LILLET FRERES
Lillet Freres is a French aperitif brand founded in 1872 in Podensac, Bordeaux, producing wine-based aperitifs (Blanc, Rosé, Rouge) and RTD formats for adult consumers and the hospitality industry across more than twelve countries as part of the Pernod Ricard group.
- Company typePrivate
- Founded1872
- HeadquartersPODENSAC, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
LILLET FRERES firmographics
Firmographics- Name
- LILLET FRERES
- Legal name
- Pernod Ricard France
- Website
- https://lillet.com
- Company type
- Private
- Founded year
- 1872
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lillet Freres is a French aperitif brand founded in 1872 in Podensac, Bordeaux, producing wine-based aperitifs (Blanc, Rosé, Rouge) and RTD formats for adult consumers and the hospitality industry across more than twelve countries as part of the Pernod Ricard group.
- Ownership category
- akta.pro rank
LILLET FRERES industry classification
Industry- Product category
- French Wine-Based Aperitifs
- NAICS
- Wineries (31213)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
Keywords
Where LILLET FRERES is headquartered
LocationHeadquarters
- HQ city
- PODENSAC
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
LILLET FRERES business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Aperitif Product Sales: Lillet generates revenue through the sale of its core aperitif products including Lillet Blanc, Lillet Rosé, and Lillet Rouge. Products are sold in 75cl bottles through retail stores and online channels.
- Ready-to-Drink Beverages: Lillet sells pre-mixed ready-to-drink products including Lillet Berry, Lillet Tonic, and Lillet Rosé White Peach in convenient on-the-go formats.
- Alcohol-Free Products: Lillet Blanc 0% offers alcohol-free (<0.5% ABV) options expanding the customer base to non-drinkers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
LILLET FRERES product offering
Product offeringCore offering
LILLET FRERES produces and sells French wine-based aperitifs crafted in Podensac, south of Bordeaux. The core offering includes Lillet Blanc, Lillet Rosé, and Lillet Rouge, blended from selected Bordeaux wines with proprietary fruit infusions (sweet and bitter orange peels, cinchona bark) and aged in French oak barrels. The portfolio also extends to ready-to-drink formats (Lillet Berry, Lillet Tonic, Lillet Rosé White Peach) and an alcohol-free expression (Lillet Blanc 0%) for mindful drinkers.
Product overview
LILLET FRERES is a French aperitif company founded in 1872 in Podensac, Bordeaux region. The company produces a collection of wine-based aperitifs: Lillet Blanc (the original, oldest expression), Lillet Rosé (created 2011, citrus-forward), and Lillet Rouge (red, created 1962 for American market). All products are blends of French wines and fruit infusions (sweet/bitter orange peels, cinchona bark), aged in French oak barrels. In recent years, LILLET expanded into ready-to-drink formats (Lillet Berry, Lillet Tonic, Lillet Rosé White Peach) and launched an alcohol-free variant (Lillet Blanc 0%). The products are positioned for spritz-style consumption and cocktail mixing.
Differentiator
Problem solved
Functional benefit
Products and services
- Lillet Blanc The original and oldest French wine-based aperitif in the Lillet range, crafted from a blend of French wines (primarily Sémillon and Sauvignon Blanc) with fruit infusions and aged in French oak barrels. Light and crisp with delicate citrus hints, intended for adult consumers and the on-trade hospitality channel.
- Lillet Rouge A timeless red wine-based aperitif subtly spiced with bold notes of ripe red fruits and fresh oranges, made with Merlot and Cabernet Sauvignon grapes and aged in French oak barrels for several months. Targeted at adult consumers and bar programs.
- Lillet Rosé A vibrant rosé wine-based aperitif created in 2011, featuring citrus notes with red berries and grapefruit. Positioned as the signature base for the Lillet Grapefruit Spritz cocktail and aimed at adult consumers seeking a spritz-friendly expression.
- Lillet Blanc 0% An alcohol-free (<0.5% ABV) expression of the classic Lillet Blanc, crafted for mindful drinkers who still want to enjoy the Lillet experience. Best enjoyed in the Lillet Berry 0% format.
- Lillet Berry Ready-to-Drink A ready-to-drink format combining original Lillet Blanc with refreshing berry tonic water bubbles and 100% natural raspberry and strawberry aromas, in a convenient on-the-go format aimed at outdoor gatherings and casual occasions.
- Lillet Tonic Ready-to-Drink A ready-to-drink format combining original Lillet Blanc with tonic water and 100% natural cucumber, mint, and strawberry aromas, in a convenient on-the-go format.
- Lillet Rosé White Peach Ready-to-Drink A ready-to-drink expression combining original Lillet Rosé with tonic water bubbles and natural white and yellow peach aromas, positioned as a summer favorite in a convenient on-the-go format.
Quantifiable outcome
- 51% of wines from certified sustainable vineyards in FY23
- +3 more outcomes
Companies that use LILLET FRERES
Customer profileSegments2 records
Ideal customer profiles2 records
LILLET FRERES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LILLET FRERES partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Pernod Ricard FrancecorePernod Ricard France, a société par actions simplifiées with share capital of 54,000,000.00€, registered in Paris (Trade Registry No. 303 656 375), is the parent company and responsible entity for the Lillet brand. The company operates from Les Docks, 10 Place de la Joliette, 13002 Marseille, France.
- Local Bordeaux Wine ProducerscoreSince 2018, Lillet has entered into partnerships and vineyard contracts with local producers in the Bordeaux region. These mutually beneficial arrangements provide partners with long-term income while ensuring Lillet's supply of quality wines from the southwest of France.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
LILLET FRERES competitors and assessment
Company assessmentDirect peers
- Noilly Prat: French vermouth brand owned by Campari Group, also produced in southern France. Most direct French-origin comparable to Lillet in the aromatized wine category, with similar heritage positioning and on-trade heritage.
- Aperol: Campari Group's flagship aperitif, the dominant player in the spritz-led aperitif category. Directly competes with Lillet for the same at-home and on-trade aperitif occasions, particularly the spritz serve. Most relevant comparable due to overlapping positioning and channel.
- Campari: Iconic Italian bitter aperitif from Campari Group and sibling brand to Aperol. Competes with Lillet across on-trade cocktail programs and the aperitif moment, with similar positioning around the pre-dinner serve.
- Martini & Rossi (Bacardi): Leading vermouth and aperitivo brand, including Martini Bianco, Rosso, and Fiero. Overlaps with Lillet's Blanc/Rouge expressions as a fortified/aromatized wine aperitif for spritz cocktails and on-trade use.
- Dubonnet: French quinine-based aperitif wine originally from Pernod Ricard portfolio (now owned by Brown-Forman). Closest direct format comparable to Lillet as a wine-based aromatized aperitif with French heritage.
Emerging players
- St-Germain: French elderflower liqueur owned by Bacardi, positioned in premium aperitif/cocktail usage occasions. Comparable as a French-origin premium liqueur competing for craft cocktail occasions alongside Lillet Blanc and Rosé.
- Cocchi (Giulio Cocchi): Italian aromatized wine producer (Cocchi Americano, Cocchi Vermouth di Torino) with strong craft positioning. Comparable as a premium alternative aperitif competing for the same cocktail enthusiast consumer, though smaller scale.
- Byrrh: French quinced-based aperitif wine from the Pyrénées, owned by Pernod Ricard (sibling brand to Lillet within the same portfolio). Competes in similar on-trade and aperitif occasions, though more regionally oriented.
- Suze: French gentian-based aperitif, also part of Pernod Ricard's portfolio. Adjacent category aperitif competing for the same French pre-dinner occasion, though with bitter rather than wine-based character.
Broad incumbents
- Pernod (Ricard): Parent company of Lillet and owner of 80+ premium spirits brands. Provides structural distribution and capital backing to Lillet; comparable as a global aperitif/spirits platform, though Lillet is a tiny sub-brand within the portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LILLET FRERES social profiles
Digital presenceLILLET FRERES compliance and trust
Trust signalCompliance1 record
LILLET FRERES financial estimates
Financial estimateRevenue estimate
Valuation estimate
LILLET FRERES leadership team
Management profileNumber of profiles
Profiles2 records
LILLET FRERES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LILLET FRERES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LILLET FRERES
What does LILLET FRERES do?
LILLET FRERES produces and sells French wine-based aperitifs crafted in Podensac, south of Bordeaux. The core offering includes Lillet Blanc, Lillet Rosé, and Lillet Rouge, blended from selected Bordeaux wines with proprietary fruit infusions (sweet and bitter orange peels, cinchona bark) and aged in French oak barrels. The portfolio also extends to ready-to-drink formats (Lillet Berry, Lillet Tonic, Lillet Rosé White Peach) and an alcohol-free expression (Lillet Blanc 0%) for mindful drinkers.
Is LILLET FRERES a public or private company?
LILLET FRERES is a private company. It is classified as corporate owned and is currently operating.
When was LILLET FRERES founded?
LILLET FRERES was founded in 1872. It employs 1 to 10 people.
Where is LILLET FRERES based?
LILLET FRERES is headquartered in PODENSAC, France, in the Europe region.
How does LILLET FRERES make money?
Three revenue lines are on record. Aperitif Product Sales are the primary driver. The others are ready-to-Drink Beverages and alcohol-Free Products.
Who are LILLET FRERES's main competitors?
Direct peers on record are Noilly Prat, Aperol, Campari, Martini & Rossi (Bacardi) and Dubonnet. Emerging players are St-Germain, Cocchi (Giulio Cocchi), Byrrh and Suze. Pernod (Ricard) is listed as a broad incumbent.
Does LILLET FRERES have an API?
No public API is recorded for LILLET FRERES.
What industry is LILLET FRERES in?
LILLET FRERES's product category is French Wine-Based Aperitifs. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 31213 and its SIC code is 2090.