Stern
- Company typePrivate
- Founded1947
- HeadquartersAffalterbach, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Stern firmographics
Firmographics- Name
- Stern
- Legal name
- STERN GmbH & Co. KG
- Website
- https://stern-moebel.de
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Stern industry classification
Industry- Product category
- Outdoor Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Furniture and Related Product Manufacturing (337), Furniture Merchant Wholesalers (42321)
- SIC
- Household Furniture (2510), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)
- akta.pro secondary industry
- Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)
Keywords
Where Stern is headquartered
LocationHeadquarters
- HQ city
- Affalterbach
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Stern business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Furniture Sales through Dealer Network: STERN generates primary revenue through wholesale sales to approximately 1000 retail dealers across Europe. Dealers purchase furniture at wholesale prices and resell to end consumers with consultation and service.
- Factory Outlet Sales: Direct sales of second-choice furniture, discontinued items, and display samples at reduced prices through the Werksverkauf (factory outlet) to end consumers.
- Service Parts and Care Products: Direct sales of replacement parts, care products, cleaning agents, protectors, touch-up paints, and protective covers through the STERN Service Shop to end consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing through dealers |
| Unit Pricing | Pay-as-you-go | Care and maintenance products |
| One time/ perpetual license | Pay-as-you-go | Factory outlet/seconds |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Stern product offering
Product offeringCore offering
STERN GmbH & Co. KG designs, manufactures and wholesale-distributes premium outdoor and garden furniture — modular lounge series (ROMY, KLEA, MARLA, CORDA, COCO, VIGGO), the ALLROUND rolling lounger, dining furniture, plant pots, lanterns and accessories — through a network of roughly 1,000 specialist retail dealers across Europe. The company complements dealer distribution with direct-to-consumer channels for care products, replacement parts via the STERN Service Shop, a factory outlet at its Affalterbach headquarters, and a dedicated Object segment serving commercial and hospitality projects.
Product overview
STERN is a German outdoor furniture manufacturer founded in 1947, headquartered in Affalterbach near Stuttgart. The company operates with over 100 employees and distributes through nearly 1000 retail partners across Europe. STERN offers a comprehensive portfolio of outdoor furniture including modular lounge systems (ROMY, KLEA, MARLA, CORDA, COCO, VIGGO), dining furniture, tables, chairs, and accessories. The product range is organized around key material categories: aluminium, cord/kordel, stainless steel (Edelstahl), teak, textiles, and wicker (Geflecht). The company also provides care products, protective covers, replacement parts through its Service Shop, and curated Living Concepts styling collections. New 2026 collections include ENYA, JORIS, MICK, YOLA, COCO, and plant pots. STERN emphasizes quality materials, weather-resistant construction, 5-year warranty on fabric lightfastness, and sustainable manufacturing practices.
Differentiator
Problem solved
Functional benefit
Brands
- ÄRA: Premium sub-brand line of outdoor furniture products.
Products and services
- ROMY Lounge Series
Quantifiable outcome
- 5-year warranty on color fastness of polyacryl fabrics (light fastness 7-8 out of 8)
- +1 more outcomes
Companies that use Stern
Customer profileSegments2 records
Ideal customer profiles3 records
Stern technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Stern partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Stern competitors and assessment
Company assessmentDirect peers
- Zebra Group (Zebrano / ZEBRA Outdoor): German premium outdoor furniture maker (ZEBRA Kollektion) with comparable lounge, dining, and modular product lines targeting specialist European dealers — direct head-to-head competitor to STERN's core assortment.
- Glatz: Swiss premium outdoor furniture and parasols manufacturer with designer-led collections sold through specialist European dealers — comparable premium positioning and dealer-led GTM.
- Kettler: German manufacturer of metal, aluminum, and outdoor garden furniture with broad European dealer distribution. Closely comparable to STERN in product mix (lounge, dining, loungers), German manufacturing heritage, and multi-channel dealer-led GTM.
- Solpuri: German premium outdoor furniture manufacturer with aluminum and teak lounge/dining lines distributed through specialist European dealers — directly comparable positioning and channel model.
- Fermob: French outdoor furniture and accessories manufacturer with metal/aluminum collections sold through a wide European dealer network — comparable GTM, material focus, and lifestyle branding approach.
- Dedon: High-end German outdoor furniture maker specializing in woven/lounge collections sold through specialist dealers worldwide — comparable premium positioning, materials technology emphasis, and designer-led collections.
- Hartman Outdoor (Yoi / Hartman): European outdoor furniture brand offering aluminum, rattan, and lounge collections through garden center and specialist dealers — overlapping product range and distribution channel with STERN.
- 4Seasons Outdoor: European outdoor furniture brand offering modular lounge, dining, and lounger collections in wicker, rope, aluminum, and teak — directly overlapping STERN's product categories and dealer-driven distribution.
- Tribù: Belgian premium outdoor furniture brand with teak, aluminum, and woven lounge lines distributed through specialist dealers — directly comparable to STERN's premium positioning and product mix.
Emerging players
- Sieger Design / Sieger Outdoor: German premium outdoor furniture brand with designer-led collections (e.g., for FPM) distributed through European specialist dealers — overlapping premium positioning and design-led approach with STERN's collaboration model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Stern social profiles
Digital presenceStern compliance and trust
Trust signalCompliance5 records
Stern financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stern leadership team
Management profileNumber of profiles
Profiles1 record
Stern funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stern M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stern
What does Stern do?
STERN GmbH & Co. KG designs, manufactures and wholesale-distributes premium outdoor and garden furniture — modular lounge series (ROMY, KLEA, MARLA, CORDA, COCO, VIGGO), the ALLROUND rolling lounger, dining furniture, plant pots, lanterns and accessories — through a network of roughly 1,000 specialist retail dealers across Europe. The company complements dealer distribution with direct-to-consumer channels for care products, replacement parts via the STERN Service Shop, a factory outlet at its Affalterbach headquarters, and a dedicated Object segment serving commercial and hospitality projects.
Is Stern a public or private company?
Stern is a private company. It is classified as family owned and is currently operating.
When was Stern founded?
Stern was founded in 1947. It employs 101 to 250 people.
Where is Stern based?
Stern is headquartered in Affalterbach, Germany, in the Europe region.
How does Stern make money?
Three revenue lines are on record. Wholesale Furniture Sales through Dealer Network is the primary driver. The others are factory Outlet Sales and service Parts and Care Products.
Who are Stern's main competitors?
Direct peers on record are Zebra Group (Zebrano / ZEBRA Outdoor), Glatz, Kettler, Solpuri, Fermob, Dedon, Hartman Outdoor (Yoi / Hartman), 4Seasons Outdoor and Tribù. Sieger Design / Sieger Outdoor is listed as an emerging player.
Does Stern have an API?
No public API is recorded for Stern.
What industry is Stern in?
Stern's product category is Outdoor Furniture. Its primary akta.pro industry code is CRAIAIAF, Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas), with a secondary code of CRAOAFAA, Furniture (Residential & Commercial) Wholesale Distribution. Its NAICS code is 33712 and its SIC code is 2510.