BIGZ školstvo

What BIGZ školstvo does

BIGZ školstvo d.o.o. is a privately held Serbian educational publishing company headquartered in Belgrade that produces Ministry-approved print and digital textbooks, workbooks, and supplementary materials for the Serbian K-12 and university market. Its core product is complete textbook kits (udžbenički kompleti) covering all subjects — Serbian language, mathematics, sciences, social sciences, and foreign languages — for grades 1 through 8 of primary school, secondary school, preschool, and selected university-level teacher-training courses. Pricing is per unit at 300–2,200 RSD per item, sold through the company's own e-commerce site (bigzskolstvo.rs), physical bookstores, distributor bookstores, and direct school order forms submitted by fax, email, or mail.

The company pioneered digital publishing in Serbia in 2015 by introducing electronic textbooks on the MozaBook/Mozaweb interactive platform, which provides 3D animations, virtual tours, recorded experiments, photo galleries, and audio/video content integrated with the print catalog. Supporting products include the E-priručnik offline digital manual, the 'Asistent' teacher productivity application launched in 2025, 'Znam da mogu' inclusive-education workbooks for IOP 1 and IOP 2 plans, 'Kratke provere znanja' assessment materials, and 'Zbirke za završni ispit' exam-preparation collections. All textbook kits are approved by the Ministry of Education, Science and Technological Development of Serbia, and the company also publishes Hungarian-language special editions for minority populations.

The business model combines one-time print textbook sales with freemium digital access (digital textbooks were offered free during COVID-19) and is increasingly diversifying into teacher-tooling software. Distribution is multi-channel and single-country (Serbia only), relying on direct institutional sales to schools, retail bookstores, e-commerce, and the Mozaweb digital platform. Marketing uses webinars for teachers, an annual 'Inkluzija u savremenom obrazovanju' competition, and an active presence on Facebook, Instagram, and YouTube. The company traces its corporate lineage to 1831, when a printing press was acquired on the order of Prince Miloš Obrenović, and is the legal successor to entities previously known as Beogradski izdavačko-grafički zavod (BIGZ), Beogradski grafički zavod (BGZ), Jugoštampa, and Državna štamparija.

Name

BIGZ školstvo

Legal name

BIGZ školstvo d.o.o

Website

https://bigzskolstvo.rs

Company type

Private

Founded year

1831

Operating status

Operating

Headcount range

1–10 employees

Short description

BIGZ školstvo is a privately held Serbian educational publisher that produces Ministry-approved print and digital textbooks, workbooks, and teacher tools for primary, secondary, preschool, and university-level education across Serbia. It pioneered electronic textbooks in Serbia via the MozaBook platform and sells through e-commerce, bookstores, and direct school procurement.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Book Publishers (51313), Educational Services (611)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro industry

PRIMARYEDAGAAAA

Core Subject Textbooks (ELA, Math, Science, Social Studies)

Education/Educational Publishing & Learning Content/K–12 Curriculum & Textbooks

SECONDARYEDAGAAAJ

Digital/Blended K–12 Courseware & Interactive Textbooks

Education/Educational Publishing & Learning Content/K–12 Curriculum & Textbooks

SECONDARYEDAGAIAE

Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting)

Education/Educational Publishing & Learning Content/Children’s & Young Adult Educational Trade Publishing

SECONDARYEDAGABAN

Interdisciplinary/General Education & Study Skills

Education/Educational Publishing & Learning Content/Higher Education Textbooks & Courseware

SECONDARYMPAJABAA

K–12 Textbook Publishing (Core Curriculum)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Educational & Academic Publishing (Textbooks, Scholarly, STM)

Keywords

• Educational publishing
• K-12 textbooks
• Digital textbooks
• School curriculum materials
• Teacher learning resources

Headquarters

HQ city

Novi Beograd

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Textbook Sales (Print): Sale of printed textbooks and educational materials through online store, physical bookstores, and school order forms. Prices range from 300-2,200 RSD per item. School orders placed via fax, email, or mail.
2. Digital Textbook Access: Digital textbooks delivered through Mozaweb/MozaBook platform. Free access provided during pandemic; platform integrates with physical textbook purchases.
3. E-commerce Retail: Direct online sales through company's e-commerce website with delivery to customer addresses via courier service (City Express). Prices include 10% VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

BIGZ školstvo publishes and sells Ministry of Education-approved textbooks, workbooks, and supplementary educational materials for Serbian primary (grades 1–8), secondary, preschool, and university levels. It delivers content in both print form (via e-commerce, bookstores, and school order forms) and digital form through the MozaBook interactive platform, supplemented by the Asistent teacher assistant app and E-priručnik digital handbook.

Product overview

BIGZ školstvo is an educational publishing house with over a century of tradition, offering a comprehensive portfolio of print and digital educational materials for Serbian primary and secondary schools. The core product consists of complete textbook sets for grades 1-8 and secondary school, covering all major subjects including Serbian language, Mathematics, natural sciences, social sciences, and foreign languages. The company pioneered electronic textbooks in Serbia in 2015 and offers its digital content through the proprietary MozaBook platform, which provides interactive features including 3D animations, virtual tours, and digital classroom management tools. Supporting products include the Asistent teacher assistant application, E-priručnik digital manual, Znam da mogu supplementary workbooks for individualized education, Kratke provere znanja assessment materials, and Zbirke za završni ispit exam preparation collections.

Differentiator

Problem solved

Functional benefit

Products and services

• Textbook Sets for Primary and Secondary Schools Complete textbook sets covering Serbian language, Mathematics, Science, History, Geography, Biology, Chemistry, Physics, Technology, Music, Art, and foreign languages (English and German) for Serbian primary schools (grades 1–8) and secondary schools. All materials are Ministry-approved.
• MozaBook Digital Textbook Platform Interactive digital platform offering electronic textbooks with multimedia content including 3D animations, 3D models, recorded experiments, virtual tours, photo galleries, and video/audio recordings. Enables teachers to organize digital classroom instruction, monitor and evaluate student work, create personalized materials, and conduct interactive tests.
• Asistent Teacher Assistant Application Personal assistant application designed to help Serbian teachers with lesson preparation and school administration tasks.
• E-priručnik (E-Manual) Digital Teaching Resource Digital handbook bundling electronic textbooks, multimedia content, lesson plans, preparation suggestions, and additional teaching practice materials. Can be used offline without internet connection.
• Zbirke za završni ispit (Final Exam Collections) Collections of problems for final exam preparation covering History, Physics, and Chemistry for 8th grade students.
• Kratke provere znanja (Short Knowledge Tests) Assessment materials containing open and closed-type tasks for grades 5–8, including multiple choice, matching, filling in, short, and essay answers across multiple subjects.
• Digitalni svet (Digital World) Workbooks Workbooks for digital literacy covering digital society, safe digital device usage, and algorithmic thinking for primary school students.
• Znam da mogu (IOP Workbooks) Workbooks for IOP 1 and IOP 2 (Individual Education Plans) for the first cycle of primary education, providing support for students with individualized educational needs.
• Vrteška za predškolce (Preschool Activity Books) Educational activity books designed for preschool children before primary school entry.

Quantifiable outcome

• All textbooks receive official approval from Ministry of Education, Science and Technological Development of Serbia

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• MozaBook / MozawebcoreTechnology or IntegrationPartnership for digital textbook delivery platform. BIGZ školstvo was the first publisher in Serbia to introduce electronic textbooks through Mozaweb platform since 2015. The platform provides interactive digital textbooks with multimedia features including 3D animations, virtual tours, and audio/video content.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Pearson Education: Global education publisher with extensive K–12 and digital learning portfolios; a broad incumbent whose international digital platforms benchmark the trajectory for regional publishers like BIGZ.
• Klett Group: German-headquartered education group operating across multiple European markets; broader incumbent with overlapping K–12 textbook and digital learning capabilities relevant to BIGZ's expansion ambition.
• Oxford University Press (Education): International educational publisher producing textbooks, digital resources, and assessment tools; broad incumbent relevant as a benchmark for foreign-language and supplementary educational content.

Direct peers

• Vega Media: Serbian publisher focused on school textbooks and supplementary educational materials for primary and secondary education, competing for the same institutional buyers.
• Eduka (Beograd): Serbian educational publisher producing K–12 textbooks and teaching aids, with comparable Ministry approval and channel strategy targeting Serbian schools.
• Klett (Srbija): Serbian arm of the Klett Group, publishing K–12 textbooks and educational materials across all subjects — a direct competitor for Ministry-approved curriculum slots.
• Zavod za udžbenike: State-owned Serbian textbook publisher offering Ministry-approved K–12 curriculum materials directly competing with BIGZ školstvo in primary and secondary school adoptions.
• Izdavačka kuća Logos: Serbian educational and academic publisher offering textbooks and learning materials for primary and secondary schools, competing in the same Ministry-approved segments.
• Kreativni centar: Belgrade-based educational publisher producing textbooks, workbooks, and children's learning materials for Serbian schools — directly comparable in subject coverage and target segments.

Regional players

• Mozaik Education: Croatian educational publisher and operator of the MozaBook digital platform; serves as both a regional peer and the technology partner behind BIGZ školstvo's digital textbooks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCUYxOEEGWD6E11S5oQ9kA3g/featured
• Facebookfacebook.com/bigzskolstvo
• Instagraminstagram.com/bigz_skolstvo
• LinkedInlinkedin.com/company/bigz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIGZ školstvo