What solpuri does

solpuri GmbH is a German premium outdoor furniture brand headquartered in Oberhaching, Bayern, founded in 2006 and operating as a private limited company (GmbH) with approximately 10 employees. The company designs and markets a portfolio of 40+ collections and 148+ individual SKUs spanning modular lounge seating (CLUB, CARO, CHILL, LOOP, BOXX, BOOM, PLATEAU), dining and lounge chairs (JAZZ, BASSO, LAGOON), a wide range of tables in ceramic, HPL, teak, Dekton, and aluminum/stainless steel, plus accessories such as the ATON sunshade, KNUFF trays, PERLA poufs, and outdoor lamps. Core material technology centers on weather-resistant, sustainable inputs including powder-coated aluminum, stainless steel, FSC-certified teak, ceramic and Dekton tabletops, HPL, and proprietary String-Flex outdoor rope weaving, with design collaborations through Klaus Nolting, Hoffmann Kahleyss Design, Karsten Weigel, Dick Björk, Jan Benöhr, Povl Eskildsen, and an internal solpuri design studio.

The business operates a hybrid B2B2C and direct-to-consumer model. Primary distribution runs through an authorized dealer network searchable via the Händlersuche tool, supported by a dedicated B2B shop portal (b2b-shop.solpuri.com) that provides customer-specific pricing, material samples, spare parts, and marketing downloads to registered trade partners. The company also runs a direct outlet section on its consumer site for clearance and showroom items, with pickup available at its warehouse/logistics center in Lemgo. Pricing is quote-based through dealers rather than publicly displayed; outlet SKUs show single-unit prices in the low-thousand to mid-thousand euro range (e.g., LOOP arrangement €5,019.60 against €8,366.00 list). Customer segments are segmented across B2C consumers seeking premium residential outdoor furniture and B2B hospitality buyers (hotels, restaurants, resorts) requiring durable, design-forward commercial outdoor solutions, with specialty garden centers and retailers as secondary channels. Marketing is multi-channel, combining organic social (Facebook, Instagram, Pinterest), an interactive 3D Planner, an annual printed catalog, newsletter, dealer locator, and trade fair presence (Salone del Mobile). The CHILL collection received the German Design Award in 2026, supporting the brand's premium positioning.

Name

solpuri

Legal name

solpuri GmbH

Website

https://solpuri.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

solpuri is a German premium outdoor furniture brand (founded 2006) designing modular seating, tables, and accessories in weather-resistant materials, sold primarily through an authorized dealer network and a B2B portal to consumers and hospitality buyers.

Ownership category

akta.pro rank

Product category

Outdoor Furniture

NAICS

Furniture and Related Product Manufacturing (337), Upholstered Household Furniture Manufacturing (337121)

SIC

Household Furniture (2510), Retail-Furniture Stores (5712)

akta.pro primary industry

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)

akta.pro secondary industry

Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ)

Keywords

• Outdoor furniture
• Premium garden furniture
• Modular lounge systems
• Weather-resistant seating
• Hospitality outdoor furniture

Headquarters

HQ city

Oberhaching

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outdoor Furniture Sales: solpuri generates revenue through the sale of outdoor furniture including seating (chairs, armchairs, sofas, daybeds, loungers), tables (dining, side, bar, bistro), sunshades, lamps, and accessories. Products are sold through a dealer network and B2B portal.
2. Customization and Material Add-ons: Revenue generated from customizable options including different frame materials (aluminum, stainless steel), table tops (ceramic, HPL, teak, Dekton), fabric colors, and cushion variants.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

solpuri designs and manufactures premium outdoor furniture for residential and hospitality use, including modular lounge systems (CLUB, CARO, CHILL, LOOP, BOXX, BOOM, PLATEAU), outdoor seating (chairs, armchairs, sofas, daybeds, loungers), tables (dining, bistro, bar, side, lounge) with ceramic/HPL/teak/Dekton tops, sunshades, outdoor lighting, cushions and accessories. The products are made from weather-resistant materials such as stainless steel, powder-coated aluminum, FSC-certified teak, ceramic, HPL, Dekton and outdoor textiles. Distribution is handled through an authorized dealer network, a B2B trade portal, and a direct clearance outlet.

Product overview

solpuri is a German outdoor furniture manufacturer offering a comprehensive portfolio of premium outdoor furniture designed for quality, comfort, and sustainability. The product range includes modular seating collections (CLUB, CARO, CHILL, LOOP, BOXX, BOOM, PLATEAU), dining and lounge chairs (JAZZ, BASSO, LAGOON), table collections (QUEEN, various dining/bistro/bar tables in materials like ceramic, teak, HPL, Dekton), accessories (ATON sunshades, KNUFF trays, PERLA poufs), and service tools (3D Planner for space design). The company operates a B2B dealer portal alongside its consumer offerings. Design collaborations include Klaus Nolting, Hoffmann Kahleyss Design, Karsten Weigel, and an internal solpuri design studio. The portfolio emphasizes modularity, weather-resistant materials, and sustainable manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• JAZZ Collection Outdoor seating collection with stainless steel frames and soft line design, including chairs, footstools, loungers and stackable chairs. Designed by Klaus Nolting since 2012.
• CLUB Collection Modular lounge group with Soft-Touch cord weaving on linear aluminum frames, including stacking chairs, lounge chairs, corner modules, extension modules and arrangements. Designed in 2013 by solpuri Design Studio and Klaus Nolting.
• CHILL Collection German Design Award-winning outdoor furniture collection including lounge chairs, bar stools, dining chairs, rocking chairs, hanging swings, loungers and sofas with seat and back cushions.
• CARO Collection Luxury lounge collection with rounded silhouette and filigree mesh weave, using anthracite-coated aluminum frames interwoven with String Flex outdoor rope and plush seat cushions. Designed by Hoffmann Kahleyss Design since 2016.
• LOOP Collection Modular outdoor seating collection including 2-seater sofas, extension modules, high-back and standard lounge chairs, and recamieres, featuring String-Flex weaving on aluminum frames.
• BOXX Collection Modular outdoor furniture system with base modules in L/M/S sizes, top modules for seating and corners, table modules, C-shelves, U-shelves and loungers, configurable into multiple arrangements.
• BOOM Collection Modular outdoor seating system with base modules in S/M/L/XL sizes, seat modules in soft and solid variants, back modules in aluminum and rope options, corner modules, swivel tables and table tops.
• PLATEAU Collection Modular lounge furniture system with L-modules (corner left/right), S-modules and XL-modules with corner tables, including standard and weather-resistant cushions.
• Outdoor Table Collections Comprehensive range of outdoor tables including dining tables, bistro tables, bar tables, side tables, lounge tables, extension tables, serving tables and trolleys, in materials including ceramic, HPL, teak, Dekton, stainless steel and aluminum.
• Outdoor Seating Furniture Wide range of outdoor seating including stacking chairs, dining chairs, armchairs, sofas, lounge furniture, daybeds, loungers and deck chairs.
• ATON Sunshade Outdoor sunshade combining a teak frame with acrylic fabric in platinum or charcoal colors; available in round (octagonal), rectangular and square shapes. Designed by the solpuri design studio in 2023.
• QUEEN Collection Premium outdoor furniture collection featuring dining tables with Dekton tabletops, lounge/side tables and decorative pots.
• PERLA Collection Outdoor seating poufs available in M and S sizes.
• KNUFF Collection Outdoor aluminum trays in S and M sizes, designed in 2023 by the solpuri design studio.
• BASSO Collection Lounge chair with teak armrests including seat and back cushions.
• LAGOON Collection Outdoor daybed collection.
• WING Side Table Contemporary side table of anthracite-coated aluminum with open sides, designed for use with individual sofas or lounge groups. Designed by Karsten Weigel in 2022.
• Outlet / Clearance Products Discounted showroom and display items including BOXX lounge arrangements, CARO lounge groups, LOOP lounge arrangements and TROLLEY ONE bar trolleys, available for pickup at the Lemgo warehouse or shipped on request.
• 3D Planner Tool Online 3D planning tool that lets customers and dealers design outdoor spaces and visualize solpuri furniture arrangements in realistic settings.
• B2B Shop Portal Dedicated business-to-business online shop for registered dealers and trade partners to order solpuri outdoor furniture, accessories, replacement parts and material samples at customer-specific pricing.

Quantifiable outcome

• German Design Award recognition for CHILL collection

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gloster: Premium outdoor furniture manufacturer with deep teak expertise and expanding modular lounge and dining collections. Comparable to solpuri in teak-and-cushion product mix, premium price positioning, and global dealer network distribution.
• Dedon: German premium outdoor furniture pioneer known for proprietary woven fiber technology on aluminum frames. Closest direct peer to solpuri given shared German origin, focus on outdoor fiber/textile innovations, and high-end hospitality and residential customer base.
• Kettal: Spanish premium outdoor furniture manufacturer with strong aluminum and rope-weaving expertise and broad hospitality footprint. Comparable to solpuri in aluminum-frame construction, modular collections, and contract/hospitality channel focus.
• Tribù: Belgian premium outdoor furniture manufacturer offering designer-led collections of loungers, dining sets, and modular seating for hospitality and residential markets. Directly comparable to solpuri in premium positioning, designer collaborations, and dealer-led distribution across European markets.
• Paola Lenti: Italian premium outdoor furniture brand recognized for proprietary technical textiles and color-rich modular lounge systems. Comparable to solpuri in textile/material innovation focus, designer-led identity, and ultra-premium price positioning.
• RODA: Italian premium outdoor furniture brand specializing in teak, aluminum, and weather-resistant textile combinations for terraces and poolside. Highly comparable to solpuri in material philosophy, designer-driven collections, and Mediterranean/German-speaking market focus.
• Sifas: French premium outdoor furniture manufacturer known for technical textile and aluminum-frame innovations. Directly comparable to solpuri in European premium positioning, technical outdoor textile focus, and hospitality/residential dual-segment approach.
• Manutti: Belgian premium outdoor furniture brand offering contemporary teak, aluminum, and ceramic-top collections for hospitality and residential use. Directly comparable to solpuri in European premium positioning and designer-led aesthetic.
• Gandia Blasco: Spanish premium outdoor furniture brand originally rooted in textiles, now offering contemporary aluminum and weather-resistant collections. Comparable to solpuri in outdoor textile heritage, contemporary minimalist aesthetic, and international dealer-led distribution.
• JANUS et Cie: US-based premium outdoor furniture manufacturer with strong hospitality and contract sector presence. Comparable to solpuri in premium materials (teak, aluminum, woven fiber), designer collaborations, and B2B-led hospitality go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/solpurifurniture
• Instagraminstagram.com/solpuri_official
• Pinterestpinterest.co.uk/solpuri/boards
• LinkedInlinkedin.com/company/solpuri

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about solpuri