TIC BRNO

What TIC BRNO does

TIC BRNO, příspěvková organizace (legal name: TIC Brno, příspěvková organizace, IČ: 00101460), is the official tourist information agency of the Statutory City of Brno, Czech Republic, established in 2008 and operated as a municipal contribution organization. It runs two centrally located tourist information centres at Radnická 365/2 and Záměčnická 2, both open daily 9:00–18:00, providing visitor information, multilingual guided tours, and physical ticket sales across multiple Czech ticketing networks (Ticketportal, Colosseumticket, smsticket, goout, Ticketlive, Ticketstream). The organization is also a cultural operator: it organizes annual public events including Brněnské Vánoce (Brno Christmas), Gourmet Brno, Festival Uprostřed, Den Brna, and the Na prknech, dlažbě i trávě open-air series; operates the Kino Art art cinema and the Vodojemy Žlutý kopec historic water-reservoir tourist attraction; produces an original Brno-themed souvenirs line; and publishes the GOTOBRNO.cz tourism information portal. Its management includes a designated Store Manager for the Záměčnická information centre and primary event-organizer contact (Mgr. Martina Michálková), and it is governed by a Board of Directors (Rada TIC Brno) under the City of Brno.

The underlying technology stack consists of the ticbrno.cz and gotobrno.cz web platforms, the vstupenky.ticbrno.cz online ticketing portal powered by the Colosseum ticket system, the Smartemailing newsletter platform, and Google Analytics/AdWords for web traffic analysis and remarketing. Physical tickets sold via the e-shop are delivered through Česká pošta (Czech Post). The organization is GDPR-compliant under EU Regulation 2016/679 and publishes annual activity plans and reports from 2008 onward.

TIC BRNO's revenue model combines (1) a municipal operating grant from the Statutory City of Brno as a příspěvková organizace, (2) a 10% transaction fee on ticket presales for third-party event organizers (offered online via Colosseum and at the physical information centres), (3) direct event organization revenue, (4) ticket and admissions income from owned attractions (Vodojemy Žlutý kopec, Kino Art), (5) guided-tour fees (e.g., 200 Kč per person for weekend tours, 180/85 Kč for the Křemenné Brno tour, 1220 Kč for the villa-weekend package), and (6) souvenir and space-rental income. Customer segments split between tourists and visitors to Brno (primary), event organizers seeking ticket distribution (primary business customer), and local residents (secondary).

Name

TIC BRNO

Legal name

TIC Brno, příspěvková organizace

Website

https://ticbrno.cz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

TIC BRNO is the official municipal tourism agency of Brno, Czech Republic, operating two city-centre information centres, a Colosseum-powered online ticketing portal, and in-house events and attractions (Brno Christmas, Kino Art cinema, Vodojemy Žlutý kopec), funded by the City of Brno and serving tourists, event organizers, and residents.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

akta.pro secondary industries

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• City tourism services
• Ticket presale distribution
• Guided city tours
• Cultural event organization
• Visitor information centre

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket presales: TIC BRNO sells tickets for events organized by itself and third-party event organizers. They provide both online distribution via Colosseum system and physical ticket sales at information centers. The service fee for presales is 10% of the ticket value.
2. Event organization: TIC BRNO organizes its own events including Brněnské Vánoce, Gourmet Brno, and provides access to cultural sites like Vodojemy Žlutý kopec (water reservoirs) and operates Kino Art cinema.
3. Government funding: As a contributory organization (příspěvková organizace) of the City of Brno, TIC BRNO receives financial support from the municipality.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

TIC BRNO operates as the official city tourism agency and tourist information centre of Brno, Czech Republic. Its core offering encompasses operating two physical tourist information centres (Zámecknická and Radnická), distributing event tickets through an online portal (vstupenky.ticbrno.cz) and partner networks (Ticketportal, Colosseumticket, smsticket, goout, Ticketlive), organizing signature city festivals (Brněnské Vánoce, Gourmet Brno, Festival Uprostřed, Den Brna), operating the Kino Art cinema and the Vodojemy Žlutý kopec cultural attraction, and providing guided tours and an original souvenirs line.

Product overview

TIC BRNO operates as a public benefit organization and professional city tourism agency. Its product portfolio centres on three interconnected service areas: (1) a network of physical Tourist Information Centres (Informační centra at Zámečnická and Radnická) combined with an online ticketing platform (vstupenky.ticbrno.cz) powered by the Colosseum ticket system; (2) direct event organization including annual festivals such as Brněnské Vánoce, Gourmet Brno, Festival Uprostřed, Den Brna, and the Open Call music program; and (3) attraction management including public access to Vodojemy Žlutý kopec and operation of Kino Art cinema. Supporting services include space rental, the GOTOBRNO.cz tourism portal, an original souvenirs line, and a newsletter powered by Smartemailing. The Colosseum ticketing platform connects to multiple external ticket networks (Ticketportal, Colosseumticket, smsticket, goout, Ticketstream, Ticketlive) for broad distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Komentované prohlídky (Guided Tours)

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Colosseum (Ticket system)coreTechnology or IntegrationColosseum provides the ticketing platform infrastructure for TIC BRNO's online ticket sales at vstupenky.ticbrno.cz. This is the primary technology system powering their digital ticket distribution.
• TicketportalcoreChannel Partner/ Reseller/ DistributorTicket network whose tickets are sold at TIC BRNO's physical information centre locations.
• TicketstreamcoreChannel Partner/ Reseller/ DistributorTicket network available at TIC BRNO information centres for cash purchases.
• smsticketcoreChannel Partner/ Reseller/ DistributorMobile ticket network sold at TIC BRNO locations.
• gooutcoreChannel Partner/ Reseller/ DistributorOnline ticket platform sold at TIC BRNO information centres.
• TicketlivecoreChannel Partner/ Reseller/ DistributorTicket network available at TIC BRNO information centres.
• Česká poštaminorImplementation/ SI/ Consulting PartnerCzech Post (Česká pošta, s.p., IČ: 47114983) is used as a delivery service for e-shop ticket deliveries when physical tickets are mailed to customers.
• AMERFO o.p.s.coreStrategic or Co-development PartnerAMERFO o.p.s. (IČO: 28064038) is the organizer of the Nuclear Shelter 10-Z tours. TIC BRNO sells tickets for these tours as part of their tourism offerings.
• Statutární město Brno (City of Brno)coreOthersThe City of Brno is the founding and primary financial supporter of TIC BRNO as a contributory organization (příspěvková organizace).

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Tiqets: Digital ticketing platform specialising in museums and attractions across Europe. Directly competes with TIC BRNO for online ticket distribution of Brno cultural attractions such as Vodojemy Žlutý kopec and Kino Art.
• GetYourGuide: Global online platform for booking tours, attractions, and experiences worldwide. Competes with TIC BRNO's vstupenky.ticbrno.cz portal for the same international visitors booking Brno activities online.
• Viator (TripAdvisor Experiences): Global marketplace for tours and experiences owned by TripAdvisor. Competes for the same international guided-tour demand that TIC BRNO serves via its weekend and themed English-language tours in Brno.
• CzechTourism (Czech National Tourism Agency): National tourism agency of the Czech Republic promoting the whole country. Operates one level up from TIC BRNO with broader mandate but similar function of destination marketing, information portals, and event support for incoming visitors.

Others

• Colosseum (ticketing system): Czech ticketing platform whose software powers TIC BRNO's vstupenky.ticbrno.cz portal. Functions as TIC BRNO's core technology infrastructure partner and itself competes for ticketing business with other Czech cultural venues.
• Czech Philharmonic: Major Czech cultural institution whose Brno choirs and ensembles are listed among TIC BRNO's enterprise ticket-distribution clients. Representative peer for the broader Czech cultural ecosystem in which TIC BRNO operates as a ticketing and promotion intermediary.

Direct peers

• Budapestinfo (BTHK): Official tourism information network for Budapest combining physical tourist offices, ticketing, guided tours, and city event programming — operating under the same Central-European city DMO model as TIC BRNO.
• Berlin Tourismus & Kongress GmbH: Official tourism marketing company for Berlin operating visitor centres, a major ticketing and information portal (visitBerlin), and signature city events — a near-twin of TIC BRNO's operating model in a comparable German-speaking city context.
• Prague City Tourism: Official tourism agency for Prague, structurally identical to TIC BRNO as a city-backed DMO providing visitor information, ticket sales, and event organization for the Czech capital. Same organizational form, mandate, and revenue mix.
• Vienna Tourist Board (WienTourismus): Official tourism board for Vienna running physical info centres, a ticket distribution platform, and city festivals — directly comparable to TIC BRNO's multi-channel model and city DMO mandate, just at a larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ticbrno
• Facebookfacebook.com/ticbrno
• Instagraminstagram.com/ticbrno
• LinkedInlinkedin.com/company/ticbrno

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIC BRNO