Netflix, Amazon Prime Video, Okko, IVI, Premier, KION, START, TV3, and Channel One.

Differentiator

Problem solved

Functional benefit

Products and services

• Мажор (Silver Spoon)
• Метод (Method)
• Гоголь (Gogol)
• Троцкий (Trotsky)

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, major and minor.

• NetflixcoreChannel Partner/ Reseller/ Distributor · 1 January 2016In 2016, SREDA became the first Russian producer to sell a series ('Мажор' / Silver Spoon) to Netflix. This was a landmark deal marking the first Russian project on the platform. In 2017, five more series were sold to Netflix including 'Фарца', 'Метод', 'Саранча', 'Sпарта', and 'Территория'.
• Amazon Prime VideocoreChannel Partner/ Reseller/ DistributorAmazon Prime Video distributes SREDA productions internationally, including 'Гоголь' series, making content available to global audiences.
• Eccho RightsmajorChannel Partner/ Reseller/ DistributorInternational distribution partner for 'Мажор' (Silver Spoon) series.
• Beta FilmsmajorChannel Partner/ Reseller/ DistributorInternational distribution company distributing 'Триггер' (Trigger) internationally.
• PropagateminorStrategic or Co-development PartnerCo-production partner for 'Триггер' (Trigger) series.
• Central Partnership (Централ Партнершип)majorChannel Partner/ Reseller/ DistributorMajor Russian film distribution company distributing SREDA films including 'Бендер'.
• TV3coreChannel Partner/ Reseller/ DistributorRussian TV channel that broadcasts SREDA productions including 'Гоголь' series.
• First Channel (Первый канал)coreChannel Partner/ Reseller/ DistributorMajor Russian federal broadcaster airing SREDA productions including 'Триггер' (Trigger).
• Russia-1coreChannel Partner/ Reseller/ DistributorRussian federal channel broadcasting SREDA productions including 'Лачуга должника' (The Million).
• STARTcoreChannel Partner/ Reseller/ DistributorRussian streaming platform distributing SREDA productions including 'Шерлок Холмс в России' (Sherlock Holmes in Russia).
• OKKOcoreChannel Partner/ Reseller/ DistributorRussian streaming platform distributing 'Улица Шекспира' (Shakespeare Street).
• IVIcoreChannel Partner/ Reseller/ DistributorRussian streaming platform distributing 'Замёрзшие' (Freeze).
• Kinopoisk HDcoreChannel Partner/ Reseller/ DistributorRussian streaming platform distributing 'Порт' (Harbor) series.
• PremiercoreChannel Partner/ Reseller/ DistributorRussian streaming platform distributing SREDA productions including 'Спи со мной' (Sleep with Me) and 'Мажор в Сочи'.
• PremiercoreChannel Partner/ Reseller/ DistributorRussian streaming platform distributing SREDA productions including 'Мажор в Сочи' (Silver Spoon in Sochi).
• KIONcoreChannel Partner/ Reseller/ DistributorRussian streaming platform distributing SREDA original series.
• BBCcoreStrategic or Co-development PartnerIn 2008, SREDA became the first production company in Russia to obtain rights for BBC TV-series adaptation, establishing the company as a pioneer in the Russian adaptation market.
• HOTminorChannel Partner/ Reseller/ DistributorIsraeli broadcasting partner distributing 'Русалки' (Sirens) series.
• Disney StudiosminorChannel Partner/ Reseller/ DistributorInternational studio distributing 'Скажи ей' (Tell Her) film.
• BBCmajorStrategic or Co-development Partner'Обратная сторона Луны' (Dark Side of the Moon) is an adaptation of BBC series, marking SREDA's capability to adapt international formats.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Endemol Shine Group: Global format-led production group with operationally similar model to SREDA around scripted series and international format licensing. Comparable as a model benchmark for international format expansion.
• CTC Media: Vertically integrated Russian media holding owning TV channels and producing content. Operates both as a buyer and producer of Russian scripted content, overlapping with SREDA's commissioning channels.
• Banijay Group: Large international production and distribution group with a heavy reliance on scripted formats and adaptations. Comparable to SREDA's format-adaptation business model.
• Sony Pictures Television: Major international scripted production and distribution operation. Comparable to SREDA in licensing international scripted formats and producing globally distributed series.
• Fremantle: Global production and distribution business behind major scripted series. Comparable to SREDA in operating internationally distributed scripted content with multi-territory licensing.
• All3Media: London-headquartered independent TV production group producing scripted and unscripted content globally. Comparable to SREDA in focusing on premium scripted series for international buyers.
• TNT (Gazprom-Media): Major Russian broadcaster and content producer under Gazprom-Media. Overlaps with SREDA as a Russian-language scripted content buyer and in-house producer.

Regional players

• Eccho Rights: International distribution company that distributes SREDA's Silver Spoon internationally. Comparable as a regional-scripted distribution partner with similar client relationships.

Direct peers

• Yellow, Black and White (YBW): One of Russia's largest independent TV producers, producing scripted series for Russian federal broadcasters and streamers. Closest direct comp to SREDA in scale, model, and customer base.
• Star Media: Russian TV and film production company producing scripted series and films for domestic broadcasters and international distributors. Comparable in structure and product type to SREDA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SredaProduction
• YouTubeyoutube.com/channel/UC-kBtbK8Btxiaq_YNWaBSiw
• Facebookfacebook.com/sredaproduction
• LinkedInlinkedin.com/company/sreda-production-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sreda Production Company