Weinkontor Freund
Family-owned German wine and delicatessen wholesaler founded in 1980 in Borgholzhausen, importing from 100+ European and New World producers to serve specialist wine retailers and gastronomy businesses via a B2B webshop, direct sales, and a retail wine bar.
- Company typePrivate
- Founded1980
- HeadquartersBorgholzhausen, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Weinkontor Freund does
Weinkontor Freund GmbH is a family-owned German wine and delicatessen wholesaler (Weingroßhandel) headquartered in Borgholzhausen, North Rhine-Westphalia. Founded in 1980, the company has operated for over 40 years and serves exclusively registered trade customers — specialist wine retailers (Fachhändler) and gastronomy/hospitality businesses (Gastronomen). It is managed by Johanna Freund, Daniel Freund, and Dirk Röhrig as Geschäftsführer, with no external private equity or institutional investor involvement.
The company imports wines, spirits, and fine food delicatessen from more than 100 producers across Italy, Spain, Portugal, France, Germany, Austria, South Africa, Chile, Argentina, Australia, New Zealand, and the USA. Distribution to trade customers is conducted via a gated B2B webshop at service.weinkontor-freund.de and direct sales relationships, supported by printed and digital catalogues and a presence on Instagram and Facebook. Payment terms include 2% Skonto within 10 days and 3% Skonto for direct debit, with net 30. Exclusive German distribution agreements anchor premium South African estates such as Tokara, False Bay, Eagles' Nest, and African Pride Wines/Footprint.
Revenue is generated through wholesale margin on wine, spirits, and gourmet food transactions, supplemented by two adjacent revenue streams: the Vinsecco Freund retail wine bar (vinsecco-freund.de) for direct-to-consumer sales, and a gift/presentation bundle storefront (Präsente). The company is vertically integrated into production through Domaine La Grange in the Languedoc (200+ hectares, HVE 3 certified), a family-managed estate now led by Johanna and Daniel Freund. No financial figures, headcount, or revenue are publicly disclosed.
Weinkontor Freund firmographics
Firmographics- Name
- Weinkontor Freund
- Legal name
- Weinkontor Freund GmbH
- Website
- https://weinkontor-freund.de
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Family-owned German wine and delicatessen wholesaler founded in 1980 in Borgholzhausen, importing from 100+ European and New World producers to serve specialist wine retailers and gastronomy businesses via a B2B webshop, direct sales, and a retail wine bar.
- Ownership category
- akta.pro rank
Weinkontor Freund industry classification
Industry- Product category
- Wine Wholesale Distribution
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
Keywords
Where Weinkontor Freund is headquartered
LocationHeadquarters
- HQ city
- Borgholzhausen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Weinkontor Freund business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wine, Spirits and Delicatessen Wholesale: Weinkontor Freund generates revenue through the wholesale distribution of wines (from Italy, Spain, Portugal, France, Germany, Austria, and the New World), premium spirits, and fine food delicatessen products to specialist wine retailers and the gastronomy/hospitality sector. Sales are conducted via a B2B webshop and direct sales relationships. The company also operates a Vinsecco (Vinsecco Freund), which serves as a retail wine bar, and offers gift bundles (Präsente/Weinpräsente) as an additional revenue stream.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Weinkontor Freund product offering
Product offeringCore offering
Weinkontor Freund GmbH imports and wholesales wines, premium spirits, and fine food delicatessen to specialist wine retailers (Fachhändler) and the gastronomy/hospitality sector across Germany. The company curates a portfolio of over 100 producers from Italy, Spain, Portugal, France, Germany, Austria, and the New World (South Africa, Chile, Argentina, Australia, New Zealand, USA), distributing them through a gated B2B webshop and direct sales relationships. The company also operates the Vinsecco retail wine bar and offers gift/presentation bundles for direct consumer sales.
Product overview
Weinkontor Freund GmbH is a wine wholesale and specialty food importer operating since over 40 years, serving specialist retailers and gastronomy professionals. The company offers a comprehensive portfolio organized by product categories: Italian, Spanish, Portuguese, and French wines (featuring over 100 producers), German and Austrian selections, New World wines from South Africa, Chile, Argentina, Australia, New Zealand, and USA, champagne and sparkling wines, spirits, non-alcoholic/reduced-alcohol options, and gourmet delicatessen foods. The core product is their B2B online webshop (service.weinkontor-freund.de) for order processing, supplemented by wine accessories and gift packages. The company focuses on premium quality wines with emphasis on value-for-money selections and exclusive premium producers.
Differentiator
Problem solved
Functional benefit
Companies that use Weinkontor Freund
Customer profileSegments2 records
Ideal customer profiles3 records
Weinkontor Freund technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Weinkontor Freund partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- African Pride WinescoreAfrican Pride Wines (Cape Town, South Africa) is a supplier of Footprint wines from South Africa, with Footprint wines available in over 30 countries. Winemaker Mike Graham, a pioneering 'Flying Winemaker', is co-owner and responsible for vinification and blending. Weinkontor Freund distributes African Pride Wines/ Footprint products in Germany as their exclusive importer/distributor partner.
- Tokara Wine EstatecoreTokara Wine Estate (Stellenbosch, South Africa), founded 1994 by G.F. Ferreira, is ranked among the Top 10 South African wineries and ranked 48th among Top 50 wines globally. The estate focuses on Cabernet Sauvignon and Sauvignon Blanc on 120 hectares. Weinkontor Freund distributes Tokara's wines in Germany.
- Eagles' Nest Wine EstatecoreEagles' Nest Wine Estate (Constantia, South Africa), located in the Constantia Valley dating to 1685, specializes exclusively in Shiraz (90%) and Sauvignon Blanc (10%) on 11 hectares. Led by Chief Winemaker Craig Barnard with experience at Château Angelus, the estate produces premium wines. Weinkontor Freund distributes Eagles' Nest wines in Germany.
- False Bay VineyardscoreFalse Bay Vineyards (Stellenbosch, South Africa), founded 1994 by Paul Boutinot, produces wines from old, undervalued vineyards using minimal intervention, wild yeast fermentation, and no acid additions. The brand is linked to the biodynamic Waterkloof estate. Weinkontor Freund distributes False Bay wines in Germany, with multiple wines receiving high scores at Mundus Vini, Decanter, and Weinwirtschaft.
- Domaine La GrangecoreDomaine La Grange (Languedoc, France), in family ownership since the 1980s under Rolf Freund and Renate Freund (family relation), operates 200+ hectares and produces certified HVE 3 (Haute Valeur Environnementale) wines. Today led by Johanna Freund and Daniel Freund. La Grange is now managed within the Freund family structure and produces award-winning rosé and other varietal wines. Weinkontor Freund distributes La Grange wines in Germany.
- La SpinettaminorLa Spinetta (Piedmont, Italy) is a renowned biodynamic/progressive Italian winery producing Moscato d'Asti, Barbera, and Barolo wines. Distributed by Weinkontor Freund in Germany.
- Col d'Orcia (Sant'Antimo)minorCol d'Orcia (Tuscany, Italy) is a historic Brunello di Montalcino producer and one of the oldest wine estates in Italy, certified organic. Distributed by Weinkontor Freund in Germany.
- CollosorbominorCollosorbo (Montalcino, Tuscany) is a boutique Montalcino estate producing Brunello di Montalcino and Rosso di Montalcino, certified organic. Distributed by Weinkontor Freund in Germany.
- Bodegas Ramón BilbaominorBodegas Ramón Bilbao (Rioja, Spain) is a prominent Spanish winery specializing in Rioja wines. Distributed by Weinkontor Freund in Germany.
- La Rioja AltaminorLa Rioja Alta (Rioja, Spain) is a historic, family-owned Rioja winery known for its traditional Gran Reserva wines. Distributed by Weinkontor Freund in Germany.
- José Maria da FonsecaminorJosé Maria da Fonseca (Setúbal, Portugal) is one of Portugal's oldest wine producers, famous for Periquita wines and Moscatel de Setúbal. Distributed by Weinkontor Freund in Germany.
- WaterkloofminorWaterkloof (Stellenbosch, South Africa) is a biodynamic winery led by Paul Boutinot and winemaker Nadia Barnard, producing premium coastal wines. Distributed by Weinkontor Freund in Germany.
- Matetic VineyardsminorMatetic Vineyards (Chile) is a leading Chilean winery in the Casablanca Valley, known for organic and biodynamic wines, particularly Sauvignon Blanc and Syrah. Distributed by Weinkontor Freund in Germany.
- Viña ErrazurizminorViña Errazuriz (Aconcagua Valley, Chile) is one of Chile's most prestigious wineries, founded in 1870. Known for premium Carmenère, Cabernet Sauvignon, and Sauvignon Blanc. Distributed by Weinkontor Freund in Germany.
- MulderboschminorMulderbosch (Stellenbosch, South Africa) is a renowned South African winery known for Chenin Blanc, Cabernet Sauvignon Rosé, and red blends. Distributed by Weinkontor Freund in Germany.
- Weingut Markus MolitorminorWeingut Markus Molitor (Mosel, Germany) is a prestigious German Riesling estate with holdings in the best Mosel vineyards. Distributed by Weinkontor Freund in Germany.
- CodorníuminorCodorníu (Barcelona, Spain) is Spain's oldest Cava producer, dating to 1551, known for premium Cava including the Ars Collecta range. Distributed by Weinkontor Freund in Germany.
- Blandy's MadeiraminorBlandy's Madeira (Madeira, Portugal) is one of the most prominent Madeira wine houses, producing a full range from Sercial to Malmsey. Distributed by Weinkontor Freund in Germany.
- Antico Pastificio UmbrominorAntico Pastificio Umbro (Umbria, Italy) produces artisan Italian spice blends and specialty food products. Distributed by Weinkontor Freund in Germany.
- Manufaktur Jörg GeigerminorManufaktur Jörg Geiger (Schwäbische Alb, Germany) is a German specialist producer of premium non-alcoholic beverages and alcohol-reduced wines. Distributed by Weinkontor Freund in Germany.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Weinkontor Freund competitors and assessment
Company assessmentDirect peers
- Lobenberg: German specialist wine importer/retailer with a curated international portfolio and strong digital presence — comparable curation-led import model and Fachhandel/Gastronomie customer focus to Weinkontor Freund.
- Rindchen's Weinkontor: German specialist wine merchant (Weinkontor) with a curated international portfolio serving specialist retail and gastronomy — almost identical business model and naming convention to Weinkontor Freund.
- Eggers & Franke: German wine and spirits importer/wholesaler with a broad portfolio of international producers serving specialist retail and gastronomy across Germany — directly comparable in business model, customer base (Fachhandel/Gastronomen) and product category to Weinkontor Freund.
- Mack & Schühle: German wine importer/wholesaler distributing international wines, spirits and beverages to specialist trade customers across Germany — closely matches Weinkontor Freund's B2B wholesale model and curated international-producer approach.
- Reidemeister & Ulrichs: Long-established German specialist wine importer focused on curated portfolios from premium international regions, serving Fachhandel and Gastronomie — directly comparable niche curation-led positioning to Weinkontor Freund.
- Wein Wolf: German family-owned wine importer and wholesaler distributing international wines across Germany to specialist retailers and gastronomy — comparable in scale, customer focus and curated import model to Weinkontor Freund.
- Heinz Eggert: Hamburg-based German wine and spirits importer with a long history of curating international producers for the German Fachhandel and gastronomy — comparable B2B import model and product breadth to Weinkontor Freund.
Regional players
- Vias Imports: US-based family-owned importer specializing in Italian and other Old World wines for specialist retail and restaurants — same niche premium-import business model as Weinkontor Freund but serving the North American market rather than Germany.
Broad incumbents
- Hawesko Holding: Germany's largest wine retailer/distributor operating multiple trade, retail and e-commerce brands including Wein & Vinos, Hawesko and Jacques' Wein-Depot — broad incumbent operating in the same end market but with materially larger scale, broader portfolio and B2C reach than Weinkontor Freund.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Weinkontor Freund social profiles
Digital presenceWeinkontor Freund compliance and trust
Trust signalCompliance4 records
Weinkontor Freund financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weinkontor Freund leadership team
Management profileNumber of profiles
Profiles3 records
Weinkontor Freund funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weinkontor Freund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weinkontor Freund
What does Weinkontor Freund do?
Weinkontor Freund GmbH imports and wholesales wines, premium spirits, and fine food delicatessen to specialist wine retailers (Fachhändler) and the gastronomy/hospitality sector across Germany. The company curates a portfolio of over 100 producers from Italy, Spain, Portugal, France, Germany, Austria, and the New World (South Africa, Chile, Argentina, Australia, New Zealand, USA), distributing them through a gated B2B webshop and direct sales relationships. The company also operates the Vinsecco retail wine bar and offers gift/presentation bundles for direct consumer sales.
Is Weinkontor Freund a public or private company?
Weinkontor Freund is a private company. It is classified as family owned and is currently operating.
When was Weinkontor Freund founded?
Weinkontor Freund was founded in 1980. It employs 11 to 50 people.
Where is Weinkontor Freund based?
Weinkontor Freund is headquartered in Borgholzhausen, Germany, in the Europe region.
How does Weinkontor Freund make money?
One revenue line is on record: wine, Spirits and Delicatessen Wholesale.
Who are Weinkontor Freund's main competitors?
Direct peers on record are Lobenberg, Rindchen's Weinkontor, Eggers & Franke, Mack & Schühle, Reidemeister & Ulrichs, Wein Wolf and Heinz Eggert. Vias Imports is listed as a regional player. Hawesko Holding is listed as a broad incumbent.
Does Weinkontor Freund have an API?
No public API is recorded for Weinkontor Freund.
What industry is Weinkontor Freund in?
Weinkontor Freund's product category is Wine Wholesale Distribution. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 424820 and its SIC code is 5180.